Professional Botanicals
Professional Botanicals, founded in 1980 and family-owned across three generations, manufactures 100+ doctor-formulated nutritional supplements using its proprietary Enzyme Delivery System and ADPT adaptogen blend, selling direct-to-consumer and through a network of 300,000+ recommending healthcare practitioners.
- Company typePrivate
- Founded1980
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Professional Botanicals does
Professional Botanicals, founded in 1980 and headquartered at 2715 Parkland Blvd in Ogden, Utah, is a privately held, family-owned manufacturer and distributor of professional-grade nutritional supplements. The company operates its own FDA-inspected, cGMP-aligned manufacturing facility and offers more than 100 doctor-formulated herbal formulas spanning immune support, energy, sleep, detox, hormone balance, joint health, cardiovascular health, and digestive support, plus dedicated lines for women's, men's, children's, and pet health. Products include individual SKUs (e.g., Co-Resist, Arthro Joint, Essentials at $24–$139+), bundled kits (End-Of-Year Detox, Winter Immune, Relaxation, Stem Cell Wellness Kit), drink mixes (Pro-Lyte, Momentum), and essential oils, all formulated with the company's proprietary Enzyme Delivery System (EDS) — a concentrated vegetable enzyme technology designed to enhance nutrient absorption — and the ADPT adaptogen blend (Eleuthero, Cordyceps, Rhodiola, Reishi, Ashwagandha, Gynostemma) included across most formulas. Formulation draws on traditional herbal traditions including Traditional Chinese Medicine, Ayurveda, European herbalism, and Russian herbalism, with access to WHO Archives cited as a research resource.
The business runs a dual go-to-market model. On the direct-to-consumer side, products are sold through a BigCommerce-powered e-commerce site (professionalbotanicals.com) with an AI wellness advisor named Chuck — a text-based recommendation engine trained on over 45 years of proprietary formulation knowledge — alongside phone-based ordering staffed by a customer service team. On the professional channel, healthcare practitioners (doctors, naturopaths, chiropractors) can open accounts at a $399+ wholesale threshold that includes a virtual dispensary with drop shipping, subscription management, marketing tools, and merchant processing handled centrally; products are cited as being recommended by over 300,000 practitioners globally. Consumer pricing includes a subscribe-and-save structure (10% monthly, 5% bi-monthly) and free shipping at $88+. No external funding, public listing, or institutional investor is disclosed; the company is operated by three generations of the Millet family following Chuck Millet's retirement and transition of leadership to Dr. Allan Millet, Lisa Millet, and Dr. Eric Satterthwaite circa 2018.
Professional Botanicals firmographics
Firmographics- Name
- Professional Botanicals
- Legal name
- Professional Botanicals
- Website
- https://professionalbotanicals.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Professional Botanicals, founded in 1980 and family-owned across three generations, manufactures 100+ doctor-formulated nutritional supplements using its proprietary Enzyme Delivery System and ADPT adaptogen blend, selling direct-to-consumer and through a network of 300,000+ recommending healthcare practitioners.
- Ownership category
- akta.pro rank
Professional Botanicals industry classification
Industry- Product category
- Herbal Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Professional Botanicals is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Professional Botanicals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of professional-grade herbal supplement formulas through e-commerce website and phone orders. Products sold in various categories including immune support, energy, sleep, detox, hormone balance, and more.
- Professional/Practitioner Accounts: Healthcare practitioners can open professional accounts offering wholesale pricing, virtual dispensary with drop shipping capabilities, marketing tools, and subscription models. Practitioners can sell directly to patients through custom coupon codes or built-in online stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Subscription | Monthly | Professional practitioner account pricing |
| Subscription | Monthly | Subscription and Save options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Professional Botanicals product offering
Product offeringCore offering
Professional Botanicals manufactures and distributes more than 100 doctor-formulated, professional-grade herbal supplement formulas spanning immune, sleep, detox, hormone, joint, digestive, brain, cardiovascular, and energy support. The company sells direct-to-consumer through its own e-commerce store and phone ordering, and operates a healthcare-practitioner professional account program offering wholesale pricing, a virtual dispensary with drop shipping, marketing tools, and subscription management. Proprietary technologies include the Enzyme Delivery System (EDS) and the ADPT Adaptogen Blend, complemented by an AI wellness advisor ("Chuck") that provides personalized product recommendations.
Product overview
Professional Botanicals is a family-owned dietary supplement company offering over 100 professional-grade, doctor-formulated wellness formulas. The portfolio spans immune support (Co-Resist, Immu-Stem, Attack, Viral Aid), relaxation and sleep (Relax One, Sleep Eaze, Tense-X), joint and muscle health (Arthro Joint, Inflam-D), detoxification (Liver Detox, Lymph Detox, Kidney Support, Metal Detox), digestive support (Vegie Zymes, Flora Norm, Leaky Gut), hormone balance (Thyroid 3, Female Gland Balance, Male Gland Balance), energy and fatigue (Momentum, Energi, Mental Clarity), cardiovascular health (Omega 3 Marine Lipid, Krill Omega, Cardio+CoQ), and specialty products. The company differentiates through its proprietary Enzyme Delivery System (EDS) and ADPT adaptogen blend included across all formulas. Products are available as individual supplements, bundled kits (End-Of-Year Detox Bundle, Winter Immune Bundle, Relaxation Bundle, Stem Cell Wellness Kit), drink mixes (Pro-Lyte, Momentum powder/stick packs, Pure Green, MealPlex), and essential oils (SPR Oil, BCT Oil, AN-I Oil). An AI wellness advisor named Chuck provides personalized product recommendations based on user health goals and symptoms.
