Lemonade
Lemonade is a full-service digital advertising agency serving enterprise clients in gaming, entertainment, and emerging tech with integrated influencer, social, paid media, creative, and experiential marketing services. Founded 2018, headquartered in Oakland, with six offices globally.
- Company typePrivate
- Founded2018
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lemonade does
Lemonade is a full-service digital advertising agency that operates as Lemonade Partners LLC, founded in 2018 and headquartered at 66 Franklin Street, Oakland, California. The agency serves enterprise clients across three primary verticals — gaming, entertainment, and emerging tech (including Web3, blockchain, and AI marketing) — with a client roster that includes Meta, Disney, Netflix, Garena Free Fire, Square Enix, IMAX, Sling TV, Manta Comics, and Iskra. It markets an integrated "Story 360" methodology that combines influencer marketing, social media management, paid amplification, creative production, branding, and experiential marketing into single coordinated campaigns.
Lemonade firmographics
Firmographics- Name
- Lemonade
- Legal name
- Lemonade Partners LLC
- Website
- https://lemonadetheagency.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lemonade is a full-service digital advertising agency serving enterprise clients in gaming, entertainment, and emerging tech with integrated influencer, social, paid media, creative, and experiential marketing services. Founded 2018, headquartered in Oakland, with six offices globally.
- Ownership category
- akta.pro rank
Lemonade industry classification
Industry- Product category
- Advertising Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
Keywords
Where Lemonade is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lemonade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Marketing Services: Full-service agency providing creative, strategic, and amplification services to brands. Revenue generated through professional service fees, project-based work, and retainer arrangements with enterprise clients in gaming, entertainment, and emerging tech sectors.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Lemonade product offering
Product offeringCore offering
Lemonade is a full-service advertising agency that plans and executes integrated marketing campaigns for enterprise brands. Its offerings include influencer marketing, social media management, branding, paid media planning and buying, in-house creative production (video, photography, animation, design, original music), experiential events/AR-VR/metaverse activations, and specialized marketing for gaming, entertainment, and emerging tech (Web3, blockchain, NFT, AI) sectors. Services are bundled under its "Story 360" integrated approach and delivered under project-based or retainer engagements.
Product overview
Lemonade is a full-service advertising agency that operates as a services-based business rather than a product company. The agency offers a comprehensive suite of marketing services including Influencer Marketing, Social Media Management, Branding, Paid Media, Creative Production, Experiential Marketing, and Emerging Tech Marketing (AI/Web3/blockchain). Their Story 360 approach integrates multiple service areas into cohesive campaigns. The agency specializes in entertainment, gaming, and Web3 sectors, and produces original content through their podcast/video series 'The Thirst' and educational resources like their free NFT Brand Marketing Guide. Client work spans gaming (Free Fire, Square Enix), entertainment (IMAX, Manta Comics), streaming (Sling TV), and blockchain/Web3 (Iskra, SALT) sectors.
Differentiator
Problem solved
Functional benefit
Brands
- The Thirst: Original content platform covering advertising and entertainment topics, featuring podcast episodes and video content on industry trends.
Products and services
- Influencer Marketing Services Connects brands with content creators and influencers to amplify brand messaging through authentic partnerships and collaborations across social media platforms; for enterprise brands seeking reach and cultural relevance.
- Social Media Management
Quantifiable outcome
- Doubled IMAX cross-platform engagement year over year
- +5 more outcomes
Companies that use Lemonade
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Lemonade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lemonade partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and strategic.
- NetflixcorePartnership with Netflix for Free Fire x Money Heist tournament and Digital Treasure Hunt activation. Campaign included in-game tournament, social media giveaway awarding $25k in gold bullion, leveraging Netflix's Money Heist global promotion.
- Mr. BeastcoreCelebrity gaming influencer partnership for Free Fire North American launch campaign.
- Snoop Doggcore'12 Days of Snoopmas' IRL and online activation for Free Fire including partnerships with Dash Radio and charitable organization Gamers Outreach.
