Lemonade

What Lemonade does

Lemonade is a full-service digital advertising agency that operates as Lemonade Partners LLC, founded in 2018 and headquartered at 66 Franklin Street, Oakland, California. The agency serves enterprise clients across three primary verticals — gaming, entertainment, and emerging tech (including Web3, blockchain, and AI marketing) — with a client roster that includes Meta, Disney, Netflix, Garena Free Fire, Square Enix, IMAX, Sling TV, Manta Comics, and Iskra. It markets an integrated "Story 360" methodology that combines influencer marketing, social media management, paid amplification, creative production, branding, and experiential marketing into single coordinated campaigns.

Name

Lemonade

Legal name

Lemonade Partners LLC

Website

https://lemonadetheagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemonade is a full-service digital advertising agency serving enterprise clients in gaming, entertainment, and emerging tech with integrated influencer, social, paid media, creative, and experiential marketing services. Founded 2018, headquartered in Oakland, with six offices globally.

Ownership category

akta.pro rank

Product category

Advertising Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Digital advertising agency
• Influencer marketing services
• Branded entertainment marketing
• Gaming marketing agency
• Social media management

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service agency providing creative, strategic, and amplification services to brands. Revenue generated through professional service fees, project-based work, and retainer arrangements with enterprise clients in gaming, entertainment, and emerging tech sectors.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lemonade is a full-service advertising agency that plans and executes integrated marketing campaigns for enterprise brands. Its offerings include influencer marketing, social media management, branding, paid media planning and buying, in-house creative production (video, photography, animation, design, original music), experiential events/AR-VR/metaverse activations, and specialized marketing for gaming, entertainment, and emerging tech (Web3, blockchain, NFT, AI) sectors. Services are bundled under its "Story 360" integrated approach and delivered under project-based or retainer engagements.

Product overview

Lemonade is a full-service advertising agency that operates as a services-based business rather than a product company. The agency offers a comprehensive suite of marketing services including Influencer Marketing, Social Media Management, Branding, Paid Media, Creative Production, Experiential Marketing, and Emerging Tech Marketing (AI/Web3/blockchain). Their Story 360 approach integrates multiple service areas into cohesive campaigns. The agency specializes in entertainment, gaming, and Web3 sectors, and produces original content through their podcast/video series 'The Thirst' and educational resources like their free NFT Brand Marketing Guide. Client work spans gaming (Free Fire, Square Enix), entertainment (IMAX, Manta Comics), streaming (Sling TV), and blockchain/Web3 (Iskra, SALT) sectors.

Differentiator

Problem solved

Functional benefit

Brands

• The Thirst: Original content platform covering advertising and entertainment topics, featuring podcast episodes and video content on industry trends.

Products and services

• Influencer Marketing Services Connects brands with content creators and influencers to amplify brand messaging through authentic partnerships and collaborations across social media platforms; for enterprise brands seeking reach and cultural relevance.
• Social Media Management

Quantifiable outcome

• Doubled IMAX cross-platform engagement year over year
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and strategic.

• NetflixcoreGTM or Marketing PartnerPartnership with Netflix for Free Fire x Money Heist tournament and Digital Treasure Hunt activation. Campaign included in-game tournament, social media giveaway awarding $25k in gold bullion, leveraging Netflix's Money Heist global promotion.
• Mr. BeastcoreGTM or Marketing PartnerCelebrity gaming influencer partnership for Free Fire North American launch campaign.
• Snoop DoggcoreGTM or Marketing Partner'12 Days of Snoopmas' IRL and online activation for Free Fire including partnerships with Dash Radio and charitable organization Gamers Outreach.
• Cristiano RonaldocoreGTM or Marketing PartnerGlobal brand ambassador partnership for Free Fire, marking one of the most significant mash-ups between the largest mobile game and global sporting celebrity.
• BTSmajorGTM or Marketing PartnerPartnership for Free Fire brand awareness campaign.
• McLarenmajorGTM or Marketing PartnerFree Fire x McLaren partnership announcement for brand collaboration.
• FaZe ClanmajorGTM or Marketing PartnerInfluencer partnerships including Felicia Day, the Guild, Jason Mewes, and FaZe Clan for Free Fire campaign.
• GigsterstrategicTechnology or IntegrationPartnership with leading blockchain service integrator Gigster for Web3 marketing services.
• DisneycoreGTM or Marketing PartnerOngoing creative and marketing partnership with Disney for entertainment properties, including IMAX Enhanced announcement on Disney+.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GALE: Full-service advertising agency purpose-built for the gaming and entertainment industries. Direct peer given overlapping client verticals (gaming publishers, entertainment brands) and influencer/creative capabilities.
• VaynerMedia: Digital and social-first full-service agency with strong influencer-marketing and brand-building capabilities. Comparable to Lemonade in its integrated social + paid + creator approach.
• Movement Strategy: Social-media and influencer marketing agency with entertainment vertical strength. Comparable in its creator-economy focus and social-first delivery model for enterprise entertainment clients.
• 72andSunny: Creative-led advertising agency with a strong entertainment, gaming, and streaming client roster. Comparable in its integrated creative + cultural-marketing approach and brand-building orientation.
• Giant Spoon: Boutique full-service creative agency known for entertainment, gaming, and sports marketing work. Closely comparable to Lemonade in size, vertical specialization, and integrated campaign approach.

Broad incumbents

• Droga5 (Accenture Song): Premium creative agency now part of Accenture Song, serving major entertainment, tech, and consumer brands. Comparable creative caliber and enterprise client roster, but operates at significantly larger scale within a holding-company structure.
• Wieden+Kennedy: Independent creative agency with a globally recognized brand-building reputation and major entertainment/tech clients. Comparable on creative excellence and brand-led storytelling, though larger and broader in vertical mix.
• Monks: S4 Capital's digital-first full-service agency operating at global scale with creative, paid media, and content capabilities. Comparable service mix to Lemonade but at materially larger scale and broader client base.
• R/GA: Global digital agency focused on brand design, product, and marketing innovation. Comparable in its integrated creative + digital marketing capabilities for enterprise clients across entertainment and tech.

Emerging players

• B-Reel: Independent creative and production agency known for interactive, AR/VR, and emerging-tech campaigns. Comparable to Lemonade's emerging-tech marketing orientation and experimentation with new formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRIA5l2qPZEYJvwOBQyYB_g/videos
• Xx.com/LemonadeCreates
• Facebookfacebook.com/lemonadecreates
• LinkedInlinkedin.com/company/lemonadetheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade