Select Surfaces

Quartz Countertops & Installationselectsurfaces.com

Select Surfaces is a family-owned quartz countertop fabrication and installation company serving the Minneapolis-St. Paul Twin Cities market since 1994 through three showrooms, offering premium quartz surfaces from multiple brands and an exclusive Impact Quartz line, with full-service White Glove installation.

Company typePrivate
Founded1994
HeadquartersRoseville, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Select Surfaces does

Select Surfaces is a family-owned quartz countertop and surface fabrication/installation company headquartered in Roseville, Minnesota, founded in 1994 and currently celebrating 30 years serving the Twin Cities (Minneapolis–St. Paul) market. The company operates three retail showroom locations — Roseville (HQ), Plymouth, and Woodbury — and serves a customer base composed primarily of residential homeowners undertaking kitchen and bathroom renovations, supplemented by trade partners including general contractors, interior designers, architects, and realtors. The offering spans custom fabrication of quartz countertops, backsplashes, shower surrounds, fireplace surrounds, and flooring, alongside bundled sinks, faucets, and accessory fixtures.

The product portfolio aggregates 174+ SKUs across twelve-plus premium quartz and sintered stone brands (Cambria, Caesarstone, Silestone, HanStone, Wilsonart Quartz, Corian Quartz, Vicostone, Difiniti, ENVI Quartz, Neolith, Dekton, Diresco) and includes Impact Quartz, an exclusive in-house brand only available through Select Surfaces. The underlying technology stack is built around a digital measuring system for precision templating and proprietary Leveling Paddles vacuum-suction seam technology that levels two stone pieces together while adhesive cures. White Glove full-service installation is delivered by in-house Certified Installation Teams and covers design support, demolition, plumbing disconnection/reconnection, fabrication, and installation, typically completed within one to three days per project.

The business model combines one-time product sales with professional services revenue. Pricing is quote-based per project, with 12-month interest-free financing available to qualified buyers. Go-to-market relies on enterprise field sales through showroom visits and complimentary in-home consultations, augmented by a Trade Partner Program that delivers referral flow from architects, designers, realtors, and general contractors. Marketing spans organic social (Facebook, Instagram, YouTube, LinkedIn, Pinterest), Houzz listings, blog/SEO content, email, and trade-partner promotion. The company is privately held, family-owned, employs 11–50 people, and has no disclosed venture or institutional capital.

Select Surfaces firmographics

Firmographics

Name: Select Surfaces
Legal name: Select Surfaces, Inc.
Website: https://selectsurfaces.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 11–50 employees
Short description: Select Surfaces is a family-owned quartz countertop fabrication and installation company serving the Minneapolis-St. Paul Twin Cities market since 1994 through three showrooms, offering premium quartz surfaces from multiple brands and an exclusive Impact Quartz line, with full-service White Glove installation.
Ownership category
akta.pro rank

Select Surfaces industry classification

Industry

Product category: Quartz Countertops & Installation
NAICS: Tile and Terrazzo Contractors (238340)
SIC: Cut Stone & Stone Products (3281)
akta.pro primary industry: Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

Quartz countertops
Countertop installation
Kitchen renovation
Bathroom surfaces
Sintered stone

Where Select Surfaces is headquartered

Location

Headquarters

HQ city: Roseville
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Select Surfaces business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

Quartz Surface Sales: Sale of premium quartz countertops and surfaces from multiple brands including Cambria, Caesarstone, Silestone, HanStone, Wilsonart Quartz, Corian Quartz, Vicostone, Difiniti, ENVI Quartz, Neolith, Dekton, and Diresco. Products include interior surfaces (countertops, backsplashes, shower surrounds) and exterior surfaces.
White Glove Installation Services: Full-service installation including design support, sink/faucet installation, disconnecting/reconnecting plumbing, removing old countertops, fabricating and installing new countertops, backsplash installation, and light handyman services. Kitchen and bathroom refresh services covering countertops, slab or tile shower walls, plumbing fixtures, and more.
Fixtures and Accessories: Sale of sinks, faucets, water filters, food disposals, and other fixtures and accessories needed for countertop installations.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom countertop projects priced per installation with financing options

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Select Surfaces product offering

Product offering

Core offering

Select Surfaces provides premium quartz and sintered stone countertops with full-service White Glove installation for kitchens and bathrooms. The company curates a portfolio of surfaces from multiple brand partners (Cambria, Caesarstone, Silestone, HanStone, Wilsonart Quartz, Corian Quartz, Vicostone, Difiniti, ENVI Quartz, Neolith, Dekton, Diresco) along with their exclusive in-house Impact Quartz line. Services include custom fabrication, Kitchen Refresh and Bathroom Refresh packages covering design support, demolition, plumbing, fabrication, and professional installation, all backed by a lifetime workmanship guarantee.