- Cristiano RonaldocoreGlobal brand ambassador partnership for Free Fire, marking one of the most significant mash-ups between the largest mobile game and global sporting celebrity.
- BTSmajorPartnership for Free Fire brand awareness campaign.
- McLarenmajorFree Fire x McLaren partnership announcement for brand collaboration.
- FaZe ClanmajorInfluencer partnerships including Felicia Day, the Guild, Jason Mewes, and FaZe Clan for Free Fire campaign.
- GigsterstrategicPartnership with leading blockchain service integrator Gigster for Web3 marketing services.
- DisneycoreOngoing creative and marketing partnership with Disney for entertainment properties, including IMAX Enhanced announcement on Disney+.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Lemonade competitors and assessment
Company assessmentDirect peers
- GALE: Full-service advertising agency purpose-built for the gaming and entertainment industries. Direct peer given overlapping client verticals (gaming publishers, entertainment brands) and influencer/creative capabilities.
- VaynerMedia: Digital and social-first full-service agency with strong influencer-marketing and brand-building capabilities. Comparable to Lemonade in its integrated social + paid + creator approach.
- Movement Strategy: Social-media and influencer marketing agency with entertainment vertical strength. Comparable in its creator-economy focus and social-first delivery model for enterprise entertainment clients.
- 72andSunny: Creative-led advertising agency with a strong entertainment, gaming, and streaming client roster. Comparable in its integrated creative + cultural-marketing approach and brand-building orientation.
- Giant Spoon: Boutique full-service creative agency known for entertainment, gaming, and sports marketing work. Closely comparable to Lemonade in size, vertical specialization, and integrated campaign approach.
Broad incumbents
- Droga5 (Accenture Song): Premium creative agency now part of Accenture Song, serving major entertainment, tech, and consumer brands. Comparable creative caliber and enterprise client roster, but operates at significantly larger scale within a holding-company structure.
- Wieden+Kennedy: Independent creative agency with a globally recognized brand-building reputation and major entertainment/tech clients. Comparable on creative excellence and brand-led storytelling, though larger and broader in vertical mix.
- Monks: S4 Capital's digital-first full-service agency operating at global scale with creative, paid media, and content capabilities. Comparable service mix to Lemonade but at materially larger scale and broader client base.
- R/GA: Global digital agency focused on brand design, product, and marketing innovation. Comparable in its integrated creative + digital marketing capabilities for enterprise clients across entertainment and tech.
Emerging players
- B-Reel: Independent creative and production agency known for interactive, AR/VR, and emerging-tech campaigns. Comparable to Lemonade's emerging-tech marketing orientation and experimentation with new formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lemonade social profiles
Digital presenceLemonade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemonade leadership team
Management profileNumber of profiles
Profiles2 records
Lemonade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemonade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemonade
What does Lemonade do?
Lemonade is a full-service advertising agency that plans and executes integrated marketing campaigns for enterprise brands. Its offerings include influencer marketing, social media management, branding, paid media planning and buying, in-house creative production (video, photography, animation, design, original music), experiential events/AR-VR/metaverse activations, and specialized marketing for gaming, entertainment, and emerging tech (Web3, blockchain, NFT, AI) sectors. Services are bundled under its "Story 360" integrated approach and delivered under project-based or retainer engagements.
Is Lemonade a public or private company?
Lemonade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemonade founded?
Lemonade was founded in 2018. It employs 11 to 50 people.
Where is Lemonade based?
Lemonade is headquartered in Oakland, United States, in the North America region.
How does Lemonade make money?
One revenue line is on record: advertising and Marketing Services.
Who are Lemonade's main competitors?
Direct peers on record are GALE, VaynerMedia, Movement Strategy, 72andSunny and Giant Spoon. Broad incumbents are Droga5 (Accenture Song), Wieden+Kennedy, Monks and R/GA. B-Reel is listed as an emerging player.
Does Lemonade have an API?
No public API is recorded for Lemonade.
What industry is Lemonade in?
Lemonade's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing. Its SIC code is 7311.