Beach Realty
Beach Realty is a privately held, small-scale vacation rental management and real estate brokerage in Garden City, South Carolina, managing 53+ beach homes and serving vacationing families, property owners, and real estate buyers in the lower Grand Strand market.
- Company typePrivate
- Founded-
- HeadquartersConway, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beach Realty does
Beach Realty is a privately held, small-scale vacation rental management and real estate brokerage headquartered in Garden City, South Carolina, serving the lower Grand Strand submarket (Garden City, Surfside Beach, Murrells Inlet, and parts of Myrtle Beach). The company manages a portfolio of 53+ vacation rental homes — including 30 oceanfront properties and 10 pet-friendly homes — ranging from 3 to 12 bedrooms, and additionally operates a brokerage arm for buying and selling beach real estate through a separate IDX Broker-powered site. Its technology stack is fully outsourced: rezFusion powers booking and property management, Bluetent built and maintains the marketing website, Escapia hosts listing photography, and TruPlace delivers virtual tours, with no proprietary technology developed in-house.
Beach Realty makes money primarily through property management fees on booked vacation rentals, supplemented by ancillary guest charges (automatic bed-and-bath linen packages, accidental damage waivers with $1,000 maximum coverage, pool heating fees, and a $250 non-refundable pet fee in designated homes). It also generates brokerage commissions on real estate transactions and earns referral or pass-through revenue from third-party partners (CSA Travel Protection for insurance, Coastal Rental Resource and King of Carts for equipment rentals). Pricing is property-specific and seasonally tiered across weekly (the standard Saturday-to-Saturday booking), monthly (October 1 through April 1 off-season), and nightly (minimum 3 nights off-season) reservation formats, with exact rates available only on inquiry.
The company serves two principal customer segments: vacationing families and groups seeking large beachfront accommodations (the guest-side consumer market), and vacation property owners seeking professional management and rental income generation (the owner-side B2B market). A smaller third segment comprises real estate buyers and sellers in the same coastal submarket. Go-to-market is direct-to-consumer via the company's website, a dedicated phone line (843.651.5003), and walk-in office locations, supplemented by organic social media (Facebook, Twitter), email newsletter, blog content, and area/event guides. The company does not disclose headcount beyond a 1-10 employee range, has no funding history, and operates without any disclosed AI/ML, proprietary software, or M&A activity.
Beach Realty firmographics
Firmographics- Name
- Beach Realty
- Legal name
- Beach Realty
- Website
- https://scbeachrealty.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beach Realty is a privately held, small-scale vacation rental management and real estate brokerage in Garden City, South Carolina, managing 53+ beach homes and serving vacationing families, property owners, and real estate buyers in the lower Grand Strand market.
- Ownership category
- akta.pro rank
Beach Realty industry classification
Industry- Product category
- Vacation Rental Management
- NAICS
- Real Estate Property Managers (53131), Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Beachfront & Lakefront Homes (THAMAAAF)
Keywords
Where Beach Realty is headquartered
LocationHeadquarters
- HQ city
- Conway
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Beach Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Vacation Rental Management: Beach Realty earns revenue through property management fees from vacation rental property owners, as well as rental transaction fees. The company manages 53+ vacation rental properties in the Garden City, Surfside Beach, and Murrells Inlet areas of the Grand Strand, South Carolina. Revenue is generated from booking fees, linen rental packages, equipment rentals, and optional travel insurance.
- Real Estate Sales: The company also generates revenue through real estate sales and listing services for properties in the lower Grand Strand area, with a separate website for featured listings and property search.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Weekly Reservations |
| Subscription | Multi-year contract | Monthly Reservations |
| Usage-based | Pay-as-you-go | Nightly Reservations |
| Other | Pay-as-you-go | Linen Rental |
| Other | Pay-as-you-go | Pet Fee |
| Other | Pay-as-you-go | Accidental Damage Waiver |
| Unit Pricing | Pay-as-you-go | Equipment Rentals |
| Usage-based | Pay-as-you-go | Pool Heating |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Beach Realty product offering
Product offeringCore offering
Beach Realty is a vacation rental management company and real estate brokerage serving the lower Grand Strand of South Carolina. It manages 53+ privately-owned vacation homes (3-12 bedrooms) across Garden City, Surfside Beach, and Murrells Inlet, offering weekly, monthly, and nightly bookings with linen packages and concierge services. The firm also provides real estate sales and listing services for beach properties in the same market via a separate IDX-powered website.
Product overview
Beach Realty operates as a vacation rental management company and real estate brokerage serving the lower Grand Strand area of South Carolina (Garden City, Surfside Beach, Murrells Inlet, Myrtle Beach). The core product portfolio consists of Vacation Rentals — a managed inventory of over 53 privately-owned vacation homes ranging from 3 to 12+ bedrooms — supplemented by Real Estate Sales for property transactions. Vacation rental sub-categories include Oceanfront Rentals (30 direct oceanfront properties) and Pet Friendly Rentals (10 properties accepting small pets). Supporting services include Equipment Rentals (golf carts, kayaks, beach gear through third-party providers), Guest Services (concierge, linen packages, check-in/out support), and Vacation Specials. The company powers its booking engine via rezFusion software, displays virtual tours through TruPlace, and uses Google Maps for property locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rentals Short-term vacation rental property management covering 53+ privately owned homes (3-12 bedrooms) in Garden City, Surfside Beach, and Murrells Inlet, SC. Includes 30 oceanfront properties and 10 pet-friendly homes. Available as weekly, monthly, or nightly stays with optional linen packages and travel insurance.
