Move

What Move does

Move is a B2B travel commerce infrastructure company that converts travel intent into bookable transactions through an API-first, AI-native platform. The platform consists of three integrated layers: supply aggregation connecting to 70+ sources (GDS, bedbanks, OTAs, direct contracts) covering 2M+ hotels and global airline inventory; an Agentic AI Packaging Engine that uses natural language intent parsing and trained-on-10+ years-of-operations-data models to construct margin-optimized packages in 240ms; and a Commerce Execution layer for multi-supplier booking orchestration with embedded margin optimization. The company serves tour operators, agency networks, AI trip builders, and embedded commerce partners (SuperApps, Banks, Fintechs, Brands).

Revenue is generated through four complementary mechanisms: platform licensing (multi-year enterprise subscriptions), white-label deployment (licensing), transaction fees per booking, and yield sharing tied to margin optimization performance. Distribution is delivered via direct API access, white-label deployment, the holidayheroes hub for agency/advisor distribution, an advisor app, and embedded commerce integrations. Move's commercial footprint spans offices in Munich (Germany), Lisbon (Portugal), and Raanana (Israel), with executive leadership drawn from Expedia, Amadeus, and Lastminute.com. The company raised $5.5M in September 2023 and operates 51–100 employees, with sub-brands RateCore (hotel intelligence) and holidayheroes (distribution) extending the core platform.

Name

Move

Legal name

Move

Website

https://wearemove.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Travel Commerce Infrastructure

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Transportation Services (4700)

akta.pro primary industry

Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI)

akta.pro secondary industries

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

Keywords

• Travel commerce infrastructure
• AI travel packaging
• Hotel rate intelligence
• White-label travel platform
• Embedded travel booking

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing: Full enterprise access to Move infrastructure for travel companies and AI trip builders. Enterprise-grade tools and API access to supply aggregation and AI packaging.
2. White-Label Deployment: Branded infrastructure deployment where partners use Move's engine with their own branding. Rapid deployment model with aligned incentives.
3. Transaction Fees: Transaction-based revenue model where Move takes a fee per booking. We grow when you grow with aligned incentives.
4. Yield Sharing: Margin optimization with shared upside - revenue sharing tied to booking performance and margin improvements delivered to partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Move provides a B2B Agentic Commerce Infrastructure for Travel that turns AI-generated travel intent into bookable, fulfilled trips. Its platform unifies supply aggregation across 70+ sources (GDS, bedbanks, OTAs, direct contracts, airlines), runs an AI packaging engine trained on 10+ years of travel operations, and executes multi-supplier bookings with embedded margin optimization. It is delivered via API, white-label, and the holidayheroes hub to tour operators, agency networks, AI trip builders, and non-travel brands embedding travel commerce.

Product overview

Move is a commerce infrastructure platform for AI travel, consisting of three integrated layers delivered through the Move Platform core product, enhanced by the RateCore hotel intelligence module, and distributed via the holidayheroes hub sub-brand. The platform connects fragmented travel supply (2M+ hotels, airlines, local operators) through a single integration, uses AI for intelligent packaging and margin optimization, and enables multi-supplier booking execution across B2B portals, white-label, and embedded channels.

Differentiator

Problem solved

Functional benefit

Brands

• holidayheroes hub: A distribution hub that gives agencies, tour operators, and travel advisors a fast lane to AI-powered distribution, fully white-label, powered by Move's entire stack.
• RateCore

Products and services

• Move Platform B2B commerce infrastructure platform for AI travel that turns AI-generated travel intent into bookable trips. Provides three integrated layers: supply aggregation (2M+ hotels, airlines, and local operators), agentic smart packaging (AI package construction with margin optimization), and commerce execution (multi-supplier booking with fulfillment orchestration). Sold to tour operators, travel companies, agency networks, and embedded commerce partners via API, white-label, and platform licensing.
• RateCore Hotel supply intelligence layer that aggregates 2M+ hotels from 70+ supply sources, provides AI-powered price optimization and benchmarking, and matches hotels to traveler intent. Features real-time availability, enriched content (rooms, photos, descriptions), AI price prediction with R² 0.94 accuracy, and reported 70%+ win rate vs competitor pricing. Sold as a component of the Move platform to travel companies and AI trip builders.
• holidayheroes hub White-label distribution hub that enables agencies, tour operators, and travel advisors to build AI-powered travel stores in minutes. Includes store builder, affiliate and creator network tools, AI-matched booking flow, campaign management, and analytics dashboard. Powered by Move's full supply aggregation and AI packaging stack. Free for 3 months with no credit card required; converts to paid tiers.

