Piece of Cake

Piece of Cake is a privately-held, Atlanta-based gourmet bakery founded in 1985, producing scratch-baked cakes, cupcakes, and treats for individual consumers across seven Atlanta-metro retail locations and for corporate customers nationwide via FedEx shipping.

Company typePrivate
Founded1985
HeadquartersAtlanta, United States
Headcount101–250
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Piece of Cake does

Piece of Cake is a privately-held, Atlanta-based gourmet bakery founded in 1985 that produces scratch-baked cakes, cupcakes, pound cakes, and ancillary treats (cheese straws, cookies, gluten-free options, coffee) from fresh, all-natural ingredients. The company operates seven retail storefronts across the Atlanta metropolitan area — Buckhead, Camp Creek, Collier Rd, Decatur, Dunwoody, John's Creek, and Kennesaw — supplemented by a direct-to-consumer e-commerce ordering platform (pieceofcake.olo.com) and nationwide FedEx shipping of layer cakes and pound cakes to the continental United States.

The business serves two primary customer segments: individual consumers purchasing cakes and treats for personal celebrations (birthdays, holidays, office parties) and corporate/enterprise customers purchasing bulk gift orders for client appreciation, employee recognition, and event-based gifting. The corporate channel is serviced by a dedicated white-glove concierge team handling turnkey planning, fulfillment, and delivery, and includes a recurring Cake of the Month Club subscription. A Cake Club loyalty points program, refreshed in 2025, supports repeat-customer retention. Revenue mechanics are exclusively transactional (one-time purchases across retail, shipping, and corporate bulk orders) with no disclosed subscription pricing, no public enterprise pricing, and no disclosed revenue figures.

The underlying technology is intentionally traditional: hand baking from scratch with natural ingredients, with the digital layer limited to the OLO e-commerce storefront, standard website CMS, and organic social media presence across Facebook, Instagram, Twitter/X, and Pinterest. No proprietary software, patents, or technology partnerships are disclosed. The company is founder/management-controlled with no parent, no institutional investors, and no disclosed funding history.

Piece of Cake firmographics

Firmographics

Name: Piece of Cake
Legal name: Piece of Cake
Website: https://pieceofcakeinc.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 101–250 employees
Short description: Piece of Cake is a privately-held, Atlanta-based gourmet bakery founded in 1985, producing scratch-baked cakes, cupcakes, and treats for individual consumers across seven Atlanta-metro retail locations and for corporate customers nationwide via FedEx shipping.
Ownership category
akta.pro rank

Piece of Cake industry classification

Industry

Product category: Specialty Bakery
NAICS: Retail Bakeries (311811), Baked Goods Retailers (445291)
SIC: Bakery Products (2050)
akta.pro primary industry: Cake Shops & Custom Celebration Cakes (THAFAFAC)
akta.pro secondary industries: Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

Gourmet bakery
Custom celebration cakes
Cupcake retail
Corporate gift bakery
Bakery e-commerce

Where Piece of Cake is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices8 records

Markets served

Piece of Cake business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Retail Cake and Cupcake Sales: One-time purchases of gourmet cakes, cupcakes, and baked treats through retail locations and online ordering. Individual consumer orders for personal celebrations and events.
E-commerce Shipping Sales: Direct-to-consumer shipping of layer cakes and pound cakes via FedEx nationwide. Next-day and 2-day delivery options for perishable baked goods.
Corporate Bulk Orders: Bulk corporate gift orders for employee recognition, client thank-you gifts, new hire welcoming, and event celebrations. Turnkey white glove service from planning to delivery.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Piece of Cake product offering

Product offering

Core offering

Piece of Cake is a specialty Atlanta bakery that scratch-bakes gourmet layer cakes, pound cakes, cupcakes (notably red velvet), caramel cake, and assorted treats (cheese straws, cookies, gluten-free items) using fresh, all-natural ingredients. Products are sold through seven Atlanta metro retail storefronts, an owned e-commerce ordering platform for pickup, and nationwide FedEx shipping, complemented by a dedicated Corporate Gifts Service and Cake of the Month Club for business customers.

Product overview

Piece of Cake is a traditional bakery operating as a single-location and multi-location retail operation rather than a software platform. The company offers a unified product portfolio centered on gourmet baked goods including layer cakes (9-inch and 7-inch three-layer varieties), pound cakes (including bundt and peach flavors), and red velvet cupcakes as core products. These are complemented by add-on offerings such as cheese straws, cookies, gluten-free treats, and coffee. The business extends its offering through two service modules: a Corporate Gifts Service providing white glove bulk ordering and recognition gift solutions, and a Cake of the Month Club for recurring corporate deliveries. A Cake Club loyalty points program rewards repeat customers. All products are made from scratch using fresh, all-natural ingredients, with shipping available nationwide via FedEx and local delivery/pickup from seven Atlanta-area locations.

