Sage Surfaces

What Sage Surfaces does

Sage Surfaces is a privately held US-based service platform founded in 2010 and headquartered in Magnolia, operating as a B2B intermediary between national home improvement retailers, building material manufacturers, and a nationwide network of vetted trade service providers. The company coordinates end-to-end delivery of countertop, cabinet, and plumbing projects — from material procurement through fabrication and installation — for residential, commercial, and multifamily customers. Sage facilitates material supply across quartz, natural stone, porcelain, solid surface, butcher block, and laminate categories from domestic and global manufacturers, and dispatches work to 300+ certified, licensed local fabricators, installers, and plumbers.

The underlying technology stack is the operational backbone of the business. Sage Sync serves as the in-house order management system connecting Sage's internal team, retailers, manufacturers, customers, and trade partners through live order updates and centralized documentation. Gimbil is a mobile application for field technicians providing real-time scheduling, digital signatures, and photo uploads via API and EDI integration. Easy Estimator 2.0 generates instant visual estimates, while the Visualizer tool allows color comparison and in-home rendering of selections. Countertop Academy, a virtual training program housed on Sage Sync, standardizes product knowledge and sales technique across the trade network.

Sage generates revenue through two primary streams: managed services revenue from coordinating installation projects through its trade partner network, and transaction fees from facilitating material procurement. Pricing is quote-based and not publicly disclosed; the company does not transact directly with consumers but rather serves as the service-coordination layer behind national retailer programs, builders, and multifamily developers. Sage reports a network of 2,500+ retailer partner locations nationwide and 200+ years of combined industry experience across its team, though no revenue, funding, or ownership details are publicly available.

Name

Sage Surfaces

Legal name

Sage Surfaces

Website

https://sagesurfaces.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage Surfaces is a US-based B2B service platform founded in 2010 that coordinates countertop, cabinet, and plumbing projects for national home improvement retailers, manufacturers, builders, and multifamily developers through a network of 300+ vetted installers across 2,500+ retail locations.

Ownership category

akta.pro rank

Product category

Home Improvement Installation Services

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)

Keywords

• Countertop installation services
• Cabinet installation services
• Plumbing installation services
• Building materials distribution
• Trade services coordination

Headquarters

HQ city

Magnolia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Trade Services Revenue: Sage generates revenue by coordinating and managing installation services (countertops, cabinets, plumbing) through a network of 300+ vetted trade partners. The company connects retailers and builders with fabricators/installers, taking a margin on service coordination. Revenue comes from consistent project flow enabled through national retailer relationships.
2. Material Procurement Services: Sage facilitates material procurement for countertop projects including quartz, natural stone, porcelain, solid surface, butcher block, and laminate. The company works with domestic and global manufacturers to provide competitive pricing and innovative product access.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sage Surfaces is a national B2B service aggregator that coordinates turn-key countertop, cabinet, and plumbing installation services through a managed network of 300+ vetted, licensed trade providers. The company connects home improvement retailers, manufacturers, builders, and multi-family developers with qualified local fabricators and installers, while providing technology platforms (Gimbil mobile app, Sage Sync order management, Easy Estimator, Visualizer) and end-to-end project management from concept to completion.

Product overview

Sage Surfaces operates as a service platform providing turn-key countertop, cabinet, and plumbing solutions through a nationwide network of certified installers and manufacturer partners. The platform offers seven distinct countertop material lines (Quartz, Natural Stone, Porcelain, Solid Surface, Butcher Block, Laminate, and Quartz Tech), three cabinet program types (Stock, Ready-To-Assemble, and Semi-Custom), and integrated plumbing services. The technology stack includes Gimbil (mobile field management app), Sage Sync (order management system), Easy Estimator (visual design and quoting tool), and Visualizer (customer-facing design visualization). The platform connects domestic and global manufacturers with retailers, builders, multi-family developers, and e-commerce providers through a network of 300+ specialized trade service providers across 2,500+ retailer locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Countertop Programs Turn-key countertop material procurement and installation programs offered to national home improvement retailers, providing seven countertop material categories (Quartz, Natural Stone, Porcelain, Solid Surface, Butcher Block, Laminate, and Quartz Tech) sourced through domestic and global manufacturers and installed by a vetted national trade network.
• Cabinet Programs Premium cabinet assembly and installation programs offering Stock, Ready-To-Assemble, and Semi-Custom cabinet options delivered through Sage's certified installer network, packaged for national home improvement retailers, builders, and multi-family developers.
• Plumbing Services Integrated plumbing services to streamline countertop and cabinet installations, including plumbing disconnect, dishwasher installation, faucet and drain plumbing connection, and shutoff valve installation, delivered by licensed plumbing professionals within Sage's vetted trade network.

Quantifiable outcome

• Consistent weekly direct deposit payments for trade partners
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• M S International (MSI): MSI is one of the largest North American importers and distributors of countertop surfaces, flooring, and wall tile. It is comparable to Sage as a major surfaces supply channel to home improvement retailers and competes with Sage's material procurement function on selection and pricing.
• The Home Depot: The Home Depot operates in-store installation services for countertops, cabinets, and flooring through its own Specialty Services program. As one of the largest U.S. home improvement retailers, it is both a likely Sage channel partner and a structural competitor if it expands in-house aggregator capabilities.
• Cosentino: Cosentino is a global manufacturer of quartz, natural stone, and recycled surfaces (Silestone, Dekton) sold through retailers and a certified installer network. Comparable to Sage at the brand level because it pairs surface products with fabricator/installer programs that overlap with Sage's trade coordination model.
• Angi: Angi (formerly Angie's List / HomeAdvisor) is the largest U.S. home services marketplace connecting consumers with local pros across remodeling, plumbing, and installation categories. Comparable to Sage as a technology-enabled aggregator monetizing lead flow and service coordination in fragmented home services.
• Cambria: Cambria is a U.S. manufacturer of quartz surfaces that sells through home improvement retailers and a network of certified fabricators/installers. It is comparable as both a potential Sage manufacturer partner and a competitor with its own trade partner program serving the same retail channels.
• IKEA Kitchen Services: IKEA offers end-to-end kitchen measurement, design, and installation services through contracted installers across North America. Comparable to Sage as a retailer-driven installation platform for cabinetry and countertops using a vetted external trade network coordinated through proprietary systems.
• Caesarstone: Caesarstone is a global manufacturer of quartz and porcelain surfaces distributed through retailers and an authorized fabricator network. Comparable to Sage because it competes for retailer shelf space and operates a parallel certified-installer program overlapping with Sage's trade base.
• Lowe's: Lowe's runs an installed sales program across kitchens, baths, and flooring with its own installer network. Comparable to Sage as a national retailer channel for trade-led home improvement installation, and a competitor if it expands proprietary coordination.

Emerging players

• Thumbtack: Thumbtack is an online marketplace that matches homeowners with local professionals for home improvement, remodeling, and installation projects. It overlaps with Sage in connecting retail- and consumer-driven demand to vetted trade professionals via a software platform.
• Porch Group: Porch Group operates a home services platform connecting homeowners, pros, and home-related software/data products, including moving and home improvement verticals. It is comparable to Sage as a software-enabled services aggregator targeting the same fragmented trades market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sagesurfaces
• Facebookfacebook.com/sagesurfaces
• LinkedInlinkedin.com/company/sage-surfaces
• Xx.com/SageSurfaces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Surfaces