EvaDav
EvaDav is an international performance marketing and traffic monetization holding company operating across 19 countries, serving 50,000+ advertisers and 100,000+ publishers through its ad network, media-buying agency, and mobile apps divisions.
- Company typePrivate
- Founded2007
- HeadquartersLarnaca, Cyprus
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What EvaDav does
EvaDav, operating as EVADAV Traffic Group (legal entity Cassandera Capital LTD, Cyprus), is an international performance marketing and traffic monetization holding company founded in 2007 and headquartered in Larnaca. The company operates across 19 countries with 200+ employees and is organized into four divisions: EVADAV AD NETWORK (the core programmatic platform supporting Popunder, Push, In-Page, and Native ad formats with CPM, CPC, CPA, and Smart CPM pricing), EVADAV PERFORMANCE AGENCY (media buying and search arbitrage with offices in Prague and Warsaw, managing 9-figure campaign budgets), EVADAV APPS (a mobile app factory with 50+ products and 100M+ cumulative installs across Utilities, AI, Health, and Entertainment categories), and EVADAV CONSULTING (internal shared services). The platform connects 50,000+ advertisers with 100,000+ verified publishers, processing 2 billion daily impressions across a 300M unique audience.
The underlying technology stack combines a self-serve admin panel, programmatic API 2.2, S2S postback tracking integrations (Binom, ClickFlare), six mobile measurement partner integrations, and proprietary bidding optimization algorithms. EvaDav monetizes through advertising network fees (transaction-based take rates on CPM/CPC/CPA), managed media-buying services, subscription revenue from owned apps, and revenue-share arrangements with mobile partners. Go-to-market combines a product-led self-serve model for SMBs with enterprise field sales for large budget clients, supplemented by a 5% referral program and a Taboola Premium Partner channel partnership.
EvaDav is privately held, founder/management-owned with no disclosed external funding, and operates through offices in Cyprus, the Czech Republic, and Poland. The 2026 restructuring into four divisions formalized an organizational evolution spanning nearly two decades of operations.
EvaDav firmographics
Firmographics- Name
- EvaDav
- Legal name
- Cassandera Capital LTD
- Website
- https://evadav.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EvaDav is an international performance marketing and traffic monetization holding company operating across 19 countries, serving 50,000+ advertisers and 100,000+ publishers through its ad network, media-buying agency, and mobile apps divisions.
- Ownership category
- akta.pro rank
EvaDav industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
- akta.pro secondary industries
- Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Bot Management & Mitigation (HDADALAB)
Keywords
Where EvaDav is headquartered
LocationHeadquarters
- HQ city
- Larnaca
- HQ country
- Cyprus
- HQ region
- Europe
Offices3 records
Markets served
EvaDav business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Network Services: Core advertising network revenue from serving ads across the platform's publisher network. Charges advertisers for impressions (CPM), clicks (CPC), or actions (CPA/CPA). Publishers earn revenue from displaying ads on their inventory.
- Media Buying Services: Full-service media buying agency managing campaigns with 9-figure budgets for clients. Revenue from managed service fees and performance-based pricing.
- Mobile App Development and Promotion: Full-cycle mobile development agency creating and promoting apps. Revenue from subscription model monetization of owned apps, plus CPA/CPI revenue from promoting client apps.
- Search Arbitrage: Performance Agency division handles search arbitrage operations buying traffic from search engines and monetizing through conversions.
- RevShare Model: Revenue sharing with partners for Android app promotion where ad revenue from networks is shared based on traffic contribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CPM (Cost-Per-Mille) - Pay per 1,000 impressions |
| Transaction based/ take rate | Pay-as-you-go | CPC (Cost-Per-Click) - Pay per click |
| Outcome Based/ Performance | Pay-as-you-go | CPA (Cost-Per-Action) - Pay per conversion |
| Hybrid | Pay-as-you-go | Smart CPM - Automated optimization for cheaper traffic acquisition |
| Outcome Based/ Performance | Pay-as-you-go | CPI Model - Cost Per Install for mobile apps |
| Subscription | Pay-as-you-go | CPS/CPT Model - Subscription-based payments |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
EvaDav product offering
Product offeringCore offering
EvaDav operates an advertising network and traffic monetization platform that connects advertisers with publishers across Popunder, Push, In-Page, and Native ad formats with CPM, CPC, CPA, and Smart CPM pricing. The company also runs a performance media buying agency (Search Arbitrage and Lead Generation) and a mobile apps development division producing consumer apps monetized through the network.
Product overview
EVADAV TRAFFIC GROUP is an international performance marketing and traffic monetization holding company founded in 2007, operating across 19 countries with over 200 employees. The company is organized into four divisions: (1) EVADAV AD NETWORK - the core advertising platform offering Popunder, Push, In-Page, Native ads and Programmatic Integration with CPM/CPC/CPA/Smart CPM pricing; (2) EVADAV PERFORMANCE AGENCY - media buying agency for Search Arbitrage and Lead Generation managing 9-figure budget campaigns; (3) EVADAV MOBILE APPS - full-cycle mobile development agency with App Studio (product development for Utilities, AI, Health, Entertainment verticals with 50+ apps and 100M+ installs) and Apps Factory (Web2Web/Web2App funnels for user acquisition); (4) EVADAV CONSULTING - internal support for HR, Finance, Legal, Marketing and Operations. Additionally, EVADAV ACADEMY provides training programs for media buyers with employment pathways.
Differentiator
Problem solved
Functional benefit
Brands
- EVADAV AD NETWORK: Advertising and traffic monetization platform for advertisers and publishers supporting popunder, push, in-page, and native ad formats.
