Being Guided

Name

Being Guided

Legal name

Xceliant Limited

Website

https://beingguided.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

IT Consulting & Design Thinking Services

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE)

Keywords

• Design thinking consulting
• AI web app development
• Vibe coding services
• No-code prototyping
• LLM-powered software

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Retainer Services: Monthly retainer fees for Vibe Coding consultancy services covering the full 4-step methodology (Think, Simplify, Value, Build). Services include stakeholder engagement, fierce reduction, value engineering, and Web app development.
2. Success Fees: Success-based fees oriented towards value created from new business, typically tied to outcomes from new customer acquisitions or business value delivered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Being Guided provides a Vibe Coding consultancy that guides business and IT professionals through AI-powered Web app and website creation using a proprietary 4-step method (Think, Simplify, Value, Build) powered by multi-LLM tools. Engagements move from rapid prototypes delivered in days or hours to production Web apps hosted on UK data-sovereign cloud infrastructure, sold via monthly retainer fees combined with success fees tied to business value created.

Product overview

Being Guided operates as a Vibe Coding consultancy offering a single unified methodology service rather than a platform-plus-modules architecture. The core offering is their 4-step Vibe Coding Method (Think, Simplify, Value, Build), which they deliver through two service components: the Vibe Coding Consultancy itself and a Rapid Prototyping Service that creates functional web app prototypes using multi-LLM tools. The consultancy guides clients from initial stakeholder engagement through to production-ready applications hosted on UK data-sovereign cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibe Coding Consultancy

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• BoltcoreTechnology or IntegrationBolt is one of the Vibe Coding tools used by Being Guided for Web app and website development. The platform is used in the Build phase to co-create production solutions with clients.
• SupabasecoreTechnology or IntegrationSupabase is used as backend infrastructure for Vibe Coding projects, providing database and authentication capabilities for Web applications built with the methodology.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is offered as a UK data sovereign hosting option for Production deployments of Web apps created through Vibe Coding.
• Azure (Microsoft)coreTechnology or IntegrationAzure is offered as a UK data sovereign hosting option for Production deployments of Web apps created through Vibe Coding.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGoogle Cloud Platform is offered as a UK data sovereign hosting option for Production deployments of Web apps created through Vibe Coding.
• Civo.comcoreTechnology or IntegrationCivo.com is offered as a UK data sovereign hosting option for Production deployments of Web apps created through Vibe Coding.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ustwo: UK-headquartered digital product studio that designs and ships apps and digital products with a design-thinking methodology, making it a close analogue to Being Guided's design-thinker, prototype-to-production approach.
• IDEO: Pioneering design consultancy built around a 'design thinking' methodology that guides non-technical business and IT stakeholders through innovation - the closest conceptual cousin to Being Guided's guided, methodology-driven approach.
• Work & Co: Boutique digital product agency focused on design-led rapid prototyping and product delivery for enterprise clients, with a similar founder-driven, methodology-anchored engagement model to Being Guided.
• Huge: Digital experience and transformation consultancy that blends design, technology, and data to ship digital products for enterprise clients, competing for the same kind of mid-market and enterprise AI-transformation engagements.
• Thoughtbot: Boutique software consultancy that combines design, product strategy, and lean engineering for mid-market and enterprise clients, comparable in scale and engagement style to Being Guided's Vibe Coding consultancy.

Emerging players

• Bubble: No-code web application platform that lets non-programmers build and ship production software, representing an alternative, self-service path to the same outcome Being Guided sells as a guided service.
• Bolt.new (StackBlitz): AI-powered web app builder that enables Vibe Coding directly in the browser; an emerging tool that could either augment Being Guided's delivery or disintermediate its value-added consultancy layer if adopted directly by clients.

Broad incumbents

• Thoughtworks: Global technology consultancy that designs and delivers custom software for enterprise clients, including emerging AI applications - a much larger incumbent that competes for the same Vibe Coding-adjacent transformation work.
• Slalom: Large global consulting firm with a dedicated AI and digital transformation practice serving enterprise and mid-market buyers; competes with Being Guided for AI consulting budgets but at much larger scale and broader portfolio.
• McKinsey Digital (QuantumBlack): Digital transformation arm of McKinsey that advises executives on AI and technology-led business change, competing for enterprise AI-strategy and prototyping engagements from a much broader platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Being Guided