CaSy
- Company typePublic
- Founded2014
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
CaSy firmographics
Firmographics- Name
- CaSy
- Legal name
- 株式会社CaSy
- Website
- https://casy.co.jp
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where CaSy is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
CaSy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Individual Consumer Services (Spot & Subscription): Revenue from individual households purchasing cleaning, cooking, house cleaning, and organization services on a one-time spot basis or recurring subscription plan. Customers pay per hour of service; subscription plans offer regular scheduled visits at discounted rates.
- Corporate Employee Benefits Plans: Revenue from企业 clients providing CaSy services as an employee benefit, with special corporate pricing (up to 10% discount from standard rates). Companies pay for service usage or purchase bulk coupons/gift codes for employees.
- Gift Cards: Sale of gift cards in denominations of 6,200 yen, 10,000 yen, and 15,000 yen (tax-inclusive). Gift cards are sold directly through CaSy's service site and function as prepaid service credits with validity periods of 3-6 months.
- Government Partnership Programs: Revenue from participation in government-subsidized programs such as METI's household support service demonstration project and municipal childcare/home support initiatives (e.g., Musashino City's prenatal/postnatal helper program).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual hourly rate for cleaning and cooking services |
| Subscription | Monthly | Regular subscription service for individual customers |
| Subscription | Monthly | Corporate employee benefit plan pricing |
| One time/ perpetual license | Pay-as-you-go | Gift cards in fixed denominations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
CaSy product offering
Product offeringCore offering
CaSy operates a cloud-based home services marketplace platform that matches households with screened cast members for housekeeping, cooking, professional deep cleaning, and organization services. The company uses a C2B2C (Consumer-to-Business-to-Consumer) model where CaSy is the contracting party with both customers and service providers, providing quality assurance, damage insurance, and dispute resolution. Services are available on spot or subscription basis, with industry-lowest pricing starting at 2,790 yen per hour.
Product overview
CaSy is a cloud-based home services marketplace platform offering on-demand housework and cleaning services through a network of approximately 10,000 registered service providers (casts). The platform operates a CtoBtoC (Consumer-to-Business-to-Consumer) model where CaSy serves as intermediary between customers and service providers. The core product portfolio includes four main service categories: お掃除代行 (cleaning), お料理代行 (cooking), ハウスクリーニング (professional deep cleaning), and 整理収納 (organization). These services are available as either one-time spot services or subscription-based regular services. The platform is enhanced by optional add-ons such as bitlock smart lock integration for keyless entry and key custody services. CaSy also offers B2B enterprise solutions for corporate employee welfare programs, gift cards for gifting services, and partnerships with municipal governments for subsidized childcare support programs.
Differentiator
Problem solved
Functional benefit
Brands
- CaSyギフトカード: A gift card product allowing users to purchase and send digital gift cards redeemable for CaSy home cleaning and house cleaning services. Denominations of ¥6,200, ¥10,000, and ¥15,000 with a 6-month validity period.
- TEAM BLACKS
- CaSy Well-being Award
- CaSyジャーナル
Products and services
- お掃除代行 (Cleaning Service) Regular housekeeping cleaning service covering kitchens, bathrooms, toilets, living rooms, hallways, and entrances. Available as spot (one-time) or regular subscription service for individual households and corporate clients, starting at 2,790 yen per hour.
- お料理代行 (Cooking Service) Meal preparation service for daily meals, meal prepping/preserving, post-cooking cleanup, and special occasion dishes. Optional paid shopping service available. Priced from 2,790 yen per hour (transportation and ingredient costs separate).
- ハウスクリーニング (Professional House Cleaning) Specialized deep cleaning using professional equipment and cleaning agents, including range hood disassembly cleaning, air conditioner disassembly cleaning, bathroom professional cleaning including apron interior and exhaust fan. Service capabilities expanded by acquisition of Sukkiri Meister subsidiary in February 2025.
- 整理収納 (Organization Services) Professional organizing service delivered by certified organization specialists, including decluttering, closet and storage organization, and minimalism support for residential spaces.
- CaSyギフトカード (Gift Cards) Digital gift cards in denominations of 6,200 yen, 10,000 yen, and 15,000 yen (tax-inclusive), redeemable for any CaSy service. Valid for 3-6 months from issuance, no refunds. Marketed for Mother's Day, Father's Day, baby gifts, and maternity leave gifts.
- CaSy法人プラン (Enterprise/B2B Welfare Plan) Corporate employee benefit program providing companies with access to CaSy housekeeping services at up to 10% discount from standard rates. Includes dedicated account management, coupon/gift code distribution to employees, usage reporting, and integration with METI demonstration project subsidies. Serves 50+ enterprise clients.
- 自治体の家事・子育て支援 (Municipal Government Childcare Support Program) Subsidized household support service delivered in partnership with local governments for families with infants and young children. Currently partnered with Musashino City to dispatch trained helpers providing childcare and household support.
Quantifiable outcome
- Average customer satisfaction rating of 4.9/5.0 based on user reviews
- +3 more outcomes
Companies that use CaSy
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
CaSy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
CaSy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Musashino City (武蔵野市)coreCaSy became a designated operator in Musashino City's 'Prenatal and Postnatal Support Helper' program starting April 1, 2026. The city provides comprehensive childcare support under its 5-year 'Sixth Child Plan Musashino' and CaSy dispatches trained helpers to support households with infants.
- すっきりマイスター (Sukkiri Meister)coreCaSy acquired すっきりマイスター as a subsidiary on February 17, 2025, expanding its house cleaning business. This acquisition brought professional cleaning technicians and specialized equipment, strengthening CaSy's deep cleaning service capabilities and expanding customer demand for professional-grade house cleaning.
- Ministry of Economy, Trade and Industry (経済産業省)flagshipCaSy is registered as a household support service provider for METI's demonstration experiment program (家事支援サービス福利厚生導入実証事業). Under this program, SMB employees can receive subsidies covering up to 2/3 of service costs. CaSy is among pre-screened providers meeting the secretariat's standards for participation.
- GifteeminorCaSy previously offered gift cards exclusively through the Giftee platform before launching direct sales on its own website in August 2021. Giftee is an online gifting platform where users can purchase and send gift cards for CaSy services to recipients.
- ShareDine (株式会社シェアダイン)coreCaSy jointly developed the 'Home Service Platform Safety and Security Action Principles' with ShareDine and Taskaji. This alliance establishes industry-wide standards for platform safety, harassment prevention, and proper conduct for both service requesters and providers. The partnership addresses shared challenges in the home services matching platform industry.
- Taskaji (株式会社タスカジ)coreCaSy jointly developed the 'Home Service Platform Safety and Security Action Principles' with ShareDine and Taskaji. This alliance establishes industry-wide standards for platform safety, harassment prevention, and proper conduct for both service requesters and providers. The partnership addresses shared challenges in the home services matching platform industry.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
CaSy competitors and assessment
Company assessmentBroad incumbents
- Duskin: Duskin is a large Japanese facility services and product company offering cleaning services alongside rental products (mops, mats, etc.). It is a broad incumbent in cleaning/janitorial services that overlaps with CaSy's house cleaning segment but at much larger scale and different distribution model.
- Benesse Style Care: Benesse Style Care is a major Japanese senior care and life services provider. While focused on elderly care, it operates in adjacent household support services and represents an established incumbent with brand recognition that CaSy competes against for family-segment customers.
Regional players
- Hitosei (人青社): Hitosei is a Japanese housekeeping services company that has historically operated as a regional/national player with traditional housekeeper staffing models. It represents an older-generation model that newer platforms like CaSy are disrupting with technology-enabled matching.
Direct peers
- Taskaji: Taskaji is a direct competitor in the Japanese home services marketplace space. Like CaSy, it connects households with cast members for housekeeping services, and is one of the three signatories to the joint industry safety standards initiative.
- ShareDine: ShareDine is a direct competitor operating a similar C2C home services marketplace in Japan. CaSy jointly developed industry safety standards with ShareDine and Taskaji in 2021, confirming their direct competitive overlap in housekeeping matching services.
Emerging players
- Care Pro: Care Pro operates a platform connecting care workers and housekeeping service providers with households in Japan. It overlaps with CaSy's business model in the home services marketplace category, particularly for elderly and family support use cases.
- Hello Maid: Hello Maid is a Japanese home cleaning and housekeeping services provider. It competes with CaSy in the household cleaning segment, particularly in urban areas, and represents an emerging technology-enabled competitor in the marketplace space.
- N-Three (エヌスリー): N-Three operates housekeeping and cleaning services in Japan. It is an emerging/smaller player with overlapping service categories (cleaning and house cleaning) but at a smaller scale than CaSy, representing partial competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CaSy social profiles
Digital presenceCaSy compliance and trust
Trust signalCompliance2 records
CaSy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CaSy leadership team
Management profileNumber of profiles
Profiles3 records
CaSy subsidiaries and ownership
Company hierarchySubsidiaries1 record
CaSy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CaSy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CaSy
What does CaSy do?
CaSy operates a cloud-based home services marketplace platform that matches households with screened cast members for housekeeping, cooking, professional deep cleaning, and organization services. The company uses a C2B2C (Consumer-to-Business-to-Consumer) model where CaSy is the contracting party with both customers and service providers, providing quality assurance, damage insurance, and dispute resolution. Services are available on spot or subscription basis, with industry-lowest pricing starting at 2,790 yen per hour.
Is CaSy a public or private company?
CaSy is a public company. It is classified as public and is currently operating.
When was CaSy founded?
CaSy was founded in 2014. It employs 11 to 50 people.
Where is CaSy based?
CaSy is headquartered in Tokyo, Japan, in the Asia region.
How does CaSy make money?
Four revenue lines are on record. Individual Consumer Services (Spot & Subscription) is the primary driver. The others are corporate Employee Benefits Plans, gift Cards and government Partnership Programs.
Who are CaSy's main competitors?
Broad incumbents on record are Duskin and Benesse Style Care. Hitosei (人青社) is listed as a regional player. Direct peers are Taskaji and ShareDine. Emerging players are Care Pro, Hello Maid and N-Three (エヌスリー).
Does CaSy have an API?
No public API is recorded for CaSy.