Recreation Supply Company

What Recreation Supply Company does

Recreation Supply Company, operating as RecSupply (recsupply.com), is a privately held B2B e-commerce distributor of commercial swimming pool equipment and supplies, founded in 1980 and headquartered at 4314 Centurion Dr, Bismarck, North Dakota. The company sells to municipal, private, and institutional swimming pool facilities, water parks, aquatic centers, and recreation departments across the United States, offering a catalog of resold third-party brands across 16 major product categories — chemicals and testing, cleaning and maintenance, deck equipment, facility equipment, filtration, fitness/training/therapy, flow and fittings, furniture, grating, heaters and pool covers, lights, painting and pool repair, pumps and strainers, safety and rescue, toys and recreation, and water sports — plus a dedicated Parts Department for aftermarket replacement. RecSupply is not a manufacturer; its core technology is a standard e-commerce storefront with category navigation, product listings, pricing, and online ordering, supported by a toll-free phone sales line (1-800-437-8072) and an annual 176-page print/PDF catalog that functions as both a marketing and reference document.

The business model is sales-led and transactional: revenue is generated through one-time per-unit purchases of commercial pool equipment, with prices ranging from approximately $8 for small accessories to over $3,000 for large items such as deck storage boxes. Free shipping is offered on orders of $100 or more, an ordering pattern consistent with recurring commercial procurement rather than consumer retail. Go-to-market combines the e-commerce site, the annual catalog (print and 53MB PDF), an email newsletter signup, and a Twitter (@recsupply) presence for brand awareness. The company employs 11-50 people, has no disclosed parent company, no external institutional investors, no funding rounds, no partnerships, no M&A activity, and no proprietary technology stack, indicating a bootstrapped, founder- or family-owned distribution business that has sustained operations through product breadth, catalog depth, and 45+ years of category focus.

Name

Recreation Supply Company

Legal name

RecSupply

Website

https://recsupply.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Recreation Supply Company (RecSupply) is a privately held B2B e-commerce distributor, founded in 1980 and based in Bismarck, North Dakota, that sells commercial swimming pool equipment, chemicals, safety gear, furniture, and replacement parts to municipal, private, and institutional pool facilities across the United States.

Ownership category

akta.pro rank

Product category

Commercial Pool Equipment & Supplies

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Commercial pool equipment
• Swimming pool supplies
• Aquatic facility equipment
• Pool maintenance chemicals
• Municipal pool supplies

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Pool Equipment Sales: Revenue generated through direct sales of commercial swimming pool equipment and supplies to facility operators. Products include chemicals, pumps, filters, furniture, safety equipment, and accessories. Primarily one-time transactional purchases with some repeat buying patterns from commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Recreation Supply Company operates RecSupply.com, a B2B e-commerce catalog that distributes commercial swimming pool equipment, chemicals, safety gear, furniture, replacement parts, and facility supplies to pool operators and aquatic facilities. Products are sold at per-unit pricing through the company's own website, phone sales desk, and a 176-page annual print/PDF catalog, with free shipping offered on orders of $100 or more.

