Prime Social Group

What Prime Social Group does

Prime Social Group is a Columbus, Ohio-based private entertainment company that produces and promotes live music events nationwide, primarily through its Breakaway brand portfolio. The company, legally structured as Breakaway Inc. and founded in 2010, employs 101–250 people and is led by co-founder and managing partner Zach Ruben and founder and managing partner Adam Lynn. Its operations are anchored by the Breakaway Music Festival sub-brand and the Breakaway Presents (Team Breakaway) event production platform, complemented by Breakaway Projects (creative production services) and Breakaway 360 (end-to-end event services), all organized under a Breakaway Group corporate umbrella. The company also operates the FWD Day + Nightclub series as a recurring club-format vertical alongside its flagship festival programming.

The business model is event-driven and transaction-based: revenue is generated through ticket sales for music festivals, concerts, and club shows, with pricing varying by event and no standardized public pricing tiers. Distribution runs through third-party ticketing platforms including Ticketmaster (primary, for major events and festival appearances), Speakeasy Go (FWD Nightclub events and additional shows), and Universe (select events such as Kill Safari at Skully's Columbus). The go-to-market motion is consumer-direct, relying on organic social media marketing through Instagram and TikTok (@breakawayfest), email newsletter engagement, and earned media coverage including a feature in Entrepreneur Magazine titled 'Here's How Breakaway Broke the Mold for Live Events.' No proprietary technology platform, AI/ML capabilities, or patents are disclosed.

Prime Social Group targets consumers seeking accessible, affordable live music and entertainment experiences in U.S. markets beyond traditional major metropolitan entertainment hubs. Its stated differentiation is a national distribution model that brings world-class artists to secondary and tertiary cities rather than concentrating events in entertainment centers. The company is actively operating with events scheduled through 2026 and has raised at least $1.8 million in disclosed funding to date, though investors and lead investor details are not publicly disclosed. Revenue, valuation, and detailed ownership structure are not available in the input data, limiting financial precision.

Name

Prime Social Group

Legal name

Breakaway Inc.

Website

https://primesocial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Social Group is a Columbus-based private entertainment company producing and promoting live music festivals, concerts, and club shows nationwide through its Breakaway brand, distributing tickets via Ticketmaster, Speakeasy Go, and Universe to consumers seeking affordable live entertainment.

Ownership category

akta.pro rank

Product category

Live Event Production and Music Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (MPAGAAAK)

Keywords

• Music event promotion
• Live music festivals
• Concert promotion services
• Live event production
• Festival ticketing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Event Tickets and Festival Admissions: The company generates revenue through ticket sales for live music events, festivals, and club shows. Events are sold through third-party ticketing platforms including Ticketmaster and Speakeasy Go, with ticket prices varying by event.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prime Social Group, operating through Breakaway Inc. and the Breakaway Presents platform, produces and promotes live music events and multi-city music festivals across the United States. Its flagship offering is the Breakaway Music Festival, complemented by individual concert and club shows (e.g., at FWD Day + Nightclub) with tickets distributed through Ticketmaster, Speakeasy Go, and Universe.

Product overview

Prime Social Group operates through the Team Breakaway (Breakaway Presents) platform as a live events production company, organizing music festivals and individual concert events nationwide. The core offering consists of Breakaway Presents for event booking and management, anchored by the Breakaway Music Festival sub-brand. The portfolio is complemented by Breakaway Projects (creative production services) and Breakaway 360 (comprehensive event services modules), creating an integrated ecosystem for delivering live music experiences from conception through execution.

Differentiator

Problem solved

Functional benefit

Brands

• Breakaway Music Festival: Music festival brand featuring world-class artists performing at accessible, affordable events across U.S. cities
• Breakaway Projects
• Breakaway 360
• Breakaway Group

Products and services

• Breakaway Presents (Team Breakaway) Event management and booking platform that organizes and produces live music events, coordinating with artists, venues, and ticketing partners to deliver concert and festival experiences in cities nationwide.
• Breakaway Music Festival Annual multi-city music festival featuring major artists, delivering accessible and affordable live music experiences to fans across the United States under the Breakaway brand.
• Breakaway Projects Project-based events and creative production services offered under the Breakaway brand, delivering additional live music and event experiences beyond the flagship festival.
• Breakaway 360 Full-service event production offering providing end-to-end support for live event execution, from concept through on-site delivery, under the Breakaway brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• C3 Presents: Festival and concert promoter behind Austin City Limits Music Festival, Lollapalooza, and other multi-city events. Comparable in operating a portfolio of large-scale music festivals with national reach and similar artist-routing model.
• React Presents: Mid-size independent dance music event promoter producing festivals such as Spring Awakening and North Coast Music Festival. Comparable mid-scale independent festival operator with similar genre focus and multi-market U.S. footprint.
• Global Dance Festival: Electronic dance music festival promoter producing events in multiple U.S. markets. Comparable to Breakaway in EDM festival positioning, scale, and accessible-price ticket model.
• Disco Donnie Presents: Independent electronic music festival promoter operating events across multiple U.S. cities. Closely comparable to Breakaway on scale, EDM festival focus, and multi-city national event strategy.
• MADE Event: Independent dance music event producer behind Electric Zoo festival and other NYC-rooted events. Comparable mid-scale independent EDM event promoter with similar festival and club-night programming model.
• Insomniac Events: Independent music festival and event promoter known for Electric Daisy Carnival (EDC) and a portfolio of dance-music-focused festivals and club events. Directly comparable to Breakaway on festival promotion model, EDM-leaning audience, and multi-city national footprint.

Broad incumbents

• Live Nation Entertainment: Largest concert and festival promoter globally, operating major festivals (Coachella via Goldenvoice acquisition, Hard Summer, Governors Ball) and owning Ticketmaster. Sets the competitive landscape Breakaway operates within, controlling artist routing and ticketing infrastructure.
• Goldenvoice: AEG-affiliated festival and concert promoter behind Coachella, Stagecoach, and other major California-rooted music festivals. Comparable festival-promotion model at significantly larger scale, representing the upper bound of where Breakaway could grow.
• AEG Presents: Second-largest concert promoter in North America and part of AEG/Anschutz Entertainment Group. Competes with Breakaway for artist routing and major venue bookings, while also promoting festivals like Coachella (co-promotion) and Stagecoach.

Emerging players

• Day Trip Festival: Smaller, growing house and dance music festival brand with a focused multi-city model. Comparable as a niche player in the same accessible-EDM-festival space Breakaway occupies, though at smaller scale and footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/primesocial
• Instagraminstagram.com/breakaway
• Facebookfacebook.com/primesocial
• LinkedInlinkedin.com/company/prime-social-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Social Group