Sound In Motion

What Sound In Motion does

Sound In Motion, L.L.C. (DBA SIMshows) is an independently operated, Minneapolis-based live music promoter founded in the late 1990s, specializing in electronic dance music (EDM) events. The company curates and sells tickets to concerts at local venues — including Union Rooftop, Crave Rooftop, The Armory, The Vault at Reign Nightclub, Vanquish Nightclub, and Mystic Lake Amphitheater — serving the Minneapolis metropolitan EDM community with a focus on inclusive, safety-minded live event experiences.

The core product is the simshows.com ticketing platform, a WordPress-based website that lists upcoming events, links to ticketing purchases (either direct or via Ticketmaster and Laylo), and captures email newsletter and SMS (Mozeo, short code 24587) subscriptions. Supporting surfaces include a recurring branded event series (Skyline Sessions at Union Rooftop), one-off artist shows spanning electronic, hip-hop, and indie acts, and a merchandise storefront on Etsy (simshowsmerch). Integrations are commodity: Ticketmaster and Laylo for ticketing, Mozeo for SMS, Etsy for ecommerce, and Google Adsense for site advertising — no proprietary ML, data platform, or AI systems are disclosed.

The business model is primarily transactional ticket sales through direct website sales and third-party platforms, with ancillary merchandise revenue via Etsy. Ticket pricing is unit-priced pay-as-you-go, with GA tiers generally $15–$35 and early-bird discounts common. The customer segment is a long tail of individual EDM concertgoers aged 18+ in Minneapolis, segmented horizontally with no enterprise or B2B accounts. The company is privately held, with no disclosed institutional investors, parent company, funding rounds, or leadership changes.

Name

Sound In Motion

Legal name

Sound In Motion, L.L.C.

Website

https://simshows.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sound In Motion (SIMshows) is an independently operated, Minneapolis-based EDM event promoter that sells tickets via simshows.com, Ticketmaster, and Laylo for live shows at local venues including The Armory and Mystic Lake Amphitheater.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAFAD

Dance Performances

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Live event promotion
• Electronic dance music
• Concert ticketing
• Music event management
• Independent promoter

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream through selling tickets to live music events. Tickets are sold directly through simshows.com and via third-party platforms like Ticketmaster and Laylo. All sales are final with no refunds.
2. Merchandise Sales: SIMshows operates a merchandise shop through Etsy (simshowsmerch), selling branded merchandise to event attendees and fans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sound In Motion (SIMshows) is an independent Minneapolis-based promoter that produces and sells tickets to electronic dance music events at local venues. The company operates a website (simshows.com) where fans browse upcoming shows and purchase tickets, complemented by Ticketmaster and Laylo for larger events and an Etsy storefront for branded merchandise. It also runs recurring event series such as Skyline Sessions at Union Rooftop alongside individual artist shows at venues including The Armory, The Vault, Crave Rooftop, Vanquish, and Mystic Lake Amphitheater.

Product overview

Sound In Motion (SIMshows) operates a digital event ticketing platform for electronic dance music events in the Minneapolis area. The core offering consists of an event listing and ticketing website (simshows.com) where users browse upcoming shows, purchase tickets, and sign up for communications. Supporting services include a newsletter email subscription, SMS text message updates via Mozeo, and a merchandise shop on Etsy. The company promotes recurring event series such as Skyline Sessions at Union Rooftop, as well as individual artist events at venues including The Armory, The Vault, and Crave Rooftop. Ticketing is handled through Ticketmaster for larger venues and through third-party platforms like Laylo for specific events.