- EVADAV APPS
- EVADAV Performance Agency
- EVADAV Academy Camp
Products and services
- EVADAV AD NETWORK Performance marketing and traffic monetization platform connecting advertisers with publishers across Popunder, Push, In-Page, and Native ad formats. Supports CPM, CPC, CPA, and Smart CPM pricing models with real-time tracking and proprietary bidding optimization algorithms.
- Popunder Ads
Companies that use EvaDav
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
EvaDav technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature7 records
EvaDav partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- TaboolaflagshipPremium partnership for native advertising and content recommendation. EvaDav holds premium partner status with Taboola as of 2025, enabling access to premium content distribution channels and co-marketing opportunities.
- BinomcoreIntegration partnership for server-to-server (S2S) postback tracking. Binom is a self-hosted tracker widely used in CIS and Asian markets, enabling accurate conversion tracking and campaign optimization for EvaDav advertisers.
- ClickFlarecoreConversion tracking and attribution partnership for performance marketers. ClickFlare provides server-side tracking, real-time reporting, and AI-powered optimization insights for EvaDav users managing complex campaigns.
- AppMagiccoreStrategic partnership for mobile market research and competitive analysis. EvaDav uses AppMagic analytics to validate app niches before development, analyzing monetization trends, competitor revenue, and advertising activity.
- NewsBreakflagshipTraffic source partnership for mobile app promotion. Collaboration on Hidy VPN project achieved 29% reduction in planned CPI. NewsBreak is the Top-1 News app in the US (2025).
- G2A PayminorPayment processing partner powered by G2A.COM for handling purchase transactions and payment-related customer support.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
EvaDav competitors and assessment
Company assessmentDirect peers
- HilltopAds: Popunder, push, and in-page ad network with a comparable mix of self-serve platform, global inventory, and affiliate-focused GTM motion.
- PropellerAds: Global ad network specializing in push notifications, popunder, and interstitial formats across 100K+ publishers worldwide. Directly comparable to EvaDav in format mix, audience, and self-serve SMB/affiliate positioning.
- Adsterra: Performance-focused ad network with Popunder, Social Bar, Native, and Direct Link formats. Overlaps directly with EvaDav on format set, SMB self-serve onboarding, and affiliate/monetization use cases.
- Clickadu: Popunder, push, and in-page push ad network serving similar publishers and affiliates with CPM/CPC pricing. Operates a comparable self-serve platform and global traffic footprint.
- RichAds: Multisource ad network offering push, pop, domain redirect, and run-way formats with AI-driven optimization tools. Closely comparable to EvaDav's Smart CPM and bidding optimization positioning.
Others
- BidSwitch: Programmatic SSP/DSP infrastructure provider — adjacent to EvaDav's programmatic integration offering and a potential infrastructure/partner rather than direct competitor.
Broad incumbents
- MGID: Global native advertising platform with self-serve and managed offerings across push and content recommendation. Comparable as a broader incumbent in native and traffic monetization.
- Outbrain: Public native content-discovery network at the largest end of the market. Direct adjacency to EvaDav's Native ad format ambitions and benchmark for premium partner economics.
- Taboola: Public, scaled native-content recommendation platform — EvaDav's premium partner. Competes broadly in native advertising with vastly larger reach; useful as a benchmark for EvaDav's native expansion upside.
- Zeropark: Larger ad exchange/performance network operating push, pop, and domain traffic plus search arbitrage tools — overlapping EvaDav's Performance Agency search arbitrage activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EvaDav social profiles
Digital presenceEvaDav financial estimates
Financial estimateRevenue estimate
Valuation estimate
EvaDav leadership team
Management profileNumber of profiles
Profiles1 record
EvaDav subsidiaries and ownership
Company hierarchySubsidiaries4 records
EvaDav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EvaDav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EvaDav
What does EvaDav do?
EvaDav operates an advertising network and traffic monetization platform that connects advertisers with publishers across Popunder, Push, In-Page, and Native ad formats with CPM, CPC, CPA, and Smart CPM pricing. The company also runs a performance media buying agency (Search Arbitrage and Lead Generation) and a mobile apps development division producing consumer apps monetized through the network.
Is EvaDav a public or private company?
EvaDav is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EvaDav founded?
EvaDav was founded in 2007. It employs 101 to 250 people.
Where is EvaDav based?
EvaDav is headquartered in Larnaca, Cyprus, in the Europe region.
How does EvaDav make money?
Five revenue lines are on record. Advertising Network Services are the primary driver. The others are media Buying Services, mobile App Development and Promotion, search Arbitrage and revShare Model.
Who are EvaDav's main competitors?
Direct peers on record are HilltopAds, PropellerAds, Adsterra, Clickadu and RichAds. BidSwitch is listed as an others. Broad incumbents are MGID, Outbrain, Taboola and Zeropark.
Does EvaDav have an API?
Yes. EVADAV offers API 2.2 for programmatic interaction with their ad network. The API supports S2S postback tracking with custom tokens for traffic analysis including BROWSER, BROWSER_VERSION, COUNTRY, CITY, FORMAT, and SUB_PERIOD. Supports up to 30 custom tokens. Both CPC and CPM pricing models are supported. Developer documentation is at evadavapi.com/docs/api.
What industry is EvaDav in?
EvaDav's product category is Digital Advertising Platform. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools, with a secondary code of HDAAAHAB, Pricing, Revenue Management & Promotion Optimization. Its NAICS code is 54181 and its SIC code is 7310.