AAA Insurance

What AAA Insurance does

AAA Insurance (Tổng Công ty Cổ phần Bảo hiểm AAA) is a privately-held Vietnamese non-life insurance company headquartered in Ho Chi Minh City, founded on February 28, 2005, with 251-500 employees. It provides personal and commercial non-life insurance products across health (Health Insurance 5.0), compulsory and voluntary motor liability for cars and motorcycles, domestic travel insurance (individual and group), and apartment/condominium property insurance, serving both individual consumers and enterprise clients in Vietnam. The company operates a multi-channel distribution model that combines a nationwide branch network, bancassurance partnerships with over 10,000 bank and financial institution partners (VIB, ACB, TPBank, Eximbank, Nam A Bank, HomeCredit, SHB Finance, and others), and direct-to-consumer digital channels including the corporate website aaa.com.vn and the My AAA mobile application.

The company's technology platform is built around digital distribution and policy administration: electronic insurance certificates and digital signatures replace paper documentation, an online accident declaration feature shortens motor claims processing, and a multi-channel insurance management and distribution system is being co-developed with technology partners ERAX and DIGINS (announced October 2024). The company holds ISO 9001:2015 (quality management) and ISO 27001:2022 (information security) certifications and achieved the Top 10 Leading Vietnamese Brands 2022 recognition.

AAA Insurance generates revenue primarily through insurance premium collection on annual and multi-year policies across its product lines, supplemented by claims processing services, and has stated a target of becoming a Top 10 non-life insurer in Vietnam. The company reported revenue exceeding 1,000 billion VND in 2024, with reports indicating 130%-150%+ completion of its 2024 business plan, and is in the process of a multi-year buildout of sales points, digital infrastructure, and bancassurance relationships. Recent governance moves include a September 2023 restructuring to a 'Tổng Công ty' (general company) structure, multiple Deputy CEO and Board appointments for the 2025-2030 term, and a January 2026 CEO change to Mr. Đoàn Trọng Thắng.

Name

AAA Insurance

Legal name

Tổng Công ty Cổ phần Bảo hiểm AAA

Website

https://aaa.com.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

AAA Insurance is a privately-held Vietnamese non-life insurer, founded in 2005 and headquartered in Ho Chi Minh City, offering health, motor, travel, and property insurance to individual and enterprise customers via a multi-channel network of branches, 10,000+ bank partners, and digital platforms.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Non-life insurance
• Vehicle liability insurance
• Health insurance
• Travel insurance
• Property insurance

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Collection of insurance premiums from personal and enterprise insurance products including health, vehicle, travel, and property coverage. Revenue generated through annual and multi-year policy renewals with recurring premium payments.
2. Claims Processing Services: Handling of insurance claims and compensation payments for covered events including vehicle accidents, health expenses, and property damage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AAA Insurance is a Vietnamese non-life (general) insurance company that underwrites and sells risk-protection products including health, motor vehicle (compulsory third-party liability for cars and motorcycles), travel, and property/apartment insurance for both individuals and enterprises. It collects premiums, manages policies, and processes claims through a nationwide branch network, bank partnerships, and digital channels.

Product overview

AAA Insurance offers a comprehensive portfolio of insurance products comprising both individual and corporate offerings. Individual products include Health Insurance 5.0 (Bảo hiểm chăm sóc sức khỏe 5.0), Compulsory Motor Liability Insurance for both cars and motorcycles, Domestic Travel Insurance (individual and group), and Apartment/Condominium Insurance. Corporate products and other specialized offerings complement the individual product line. The company has invested in digital capabilities including the My AAA mobile application for online purchases and policy management, digital signature and electronic insurance certificates, and online accident declaration features to streamline claims processing. A multi-channel insurance management and distribution system is under development in partnership with ERAX and DIGINS.

Differentiator

Problem solved

Functional benefit

Products and services

• Bảo hiểm Chăm sóc Sức khỏe 5.0 (Health Insurance 5.0) Comprehensive health insurance product offering healthcare coverage with claims processing completed within minutes, available for both individual and group enrollment.
• Bảo hiểm Bắt buộc TNDS Xe Ô Tô (Compulsory Motor Liability Insurance - Cars) Mandatory third-party liability insurance for automobile owners, required by Vietnamese law.
• Bảo hiểm Bắt buộc TNDS Xe Máy (Compulsory Motor Liability Insurance - Motorcycles) Mandatory third-party liability insurance for motorcycle owners, required by Vietnamese law.
• Bảo hiểm Du lịch Trong nước - Nhóm (Domestic Travel Insurance - Group) Group travel insurance covering risks during domestic travel within Vietnam.
• Bảo hiểm Du lịch Trong nước - Cá nhân (Domestic Travel Insurance - Individual) Individual travel insurance covering risks during domestic travel within Vietnam.
• Bảo hiểm Căn hộ Chung cư (Apartment/Condominium Insurance) Property insurance covering apartments and condominiums against specified risks, targeting homeowners.
• Sản phẩm Doanh nghiệp (Business/Corporate Insurance Products) Corporate insurance products for business customers, including group health plans, employee benefits, and commercial property coverage.
• My AAA Mobile Application Mobile application enabling customers to purchase insurance online, manage policies, file claims, and receive promotional offers.

