Maija International Software Oy Ltd

Name

Maija International Software Oy Ltd

Legal name

Maija International Software Ltd Oy

Website

https://maija.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Real estate software
• Real estate CRM
• Property listing distribution
• Lead management platform
• Real estate marketing automation

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Real Estate Agents: Monthly subscription for individual real estate agents providing CRM, leads, marketing tools, and access to 80+ property listing portals. Includes trial period with up to 10 listings.
2. Subscription - Construction Companies: Monthly subscription for construction companies with unlimited property listings under one project, CRM tools, and access to global agent community for property distribution.
3. Subscription - Real Estate Companies: Enterprise subscription for real estate companies including all agent tools plus comprehensive reporting, invoicing, and company landing page features.
4. Additional Portal Fees: Revenue from adding additional real estate listing portals beyond the base package for an additional fee.
5. Commission Revenue: Maija receives 30% of commission from customer tips that lead to a sale, creating a transaction-based revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maija International Software Oy Ltd sells a unified cloud-based real estate software platform that combines CRM, lead management, and marketing tools for real estate agents, construction companies, and real estate brokerages. The platform distributes listings to 80+ international and local property portals, provides agent collaboration with commission splitting, and includes AI-generated property descriptions. It is sold via monthly subscriptions with a 30-day free trial and country-specific pricing across 65+ countries.

Product overview

Maija is a single unified real estate software platform that combines three core modules: Real Estate CRM, Real Estate Leads, and Real Estate Marketing. The platform is designed by brokers for brokers and developers, providing all essential features for daily real estate brokerage work including customer management, listing management, lead generation from over 80 property listing portals, marketing automation, AI-powered property descriptions, commission splitting with other agents, and internal communication tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Maija Real Estate Software Platform A unified cloud-based real estate brokerage platform combining CRM, lead management, and marketing tools. Designed by brokers for real estate agents and developers, it provides customer contact management, listing management, lead tracking, marketing campaign management, broker calendars with schedule notifications, visitor statistics, AI-generated property descriptions, and one-click distribution to 80+ international and local property portals. Includes an agent collaboration network for commission splitting and access to exclusive leads from real estate portals, other Maija agents, and Habita Property Alert. Available via web on mobile and desktop, sold through a 30-day free trial and country-specific monthly subscriptions.

Quantifiable outcome

• 120,000+ closed deals completed using the platform

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• PropGOLuxurycoreTechnology or IntegrationLuxury real estate listing portal integrated with Maija platform, enabling property listings to reach high-net-worth international buyers.
• ImovirtualcoreTechnology or IntegrationEuropean real estate portal integrated with Maija for property distribution across multiple markets.
• Prian.rucoreTechnology or IntegrationRussian real estate portal integrated with Maija for property listings in Russian-speaking markets.
• RealtingcoreTechnology or IntegrationInternational real estate portal partnership enabling property distribution through Realting's network.
• ProperstarcoreTechnology or IntegrationGlobal real estate listing portal integrated with Maija for international property exposure.
• Etuovi.comcoreTechnology or IntegrationFinnish real estate portal integrated with Maija, particularly important as Maija is a Finnish company.
• RightmovecoreTechnology or IntegrationUK's largest property portal integrated with Maija for property distribution in the UK market.
• HabitacoreTechnology or IntegrationInternational real estate portal and platform partner. Habita Property Alert is used by Maija for generating leads. Deep integration including trial availability through Habita.
• ImmoweltcoreTechnology or IntegrationMajor German and European real estate portal integrated with Maija for property distribution.
• KyerocoreTechnology or IntegrationSpanish and European property portal focused on Spanish properties, integrated with Maija.
• JamesEditioncoreTechnology or IntegrationLuxury real estate portal integrated with Maija for premium property listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Geeks: Real Geeks is a direct competitor offering real estate agent CRM, IDX websites, and lead generation tools. It targets the same SMB agent and brokerage segment as Maija with a similar subscription + lead delivery model.
• Propertybase: Propertybase is a Salesforce-based real estate CRM and marketing platform for brokerages and teams globally. It is comparable to Maija as a vertical SaaS serving international real estate brokerages with CRM and listing distribution.
• kvCORE (Inside Real Estate): kvCORE is an enterprise real estate CRM and marketing platform serving agents, teams, and brokerages. It is a direct peer in the SaaS-for-brokers space with overlapping CRM, lead, and marketing functionality.
• CINC (Commissions Inc): CINC is a real estate lead generation and CRM platform focused on converting online leads for agents and teams. It overlaps with Maija's lead generation and CRM modules targeting the same broker persona.
• BoldTrail (formerly BombBomb + Lone Wolf): BoldTrail provides real estate CRM, lead generation, and transaction management for agents and teams. It competes directly with Maija on subscription CRM and lead routing for SMB agents.

Others

• Rightmove: Rightmove is the UK's largest property portal and a key Maija integration partner. While primarily a portal rather than a CRM competitor, it represents the same target customer (UK real estate agents) and offers adjacent agent marketing services.

Broad incumbents

• AppFolio: AppFolio is a publicly traded real estate and property management SaaS incumbent serving large portfolios. While primarily property management, its CRM and marketing stack overlaps with Maija's brokerage offering.
• Zillow Premier Agent / Flex: Zillow is a large US-centric real estate marketplace and SaaS platform offering CRM, lead generation, and advertising tools to agents. It is a broad incumbent with deeper US focus but overlaps with Maija on agent subscription services and lead delivery.
• Yardi: Yardi is a broad enterprise software incumbent offering property management, CRM, and marketing tools across the real estate lifecycle. It serves a wider portfolio than Maija but overlaps on CRM and listing-marketing functionality for brokerages and developers.

Regional players

• Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy, and offers agent tools and CRM features for its geography. It is comparable to Maija as a portal-driven agent platform, though geographically concentrated in Southern Europe.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maija-international-software-oy-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maija International Software Oy Ltd