- Real Estate Sales Real estate brokerage services for buying and selling beach properties in the Garden City, Surfside Beach, and Murrells Inlet areas, including featured listings, map search, and portfolio login via the IDX Broker platform. Targets vacation home buyers, relocation buyers, and investment property clients.
- Equipment Rentals Beach and sporting equipment rentals for guests, including cribs, high chairs, pack-n-plays, golf carts, golf clubs, bicycles, surfboards, kayaks, and beach games. Delivered through third-party providers Coastal Rental Resource (843-235-0423) and King of Carts (843-650-2497).
Companies that use Beach Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Beach Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Beach Realty partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- rezFusioncorerezFusion is the platform powering Beach Realty's website, vacation rental booking system, property management, and distribution. The platform provides property search, availability calendars, favorites functionality, email sharing, and is branded as 'Powered by rezFusion' on the website footer. This is a core technology partnership for the company's booking and reservation operations.
- BluetentcoreBluetent is the web development agency that built Beach Realty's website. Referenced in the website footer as 'Built by Bluetent'. They appear to be the primary digital agency partner responsible for the company's online presence and website functionality.
- Coastal Rental ResourceminorThird-party equipment rental provider recommended by Beach Realty for beach and sporting equipment including cribs, high chairs, pack-n-plays, golf carts, golf clubs, bicycles, surf boards, kayaks, and beach games. Contact: 843-235-0423. Beach Realty directs guests to this provider for equipment needs.
- King of CartsminorThird-party golf cart rental provider recommended by Beach Realty for guest equipment needs. Contact: 843-650-2497, website: surfsidebeachgolfcarts.com. Beach Realty directs guests to this provider for golf cart rentals.
- CSA Travel ProtectionminorBeach Realty offers optional vacation rental insurance through CSA Travel Protection (866-999-4018). This insurance provides coverage for trip cancellation, trip interruption, medical/dental, baggage, and emergency assistance due to unforeseeable circumstances like sickness, injury, flight delays, adverse weather, or mandatory evacuations.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Beach Realty competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: National real estate franchise network with significant presence in beach and resort markets across the Carolinas. Compares to Beach Realty's brokerage side and competes for beach property listings and buyers.
- Vacasa: Largest US full-service vacation rental management company. Operates nationwide and competes for the same third-party beach homeowners in markets like the Grand Strand, applying scale economics that smaller regional managers must compete against.
- TurnKey Vacation Rentals: Tech-enabled national vacation rental manager competing for owner contracts and guest bookings in coastal US markets, including South Carolina.
- Coldwell Banker: National real estate brokerage franchise network. Directly comparable to Beach Realty's real estate sales division, with established franchisees operating in the Myrtle Beach/Grand Strand market.
- Evolve Vacation Rental: National vacation rental manager with a lighter-touch, fee-based model. Competes for management contracts with independent owners across beach markets including the Carolinas.
- Airbnb: Largest OTA for short-term vacation rentals. While not a direct management peer, it sets guest acquisition economics and increasingly offers services that compete with regional managers like Beach Realty.
- Berkshire Hathaway HomeServices: National real estate brokerage network with established franchises in the Myrtle Beach / Grand Strand coastal market. Comparable to the brokerage function of Beach Realty and competes for the same buyer and seller pipelines.
Direct peers
- Garden City Realty: Locally based Grand Strand real estate and vacation rental company headquartered in Garden City Beach. Directly competes for the same property owners and vacation rental guests in Beach Realty's primary footprint.
- Litchfield Vacations: Vacation rental manager operating in the southern Grand Strand / Pawleys Island area adjacent to Beach Realty's footprint. Comparable whole-home beach rental inventory and booking model.
- Dunes Realty: Vacation rental management and real estate brokerage operating in the Grand Strand/Pawleys Island area of South Carolina. Operates a similar size portfolio and dual rental/sales business model in an adjacent beach market, making it one of the closest direct comparables in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Beach Realty social profiles
Digital presenceBeach Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beach Realty leadership team
Management profileNumber of profiles
Profiles1 record
Beach Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beach Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beach Realty
What does Beach Realty do?
Beach Realty is a vacation rental management company and real estate brokerage serving the lower Grand Strand of South Carolina. It manages 53+ privately-owned vacation homes (3-12 bedrooms) across Garden City, Surfside Beach, and Murrells Inlet, offering weekly, monthly, and nightly bookings with linen packages and concierge services. The firm also provides real estate sales and listing services for beach properties in the same market via a separate IDX-powered website.
Is Beach Realty a public or private company?
Beach Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beach Realty founded?
Beach Realty was founded in -1. It employs 1 to 10 people.
Where is Beach Realty based?
Beach Realty is headquartered in Conway, United States, in the North America region.
How does Beach Realty make money?
Two revenue lines are on record. Vacation Rental Management is the primary driver. The others are real Estate Sales.
Who are Beach Realty's main competitors?
Broad incumbents on record are RE/MAX, Vacasa, TurnKey Vacation Rentals, Coldwell Banker, Evolve Vacation Rental, Airbnb and Berkshire Hathaway HomeServices. Direct peers are Garden City Realty, Litchfield Vacations and Dunes Realty.
Does Beach Realty have an API?
No public API is recorded for Beach Realty.
What industry is Beach Realty in?
Beach Realty's product category is Vacation Rental Management. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 53131 and its SIC code is 7000.