Quantifiable outcome

• Revenue exceeded 1,000 billion VND in 2024, achieving 130% of annual plan
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor, major and core.

• Banking University Ho Chi Minh CityminorStrategic or Co-development Partner · 4 December 2025Cooperation agreement with Banking University HCMC for talent development and potential product development initiatives.
• ERAXmajorTechnology or Integration · 8 October 2024Partnership with ERAX to implement multi-channel insurance management and distribution software project for digital transformation.
• DIGINSmajorTechnology or Integration · 8 October 2024Collaboration with DIGINS on insurance administration and multi-channel product distribution platform development.
• INSOmajorChannel Partner/ Reseller/ Distributor · 31 August 2022Exclusive distribution partnership with INSO for high-value individual unemployment insurance product with compensation up to 5 billion VND after 3 months.
• PasarpolismajorStrategic or Co-development Partner · 24 June 2022Partnership with Indonesian InsurTech company Pasarpolis for digital insurance product development and market expansion in Southeast Asia.
• MedicimajorTechnology or Integration · 24 June 2022Partnership with Medici to leverage technology resources and support digital transformation strategy.
• MoncoverminorChannel Partner/ Reseller/ Distributor · 22 June 2022Distribution cooperation agreement with Moncover for insurance product sales.
• AssistCardminorChannel Partner/ Reseller/ DistributorInternational travel assistance services partnership providing global travel insurance and assistance coverage for AAA Insurance customers traveling abroad.
• VIB (Vietnam International Bank)coreChannel Partner/ Reseller/ DistributorMajor banking partner for co-distribution of insurance products through VIB branch network across Vietnam.
• Nam A BankcoreChannel Partner/ Reseller/ DistributorStrategic banking partnership for insurance product distribution through Nam A Bank network.
• ACB BankcoreChannel Partner/ Reseller/ DistributorPartnership with Asia Commercial Joint Stock Bank for insurance product distribution.
• SHB FinancemajorChannel Partner/ Reseller/ DistributorConsumer finance partner for insurance product distribution.
• TPBankcoreChannel Partner/ Reseller/ DistributorPartnership with Tien Phong Commercial Joint Stock Bank for co-selling insurance products.
• HomeCredit VietnammajorChannel Partner/ Reseller/ DistributorConsumer finance partnership for insurance distribution services.
• EximbankcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Export-Import Bank for insurance product distribution, aiming to expand sales channels nationwide.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bảo Việt Holdings: Vietnam's largest insurance and financial group, operating life, non-life, and investment businesses. Directly comparable to AAA as a multi-line non-life insurance carrier competing in the same Vietnamese market with overlapping product categories (motor, health, property).
• PVI Insurance: One of Vietnam's leading non-life insurers with state-linked ownership and broad product coverage including motor liability, property, engineering, and health. Comparable to AAA in product breadth, mandatory motor line exposure, and domestic distribution strategy.
• Bảo Minh Insurance: Established Vietnamese non-life insurer offering motor, health, property, and travel insurance to individuals and enterprises. Comparable to AAA across nearly identical product categories and target customer segments in Vietnam.
• PJICO (Petrolimex Insurance JSC): Non-life insurer affiliated with Petrolimex providing motor, property, and commercial insurance across Vietnam. Comparable to AAA in non-life product mix and multi-channel distribution incl. digital and partner channels.
• Bảo Long Insurance: Vietnamese non-life insurance carrier focused on personal lines including motor and health insurance. Comparable to AAA in scale, Vietnamese market focus, and personal non-life product concentration.
• Bảo hiểm Hùng Vương: Vietnamese non-life insurance carrier selling motor, health, and property insurance through agency and partner channels. Closely comparable to AAA by product mix, distribution approach, and mid-tier Vietnam non-life positioning.

Broad incumbents

• Liberty Insurance Vietnam: International non-life insurer operating in Vietnam with broad product offerings across motor, property, and commercial lines. Comparable to AAA across product categories but with parent-group capital backing and global reinsurance capacity that AAA lacks.
• AXA Vietnam: Global insurance group offering life, health, and P&C products in Vietnam through agency, bancassurance, and digital channels. Comparable to AAA in health and motor liability lines, but with materially larger brand and underwriting capacity.
• Generali Vietnam: International insurance group operating life and non-life lines in Vietnam including motor and personal accident. Comparable to AAA as a multi-channel non-life competitor with international reinsurance and capital advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsHVP1sL9d7UVM4uDpflgFg
• Facebookfacebook.com/BaohiemAAAofficialpage
• Instagraminstagram.com/baohiemaaa_official
• TikToktiktok.com/@baohiemaaa_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAA Insurance