Biostar
BioStar US is a private e-commerce company that formulates and sells whole food nutritional supplements for horses and dogs, operating primarily through its biostarus.com direct-to-consumer platform with roughly 70 SKUs across equine and canine health categories.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biostar does
BioStar US is a private, direct-to-consumer e-commerce company that formulates and sells whole food nutritional supplements for horses and dogs. Headquartered in Gordonsville, Virginia, and operating under the website biostarus.com, the company employs 11-50 people and was founded in 2015. Its core technology centers on whole-food formulations processed via dehydration, freeze-dry, and cold-press methods intended to preserve nutrient bioavailability, paired with a sub-brand (Chi Solutions) that integrates Ayurvedic and Traditional Chinese medicine ingredients with Western clinical research. The product portfolio spans approximately 70 SKUs across equine (49 products) and canine (25 products) lines, addressing joint, immune, GI, metabolic, calming, recovery, circulation, hoof, and senior animal needs, with select products (e.g., Colostrum-38) built around rBGH-free bovine colostrum.
The company's commercial model is anchored on its own Shopify-based e-commerce storefront, supplemented by phone-based expert consultation and a wholesale program for retail partners. Pricing is unit-based, with equine supplements ranging from $11 to $295+ and canine supplements from $15 to $72, alongside subscription options, virtual gift cards ($25-$200), bulk/wholesale SKUs, and a 90-day satisfaction guarantee. Free one-on-one consultations for equine and canine health function as a customer-acquisition and retention mechanism. Marketing is content-led across a blog, an email newsletter (The BioStar Feed Bucket), and social channels (Facebook, Pinterest, Instagram, LinkedIn, YouTube), with named professional equestrians providing testimonial endorsements.
The addressable customer base consists of individual horse owners, competitive equestrians and trainers, and dog owners seeking holistic and whole-food nutrition alternatives to conventional animal supplements. The company is a member of the National Animal Supplement Council (NASC) and is Non-GMO Project Verified, supporting its clean-label and regulatory-compliance positioning. Note: a portion of the raw input references industrial edge-AI products (EdgeComp MS-Nano, EdgeComp N97-MX3) under the same 'Biostar' name; these appear to pertain to a distinct entity and are not attributable to BioStar US as defined by the firmographics.
Biostar firmographics
Firmographics- Name
- Biostar
- Legal name
- BioStar US
- Website
- https://biostarus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BioStar US is a private e-commerce company that formulates and sells whole food nutritional supplements for horses and dogs, operating primarily through its biostarus.com direct-to-consumer platform with roughly 70 SKUs across equine and canine health categories.
- Ownership category
- akta.pro rank
Biostar industry classification
Industry- Product category
- Animal Nutritional Supplements
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Nutrition & Therapeutic Diets (HLAMAHAE)
- akta.pro secondary industries
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE)
Keywords
Where Biostar is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Biostar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Sale of whole food supplements for horses and dogs through e-commerce platform, with products ranging from $11 to $295+ for equine supplements and $15 to $72 for canine products. Subscription and one-time purchase options available.
- Wholesale Distribution: Products available through wholesale channels for retail stores that carry BioStar supplements
- Consultation Services: Free one-on-one consultations for equine and canine health guidance, providing personalized recommendations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equine Supplements - Various products from $11 to $295+ |
| Unit Pricing | Pay-as-you-go | Canine Supplements - Products from $15 to $72 |
| Subscription | Monthly | Subscription/Gift Cards - Virtual gift cards from $25 |
| One time/ perpetual license | Pay-as-you-go | Bulk/Wholesale Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Biostar product offering
Product offeringCore offering
BioStar US formulates, manufactures, and sells whole food nutritional supplements for horses and dogs through its direct-to-consumer e-commerce platform at biostarus.com. The catalog spans approximately 70 SKUs covering equine and canine health categories including joint, immune, GI, calming, recovery, metabolism, hoof care, performance, and senior care, using proprietary freeze-dry and cold-press processing to preserve nutrient bioavailability. The company also offers wholesale distribution to retail partners, gift cards, artisan poultices, and free one-on-one equine and canine consultation services.
Product overview
Biostar is an industrial computing and edge AI company offering a portfolio of edge AI platforms and industrial computing solutions. The product line centers on the EdgeComp family of fanless edge AI systems, including the EdgeComp MS-Nano (up to 40 TOPS, Nvidia Jetson Orin Nano), the EdgeComp N97-MX3 (up to 24 TFLOPS, developed with MemryX), and the EdgeComp MS-NANX 16G (20–100 TOPS, Nvidia Jetson Orin NX). These platforms target robotics, automation, smart surveillance, smart city, and industrial automation applications, with strategic partnerships with major AI NPU makers including Nvidia and MemryX.