Differentiator
Problem solved
Functional benefit
Products and services
- Co-Resist
- Vita-D3 + K2
- Essentials
- Relax One (formerly Relaxall)
- Arthro Joint
- Vegie Zymes
- Momentum
- Pro-Lyte
- Krill Omega
- Adaptostym
- Stem Cell Wellness Kit
- End-Of-Year Detox Bundle
- Winter Immune Bundle
- Relaxation Bundle
- Healthcare Practitioner Professional Account Program
- AI Wellness Advisor ("Chuck")
Quantifiable outcome
- Products independently evaluated across 10 quality checkpoints using multiple independent laboratories
- +1 more outcomes
Companies that use Professional Botanicals
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Professional Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Professional Botanicals partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Professional Botanicals competitors and assessment
Company assessmentDirect peers
- Metagenics: Metagenics is a direct peer selling practitioner-grade nutritional supplements with proprietary formulations, sold exclusively through licensed healthcare practitioners — a near-identical go-to-market to Professional Botanicals' professional channel.
- Standard Process: Standard Process is a direct peer — a family-owned, practitioner-channel nutritional supplement company selling doctor-formulated whole-food and herbal supplements through healthcare professionals for over 90 years, with a comparable virtual dispensary and professional account model.
- Thorne Health: Thorne is a direct peer in practitioner-recommended, NSF-certified supplements with a strong DTC and professional channel, sharing target customers (healthcare practitioners and wellness-focused consumers) and product positioning around quality and absorption.
- Designs for Health: Designs for Health is a direct peer providing professional-grade, practitioner-exclusive nutritional supplements with a virtual dispensary and educational protocols — almost the same channel and product model as Professional Botanicals.
- Herb Pharm: Herb Pharm is a direct peer producing certified-organic liquid herbal extracts and botanical supplements with a practitioner and natural-channel focus, overlapping Professional Botanicals' herbal extraction and formulation capabilities.
- Nature's Sunshine Products: Nature's Sunshine is a direct peer in herbal and botanical supplements, combining direct selling and practitioner/health-food-store distribution with adaptogen- and glandular-focused formulas that overlap Professional Botanicals' catalog.
- Gaia Herbs: Gaia Herbs is a direct peer specializing in liquid herbal extracts and botanical supplements with a strong practitioner and DTC presence, overlapping directly with Professional Botanicals' herbal/adaptogen formula portfolio.
- Pure Encapsulations: Pure Encapsulations is a direct peer in hypoallergenic, practitioner-grade nutritional supplements with an identical professional-recommendation distribution model and overlapping categories (immune, hormone, digestive, cognitive).
Broad incumbents
- NOW Foods: NOW Foods is a broad incumbent — a much larger supplement manufacturer with an extensive vitamins, herbs, and specialty supplement portfolio sold across health food, practitioner, and mass retail channels; it competes with Professional Botanicals across categories but at a far broader scale.
Emerging players
- Enzymedica: Enzymedica is an emerging player that focuses specifically on digestive enzyme and absorption-based supplements — the same technology thesis underpinning Professional Botanicals' proprietary Enzyme Delivery System (EDS).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Professional Botanicals social profiles
Digital presenceProfessional Botanicals compliance and trust
Trust signalCompliance3 records
Professional Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Botanicals leadership team
Management profileNumber of profiles
Profiles3 records
Professional Botanicals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Botanicals
What does Professional Botanicals do?
Professional Botanicals manufactures and distributes more than 100 doctor-formulated, professional-grade herbal supplement formulas spanning immune, sleep, detox, hormone, joint, digestive, brain, cardiovascular, and energy support. The company sells direct-to-consumer through its own e-commerce store and phone ordering, and operates a healthcare-practitioner professional account program offering wholesale pricing, a virtual dispensary with drop shipping, marketing tools, and subscription management. Proprietary technologies include the Enzyme Delivery System (EDS) and the ADPT Adaptogen Blend, complemented by an AI wellness advisor ("Chuck") that provides personalized product recommendations.
Is Professional Botanicals a public or private company?
Professional Botanicals is a private company. It is classified as family owned and is currently operating.
When was Professional Botanicals founded?
Professional Botanicals was founded in 1980. It employs 11 to 50 people.
Where is Professional Botanicals based?
Professional Botanicals is headquartered in Ogden, United States, in the North America region.
How does Professional Botanicals make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are professional/Practitioner Accounts.
Who are Professional Botanicals's main competitors?
Direct peers on record are Metagenics, Standard Process, Thorne Health, Designs for Health, Herb Pharm, Nature's Sunshine Products, Gaia Herbs and Pure Encapsulations. NOW Foods is listed as a broad incumbent. Enzymedica is listed as an emerging player.
Does Professional Botanicals have an API?
No public API is recorded for Professional Botanicals.
What industry is Professional Botanicals in?
Professional Botanicals's product category is Herbal Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 325411 and its SIC code is 2833.