Vern Eide Motorcars
- Company typePrivate
- Founded1965
- HeadquartersSioux Falls, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Vern Eide Motorcars does
Vern Eide Motorcars Inc. is a privately held, family-owned multi-brand automotive dealership group headquartered in Sioux Falls, South Dakota, founded in 1965. The group operates 12 branded locations across Sioux Falls (SD), Mitchell (SD), and Sioux City (IA), authorized to sell new vehicles from seven automotive franchises — Acura, Honda, Mitsubishi, Ford, GMC, Chevrolet, and Hyundai — alongside a diversified powersports and marine business carrying 10+ powersports brands (BMW Motorrad, Honda, Indian, Kawasaki, Polaris, Sea-Doo, Ski-Doo, Slingshot, Yamaha) and eight marine brands (Lund, Ranger, Crestliner, Skeeter, Bennington, Bayliner, Caymas, Heyday). Current inventory scale includes 929+ new automotive units, 791 powersports units, and 107+ marine vessels.
The business generates revenue across five streams: vehicle sales (new, used, and certified pre-owned), service and parts, body shop collision repair, short-term auto rentals, and financing/leasing including credit repair services. Pricing follows standard franchise MSRP with dealer discounts of $500-$12,000 on select models, a $259 documentation fee on autos, and a $398 fee on new boats. Go-to-market combines physical dealership showrooms with online inventory platforms, location-specific SEO, email/newsletter campaigns, social media, the 'EideCast' podcast, and community sponsorships.
Customer segments are predominantly individual consumers (personal transportation, family vehicles, daily commuting), with secondary segments in commercial/fleet buyers, powersports enthusiasts, and marine recreational customers. Distribution is regional across southeast South Dakota and northwest Iowa. Supporting infrastructure includes a dedicated body shop location, the Vern Eide Auto Rentals storefront, the Vern Eide Leasing program, and an in-house finance center. No proprietary technology platform, AI/ML capabilities, or disclosed financials are referenced in the available data.
Vern Eide Motorcars firmographics
Firmographics- Name
- Vern Eide Motorcars
- Legal name
- Vern Eide Motorcars Inc.
- Website
- https://verneide.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Vern Eide Motorcars is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Vern Eide Motorcars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new, used, and certified pre-owned vehicles across multiple automotive brands including Acura, Honda, Mitsubishi, Ford, Chevrolet, GMC, and Hyundai. Also includes powersports vehicles (motorcycles, ATVs, UTVs, snowmobiles) and marine vessels (boats).
- Service and Parts: Vehicle maintenance, repairs, oil changes, detailing, window tinting, paint protection film, and parts sales through service departments across all dealership locations.
- Body Shop Services: Collision repair and body work services through Vern Eide Body Shop location.
- Auto Rentals: Short-term vehicle rentals through Vern Eide Auto Rentals location, offering transportation alternatives to customers.
- Financing and Leasing: Vehicle financing options, credit repair services, and leasing programs through Vern Eide's finance center and Vern Eide Leasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Vehicles - Full MSRP pricing with available dealer discounts and manufacturer incentives |
| One time/ perpetual license | Pay-as-you-go | Powersports - MSRP with savings on select units |
| One time/ perpetual license | Pay-as-you-go | Marine - New and used boats with variable pricing |
Distribution channels4 records
Marketing channels7 records
Vern Eide Motorcars product offering
Product offeringCore offering
Vern Eide Motorcars is a multi-brand automotive dealership group that sells new, used, and certified pre-owned vehicles across seven automotive franchises (Acura, Honda, Mitsubishi, Ford, GMC, Chevrolet, Hyundai) and operates dedicated powersports and marine dealerships offering motorcycles, ATVs, UTVs, snowmobiles, boats, and personal watercraft from more than 20 brands. The group also provides manufacturer-authorized vehicle service and parts, body shop collision repair, in-house and third-party vehicle financing and leasing with credit repair support, and short-term vehicle rentals across locations in Sioux Falls SD, Mitchell SD, and Sioux City IA.
Product overview
Vern Eide Motorcars is a multi-location automotive dealership group (an automotive platform-plus-dealerships architecture) operating since 1965. The core platform consists of new and used vehicle sales across 7 automotive brands (Acura, Honda, Mitsubishi, Ford, GMC, Chevrolet, Hyundai) and powersports/marine divisions. The product portfolio is organized into: (1) Automotive Division offering new vehicles (929+ inventory), certified pre-owned vehicles, and used vehicles; (2) Powersports & Marine Division with 791 powersports vehicles and 107+ marine vessels from 20+ brands; (3) Supporting services including body shop, auto rentals, financing, and leasing. The company operates 12 distinct dealership locations across Sioux Falls SD, Mitchell SD, and Sioux City IA.