Differentiator
Problem solved
Functional benefit
Brands
- Chi Solutions: East-meets-West formulas for dogs and horses, featuring ingredients from Ayurvedic and Traditional Chinese medicine backed by western research and clinical trials.
Products and services
- Whole Food Equine Health Supplements
Companies that use Biostar
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Biostar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Biostar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Animal Supplement Council (NASC)coreBioStar US is a member of the National Animal Supplement Council, an organization dedicated to protecting and enhancing the health of companion animals through safe, accurately labeled supplement products.
- Non-GMO ProjectcoreBioStar products are certified through the Non-GMO Project verification program, confirming that all ingredients meet non-genetically modified organism standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Biostar competitors and assessment
Company assessmentBroad incumbents
- Nutramax Laboratories: Nutramax manufactures Cosequin and other veterinary-recommended joint and digestive supplements for horses, dogs, and cats — directly competing with BioStar's joint and GI SKUs while operating at significantly larger scale through vet-channel distribution.
- Farnam (Central Garden & Pet): Farnam is a broad equine care incumbent (part of Central Garden & Pet) covering supplements, fly control, grooming, and dewormers; it overlaps with BioStar's equine supplement and wellness categories but at much larger scale and through mass retail.
Direct peers
- Platinum Performance: Platinum Performance is a leading equine and canine whole-food nutrition supplement brand with a comparable premium DTC model and broad health-condition catalog, making it BioStar's closest direct competitor in the equine/canine supplement space.
- VetriScience Laboratories: VetriScience is a companion-animal supplement brand offering joint, calming, immune, and GI SKUs with a comparable whole-food/natural positioning and similar mix of veterinary-channel and DTC distribution.
- Uckele Health & Nutrition: Uckele is a long-established equine and companion-animal supplement manufacturer with a comparable product breadth (joints, GI, calming, metabolic) and a similar mix of DTC and dealer/wholesale distribution.
- Equi-Force Equine Products: Equi-Force is a smaller, specialist equine supplement brand offering joint, GI, metabolic, and performance SKUs via dealer/wholesale distribution — closely comparable in size, channel mix, and category coverage to BioStar's equine line.
- Only Natural Pet: Only Natural Pet is a holistic, natural-ingredient pet supplement and food retailer/brand focused on dogs and cats, with a clean-label, whole-food positioning that closely parallels BioStar's canine line and DTC ethos.
- Finish Line Horse Products: Finish Line is a long-standing equine supplement brand covering joint, hoof, GI, and calming categories with similar DTC and tack/feed-store wholesale distribution, overlapping directly with BioStar's equine line.
Others
- Kemin Industries (Animal Nutrition): Kemin is a global ingredient and animal nutrition science company supplying functional ingredients to equine and pet supplement brands; relevant as an upstream supplier/peer to BioStar's whole-food and bioavailability-focused formulation approach.
- Standlee Premium Western Forage / Standlee Equine: Standlee is a premium forage and equine nutrition provider with overlapping equine customer base and clean-ingredient positioning; it represents an adjacent (feed rather than supplement) peer for BioStar's horse-owner segment.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Biostar social profiles
Digital presenceBiostar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biostar leadership team
Management profileNumber of profiles
Profiles1 record
Biostar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biostar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biostar
What does Biostar do?
BioStar US formulates, manufactures, and sells whole food nutritional supplements for horses and dogs through its direct-to-consumer e-commerce platform at biostarus.com. The catalog spans approximately 70 SKUs covering equine and canine health categories including joint, immune, GI, calming, recovery, metabolism, hoof care, performance, and senior care, using proprietary freeze-dry and cold-press processing to preserve nutrient bioavailability. The company also offers wholesale distribution to retail partners, gift cards, artisan poultices, and free one-on-one equine and canine consultation services.
Is Biostar a public or private company?
Biostar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biostar founded?
Biostar was founded in 2015. It employs 11 to 50 people.
Where is Biostar based?
Biostar is headquartered in Boston, United States, in the North America region.
How does Biostar make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and consultation Services.
Who are Biostar's main competitors?
Broad incumbents on record are Nutramax Laboratories and Farnam (Central Garden & Pet). Direct peers are Platinum Performance, VetriScience Laboratories, Uckele Health & Nutrition, Equi-Force Equine Products, Only Natural Pet and Finish Line Horse Products. Others are Kemin Industries (Animal Nutrition) and Standlee Premium Western Forage / Standlee Equine.
Does Biostar have an API?
No public API is recorded for Biostar.
What industry is Biostar in?
Biostar's product category is Animal Nutritional Supplements. Its primary akta.pro industry code is HLAMAHAE, Equine Nutrition & Therapeutic Diets, with a secondary code of HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species). Its NAICS code is 3111 and its SIC code is 200.