MULTA MEDIO
MULTA MEDIO is a German IT services company that develops digital lottery systems and e-learning platforms. Founded in 1996, it serves approximately 10 of Germany's 16 state lottery companies and provides Totara-based learning solutions to enterprises and schools.
- Company typePrivate
- Founded1996
- HeadquartersWürzburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
MULTA MEDIO firmographics
Firmographics- Name
- MULTA MEDIO
- Legal name
- MULTA MEDIO Informationssysteme AG
- Website
- https://multamedio.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MULTA MEDIO is a German IT services company that develops digital lottery systems and e-learning platforms. Founded in 1996, it serves approximately 10 of Germany's 16 state lottery companies and provides Totara-based learning solutions to enterprises and schools.
- Ownership category
- akta.pro rank
MULTA MEDIO industry classification
Industry- Product category
- Lottery & Learning Software Solutions
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where MULTA MEDIO is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
MULTA MEDIO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lottery Solutions: Development, implementation, and operation of digital lottery systems for state lottery companies including software, apps, websites, self-service terminals, and ongoing support services. Revenue comes from project-based development fees and long-term operational contracts.
- Learning Solutions: E-learning platform implementation, configuration, and support using Totara and Moodle. Content development services, consulting, and system administration for enterprises, schools, and public administration.
- IT Consulting and Professional Services: Data analysis, test management, IT security services, UX/SEO/SEA/CRO, web analytics, and web design services that complement core software solutions.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MULTA MEDIO product offering
Product offeringCore offering
MULTA MEDIO Information Logistik AG develops and operates lottery and learning software solutions. Its Lottery Solutions portfolio includes the Gaming & Service Engine (GSE) platform, self-service terminals, mobile apps, personalization, campaign management, and analytics dashboards used by German state lottery operators. Its Learning Solutions portfolio delivers LMS implementations (Totara, Moodle, Mahara) and integrated digital school and corporate learning environments for enterprises, public administration, and educational institutions.
Product overview
MULTA MEDIO operates two core business divisions: Lottery Solutions and Learning Solutions. Lottery Solutions provides a comprehensive digital lottery ecosystem including the Self-Service Terminal (SB-Terminal), websites, mobile apps, and data analytics tools (MM Management Cockpit, MM Personalize, MM Kampagnen-Management) built on the Gaming & Service Engine (GSE) platform. Learning Solutions centers on implementing and managing Totara (Learn, Perform, Engage), Mahara, and Moodle platforms, delivered as part of the integrated Schule Digital solution for schools that includes Consilio middleware, Mattermost communication, and Nextcloud storage.
Differentiator
Problem solved
Functional benefit
Brands
- Lottery Solutions: Digital lottery systems including websites, mobile apps, self-service terminals, and data analytics for state lottery companies
- Learning Solutions
Products and services
- Lottery Solutions
- Learning Solutions
- MM Selbstbedienungsterminal (SB-Terminal)
- Gaming & Service Engine (GSE)
- Lottery Mobile Apps
- MM Personalize
- MM Management Cockpit
- MM Kampagnen-Management
- Totara Learn / Perform / Engage
- Mahara
- Schule Digital
- Test-Services
Quantifiable outcome
- 8 consecutive CHIP Testsieger wins for LOTTO Hessen (2018-2025)
- +3 more outcomes
Companies that use MULTA MEDIO
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
MULTA MEDIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
MULTA MEDIO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PYRAMID Computer GmbHcorePartnership for development and supply of Self Service Terminal hardware. PYRAMID provides kiosk hardware (POLYTOUCH PASSPORT 32) while MULTA MEDIO provides software and system integration. Partnership enables deployment of self-service lottery terminals to state lottery companies.
- TotaracoreMULTA MEDIO is a Totara Alliance Partner, providing Totara Learn, Perform, and Engage implementations to customers in Germany. Totara is an enterprise learning platform based on Moodle.
- Prof. Thome GruppeminorMULTA MEDIO was originally founded as spin-off from Prof. Thome's chair at University of Würzburg. Prof. Thome Gruppe member Dr. Christian Schneider joined MULTA MEDIO's supervisory board in 2025.
- IT-Verband Mainfranken e.V.minorRegional IT association membership for networking and industry collaboration in Mainfranken region.
- The European LotteriesminorMembership in European Lottery association for industry representation and networking.
- MM Learning Solutions AGcoreSpin-off company founded January 2024 to focus on e-learning solutions. 100% subsidiary of MULTA MEDIO. Led by Eva Pumpurs and Jürgen Helmerich. Shares infrastructure, methods, and processes with parent company.
