Home Outlet

Name

Home Outlet

Legal name

E.C. Barton & Company

Website

https://homeoutlet.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Home improvement retail
• Kitchen cabinets
• Flooring products
• Bathroom fixtures
• Building supplies

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Physical retail store sales of home improvement products including kitchen cabinets, flooring, doors, windows, and bathroom fixtures. In-store and online purchasing options available.
2. E-commerce Sales: Online sales through homeoutlet.com website with nationwide shipping on select products, local delivery within 30-mile radius, and in-store pickup options.
3. Spend Less Express Program: Special ordering program providing access to thousands of brand-name products beyond stocked store inventory, offering additional savings opportunities.
4. Professional Services Referrals: Free design services and pro installer network referrals supporting product sales. Pro installer network operates independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Home Outlet is a home improvement and building supply retailer selling kitchen cabinets, bathroom vanities, flooring (LVP, laminate, tile, hardwood, carpet), interior and exterior doors, vinyl windows, countertops, moulding, and trim products. The company operates brick-and-mortar showrooms in multiple U.S. states alongside a national e-commerce storefront offering in-store pickup, local delivery within a 30-mile radius, and nationwide shipping on select products. Free kitchen planning design services, a Pro Program for contractors, and a Spend Less Express special-order program supplement the core product offering.

Product overview

Home Outlet is a home improvement and building supply retail chain offering a comprehensive portfolio of products for residential renovation and construction projects. The core offering centers on kitchen cabinets (in various styles including Shaker, Flat Panel, and Raised Panel) and bathroom vanities, supplemented by flooring products (vinyl plank/LVP, laminate, tile, carpet, and hardwood), exterior/interior doors, windows, countertops, and moulding/trim products. The company operates as both a brick-and-mortar retailer and e-commerce platform, offering free kitchen design services, a Pro Installer Network for professional referrals, and a Spend Less Express program for extended product availability. Cabinets are sourced from multiple supplier brands including KCD, CNC Cabinetry, Fabuwood, Kountry Wood, Green Forest, Kith, Leedo, Smart, and Tru-Cab.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Lamar Reese Magnet School of the ArtsminorOthersCommunity support partnership. Home Outlet of Albany is proud to support the Lamar Reese Magnet School of the Arts, investing in education and creativity for local students.
• Sage SurfacesminorChannel Partner/ Reseller/ DistributorCountertop supplier formerly known as HausPro Countertops. Special pricing promotions offered through Home Outlet on Sage Surfaces products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Home Depot: The largest U.S. home improvement retailer; directly competes with Home Outlet across kitchens, baths, flooring, doors, and windows, but operates at vastly greater scale with thousands of stores, deeper SKUs, and dedicated pro programs.
• Lowe's: Second-largest U.S. home improvement chain and a direct competitor across the same kitchen, bath, flooring, doors, and windows categories, also serving both DIY consumers and Pro installers with greater scale.
• Menards: Regional big-box home improvement competitor concentrated in the Midwest, overlapping on cabinets, flooring, doors, windows, and pro services, but operating at much larger scale and primarily in geographies where Home Outlet also has or could add stores.
• IKEA: Global home furnishings retailer competing on kitchen systems, cabinets, and storage at value price points. Disrupts Home Outlet's value-cabinet positioning through scale and integrated room design, particularly online.

Direct peers

• Floor & Decor: Specialty flooring retailer selling tile, wood, vinyl, and laminate directly to consumers and pros - a focused, scaled counterpart to Home Outlet's flooring category and a substitute on price-comparable SKUs.
• Cabinets To Go: Specialty kitchen and bath cabinet retailer with showrooms and designer services, directly competing with Home Outlet's core cabinet category and similar design-led, mid-market value positioning.
• Ace Hardware: Cooperative hardware retailer with neighborhood-format stores overlapping on tools, basic home improvement supplies, and project services, though narrower assortment in kitchens/baths than Home Outlet.
• Build.com / Ferguson Bath, Kitchen & Lighting Gallery: Online-first home improvement retailer owned by Ferguson, specializing in kitchen, bath, and lighting; competes with Home Outlet on cabinets, vanities, faucets, and fixtures, especially via e-commerce and design services.
• Lumber Liquidators / LL Flooring: Flooring-focused retailer (vinyl, laminate, hardwood, tile) directly overlapping with Home Outlet's flooring assortment via showroom-and-delivery model and Pro pricing programs.

Emerging players

• Wayfair: Online home furnishings and improvement marketplace competing with Home Outlet on cabinets, vanities, doors, and flooring via direct-to-home shipping; pressures the e-commerce leg of Home Outlet's channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HomeOutlet_
• YouTubeyoutube.com/channel/UCbFRhcOGBm5MI5ddua6dLcw
• Facebookfacebook.com/HomeOutletStores
• Instagraminstagram.com/homeoutletstores
• Pinterestpinterest.com/HomeOutletStores
• LinkedInlinkedin.com/company/home-outlet-stores

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Outlet