DRX

What DRX does

DRX, operating as ConnectureDRX under legal entity Connecture Inc., is a US-based healthcare technology company founded in 2000 that provides cloud-based Medicare shopping, quoting, enrollment, and member retention software. The company's product portfolio centers on the PlanCompare technology suite — PlanCompare ONE for health plans and large FMOs, PlanCompare Edge for small-to-mid-sized agencies, and PlanCompare Edge for Individual Agents — supported by add-on modules including the Medicare Retention Suite, Brokerlink distribution network, Drug Savings Solutions (DatabaseRx and DrugCompare), Active Analytics, and an embedded API layer. The platform supports all Medicare plan types (MA, MAPD, MedSupp, PDP, Ancillary, Value-based Care) and is used by 160 health insurance carriers, 120+ FMOs and agencies, and approximately 125,000 individual agents to power roughly 6,500 plans.

Under the hood, ConnectureDRX runs a modular SaaS architecture that combines a multi-tenant comparison and enrollment engine, a real-time analytics layer, and APIs designed for embedding into partner platforms (health plans, PBMs, FMOs). Distribution combines enterprise direct sales to carriers and FMOs with a long-tail self-serve motion for individual agents, complemented by a digital broker network (Brokerlink) and API/OEM integrations. The company monetizes primarily via annual subscription licensing for its PlanCompare platforms and APIs; pricing is quote-based across three tiers (enterprise, small/mid agency, individual agent) and is not publicly disclosed.

Strategically, DRX claims dominant market share — 95% of PDP, 95% of Medicare Advantage/MAPD, and 80% of Medicare Supplement — and is extending its stack with newer modules (Active Analytics, Medicare Retention Suite) and a June 2026 strategic partnership with Powervox to bring enterprise voice AI into the Medicare distribution ecosystem. The company is privately held, headquartered in Los Angeles, with 51-100 employees and only one disclosed funding round on record (a 2008 Series B of $18.5M led by Lemhi Ventures).

Name

DRX

Legal name

Connecture Inc.

Website

https://drx.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

ConnectureDRX is a US-based healthcare technology company that provides cloud-based Medicare shopping, quoting, enrollment, and retention software for 160 health plans, 120+ FMOs and agencies, and 125,000 individual agents.

Ownership category

akta.pro rank

Product category

Medicare Insurance Technology

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Insurance Agents, Brokers & Service (6411), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Medicare enrollment software
• Health insurance distribution
• Medicare Advantage platform
• Prescription drug comparison
• Insurance agent SaaS

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licensing/Subscription: ConnectureDRX provides their PlanCompare technology platform to health plans, FMOs, agencies, and individual agents through licensing arrangements. The platform supports Medicare shopping, quoting, enrollment, and retention across all Medicare plan types.
2. API/Integration Services: Revenue generated from APIs enabling health plans, PBMs, FMOs, and other organizations to integrate ConnectureDRX capabilities into their platforms for Medicare shopping, quoting, and enrollment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ConnectureDRX (dba DRX) provides a cloud-based Medicare shopping, quoting, enrollment, and retention platform serving health plans, FMOs, agencies, and individual insurance agents across all Medicare plan types (MA, MAPD, MedSupp, PDP, Ancillary, Value-based Care). The platform includes the PlanCompare suite, Brokerlink distribution network, Drug Savings Solutions (DatabaseRx/DrugCompare), Medicare Retention Suite, Active Analytics for real-time member insights, and ConnectureDRX APIs that partners can integrate into their own experiences.

Product overview

ConnectureDRX is a Medicare shopping, quoting, enrollment, and retention platform with a modular architecture. The core PlanCompare technology suite includes PlanCompare ONE for health plans and large FMOs, PlanCompare Edge for small-to-mid-sized agencies, and PlanCompare Edge for Agents for individual agents. Supporting modules include Medicare Retention Suite for at-risk member engagement, Brokerlink Network for distribution connectivity, Drug Savings Solutions (DatabaseRx and DrugCompare) for drug cost transparency, Active Analytics for real-time member insights, and Ancillary and Medicare Supplement products. The platform supports all Medicare plan types (MA, MAPD, MedSupp, PDP, Ancillary, and Value-based Care) across 160 carriers and 6,500 plans.