Product overview

Select Surfaces is a family-owned quartz countertop and surface installation company serving the Minneapolis-St. Paul (Twin Cities) area for over 30 years. The company offers a curated portfolio of quartz and sintered stone surfaces from multiple brand partners (Cambria, Silestone, HanStone, Wilsonart Quartz, Corian Quartz, Caesarstone, Vicostone, Difiniti, ENVI Quartz, Neolith, Dekton, Diresco) for interior and exterior applications, along with their exclusive in-house Impact Quartz brand. Their product lineup includes countertops, backsplashes, shower surrounds, fireplace surrounds, and flooring. The company provides White Glove full-service installation including Kitchen Refresh and Bathroom Refresh packages that coordinate design support, demolition, plumbing, fabrication, and professional installation, all backed by a lifetime workmanship guarantee.

Differentiator

Problem solved

Functional benefit

Brands

Impact Quartz: An exclusive line of quartz countertops only available at Select Surfaces, offering premium quality, refined designs, and backed by a lifetime warranty.

Products and services

Impact Quartz
Cambria Quartz Countertops
Caesarstone Quartz Surfaces
Silestone Quartz Surfaces
HanStone Quartz Surfaces
Wilsonart Quartz Surfaces
Corian Quartz Surfaces
Vicostone Quartz Surfaces
Difiniti Quartz Surfaces
ENVI Quartz Surfaces
Neolith Sintered Stone Surfaces
Dekton Sintered Stone Surfaces
Diresco Quartz Surfaces
White Glove Installation Service
Kitchen Refresh Service
Bathroom Refresh Service

Quantifiable outcome

Most projects completed in 1-3 days from installation start
+1 more outcomes

Companies that use Select Surfaces

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Select Surfaces technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Select Surfaces partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

CambriacoreStrategic or Co-development PartnerAmerican family-owned natural quartz company offering the highest quality, elegant designs backed by a lifetime warranty. Select Surfaces offers Minnesota-made Cambria options as a key differentiator. Featured prominently on homepage carousel and throughout product catalog.
CaesarstonecoreStrategic or Co-development PartnerPremium quartz surface brand available through Select Surfaces. Products include 5112 Aterra Blanca, 5114 Calacatta Maximus, 5171 Arabetto, and 5222 Adamina.
SilestonecoreStrategic or Co-development PartnerPremium quartz brand offered through Select Surfaces. Products include Parisien Bleu, Pearl Jasmine, Desert Silver, Lusso, Et Noir, Et Calacatta Gold, and Bohemian Flame.
Impact QuartzcoreStrategic or Co-development PartnerExclusive line of quartz countertops only available at Select Surfaces. Offers premium quality, refined designs, and backed by a lifetime warranty. Products include Allure, Calcatta Grigio, Carrara Cloud, Celestia, Celestial Glimmer, Cumulus, Gilded Calacatta, Gold Coast, Ivy, Ravinia, Snow Flurry, Stratus, Tuscany, and Whispering Mist.
HanStonesecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Products include Coast, Montauk, and Aurelia.
NeolithcoreStrategic or Co-development PartnerSintered stone surface brand for interiors and exteriors. Available for countertops, backsplashes, and outdoor applications. Extensive product line including Abu Dhabi White, Alexandra, Amazonico, Arabesque, Arctic White, Calacatta varieties, and many more.
DektonsecondaryStrategic or Co-development PartnerUltra-compact surface brand for exteriors available through Select Surfaces. Products include Natura, Taga, Kreta, and Khalo.
Wilsonart QuartzsecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Products include Kolams, Logan Pass, Badaling, Isselburg, and Mehndi.
Corian QuartzsecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Products include London Royal, Alabaster Terrazzo, and Quiet White.
VicostonesecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Products include Bahia BQ8883, Misterio BQ8815, Icelake BQ8668, Splendix BQ9802, White Fusion BQ8825, and Avalanche BQ8829.
DifinitisecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Products include Bolzano, Largo Grey, Bianco Bahia, Panda Black, and Arctic Black.
ENVI QuartzsecondaryStrategic or Co-development PartnerPremium quartz brand available through Select Surfaces. Extensive product line including Albatros, Alpine Blu, Amalfi, Arctic, Calacatta varieties, Carrara varieties, Statuario varieties, and many more.
DirescominorStrategic or Co-development PartnerQuartz surface brand for exteriors available through Select Surfaces. Products include RU100 Crea Beton Light, YU002 Terrazzo White, NU100 Noblesse White, and NU133 Noblesse Gold.
American Society of Interior Designers (ASID)minorGTM or Marketing PartnerASID logo displayed on website footer indicating membership or partnership with the professional interior design association.
National Association of the Remodeling Industry (NARI)minorGTM or Marketing PartnerNARI logo displayed on website footer indicating membership or partnership with the professional remodeling industry association.
Women in the Kitchen (WINC)minorGTM or Marketing PartnerWINC logo displayed on website footer indicating partnership or membership with women-focused industry organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Select Surfaces competitors and assessment

