Joral

What Joral does

Joral LLC is a Wisconsin-based designer and manufacturer of harsh-duty electronic position sensors and encoders for mobile hydraulics, agriculture, construction, forestry, and industrial automation equipment. Founded in 2005 as a combination of Joral Devices and Joral Computer Services, the company builds its portfolio around proprietary non-contact magneto-resistive sensing, anchored by two USPTO patents (US20090072816A1 and US20120153940A1) that enable true contactless rotation and linear measurement with up to a 0.5 inch air gap, 0.10 inch alignment tolerance, and 30-degree planar tilt. The catalog spans four families — shafted rotary encoders (J-series), non-contact rotary encoders (PE, HP, HZ, PEBX lines), inclinometers including gyro-stabilized sensor-fusion models (SGAM/DGAM, SINC/DINC), and non-contact linear position sensors (LP30, LP30-X) — plus OEM Fan Control subsystems (FCX1/FCM1). Most products carry IP67 or IP69K environmental ratings and MILSPEC 202 shock and vibration qualifications, and support multiple output protocols including J1939, CANopen, Modbus RTU, SSI, PWM, and analog.

The company monetizes primarily through hardware sales to OEM design engineers and system integrators, supported by quote-based pricing, free evaluation demo kits, and a product configurator on its website. Go-to-market relies on a network of roughly 20 distribution partners across the United States and Canada, anchored by sister company GS Global Resources, with select international coverage in China (Suzhou Trontek), Finland (Sensorola), and Australia (Custom Fluid Power). Field marketing is concentrated at major industry trade shows including CONEXPO-CON/AGG, iVT Expo, World Ag Expo, DZOMUSA, and IMTS. Recent strategic emphasis has been on deepening OEM platform integration, exemplified by the 2025 HZ68 Motor Encoder co-designed for Danfoss LSHT EMD motors, and on formalizing quality operations through ISO 9001 certification achieved in 2024.

Name

Joral

Legal name

Joral LLC

Website

https://joralllc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Joral LLC designs and manufactures harsh-duty non-contact position sensors, encoders, and inclinometers for mobile hydraulics, agriculture, construction, forestry, and industrial automation OEMs, selling via a US-anchored distribution network and sister company GS Global Resources.

Ownership category

akta.pro rank

Product category

Industrial Position Sensors and Encoders

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Relay and Industrial Control Manufacturing (335314), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industries

Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ), Strapping & Banding Machines (IMAHAOAM)

Keywords

• Harsh-duty position sensors
• Mobile hydraulics encoders
• Non-contact rotary encoders
• Industrial angle sensors
• Linear position sensors

Headquarters

HQ city

Mukwonago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sensor and Encoder Hardware Sales: Joral generates revenue primarily through the sale of proprietary sensors and encoders including shafted rotary encoders (J130, J140, J150, J158, JZ58), non-contact rotary encoders (PE18, PE30, PEBX, HP38, HP58, HP58SE, HZ58, HZ68), inclinometers (SGAM, DGAM, SINC, DINC), and linear position sensors (LP30, LP30-X). Products are sold with various output options (J1939, Quadrature, SSI, PWM, Modbus RTU, CAN Open, Analog) and connector styles.
2. OEM Fan Control Solutions: FCX1 and FCM1 forced air cooler control solutions sold as all-in-one or modular sensor/control packages for mobile equipment cooling applications. Patent pending products with IP69k protection.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

Joral designs and manufactures harsh-duty electronic position sensors and encoders for mobile hydraulics, agriculture, and industrial automation applications. The product line spans shafted rotary encoders (J-series such as J130, J140, J150, J158, JZ58), non-contact rotary encoders (PE, HP, and HZ families), single- and dual-axis inclinometers (SINC, DINC, SGAM, DGAM), linear position sensors (LP30 and LP30-X/LZ30-X), and complementary control modules such as the FCX1/FCM1 OEM fan control. The portfolio is engineered to withstand vibration, shock, dust, and moisture in demanding off-highway and industrial environments.

Product overview

Joral, LLC manufactures a diversified portfolio of harsh-duty electronic position sensors and encoders for mobile hydraulics and industrial applications. The product lineup includes four main categories: (1) Shafted Rotary Encoders (J130, J140, J150, J158, JZ58) featuring captive bearing packages and fully encapsulated electronics for extreme environments; (2) Non-contact Rotary Encoders (PE18, PE30, PEBX, HP38, HP58, HP58SE, HZ58, HZ68) utilizing patented true non-contact technology with up to 0.5 inch air gap capability; (3) Inclinometer Sensors (SINC, DINC, SGAM, DGAM) including gyro-stabilized 3-axis models and sensor fusion technology for pitch, yaw, and roll feedback; and (4) Linear Position Sensors (LP30, LP30-X/LZ30-X) providing non-contact alternatives to cable reels and string pots. Supporting products include OEM Fan Control (FCX1/FCM1) modules. All products feature IP67 or IP69K ratings and support multiple outputs including J1939, CANopen, Modbus RTU, Quadrature, SSI, PWM, and Analog. The company holds ISO 9001 certification and utilizes GS Global Resources as a distribution partner.

Differentiator

Problem solved

Functional benefit

Brands

• ProxEncoder: Patented true non-contact rotary encoder technology enabling up to 0.5 inch (12mm) air gap between sensor and application
• Hockey Puck
• OEM Fan Control
• GAM Series

Products and services

• Shafted Rotary Encoders (J-series)

Quantifiable outcome

• Eliminates cable/string pot failure modes in linear position sensing applications
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, primary and standard.

• GS Global ResourcescoreChannel Partner/ Reseller/ DistributorSister company to Joral, LLC located at 926 Perkins Drive. Acts as a component and solutions provider offering Joral sensor/display packages designed for easy integration, total system design, and application consultation. GS Global Resources operators answer the main Joral phone line when busy.
• DanfosscoreTechnology or IntegrationJoral's HZ68 Motor Encoder is specifically designed to fit on the back of Danfoss LSHT EMD Motor. The encoder provides true absolute position or angle and turns data as an enhancement to the standard Danfoss EMD speed sensor, making it ideal for OEM mobile equipment in agriculture, construction, mining, and utility vehicles.
• AFP IndustriesprimaryChannel Partner/ Reseller/ DistributorDistribution partner with design and integration capabilities. Locations in Richmond, VA and North Carolina and Virginia territories.
• Berendsen Fluid PowerprimaryChannel Partner/ Reseller/ DistributorNorth American provider with 46 locations through US and Canada. Design group with integration capabilities serving mobile hydraulics market.
• Carlton-Bates CompanyprimaryChannel Partner/ Reseller/ DistributorDistribution partner with 30+ locations across the US. Part of Joral's primary distribution network for industrial automation and mobile hydraulics products.
• Automation SensorsstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Ramsey, MN representing Joral products in Minnesota territory.
• Custom Fluid PowerstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Wedgefield, Western Australia. Provides Joral product access in Australian market.
• Diversified HydraulicsstandardChannel Partner/ Reseller/ DistributorOregon area territory partner providing design, consultation, and systems installation services for Joral products.
• Feldcamp EquipmentstandardChannel Partner/ Reseller/ DistributorOntario area territory partner providing control solutions integration for Joral products.
• Hartfiel AutomationprimaryChannel Partner/ Reseller/ DistributorMidwest provider servicing MN, ND, SD, IA, NE, KS, and TX with automation consultation and custom assembly capabilities for Joral products.
• Iowa Fluid PowerstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Cedar Rapids, IA representing Joral in Iowa territory.
• SensorolastandardChannel Partner/ Reseller/ DistributorFinland-based distribution partner providing Joral product access in European market from Vantaa, Finland.
• Rev-BprimaryChannel Partner/ Reseller/ DistributorManufacturer's representative covering major US territories including North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Michigan, Indiana, Ohio, and Kentucky.
• Scott IndustrialstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Dayton, Ohio representing Joral products in Ohio territory.
• Sensors IncorporatedstandardChannel Partner/ Reseller/ DistributorMinnesota area territory partner for Joral products based in Delano, MN.
• SG MorrisstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Highland Heights, Ohio representing Joral products.
• Suzhou Trontek Industry Tech Co LtdstandardChannel Partner/ Reseller/ DistributorChina provider with design resources and import capabilities based in Suzhou, China. Provides Joral product access in Chinese market.
• COMOSOstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Santa Ana, CA representing Joral products in California territory.
• United Equipment AccessoriesstandardChannel Partner/ Reseller/ DistributorDistribution partner based in Waverly, Iowa representing Joral products in the upper Midwest.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Novotechnik: Specialist manufacturer of non-contact position sensors (rotary, linear, inclinometer) for industrial and harsh-environment applications. Highly comparable to Joral by product class, target end-markets in mobile equipment, and reliance on proprietary sensing technology.
• Pepperl+Fuchs: Industrial sensor company with strong presence in harsh-environment position sensing and encoders for mobile equipment, process plants, and factory automation. Directly competes in inertial, rotary, and linear sensing categories with Joral.
• Balluff: Industrial sensor specialist offering rotary encoders, inclinometers, and linear position sensors for factory automation and mobile machinery. Closely comparable to Joral in product class and target customers.
• Turck: Industrial sensor and connectivity manufacturer with harsh-environment encoders and position sensors for mobile equipment and process industries. Direct overlap with Joral's rotary and linear position sensor lines.
• ASM Sensors (POSITAL): Manufacturer of rotary encoders, inclinometers, and linear position sensors for industrial automation and mobile equipment. Closely comparable niche focus and product portfolio to Joral.
• ifm Efector: Industrial automation sensor maker with broad position-sensing and encoder offering for factory and mobile equipment applications. Overlaps with Joral's harsh-duty encoder and inclinometer categories.
• MTS Sensors (Temposonics): Specialist in non-contact linear position sensing technologies with magnetostrictive and similar methods, serving mobile hydraulics, factory automation, and energy markets. Highly comparable technology profile to Joral's non-contact LP30/LP30-X linear position sensor family.

Broad incumbents

• SICK AG: Global industrial sensor manufacturer with extensive encoder and inclinometer portfolio targeting factory automation, logistics, and mobile equipment. Overlaps with Joral on rotary/linear position sensing but serves a much broader customer base and geography.
• Honeywell Sensing & IoT: Large diversified industrial sensor business with rotary encoders, inclinometers, and position sensors in harsh-environment grades serving aerospace, agriculture, and industrial OEMs. Larger scale and broader portfolio than Joral but overlapping on key product categories.
• Sensata Technologies (BEI Sensors): Large sensor manufacturer with BEI encoders brand covering harsh-duty rotary and linear encoders for aerospace, defense, mobile equipment, and industrial automation. Overlaps with Joral on harsh-environment encoders but at significantly larger scale and with broader reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCzfeGjSsRXg8Gu1RhAzOJQ
• Xx.com/joralllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joral