Differentiator

Problem solved

Functional benefit

Products and services

• SIMshows Event Ticketing Platform Online ticketing platform for electronic dance music events in the Minneapolis area, allowing users to browse upcoming events, purchase tickets, and sign up for updates.
• Skyline Sessions Recurring event series featuring electronic music artists at Union Rooftop venue in Minneapolis, presented in partnership with Backyard Boombox.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Union RooftopcoreOthersPrimary venue partner for multiple recurring events including Skyline Sessions series. Located at 711 Hennepin Avenue, Minneapolis MN 55402.
• Crave RooftopcoreOthersVenue partner for various events including Skyline Sessions, Discip, and Eddie Adams events. Located at 825 Hennepin Avenue, Minneapolis MN 55402.
• The ArmorycoreOthersMajor venue partner for larger acts including Slander presents: Voyager, Tape B, Crankdat, and Steve Aoki events. Located in Minneapolis.
• The Vault at Reign NightclubcoreOthersVenue partner for Seth David's R&Bass Tour and Blood Vision events. Located at 2901 Hennepin Avenue, Minneapolis MN 55408.
• TicketmastercoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform partner for larger venue events including Tape B shows at The Armory
• LaylominorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for artist-direct shows including Slander presents: Voyager and Of the Trees 'Park Service'
• Vanquish NightclubcoreOthersVenue partner for Jason Ross 'The Truth North Tour' event. Located at 315 N First Ave, Minneapolis, MN. Age restriction: 21+
• Mystic Lake AmphitheatercoreOthersPartner venue for major acts including Empire of the Sun and Rufus du Sol. Located in the Minneapolis area.
• Backyard BoomboxminorGTM or Marketing PartnerCo-presenter of Skyline Sessions featuring MAYV event at Union Rooftop on August 15, 2026
• Electro AbisminorStrategic or Co-development PartnerCo-presenter with SIMshows for AKRUX event on August 1, 2026. Venue located at 2828 Lyndale Avenue SE, Minneapolis MN.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insomniac Events: Largest independent EDM promoter in the US, producing Electric Daisy Carnival and hundreds of club/festival events. Directly comparable to SIMshows in target audience (EDM fans), genre focus, and event-driven revenue model, though at vastly larger scale.
• Disco Donnie Presents: Independent EDM festival and event promoter with a multi-city footprint, focused on dance music events. Comparable to SIMshows in promoter-only model (no venue ownership), EDM audience targeting, and reliance on third-party venues.
• C3 Presents: Independent concert and festival promoter behind Austin City Limits Music Festival and a roster of major touring events. Closely comparable to SIMshows as an independent, non-vertically-integrated promoter building events around touring artists in a defined market.
• Another Planet Entertainment: Independent Bay Area concert promoter producing festivals (Outside Lands) and venue shows. Similar independent-promoter DNA, similar reliance on Ticketmaster and venue partnerships, and similar event-driven ticketing model.
• Jam Productions: Long-running independent Chicago concert promoter with a multi-decade history. Closely comparable to SIMshows in founding era, independent (non-corporate) ownership, multi-genre focus including dance/electronic, and venue-leasing model.
• The Bowery Presents: Independent promoter and venue operator in the Northeast. Comparable to SIMshows in independent status, event-first business model, and touring-artist-driven programming, with the addition of owned venues.

Broad incumbents

• AEG Presents: Largest global concert promoter alongside Live Nation, operating a vast network of festivals, tours, and venues. Overlaps with SIMshows in EDM and live music promotion but at massively greater scale and with full vertical integration.
• Live Nation Entertainment: World's largest live entertainment company with Ticketmaster ownership, venue operations, and artist management. The dominant incumbent whose scale, ticketing control, and vertical integration define the competitive ceiling for independent promoters like SIMshows.

Regional players

• First Avenue Productions: Historic Minneapolis music venue and promoter (home of Prince's Purple Rain). Operates in the same Minneapolis market and competes for the same live music audiences as SIMshows, though with a venue-anchored model and broader genre focus.
• Giant Steps Presents: Independent Midwest concert promoter operating across multiple cities. Comparable to SIMshows in regional-independent positioning, multi-venue promoter model, and touring-artist-driven calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simshows?s=21&t=71p1H4ZJNGmceeVocrJ67w
• Facebookfacebook.com/SIMshows?mibextid=LQQJ4d
• Instagraminstagram.com/simshows
• TikToktiktok.com/@simshows?_t=8hLDtrkAfHv&_r=1
• LinkedInlinkedin.com/company/sound-in-motion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound In Motion