Differentiator
Problem solved
Functional benefit
Brands
- The Eide Effect: Company customer service philosophy and brand promise emphasizing fast, fun, and easy automotive experience
Products and services
- New Automotive Vehicles Sale of new cars, trucks, SUVs, crossovers, vans, and electrified/HEV vehicles from seven automotive franchises with 929+ units in active inventory. Targeted at individual consumers and commercial buyers in the Sioux Falls, Mitchell, and Sioux City markets.
- Used and Certified Pre-Owned Vehicles Pre-owned and certified pre-owned vehicle sales including brand-certified CPO programs for Acura, Chevrolet, Ford, GMC, Honda, Hyundai, and luxury and value-priced vehicles. Targeted at individual consumers seeking lower-priced or near-new inventory.
- Powersports Vehicles Sale of new motorcycles, ATVs, UTVs/side-by-sides, snowmobiles, personal watercraft, power equipment, and trailers from 10+ powersports brands through the Vern Eide Motoplex and Powerhouse dealership locations. Targeted at recreational buyers in the Sioux Falls region.
- Marine Vehicles and Boats Sale of new and used boats, pontoons, and personal watercraft from brands including Bayliner, Bennington, Caymas, Crestliner, Heyday, Lund, Ranger, and Skeeter through the Soo Sports at Vern Eide Marine dealership. Targeted at fishing and recreational boating buyers, with 107+ vessels in inventory.
- Vehicle Service and Parts Manufacturer-authorized maintenance, repairs, oil changes, detailing, window tinting, paint protection film, and parts sales through service departments at most dealership locations. Targeted at existing vehicle owners across all represented brands.
- Body Shop Collision Repair Collision repair and body work services for vehicles through the Vern Eide Body Shop location in Sioux Falls. Targeted at vehicle owners needing insurance-related or out-of-pocket body repairs.
- Vehicle Financing and Credit Repair In-house and third-party auto financing, payment calculators, credit repair services, and lease options offered through the Vern Eide Finance Center. Targeted at buyers across the credit spectrum, including subprime customers who need credit-repair support.
- Vern Eide Leasing Dedicated vehicle leasing services for customers seeking long-term vehicle arrangements through Vern Eide Leasing. Targeted at consumers and businesses preferring lease structures over purchase.
- Vehicle Rentals Short-term vehicle rentals through the Vern Eide Auto Rentals location, providing temporary transportation alternatives to customers in the Sioux Falls market.
Companies that use Vern Eide Motorcars
Customer profileSegments4 records
Ideal customer profiles3 records
Vern Eide Motorcars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Vern Eide Motorcars partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Acura (Honda Motor Co.)coreAuthorized Acura dealership franchise selling new Acura vehicles including MDX, RDX, TLX, Integra, ZDX, and ADX models. Provides sales, service, and parts for Acura brand vehicles.
- Honda Motor Co.coreAuthorized Honda dealership selling new Honda automobiles and powersports equipment. Multiple Honda locations serve Sioux Falls and Sioux City markets.
- Mitsubishi MotorscoreAuthorized Mitsubishi dealership selling new Mitsubishi vehicles including Outlander and other models.
- Ford Motor CompanycoreAuthorized Ford dealership in Mitchell, SD selling new Ford vehicles including F-Series trucks, SUVs, and cars.
- General Motors (Chevrolet/GMC)coreAuthorized GM dealership in Mitchell, SD selling new Chevrolet and GMC trucks, SUVs, and passenger vehicles.
- Hyundai Motor CompanycoreAuthorized Hyundai dealership in Sioux City, IA selling new Hyundai vehicles.
- BMW MotorradminorAuthorized BMW Motorrad motorcycle dealer selling new BMW motorcycles at the Powerhouse location.
- Indian MotorcycleminorAuthorized Indian Motorcycle dealer selling new Indian motorcycles.
- Kawasaki MotorsminorAuthorized Kawasaki dealer for powersports vehicles including motorcycles, ATVs, and UTVs.
- Polaris (including Slingshot)minorAuthorized Polaris dealer for Rangers, RZRs, ATVs, and Slingshot vehicles.