Quantifiable outcome

• 2-3x conversion improvement vs traditional search
• +6 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• AmadeuscoreTechnology or IntegrationAmadeus GDS integration providing global distribution system connectivity. Listed as partner with live GDS feed integration for flights and travel content.
• TravelfusioncoreTechnology or IntegrationTechnology integration for travel content aggregation. Part of Move's supply source ecosystem.
• HotelbedscoreTechnology or IntegrationHotelbeds API integration for hotel inventory aggregation. Major bedbank partner providing 2M+ hotel room nights.
• AEGEANcoreTechnology or IntegrationAEGEAN airline integration providing direct airline content and connectivity for flight bookings.
• RyanaircoreTechnology or IntegrationRyanair airline integration for low-cost carrier content and booking capabilities.
• TBOcoreTechnology or IntegrationTBO (Travel Business Online) integration for global travel inventory and supply aggregation.
• RateHawksupportingTechnology or IntegrationRateHawk hotel rate aggregation integration for price intelligence and competitive pricing.
• TravelgateXsupportingTechnology or IntegrationTravelgateX marketplace integration for travel tech connectivity and supplier aggregation.
• hyperguestsupportingTechnology or Integrationhyperguest hotel distribution integration for supply sourcing and rate aggregation.
• holidayfindersupportingTechnology or Integrationholidayfinder integration for travel content and booking capabilities.
• PruvosupportingTechnology or IntegrationPruvo hotel revenue optimization integration for price intelligence.
• SolamentosupportingTechnology or IntegrationSolamento travel supplier integration for destination management content.
• SetursupportingTechnology or IntegrationSetur travel agency integration for Brazilian/Latin American market coverage.
• YanoljaGoGlobalcoreTechnology or IntegrationYanoljaGoGlobal integration for Korean and Asian market hotel inventory and distribution.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Duffel: Duffel is a B2B travel API platform that lets travel businesses search, book, and manage flights and hotels from suppliers via a single integration. Direct peer to Move because both target travel companies and developers with API-first infrastructure for booking and distribution, though Duffel historically focused more on flights while Move aggregates across flights, hotels, and experiences.
• TBO Holidays: TBO is a global B2B travel distribution platform connecting travel buyers (agents, tour operators) with suppliers (hotels, airlines) across multiple geographies. Direct peer to Move because both aggregate multi-supplier inventory and serve travel advisors/operators with distribution infrastructure; Move differentiates via AI-powered packaging while TBO focuses on inventory breadth and transaction efficiency.
• TravelgateX: TravelgateX is a B2B connectivity marketplace that connects OTAs, bedbanks, hotels, and travel sellers through standardized APIs. Direct peer to Move as a travel technology marketplace enabling multi-supplier aggregation and distribution, though Move layers AI packaging and margin optimization on top of aggregation.
• RateHawk (Emerging Travel Group): RateHawk is a B2B hotel booking platform offering rates from 2M+ hotels globally to travel agents and corporate clients. Direct peer because both aggregate hotel supply at scale for B2B distribution with price intelligence, though RateHawk focuses specifically on hotel inventory while Move bundles hotels with flights, experiences, and AI-powered packaging.

Broad incumbents

• Travelport+: Travelport (now Travelport+) is a global GDS modernizing its platform with modern APIs for travel retailing. Comparable to Move as a B2B travel infrastructure provider with API access to airlines, hotels, and content; however, Travelport is a large incumbent with broader reach and deeper airline relationships rather than Move's AI-first agentic packaging focus.
• Hotelbeds: Hotelbeds is a leading bedbank and B2B hotel distribution platform providing inventory to tour operators, OTAs, and travel agencies. Both Hotelbeds and Move operate in B2B hotel aggregation, but Hotelbeds is a major supplier in Move's ecosystem while also competing as an aggregator with its own API and pricing intelligence.
• Yanolja (including GoGlobal): Yanolja, through Yanolja GoGlobal, provides cloud-based B2B travel technology and inventory distribution for hotels and the broader travel industry. Comparable as a B2B travel infrastructure provider with global supply aggregation; Yanolja is a much larger incumbent with its own SaaS platform for accommodation suppliers.
• Sabre Corporation: Sabre is one of the world's largest GDS providers and travel technology companies, serving airlines, hotels, agencies, and corporations. Comparable as a broad B2B travel infrastructure incumbent; however, Sabre's distribution model and legacy architecture differ from Move's AI-native, agentic commerce focus.
• Booking.com Connectivity (Partner Solutions): Booking.com Connectivity enables hotels, bedbanks, and channel managers to integrate with Booking.com's accommodation inventory at scale. While a broad incumbent in hotel distribution, Booking.com Connectivity competes with Move's RateCore for hotel aggregation demand, particularly with smaller properties and chains seeking diversified distribution.

Emerging players

• Mystifly: Mystifly is a B2B airfare marketplace and API platform providing flight content from 750+ airlines to travel sellers. Comparable as a B2B travel API platform focused on air content aggregation and distribution, but with narrower product focus than Move's multi-modal (flights, hotels, experiences) approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move