UngAds Network
UngAds Network is a Riga-based digital ad network, founded in 2015, that connects advertisers with 500,000+ publishers across 190+ countries via popunder, push notification, and native ad formats priced on CPM, CPC, CPA, and smartCPA, earning revenue from the spread between advertiser fees and publisher payouts.
- Company typePrivate
- Founded2015
- HeadquartersRiga, Latvia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UngAds Network does
UngAds Network is a Latvia-based digital advertising network founded in 2015 that operates as a two-sided marketplace connecting advertisers with website publishers and app developers for traffic monetization. The platform serves global customers across 190+ countries, offering three primary ad formats: popunder/clickunder ads, push notifications, and native ads. The company is headquartered in Riga, Latvia, employs 51-100 people, and is led by General Director Alexander Krylov. It is privately held (legal entity UngAds SIA, registration No. 50103959831) with no disclosed institutional investors, funding rounds, or parent company.
The platform's technology stack includes a proprietary anti-fraud system for click fraud and bot traffic detection, an advanced traffic filtering system enabling custom targeting rules, and a self-service interface supporting independent campaign creation and optimization. UngAds claims access to over 500,000 direct publishers generating approximately 800 million daily ad impressions, with integration capabilities to third-party trackers (BeMob, Redtrack, AdsBridge, Keitaro). The company serves verticals including gambling, betting, finance, sweepstakes, e-commerce, dating, nutra, and mobile offers, and operates with English- and Russian-speaking personal account managers for advertiser support.
UngAds generates revenue by taking a commission spread between fees collected from advertisers and amounts paid to publishers. Pricing models include CPM (cost per mille), CPC (cost per click), CPA (cost per action), and smartCPA, with a minimum advertiser deposit of $100 and minimum publisher withdrawal of $50. Distribution occurs through a self-service web platform, dedicated personal account managers, and approximately 15% partner-network traffic. The company is GDPR compliant, excludes certain sanctioned and high-risk jurisdictions (Russia, Belarus, Iran, DPRK, Syria, Cuba, Myanmar, Crimea/Donetsk/Luhansk), and supports multiple payment options including PayPal, Webmoney, Paxum, Payoneer, Wire, Capitalist, and bank cards.
UngAds Network firmographics
Firmographics- Name
- UngAds Network
- Legal name
- UngAds SIA
- Website
- https://ungads.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UngAds Network is a Riga-based digital ad network, founded in 2015, that connects advertisers with 500,000+ publishers across 190+ countries via popunder, push notification, and native ad formats priced on CPM, CPC, CPA, and smartCPA, earning revenue from the spread between advertiser fees and publisher payouts.
- Ownership category
- akta.pro rank
UngAds Network industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where UngAds Network is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
UngAds Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue (CPM/CPC/CPA): Platform charges advertisers for ad impressions (CPM), clicks (CPC), or actions (CPA). Calculations are made in US dollars. Revenue share model with publishers where UngAds deducts commission from fees collected from advertisers.
- Publisher Revenue Share: Publishers earn revenue share from ad impressions and paid actions on their websites. Publisher remuneration determined by tariff set in advertising offer. Minimum withdrawal amount is 50 USD, processed monthly.
- Platform Commission: UngAds earns commission as the difference between amount transferred by advertisers to the platform and remuneration paid to publishers within each completed advertising campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | CPC (Cost Per Click) pricing |
| Usage-based | Pay-as-you-go | CPM (Cost Per Mille) pricing |
| Outcome Based/ Performance | Pay-as-you-go | CPA (Cost Per Action) pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
UngAds Network product offering
Product offeringCore offering
UngAds operates a self-service digital advertising network that connects advertisers with a global base of 500K+ direct publishers across 190+ countries, delivering 800M+ daily impressions through Popunder/Clickunder, Push Notification, and Native ad formats. The platform supports CPM, CPC, and CPA pricing models, provides proprietary anti-fraud and traffic filtering technology, and serves both companies and affiliate advertisers with personal account management.
Product overview
UngAds Network is a premium global traffic monetization platform operating as a technological intermediary between advertisers and publishers. The platform offers three core advertising formats: Popunder/Clickunder ads, Push Notifications, and Native Ads, each supporting multiple pricing models (CPC, CPM, CPA/smartCPA). The self-service platform enables advertisers to independently create, target, and optimize campaigns, while publishers monetize their traffic. The ecosystem includes proprietary anti-fraud technology, advanced traffic filtering capabilities, and integrations with third-party trackers. The platform provides access to over 500K+ direct publishers across 190+ geos, generating approximately 800 million daily impressions.
Differentiator
Problem solved
Functional benefit
Products and services
- Popunder / Clickunder Ads
- Push Notification Ads Push notification advertising format delivering informative messages that pop up and remain active even when the browser window is closed, providing high-visibility placements on users' devices. Supports CPM and CPC pricing models.
- Native Ads Native advertising format that blends with the context and design of the host platform, making it resistant to banner blindness and difficult to block with ad blockers. Supports CPM and CPC pricing models.
