What The Grasshopper Company does

The Grasshopper Company is a US-based manufacturer of commercial and residential zero-turn riding mowers, operating as a wholly-owned subsidiary of family-controlled parent Moridge Manufacturing, Inc. (founded 1958 in Moundridge, Kansas). The company introduced the first Grasshopper zero-turn mower in 1969 and now produces a full lineup organized around three configurations: MidMount (100V through 400 Series), FrontMount (500V through 900 Series), and the newer OutStander stand-on platform. Core engineering differentiators include the proprietary True ZeroTurn transmission, T-Drive hydrostatic drivetrain, DuraMax fabricated deck construction, GrassMax blade system, PowerFold electric deck lift, and the QuikConverter tool-free implement attachment system — the last enabling year-round equipment use across mowing, snow removal, debris collection, aeration, edging, and spraying via 10+ branded attachments.

Revenue is generated almost entirely through hardware sales of mowers and implements at premium price points ranging from $8,760 (entry-level 100V Series) to $23,985 (top-tier 900 Series), supplemented by OEM parts and accessories via GrasshopperParts.com. The go-to-market model is exclusively indirect through a worldwide network of vetted independent authorized dealers — Grasshopper does not sell equipment direct-to-consumer online. A dedicated Government Contracts Program provides direct enterprise sales for municipal, state, and non-profit buyers, while four financing partners (Sheffield, Roadrunner, Meridian OneCap, KS State Bank) underwrite consumer, near-prime, Canadian, and government/non-profit leasing. Target customers split between residential property owners (homeowners/retirees with medium-to-large properties) and commercial landscapers/municipal groundskeepers, with niche verticals served via Farm Bureau, Heroes (military/first-responder/medical), and equine-association discount programs.

The company employs 251–500 people at its single Kansas manufacturing facility, with regional sales representatives in Michigan, Tennessee, and Texas. It remains privately held under family ownership with no external investors, funding events, or M&A activity disclosed in the available record; the company is an active operating business with consistent product-line evolution and a 65+ year operating history.

Name

The Grasshopper Company

Legal name

The Grasshopper Company

Website

https://grasshoppermower.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

The Grasshopper Company, founded 1981 in Moundridge, Kansas, manufactures commercial and residential zero-turn riding mowers (MidMount, FrontMount, and OutStander stand-on configurations) and a 10+ attachment ecosystem, distributing exclusively through a worldwide independent dealer network serving residential owners, commercial landscapers, and government/municipal buyers.

Ownership category

akta.pro rank

Product category

Commercial and Residential Lawn Mowers

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Zero-turn mowers
• Riding lawn mowers
• Commercial mowing equipment
• Front-mount mowers
• Mid-mount mowers

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Zero-Turn Mower Sales: Primary revenue from manufacturing and selling zero-turn riding lawn mowers across multiple series (MidMount, FrontMount, Stand-On, Diesel) ranging from residential to commercial grade
2. Mower Attachments and Implements: Revenue from attachments including PowerVac Collection Systems, Snowthrowers, Dozer Blades, Aerators, Dethatchers, Edgers, Blowers, Sprayers, Rotary Brooms
3. OEM Parts and Accessories: Replacement parts, blades, filters, belts, and accessories sold through GrasshopperParts.com
4. Financing Services: Partner financing programs (Sheffield Financing, Roadrunner Financing, Meridian Financing, KS State Bank) provide consumer and commercial financing, with Grasshopper potentially receiving referral benefits
5. Government and Fleet Contracts: Dedicated government contracts program for municipal, state, and non-profit organizations with fleet pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Grasshopper Company manufactures and sells True ZeroTurn commercial and residential riding lawn mowers across MidMount, FrontMount, and Stand-On configurations, along with a full line of attachments/implements for year-round grounds maintenance. The company distributes exclusively through a worldwide network of authorized independent dealers and supports commercial and government fleet customers through dedicated programs.

Product overview

The Grasshopper Company manufactures a comprehensive lineup of True ZeroTurn commercial and residential lawn mowers. The product portfolio includes MidMount zero-turn mowers (100V, 200V-G4, 200, 300G, 300, and 400 series), FrontMount zero-turn mowers (500V, 600, 700, and 900 series), and OutStander stand-on zero-turn mowers. These core mower products are complemented by a full range of 10 different implements/attachments including PowerVac Collection Systems, DriftBuster Snowthrowers, AERA-vator Aerators, Little Bully Dozer Blades, CleanSweep Rotary Brooms, V-Plows, Tine-Rake Dethatchers, Shielded Sprayers, Edge-EZE Edgers, and Turbine Blowers. The company also offers various financing options and discount programs including the Heroes Program, Farm Bureau Discount, Equine Program, and Fleet Assist Program. Grasshopper's key innovations include the PowerFold Electric Deck Lift for easy maintenance access and the QuikConverter Implement System for tool-free attachment changes. Parent company Moridge Manufacturing was established in 1958, with the first Grasshopper mower introduced in 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• MidMount 100V Series Zero-Turn Mower Entry-level residential MidMount zero-turn mowers designed for tight spaces and residential lawns, offering pro features at an affordable price starting at $8,760.
• MidMount 200V-G4 Series Zero-Turn Mower MidMount zero-turn mowers with added speed and durability for heavier grass or tougher conditions, starting at $11,310.
• MidMount 200 Series Zero-Turn Mower MidMount zero-turn mowers featuring a design-matched transmission for efficient performance and minimal maintenance, starting at $15,030.
• MidMount 300G Series Zero-Turn Mower MidMount zero-turn mowers equipped with EFI engines for reliable hot- and cold-weather starts, reduced emissions, and fewer fuel-related service issues, starting at $15,195.
• MidMount 300 Series Zero-Turn Mower MidMount zero-turn mowers featuring Vanguard BIG BLOCK and Kubota engines with ample torque and horsepower in a compact design, starting at $16,495.
• MidMount 400 Series Zero-Turn Mower Top-of-the-line MidMount series configurable with a 72-inch deck and Kubota Clean Diesel or Vanguard BIG BLOCK gas engine, starting at $18,955.
• FrontMount 500V Series Zero-Turn Mower Smallest FrontMount zero-turn mowers with agile performance, compact size, and out-front reachability, starting at $11,595.
• FrontMount 600 Series Zero-Turn Mower FrontMount zero-turn mowers offering True ZeroTurn performance and a reliable, comfortable ride, starting at $15,870.
• FrontMount 700 Series Zero-Turn Mower Most popular FrontMount riding mowers with additional power and pro features, starting at $18,550.
• FrontMount 900 Series Zero-Turn Mower Top-of-the-line FrontMount mowers with fuel-efficient power and pro landscaping performance, starting at $23,985.
• OutStander Stand-On Zero-Turn Mower Compact and powerful stand-on zero-turn mowers designed as commercial mowing equipment, starting at $13,365.
• PowerVac Collection System Collection systems engineered for outstanding performance with grass, leaves, sticks, pine straw, acorns and seed pods; available in mesh or metal construction for FrontMount and MidMount mowers.
• DriftBuster Snowthrower PTO-driven snowthrower for FrontMount mowers designed to handle deep, heavy snow more effectively than walk-behind snowblowers.
• AERA-vator Coreless Aerator PTO-driven aerator that breaks the soil surface for overseeding or recovery, deep-fracturing soil without leaving cores.
• Little Bully Dozer Blade Multi-purpose dozer blade for FrontMount mowers that pushes dirt, sand, gravel, and plows snow, with 25-degree left/right angling.
• CleanSweep Rotary Broom Rotary broom compatible with FrontMount mowers for sprucing up lawns, cleaning paved surfaces, and clearing light snowfall.
• V-Plow Attachment Plow attachment for angling snow left and right and breaking through drifts, ideal for long narrow driveways.
• Tine-Rake Dethatcher Dethatcher for FrontMount and MidMount mowers that removes thatch and surface-aerates soil in a unified raking motion.
• Shielded Sprayer Sprayer attachment for uniform application of liquid chemicals to combat weeds, insects and diseases.
• Edge-EZE Edger Edger attachment for MidMount, FrontMount and OutStander mowers for productive edging of driveways, sidewalks and landscape beds.
• Turbine Blower PTO-driven blower for moving large volumes of wet, heavy leaves across lawns for efficient debris cleanup.
• Summer Sizzler Seasonal Promotion Seasonal promotional offering up to $800 off on new MidMount, FrontMount, or OutStander Stand-On mowers.
• Partner Financing Program Standard financing promotion offering 0% APR for 48 months or 0.98% APR for 48 months on any new Grasshopper zero-turn mower through Sheffield, Roadrunner, Meridian, and KS State Bank.
• Fleet Assist Program Fleet pricing program with single-unit fleet pricing, low-payment financing, and flexible leasing options for commercial property mowing operations.

Quantifiable outcome

• Mowing time reduction of up to 50% compared to traditional lawn tractors
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Seven partnerships are on record, tiered minor.

• American Paint Horse Association (APHA)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• American Quarter Horse Association (AQHA)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• National Thoroughbred Racing Association (NTRA)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• US Polo Association (USPA)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• US Equestrian Federation (USEF)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• US Trotting Association (USTA)minorGTM or Marketing PartnerEquine discount program partner offering up to $600 off select Grasshopper mowers and PowerVac systems to members with valid identification.
• Military Warriors Support FoundationminorGTM or Marketing PartnerCharitable partnership supporting military veterans, part of Grasshopper's Heroes Among Us discount program for military members.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ariens Company: U.S. outdoor power equipment manufacturer (parent of Gravely, Stihl private label legacy) offering residential and commercial zero-turns (Gravely ZT HD, Pro-Turn series). Overlaps with Grasshopper in commercial-grade zero-turns but with broader snow blower and consumer focus.

Direct peers

• Kubota: Major OEM of compact tractors, diesel engines, and zero-turn mowers. Kubota both supplies Clean Diesel engines to Grasshopper's 900D and competes directly with its own Z100/Z200 series in commercial and government segments, creating a dual supplier/competitor dynamic.
• Exmark Manufacturing: Pure-play commercial zero-turn and stand-on mower manufacturer owned by The Toro Company. Exmark's Lazer Z, Quest, and Radius series directly compete with Grasshopper 700/900 Series in commercial landscaping, with overlapping dealer channels and comparable premium pricing.
• Dixie Chopper (Textron): Long-established zero-turn mower brand (acquired by Jacobsen/Textron) targeting commercial and large-property customers. Dixie Chopper's Xcaliber, Blackhawk, and Eagle series compete with Grasshopper's commercial lines in the same dealer channel ecosystem.
• Scag Power Equipment: Independent U.S. manufacturer of commercial-grade zero-turn and stand-on mowers, sold exclusively through a vetted independent dealer network — a business model nearly identical to Grasshopper's. Direct competitor in the professional landscaper segment with comparable ASPs.
• Bad Boy Mowers: Privately held U.S. manufacturer of zero-turn, stand-on, and out-front mowers. Bad Boy competes in similar commercial and residential price bands and uses a comparable independent dealer distribution strategy, positioning it as a near-direct comparable to Grasshopper.

Broad incumbents

• Husqvarna Group: Global outdoor power equipment leader with extensive zero-turn (Husqvarna MZ, PZ, EZT series) and attachment offerings. Husqvarna competes with Grasshopper across residential, commercial, and European markets and benefits from broader product diversification.
• Deere & Company: Largest North American maker of agricultural, turf, and construction equipment. Its commercial zero-turn mowers (e.g., Z900 Series) compete directly with Grasshopper's FrontMount and MidMount products across commercial landscaping and government fleet customers, while Deere's massive dealer footprint poses structural channel pressure.
• STIHL: Global outdoor power equipment leader best known for handheld tools but increasingly active in battery and zero-turn platforms. STIHL's premium brand positioning and broad dealer network create competitive overlap with Grasshopper's premium residential and estate customers.
• The Toro Company: Diversified turf and outdoor equipment manufacturer and parent of Exmark. Toro's commercial zero-turns (Z Master), residential lines, and broad dealer/retail relationships create direct competitive overlap with Grasshopper across virtually all of Grasshopper's customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grasshopper Company