- BRP (Sea-Doo, Ski-Doo)minorAuthorized BRP dealer selling Sea-Doo personal watercraft and Ski-Doo snowmobiles.
- Yamaha Motor CorporationminorAuthorized Yamaha dealer for motorcycles, ATVs, and powersports equipment.
- Lund, Ranger, Crestliner, Skeeter, Bennington, Bayliner, Caymas BoatsminorAuthorized marine dealer selling boats from multiple manufacturers including Lund, Ranger, Crestliner, Skeeter, Bennington, Bayliner, and Caymas.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Vern Eide Motorcars competitors and assessment
Company assessmentDirect peers
- AutoNation: Largest publicly traded US automotive retailer with ~250+ franchises across 30+ brands. Closest direct peer in multi-brand dealership group model, though at vastly greater scale and geographic footprint.
- Lithia Motors: Public dealer group with 300+ stores and aggressive acquisition strategy across US and UK. Directly comparable multi-brand, multi-state franchise model with similar reliance on F&I and service/parts annuity.
- Group 1 Automotive: Public multi-brand dealer group operating 200+ dealerships in the US and UK, with overlapping franchise relationships (Honda, Toyota, BMW) and a similar premium-volume brand mix.
- Sonic Automotive: Public dealer group with ~140 franchises and EchoPark used-vehicle standalone stores. Closely comparable multi-brand dealership platform with adjacent used-car and F&I exposure.
- Asbury Automotive Group: Public dealer group with 150+ new-vehicle franchises and 30+ brands, plus Clicklane digital retailing platform. Direct multi-brand competitor with overlapping franchised brand mix.
- Holman Automotive: Privately held family-owned multi-brand dealer group and fleet services operator on the East Coast. Highly comparable in private family ownership structure, multi-brand mix, and integrated fleet/leasing offering.
Regional players
- Luther Automotive Group: Family-owned multi-brand dealer group headquartered in Minnesota with overlapping upper-Midwest geography and similar franchised brand portfolio (Honda, Ford, GM, Hyundai).
- Billion Automotive: Family-owned multi-brand dealer group based in Sioux Falls SD with overlapping local market presence. Direct regional competitor for Honda, Toyota, and other franchised brands in the Sioux Falls MSA.
Emerging players
- CarMax: Largest US used-vehicle retailer with national footprint and integrated financing. Competes for the same individual-buyer segment, particularly for trade-in sourcing and certified pre-owned demand.
- Carvana: Online used-vehicle retailer with national ecommerce platform. Indirect competitor pressuring used-vehicle gross margins, F&I attach economics, and customer acquisition in the regions Vern Eide serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vern Eide Motorcars social profiles
Digital presenceVern Eide Motorcars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vern Eide Motorcars leadership team
Management profileNumber of profiles
Vern Eide Motorcars subsidiaries and ownership
Company hierarchySubsidiaries12 records
Vern Eide Motorcars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vern Eide Motorcars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vern Eide Motorcars
What does Vern Eide Motorcars do?
Vern Eide Motorcars is a multi-brand automotive dealership group that sells new, used, and certified pre-owned vehicles across seven automotive franchises (Acura, Honda, Mitsubishi, Ford, GMC, Chevrolet, Hyundai) and operates dedicated powersports and marine dealerships offering motorcycles, ATVs, UTVs, snowmobiles, boats, and personal watercraft from more than 20 brands. The group also provides manufacturer-authorized vehicle service and parts, body shop collision repair, in-house and third-party vehicle financing and leasing with credit repair support, and short-term vehicle rentals across locations in Sioux Falls SD, Mitchell SD, and Sioux City IA.
Is Vern Eide Motorcars a public or private company?
Vern Eide Motorcars is a private company. It is classified as family owned and is currently operating.
When was Vern Eide Motorcars founded?
Vern Eide Motorcars was founded in 1965. It employs 501 to 1,000 people.
Where is Vern Eide Motorcars based?
Vern Eide Motorcars is headquartered in Sioux Falls, United States, in the North America region.
How does Vern Eide Motorcars make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Parts, body Shop Services, auto Rentals and financing and Leasing.
Who are Vern Eide Motorcars's main competitors?
Direct peers on record are AutoNation, Lithia Motors, Group 1 Automotive, Sonic Automotive, Asbury Automotive Group and Holman Automotive. Regional players are Luther Automotive Group and Billion Automotive. Emerging players are CarMax and Carvana.
Does Vern Eide Motorcars have an API?
No public API is recorded for Vern Eide Motorcars.