The Pool Factory
The Pool Factory is a private, Edison, New Jersey-based direct-to-consumer e-commerce retailer that sells steel, hybrid, and resin above ground pools, kits, accessories, and parts to individual residential homeowners across the United States through its owned online storefront.
- Company typePrivate
- Founded-
- HeadquartersEdison, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
The Pool Factory firmographics
Firmographics- Name
- The Pool Factory
- Legal name
- The Pool Factory
- Website
- https://thepool-factory.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Pool Factory is a private, Edison, New Jersey-based direct-to-consumer e-commerce retailer that sells steel, hybrid, and resin above ground pools, kits, accessories, and parts to individual residential homeowners across the United States through its owned online storefront.
- Ownership category
- akta.pro rank
The Pool Factory industry classification
Industry- Product category
- Above Ground Swimming Pools
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where The Pool Factory is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Pool Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - Above Ground Pools and Accessories: The Pool Factory generates revenue through the direct sale of above ground pools and outdoor living products. This includes steel, hybrid, and resin pool models, complete pool kits with liners, pumps, filters, ladders, and essential accessories, along with replacement parts and outdoor accessories. Revenue is one-time transactional, driven by individual customer purchases with no recurring subscription component.
Go-to-market motion1 record
Distribution channels1 record
The Pool Factory product offering
Product offeringCore offering
The Pool Factory is an online retailer that sells above ground swimming pools and related accessories directly to U.S. homeowners through its e-commerce platform. The company offers premium steel, hybrid, and resin pool models, complete pool kits (including liners, pumps, filters, and ladders), and a full range of accessories, replacement parts, and outdoor living products with nationwide shipping and customer support.
Product overview
The Pool Factory is an online retailer offering a comprehensive portfolio of above ground pools and outdoor living products. The core product line consists of premium steel, hybrid, and resin pool models, sold as standalone units or as complete pool kits that bundle together liners, pumps, filters, and ladders. The company also offers a full range of accessories including maintenance equipment, replacement parts, and outdoor accessories. All products are sold directly to homeowners through the company's e-commerce platform with nationwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Steel Above Ground Pools Premium steel above ground pool models offering durability and structural integrity for residential backyard installation, sold direct to U.S. homeowners via thepool-factory.com.
- Resin Pool Models Premium resin above ground pool models providing resistance to corrosion and weathering for long-lasting backyard pool performance, sold direct to U.S. homeowners.
- Hybrid Above Ground Pools Hybrid above ground pool models combining steel and resin components for enhanced durability and aesthetic appeal in residential installations.
- Complete Pool Kits Bundled above ground pool kits including the pool structure together with essential components such as liners, pumps, filters, and ladders for complete residential installation.
- Pool Liners Replacement and upgrade pool liners for above ground pools to maintain water containment and visual appearance, sold to U.S. homeowners.
- Pool Pumps Pool pump equipment for water circulation and filtration in residential above ground pools.
- Pool Filters Filtration systems for maintaining clean and clear water in residential above ground pools.
- Pool Ladders Access ladders for safe entry and exit from residential above ground pools.
- Pool Maintenance Equipment Equipment and tools for ongoing maintenance of residential above ground pools, including cleaning and water quality management.
- Replacement Parts Replacement components and parts for repairing and maintaining existing residential above ground pools.
- Outdoor Accessories Additional outdoor living products and accessories to enhance the backyard pool experience for residential customers.
Companies that use The Pool Factory
Customer profileSegments1 record
Ideal customer profiles1 record
The Pool Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Pool Factory partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
The Pool Factory competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon is the largest U.S. e-commerce marketplace and carries a wide selection of above ground pools, pool equipment, and accessories from third-party and first-party sellers. It competes with The Pool Factory on selection, fulfillment speed, and pricing across the same pool SKU universe.
- Pool Corporation: PoolCorp is the world's largest wholesale distributor of swimming pool supplies, parts, and equipment, serving professional pool builders, retailers, and service companies rather than end consumers. It is comparable as the dominant scaled incumbent in pool product distribution but operates upstream of The Pool Factory's DTC retail model.
- The Home Depot: Home Depot is a national big-box home improvement retailer carrying above ground pools, pool equipment, and accessories alongside a much broader assortment. It competes with The Pool Factory on price, convenience, and same-day pickup for pool buyers shopping at scale.
- Lowe's: Lowe's is a national big-box home improvement retailer with a sizable outdoor and pool category in-store and online. It is comparable as an omnichannel incumbent offering above ground pools and accessories to homeowners at scale.
Direct peers
- Doheny's Water Warehouse: Doheny's is an online and catalog retailer specializing in pool supplies, equipment, and accessories for residential pool owners. It competes head-to-head with The Pool Factory on pool equipment, replacement parts, and the homeowner DIY customer.
- In The Swim: In The Swim is a long-running direct-to-consumer online retailer of pool supplies, above ground pools, and backyard recreation products. It mirrors The Pool Factory's DTC e-commerce model and product categories (pools, liners, pumps, filters, accessories), targeting the same value-oriented residential customer.
- Leslie's: Leslie's is the largest specialty retailer of pool and spa supplies in the U.S., operating both online and a national store footprint. It directly competes with The Pool Factory across pool equipment, chemicals, and accessories, with overlapping homeowner customers and a much broader physical retail presence.
Others
- Hayward Holdings: Hayward is one of the largest U.S. manufacturers of pool equipment, including pumps, filters, heaters, and automation systems. It is an upstream supplier of branded products that The Pool Factory and other pool retailers sell through, making it an ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Pool Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pool Factory leadership team
Management profileNumber of profiles
The Pool Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pool Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pool Factory
What does The Pool Factory do?
The Pool Factory is an online retailer that sells above ground swimming pools and related accessories directly to U.S. homeowners through its e-commerce platform. The company offers premium steel, hybrid, and resin pool models, complete pool kits (including liners, pumps, filters, and ladders), and a full range of accessories, replacement parts, and outdoor living products with nationwide shipping and customer support.
Is The Pool Factory a public or private company?
The Pool Factory is a private company. It is classified as unknown and is currently operating.
When was The Pool Factory founded?
The Pool Factory was founded in -1.
Where is The Pool Factory based?
The Pool Factory is headquartered in Edison, United States, in the North America region.
How does The Pool Factory make money?
One revenue line is on record: product Sales - Above Ground Pools and Accessories.
Who are The Pool Factory's main competitors?
Broad incumbents on record are Amazon, Pool Corporation, The Home Depot and Lowe's. Direct peers are Doheny's Water Warehouse, In The Swim and Leslie's. Hayward Holdings is listed as an others.
Does The Pool Factory have an API?
No public API is recorded for The Pool Factory.
What industry is The Pool Factory in?
The Pool Factory's product category is Above Ground Swimming Pools. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).