- Stiftung Forschung hilftminorCharitable partnership supporting cancer research at University of Würzburg. MULTA MEDIO donates 3,000 EUR annually instead of Christmas gifts.
- Musicalsommer FuldaminorGold sponsor of cultural event providing employee benefits through free tickets and team events.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
MULTA MEDIO competitors and assessment
Company assessmentDirect peers
- Brightstar Lottery: Brightstar (formerly IGT Lottery, spun off from IGT in 2025) is one of the world's largest lottery technology and services providers, supplying systems, terminals and iLottery platforms to state and national lotteries — directly comparable to MULTA MEDIO's state-lottery software, terminal and iLottery business.
- Scientific Games: Scientific Games is a global lottery systems, instant games and technology provider serving lotteries in 50+ jurisdictions. Already a partner of MULTA MEDIO, it competes for the same state-lottery system and platform contracts.
- Intralot: Intralot is a Greece-based lottery and sports betting technology vendor offering iLottery platforms, terminals and managed services to state lotteries globally — closely comparable to MULTA MEDIO's digital lottery stack.
- Pollard Banknote: Pollard Banknote is a Canadian lottery technology and instant-ticket provider serving North American lotteries with systems, retail and digital solutions, comparable to MULTA MEDIO's lottery systems and self-service terminal offering.
- NeoGames: NeoGames (now part of Aristocrat Lottery Solutions) provides iLottery and iGaming technology, platforms and turnkey solutions to national and state lotteries — directly comparable to MULTA MEDIO's iLottery platform, apps and GSE engine.
Broad incumbents
- Allwyn: Allwyn is a Europe-headquartered multinational lottery operator that both operates lotteries and develops its own technology platforms, competing with MULTA MEDIO for state-lottery system contracts at a much larger scale.
- Camelot (Allwyn): Camelot, now part of Allwyn, operates the UK National Lottery and develops lottery technology used across multiple jurisdictions — a broader incumbent whose technology competes in international tenders that MULTA MEDIO could otherwise bid for.
Regional players
- ZEAL Network: ZEAL Network is a German online lottery operator (Lotto24, Tipp24) that relies on third-party lottery technology — a regional competitor that influences which platforms German state lotteries select, and a potential channel partner for MULTA MEDIO's technology.
Others
- Totara: Totara is the enterprise learning platform whose Learn/Perform/Engage suite MULTA MEDIO implements as an Alliance Partner. Totara is a channel partner and indirect competitor — other Totara partners offer comparable e-learning implementations.
- Moodle: Moodle is the open-source LMS platform underlying MULTA MEDIO's Schule Digital solution and a widely adopted LMS globally — comparable as both a partner and adjacent LMS provider to the e-learning side of the business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MULTA MEDIO social profiles
Digital presenceMULTA MEDIO compliance and trust
Trust signalCompliance2 records
MULTA MEDIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MULTA MEDIO leadership team
Management profileNumber of profiles
Profiles9 records
MULTA MEDIO subsidiaries and ownership
Company hierarchySubsidiaries1 record
MULTA MEDIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MULTA MEDIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MULTA MEDIO
What does MULTA MEDIO do?
MULTA MEDIO Information Logistik AG develops and operates lottery and learning software solutions. Its Lottery Solutions portfolio includes the Gaming & Service Engine (GSE) platform, self-service terminals, mobile apps, personalization, campaign management, and analytics dashboards used by German state lottery operators. Its Learning Solutions portfolio delivers LMS implementations (Totara, Moodle, Mahara) and integrated digital school and corporate learning environments for enterprises, public administration, and educational institutions.
Is MULTA MEDIO a public or private company?
MULTA MEDIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MULTA MEDIO founded?
MULTA MEDIO was founded in 1996. It employs 11 to 50 people.
Where is MULTA MEDIO based?
MULTA MEDIO is headquartered in Würzburg, Germany, in the Europe region.
How does MULTA MEDIO make money?
Three revenue lines are on record. Lottery Solutions are the primary driver. The others are learning Solutions and IT Consulting and Professional Services.
Who are MULTA MEDIO's main competitors?
Direct peers on record are Brightstar Lottery, Scientific Games, Intralot, Pollard Banknote and NeoGames. Broad incumbents are Allwyn and Camelot (Allwyn). ZEAL Network is listed as a regional player. Others are Totara and Moodle.
Does MULTA MEDIO have an API?
No public API is recorded for MULTA MEDIO.
What industry is MULTA MEDIO in?
MULTA MEDIO's product category is Lottery & Learning Software Solutions. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAFAJ, Lottery Data, Analytics & Responsible Gaming Tools. Its NAICS code is 541511 and its SIC code is 7371.