Differentiator

Problem solved

Functional benefit

Brands

• PlanCompare ONE: Medicare shopping, quoting, enrollment and retention solution for Health Plans and FMOs/large agencies.
• PlanCompare Edge
• PlanCompare Edge for Individual Agents
• Medicare Retention Suite
• Brokerlink
• Drug Savings Solutions
• Active Analytics

Products and services

• PlanCompare ONE Medicare shopping, quoting, and enrollment platform designed for health plans and FMOs/large agencies to manage Medicare Advantage, MAPD, PDP, and MedSupp plans across the enterprise.
• PlanCompare Edge Medicare enrollment and quoting solution tailored for small to mid-sized health insurance agencies, offering multi-carrier plan comparison, quoting, and enrollment capabilities.
• PlanCompare Edge for Agents Individual agent-focused Medicare enrollment platform enabling independent insurance agents to manage their Medicare book of business, compare plans, quote, enroll, and retain customers across multiple carriers.
• ConnectureDRX APIs APIs enabling health plans, PBMs, FMOs, and other organizations to integrate ConnectureDRX's Medicare shopping, quoting, and enrollment capabilities, plus drug comparison tools, into their own platforms and customer experiences.
• Medicare Retention Suite Suite that enables health plans to identify and directly engage at-risk Medicare members, including those transitioning from group to Medicare insurance, aging in, or impacted by upcoming plan changes, directing them to personalized retention experiences.
• Brokerlink Network Digital Medicare distribution network connecting health plans, FMOs, agencies, agents, and beneficiaries to provide maximum plan visibility, increase enrollments, and grow revenue across the Medicare distribution ecosystem.
• Drug Savings Solutions (DatabaseRx and DrugCompare) Drug cost savings resources combining DatabaseRx (therapeutic drug alternative data for organizations) and DrugCompare (consumer-facing self-service drug cost comparison on health plan websites); available individually or in tandem for year-round member engagement.
• Active Analytics Real-time member insights and analytics tool empowering organizations to harness data-driven insights for precise, targeted member outreach in a disrupted Medicare market.

Quantifiable outcome

• Agents Submit 2x More Enrollments using PlanCompare Edge for Agents
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• PowervoxcoreStrategic or Co-development Partner · 17 June 2026Strategic partnership to deliver enterprise voice AI across the Medicare distribution ecosystem. The partnership combines ConnectureDRX's Medicare shopping, quoting, enrollment and retention platform with Powervox's voice AI technology to enhance the Medicare distribution experience for health plans, agencies, and agents.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Word & Brown Companies: Word & Brown is a general insurance distributor focused on the western U.S. with Medicare and group health products. It serves the same agency/FMO segment as ConnectureDRX with overlapping carrier relationships.

Direct peers

• GoHealth: GoHealth operates a Medicare insurance marketplace with proprietary technology to enroll consumers in MA, MedSupp, and PDP plans. Its technology-enabled agent model and carrier partnerships overlap directly with ConnectureDRX's platform.
• MediaAlpha: MediaAlpha operates a customer acquisition platform for insurance carriers, including health and Medicare verticals. It competes with ConnectureDRX for carrier marketing and lead distribution spend.
• HealthPlanOne: HealthPlanOne is a Medicare-focused insurance brokerage and distribution platform serving carriers and beneficiaries. Its shopping, quoting, and enrollment workflows overlap with ConnectureDRX's PlanCompare products.
• Benefytt Technologies: Benefytt operates health insurance marketplaces including Medicare-focused products. It overlaps with ConnectureDRX in carrier relationships and direct-to-consumer Medicare distribution.
• SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform with a strong Medicare focus, particularly MedSupp and MA. It competes for the same agents, carriers, and beneficiaries that ConnectureDRX serves.
• eHealth, Inc. eHealth is a leading online Medicare insurance marketplace connecting consumers with MA, MedSupp, and PDP plans. It directly competes with ConnectureDRX's consumer-facing distribution and is the most established public-market comparable.

Emerging players

• Medicareful: Medicareful is an emerging Medicare enrollment and CRM platform for agents and agencies. It addresses a similar SMB agent persona to PlanCompare Edge for Agents, though at smaller scale.
• HealthSherpa: HealthSherpa is a leading ACA marketplace that has begun exploring adjacent Medicare distribution. Its technology platform and agent infrastructure are increasingly comparable as it expands into senior markets.

Broad incumbents

• EverQuote: EverQuote is an online insurance marketplace that monetizes consumer referrals across multiple verticals including health. It addresses the same carriers that buy leads and enrollments from ConnectureDRX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Connecture
• YouTubeyoutube.com/channel/UCnnM-Tn8BYiwnyT7JQNi8nQ?view_as=subscriber
• Facebookfacebook.com/DestinationRx
• LinkedInlinkedin.com/company/drx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRX