Workhorse Marketing

What Workhorse Marketing does

Workhorse Marketing (DBA BuiltByWorkhorse) is a private, Austin, Texas-based custom web development and digital agency founded in 2003, with current headcount between 11 and 50 employees. The firm builds and maintains websites primarily for mid-market and enterprise clients, with project budgets ranging from $25,000 for small engagements to $500,000+ for advanced enterprise platforms. Its service suite spans Website Development, Website Support/Hosting, Website Audits, Compliance, and Ads & Analytics, delivered through a direct, consultation-driven sales motion. Client relationships are notably long-tenured — Independence Title has been a customer since 2011, and multiple testimonials cite 15+ year partnerships.

The underlying technology stack is anchored by WordPress on WP Engine hosting, with HubSpot and Google Partner integrations supporting CRM, marketing automation, and advertising capabilities. The firm achieved SOC 2 Type 2 compliance in May 2025, expanding its credibility for regulated-industry buyers. Awards accumulated include the Webby Awards, W3 Awards, Davey Awards Gold (2024, Costa Vida), Inc. 5000 recognition, and Clutch certification. Management is led by Founder & CEO Grant Chambers, with Allie Higgs serving as Director of Web Services. An acquisition of Breakfast at 12 was completed on 2017-08-07 for undisclosed consideration, broadening in-house capability.

The revenue model is hybrid: large project-based license revenue for new builds, augmented by recurring maintenance retainers ($1,000-$10,000/month), plus professional-services revenue from audits and compliance work. Client concentration is spread across 300+ businesses in hospitality (Hai Hospitality, Uchi, Loro, Costa Vida, Delaware North), financial services (Brannen Bank), retail (La Tienda, Eliza Page), tech (SOCI, Sympliant), nonprofit (ARA), and other industries. Geographic focus is domestic and Austin-anchored, with no disclosed international footprint or active geographic expansion signal in the input data.

Name

Workhorse Marketing

Legal name

Workhorse

Website

https://workhorsemkt.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Workhorse Marketing is an Austin-based private custom web development and digital agency (founded 2003, 11-50 employees) serving 300+ mid-market and enterprise clients across hospitality, financial services, retail, and tech with project builds, retainers, and compliance/hosting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Development Projects: Project-based custom web development services ranging from small to mid-sized websites ($25,000-$75,000) to enterprise platforms ($150,000-$500,000+) and advanced enterprise platforms ($500,000+)
2. Website Maintenance & Support Retainers: Ongoing website support and maintenance services billed monthly, typically ranging from $1,000-$10,000 per month
3. Compliance & Optimization Services: Website audits, compliance services, and optimization offerings that may be sold as one-time or recurring engagements

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Workhorse Marketing (DBA BuiltByWorkhorse) is an Austin, Texas-based custom web development and design agency that builds, maintains, and optimizes websites for mid-market and enterprise clients. Its offering bundles custom web design and development, ongoing website support and maintenance, website audits, compliance and optimization services, hosting solutions, and ads & analytics management. The firm primarily leverages a WordPress/WP Engine stack integrated with HubSpot and Google tooling to deliver these services.

Product overview

Workhorse Marketing offers a suite of integrated web services centered around a custom website development and design offering. The core service is Website Development, which is complemented by Website Support for ongoing maintenance, Website Audits for evaluation and optimization, Compliance services for regulatory adherence, Hosting Solutions for infrastructure, and Ads & Analytics for performance marketing. These services work together as an end-to-end web ecosystem, with the foundational development capability supported by maintenance, auditing, compliance, hosting, and analytics to provide comprehensive digital presence management for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development & Design

Quantifiable outcome

• 35% faster page load time and 5.76% bounce rate improvement for Rodeo Austin
• +2 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner, indicating certified expertise in Google advertising platforms and tools. This partnership demonstrates technical competency and provides potential integration benefits for client campaigns.
• HubSpotcoreTechnology or IntegrationPartner status with HubSpot marketing platform, enabling implementation and integration of HubSpot CRM, marketing automation, and sales tools for clients.
• WP EnginecoreTechnology or IntegrationPartner status with WP Engine WordPress hosting platform, providing enterprise-grade hosting solutions for client websites built on WordPress.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lounge Lizard: Lounge Lizard is a US-based web design and digital marketing agency that builds custom websites and provides digital strategy for mid-market and enterprise clients, closely mirroring Workhorse's service mix of custom development, branding, and marketing.
• Big Drop Inc: Big Drop is a US digital agency offering custom web design, web development, and digital marketing for mid-market and enterprise clients, with similar WordPress and CMS-agnostic capability and a comparable Austin/US-based boutique positioning.
• SmartSites: SmartSites is a US digital agency offering custom website design, development, SEO, and PPC services to mid-market and enterprise clients, overlapping heavily with Workhorse's website development, support, and ads & analytics offerings.
• WebFX: WebFX is a large US digital marketing and web development agency providing custom websites, SEO, and paid media services to mid-market and enterprise clients across verticals, comparable to Workhorse's full-service agency model.
• Thrive Internet Marketing Agency: Thrive is a US-based full-service digital agency providing web design, web development, SEO, and digital marketing services to mid-market and enterprise clients — directly overlapping with Workhorse's core offerings.
• Digital Silk: Digital Silk is a US digital agency offering custom website design and development, branding, and digital marketing for mid-market to enterprise clients, with similar positioning around premium, design-led custom builds.
• Coalition Technologies: Coalition Technologies is a US web design and SEO agency delivering custom websites and digital marketing for mid-market and enterprise clients, with a comparable mix of design, development, and performance marketing services.
• OuterBox: OuterBox is a US digital agency offering custom web design, development, SEO, and e-commerce solutions for mid-market and enterprise brands, comparable to Workhorse's custom development and e-commerce work for clients like La Tienda and Costa Vida.
• Blue Compass: Blue Compass is a US digital agency offering custom web design, web development, and digital marketing services for mid-market to enterprise clients, with comparable full-service agency positioning and similar reliance on enterprise project engagements.

Broad incumbents

• Scorpion: Scorpion is a much larger US-based digital marketing and technology company offering custom websites, advertising, and CRM-driven marketing for SMB and mid-market clients — broader scope and larger scale than Workhorse but overlapping in custom web development and digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WorkhorseMkt
• LinkedInlinkedin.com/company/workhorsemkt
• Instagraminstagram.com/builtbyworkhorse
• Xx.com/WorkhorseMkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workhorse Marketing