Company assessment

Direct peers

The Tile Shop: Specialty tile and natural stone retailer operating a national showroom network, including a strong Minnesota presence. Highly comparable multi-showroom specialty surfaces retailer serving homeowners and trade professionals.
Floor & Decor: Large specialty retailer of flooring, tile, and stone surfaces with a multi-location showroom model. Comparable as a scaled version of Select Surfaces' surfaces-plus-installation retail concept.
MSI Surfaces: One of the largest North American distributors of countertops, flooring, wall tile, and hardscaping products with showrooms and fabrication services. Most comparable by product breadth, supplier portfolio, and showroom-based distribution.
Bedrosians Tile & Stone: Family-owned tile, stone, and surfaces distributor with showrooms across the western US. Comparable specialty retailer of premium surfaces with installation support for residential and trade customers.
Cosmos Surfaces: Distributor of natural stone and engineered quartz surfaces with showroom locations serving residential and commercial projects. Directly comparable surfaces portfolio and showroom-plus-fabrication model.
Marble & Granite Inc: Regional stone and quartz fabricator/installer with showrooms serving the Northeast US. Closely comparable countertop retailer-and-installer model with custom fabrication, though concentrated in a different region.

Broad incumbents

Caesarstone: Global manufacturer of premium quartz surfaces with growing direct-to-consumer and showroom channels. Comparable as a premium quartz supplier moving into retail/distribution, with much greater scale and brand recognition.
Home Depot: National home improvement retailer offering countertops and kitchen/bath installation services through its stores. Comparable as a much larger competitor with broader assortment but lower-touch specialty expertise.
Lowe's: National home improvement retailer offering countertops, kitchen design services, and installation across hundreds of stores. Comparable as a broad incumbent competing for the same kitchen/bath renovation customer.

Others

Cambria: American family-owned quartz manufacturer and a key supplier to Select Surfaces. Not a direct competitor but materially relevant as a core brand partner whose distribution strategy directly affects Select Surfaces' product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Select Surfaces financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Surfaces leadership team

Management profile

Number of profiles

Select Surfaces funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Surfaces M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Surfaces

What does Select Surfaces do?

Is Select Surfaces a public or private company?

Select Surfaces is a private company. It is classified as family owned and is currently operating.

When was Select Surfaces founded?

Select Surfaces was founded in 1994. It employs 11 to 50 people.

Where is Select Surfaces based?

Select Surfaces is headquartered in Roseville, United States, in the North America region.

How does Select Surfaces make money?

Three revenue lines are on record. Quartz Surface Sales are the primary driver. The others are white Glove Installation Services and fixtures and Accessories.

Who are Select Surfaces's main competitors?

Direct peers on record are The Tile Shop, Floor & Decor, MSI Surfaces, Bedrosians Tile & Stone, Cosmos Surfaces and Marble & Granite Inc. Broad incumbents are Caesarstone, Home Depot and Lowe's. Cambria is listed as an others.

Does Select Surfaces have an API?

No public API is recorded for Select Surfaces.

What industry is Select Surfaces in?

Select Surfaces's product category is Quartz Countertops & Installation. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms. Its NAICS code is 238340 and its SIC code is 3281.