- UngAds Self-Service Advertising Platform Self-service digital advertising platform at ungads.com (advertisers) and publishers.ungads.com (publishers) that allows users to independently create, target, launch, modify, and optimize ad campaigns across Popunder, Push, and Native formats, with API access and integrations with major trackers.
- UngAds Publisher Monetization Program Publisher-facing monetization program allowing website owners and app developers to earn revenue share from ad impressions and paid actions generated on their inventory through UngAds ad placements, with transparent statistics, individual bonuses, and multiple payment options.
- Personal Account Management Service Personal account management service for advertisers in which dedicated managers (English- and Russian-speaking) assist with campaign setup, targeting, and ongoing optimization, including handling required documentation for accounting.
Quantifiable outcome
- 800M+ daily impressions available for advertising campaigns
- +3 more outcomes
Companies that use UngAds Network
Customer profileSegments3 records
Ideal customer profiles3 records
UngAds Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
UngAds Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BeMobcoreTracker integration partner. UngAds provides full integration with BeMob, allowing advertisers to set tracking tokens in URLs and establish efficient campaign performance tracking in two simple clicks.
- RedtrackcoreTracker integration partner. UngAds provides full integration with Redtrack, enabling seamless tracking token configuration for campaign performance analytics.
- AdsBridgecoreTracker integration partner. UngAds provides full integration with AdsBridge for affiliate tracking and campaign optimization.
- KeitarocoreTracker integration partner. UngAds provides full integration with Keitaro, allowing advertisers to track and optimize their campaigns efficiently.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
UngAds Network competitors and assessment
Company assessmentBroad incumbents
- Taboola: Large-scale content discovery and native advertising platform serving premium publishers and brand advertisers globally. Overlaps with UngAds' native ads offering but operates at significantly larger scale and broader brand-safety tier.
Direct peers
- PropellerAds: Direct competitor running a multi-format ad network (push notifications, popunder, native, interstitials) with self-service campaign management and global traffic monetization. Highly comparable product offering and target verticals.
- Adsterra: Direct competitor offering popunder, push notification, native, and direct link ad formats to global advertisers and publishers. Operates a similar self-service ad network model with comparable verticals and traffic volume claims.
- Clickadu: Direct competitor offering popunder, push, native, and video ad formats with self-service bidding for advertisers and revenue share for publishers. Operates in the same performance-marketing verticals.
- MGID: Native advertising network with global reach and self-service platform serving advertisers and publishers. Direct overlap with UngAds' native ads product and similar advertiser/publisher segments.
- PopAds: Direct competitor specializing in popunder/clickunder ad serving for advertisers and publishers globally. Closely comparable core format and revenue model to UngAds' popunder product.
- HilltopAds: Direct competitor offering popunder, push, and video ad networks with global coverage and self-service campaign management. Comparable ad formats, pricing models, and publisher monetization focus.
- RichAds: Direct competitor providing push, pop, and native ad traffic with a self-service platform and account-manager support, targeting similar advertiser verticals (gambling, e-commerce, nutra, dating).
- Mondiad: Self-service push notification and popunder ad network with global traffic for advertisers and publishers. Comparable product surface, pricing models, and target verticals to UngAds.
- EvaDav: Push notification ad network with global traffic and self-service platform for advertisers and publishers. Closely aligned with UngAds on format (push), monetization model, and verticals served.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UngAds Network social profiles
Digital presenceUngAds Network compliance and trust
Trust signalCompliance2 records
UngAds Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
UngAds Network leadership team
Management profileNumber of profiles
Profiles1 record
UngAds Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UngAds Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UngAds Network
What does UngAds Network do?
UngAds operates a self-service digital advertising network that connects advertisers with a global base of 500K+ direct publishers across 190+ countries, delivering 800M+ daily impressions through Popunder/Clickunder, Push Notification, and Native ad formats. The platform supports CPM, CPC, and CPA pricing models, provides proprietary anti-fraud and traffic filtering technology, and serves both companies and affiliate advertisers with personal account management.
Is UngAds Network a public or private company?
UngAds Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UngAds Network founded?
UngAds Network was founded in 2015. It employs 51 to 100 people.
Where is UngAds Network based?
UngAds Network is headquartered in Riga, Latvia, in the Europe region.
How does UngAds Network make money?
Three revenue lines are on record. Advertising Revenue (CPM/CPC/CPA) is the primary driver. The others are publisher Revenue Share and platform Commission.
Who are UngAds Network's main competitors?
Taboola is listed as a broad incumbent. Direct peers are PropellerAds, Adsterra, Clickadu, MGID, PopAds, HilltopAds, RichAds, Mondiad and EvaDav.
Does UngAds Network have an API?
Yes. UngAds provides API and integration capabilities allowing users to set tracking tokens in URLs to accommodate tracker settings. The platform enables full integration with third-party trackers for campaign management and performance tracking. Users can establish tracker integration in two simple clicks for efficient campaign performance.
What industry is UngAds Network in?
UngAds Network's product category is Digital Advertising Network. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7310.