Product overview

Recreation Supply Company operates RecSupply.com as a comprehensive B2B e-commerce catalog serving commercial swimming pool facilities. The product portfolio spans 16 major categories including Chemicals & Testing, Cleaning & Maintenance, Deck Equipment, Facility Equipment, Filtration, Fitness/Training/Therapy, Flow & Fittings, Furniture, Grating, Heaters & Pool Covers, Lights, Painting & Pool Repair, Pumps & Strainers, Safety & Rescue, Toys & Recreation, and Water Sports. The company also maintains a dedicated Parts Department for replacement components. Beyond equipment, the catalog includes branded products such as Tailwind Furniture (recycled plastic outdoor furniture), Nordesco storage solutions, Detecto scales, and pool signs from various manufacturers. A 2026 print/digital catalog (176 pages) is available, and the company has operated as a trusted supplier since 1980 with free shipping on orders of $100 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Chemicals & Testing Pool water treatment products including chemical controllers, feed pumps, chlorinators, test kits, reagents, meters, strips, and chlorination/UV disinfection systems for maintaining water quality in commercial pools.
• Cleaning & Maintenance Commercial swimming pool cleaners, brushes, leaf rakes, skimmers, poles, vacuum equipment, and maintenance supplies for routine pool upkeep.
• Deck Equipment Access lifts, anchors, diving boards, lifeguard chairs, ladders, rails, slides, starting platforms, flooring, and other poolside deck furnishings for commercial facilities.
• Facility Equipment Benches, bleachers, lockers, scales, showers, signs, storage solutions, and miscellaneous facility amenities for commercial pool venues.
• Filtration Cartridge filters, sand filters, D.E. filters, filter media, and regenerative filtration systems for commercial pool water circulation.
• Fitness, Training & Therapy Aquatic fitness equipment including aqua joggers, treadmills, resistance cuffs, dumbbells, kickboards, fins, goggles, pull buoys, and training platforms for pool-based exercise programs.
• Flow & Fittings Valves, gauges, flowmeters, drain covers, skimmers, main drains, inlets, pipe fittings, air blowers, and other hydraulic components for pool circulation systems.
• Furniture for Pool, Deck & Parks Outdoor furniture including benches, chairs, chaise lounges, tables, umbrellas, trash receptacles, and site furnishings in various materials for poolside and park settings.
• Grating Pool deck grating systems including PVC, fiberglass, and specialty grating with hardware and accessories for drainage and safety applications.
• Heaters & Pool Covers Commercial pool heaters (small and large capacity), thermal pool covers, safety covers, liquid pool covers, and cover storage reels for temperature control and seasonal protection.
• Lights Pool lighting including bulbs, LED replacement lamps, complete light fixtures, transformers, junction boxes, niches, and lens accessories for illumination.
• Painting & Pool Repair Pool paints including Ramuc, Sau-Sea Eco-Choice, and Olympic brands, plus deck coatings, sports court coatings, and surface preparation products for renovation and maintenance.
• Pumps & Strainers Commercial circulation pumps, strainers, variable speed pumps, booster pumps, submersible pumps, and variable frequency drives for pool hydraulic systems.
• Safety & Rescue Lifeguard equipment including first aid supplies, life rings, rescue tubes, life vests, spineboards, manikins, rope, hooks, and safety signage for aquatic facility rescue operations.
• Toys & Recreation Inflatable structures, climbing walls, foam rafts, waterpark equipment, and recreational items for family aquatic centers and water parks.
• Water Sports Competitive swimming equipment including backstroke flags, timing systems, lane lines, stopwatches, water volleyball, basketball, polo gear, and starting blocks.
• Parts Department Replacement parts for vacuums, chemical pumps, filters, heaters, lights, pumps, valves, lane lines, skimmers, and other pool equipment for maintenance and repairs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pool Corporation: PoolCorp is the dominant US distributor of swimming pool supplies, equipment, and related products to commercial and residential customers, with its SCP Distributors and NPP networks serving the same commercial pool operator segment RecSupply targets. As the scaled incumbent, it is the most direct comparator for RecSupply's distribution model and customer base.
• INYOPools.com: INYOPools.com is an online retailer of swimming pool equipment, parts, and supplies offering an extensive multi-category catalog with DIY content and broad commercial/residential reach. It competes head-to-head with RecSupply's recsupply.com storefront in chemicals, pumps, filters, and replacement parts.
• Leslie's Pool Supplies: Leslie's is a large US specialty retailer of pool and spa supplies with both retail stores and e-commerce, carrying chemicals, equipment, parts, and accessories. While predominantly residential, it overlaps with RecSupply on consumables and parts categories for smaller commercial customers.
• SwimmingPool.com: SwimmingPool.com is an online retailer specializing in pool and spa equipment, parts, and supplies with a broad multi-brand catalog. It targets both residential and commercial buyers, competing with RecSupply in chemicals, pumps, heaters, and accessories categories.
• PoolSupplyWorld: PoolSupplyWorld is an online swimming pool supplies retailer offering a wide assortment of pool and spa equipment, chemicals, and replacement parts. Its multi-category e-commerce model and focus on parts and chemicals directly overlap with RecSupply's catalog breadth and target buyer.
• Pool Warehouse: Pool Warehouse is an online pool and spa supplies retailer offering equipment, parts, and chemicals to residential and commercial customers. It competes with RecSupply across filtration, pumps, heaters, and water treatment categories through a similar e-commerce-led model.
• The Pool Factory: The Pool Factory is a multi-channel pool supplies retailer offering above-ground pools, equipment, and accessories online and through catalogs. Its catalog-driven sales approach and product breadth in pool equipment, parts, and chemicals closely parallels RecSupply's distribution model.

Broad incumbents

• Pentair plc: Pentair is a major global manufacturer of pool and water treatment equipment including pumps, filters, heaters, and automation systems sold through distributors like RecSupply. While primarily a manufacturer, its branded product portfolio defines much of what RecSupply resells, making it both a key supplier and adjacent comparable for pool equipment demand.
• Hayward Holdings, Inc. Hayward is a leading manufacturer of pool and spa equipment including pumps, filters, heaters, and sanitization systems sold through commercial and residential channels. Its branded product lines constitute a core share of RecSupply's commercial equipment offering, making it an important adjacent incumbent in the same supply chain.

Emerging players

• AquaStar Pool Products: AquaStar is a US manufacturer and supplier of pool and spa equipment including drain covers, fittings, and accessories for commercial aquatic facilities. Its product lines and commercial aquatics focus overlap directly with RecSupply's flow & fittings and safety categories, making it a relevant niche peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recsupply
• Facebookfacebook.com/recsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreation Supply Company