Differentiator

Problem solved

Functional benefit

Products and services

Gourmet Layer Cakes Custom-baked gourmet layer cakes made from scratch with all-natural ingredients. Available in 9-inch three-layer and 7-inch three-layer sizes, featuring flavors like red velvet, orange, and red white and blue. Sold to individual consumers for personal celebrations.
Pound Cakes

Quantifiable outcome

Cakes stay fresh at room temperature up to one week; freeze beautifully up to three months
+1 more outcomes

Companies that use Piece of Cake

Customer profile

Segments3 records

Ideal customer profiles2 records

Piece of Cake technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Piece of Cake partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Piece of Cake competitors and assessment

Company assessment

Direct peers

Milk Bar: Multi-location cake and dessert bakery with strong D2C shipping and cult-brand heritage. Comparable on the dessert-bakery, nationwide shipping, and brand-led celebration-occasion axes.
Georgetown Cupcake: Boutique cupcake specialty brand with multiple retail locations and nationwide shipping of gourmet cupcakes and treats. Closely aligned D2C and retail cupcake shipping model.
Crumbs Bake Shop: Former publicly traded cupcake chain known for oversized gourmet cupcakes with retail and online ordering. A direct comparability peer for premium cupcake retail and e-commerce.
Nothing Bundt Cakes: National cake-focused retail bakery franchise known for bundt cakes, with a wide footprint of bakery storefronts and D2C/celebration-occasion positioning that closely mirrors Piece of Cake's layer cake and cupcake model.
Magnolia Bakery: Iconic American bakery famous for cupcakes and cakes, with both retail locations and nationwide shipping of baked goods. Strong brand-heritage angle parallel to Piece of Cake's 40-year Atlanta legacy.
Carlo's Bakery: Brick-oven bakery famous for custom celebration cakes (Cake Boss), with retail stores, nationwide shipping, and corporate gifting. Directly comparable to Piece of Cake's custom layer cakes and shipped-to-your-door positioning.
Sprinkles Cupcakes: Cupcake specialty chain with retail locations and D2C cupcake shipping. Highly comparable premium-cupcake and shipped-treats model to Piece of Cake's red velvet cupcake product line.

Regional players

The Cakery Bakery: Custom cake and dessert bakery serving events and retail customers in a defined metropolitan market. Directly comparable custom-celebration-cake focus, though operating in a different geography than Atlanta.

Broad incumbents

Cheryl's Cookies: Long-running gourmet gift bakery (part of 1-800-FLOWERS.COM portfolio) shipping cookies, cakes, and treats nationwide with a strong corporate-gift channel. Comparable on nationwide shipping of perishable baked treats and corporate gifting.

Others

Goldbelly: Online marketplace that ships iconic American foods, including cakes and baked goods, nationwide. Acts as an indirect channel/competitor for Piece of Cake's FedEx-shipped gourmet cake business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Piece of Cake financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Piece of Cake leadership team

Management profile

Number of profiles

Profiles2 records

Piece of Cake funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Piece of Cake M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piece of Cake

What does Piece of Cake do?

Is Piece of Cake a public or private company?

Piece of Cake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Piece of Cake founded?

Piece of Cake was founded in 1985. It employs 101 to 250 people.

Where is Piece of Cake based?

Piece of Cake is headquartered in Atlanta, United States, in the North America region.

How does Piece of Cake make money?

Three revenue lines are on record. Retail Cake and Cupcake Sales are the primary driver. The others are E-commerce Shipping Sales and corporate Bulk Orders.

Who are Piece of Cake's main competitors?

Direct peers on record are Milk Bar, Georgetown Cupcake, Crumbs Bake Shop, Nothing Bundt Cakes, Magnolia Bakery, Carlo's Bakery and Sprinkles Cupcakes. The Cakery Bakery is listed as a regional player. Cheryl's Cookies is listed as a broad incumbent. Goldbelly is listed as an others.

Does Piece of Cake have an API?

No public API is recorded for Piece of Cake.

What industry is Piece of Cake in?

Piece of Cake's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies). Its NAICS code is 311811 and its SIC code is 2050.