NaviExpert

Name

NaviExpert

Legal name

Emapa Telematics Spółka z ograniczoną odpowiedzialnością

Website

https://naviexpert.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile GPS Navigation Software

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ)

akta.pro secondary industry

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• GPS navigation software
• Mobile navigation apps
• Fleet telematics solutions
• Real-time traffic monitoring
• Smartphone navigation platform

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Navigation Services: Annual and multi-year subscription model for GPS navigation access. Users purchase subscription codes for Poland-only or Poland+Europe coverage. Code validity is 2 years from purchase date. The subscription provides access to real-time traffic data, map updates, and all navigation features.
2. Mobile Operator Partnerships: B2B2C revenue through operator-branded navigation versions sold via Orange, Play, Plus, and T-Mobile mobile carriers. Operators bundle navigation as a value-added service with mobile plans, with NaviExpert receiving revenue share or wholesale fees.
3. Fleet Telematics (Telematics NaviExpert): Business-to-business telematics services for fleet management, providing vehicle tracking, driver behavior monitoring, and operational analytics for commercial fleet operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels8 records

Core offering

NaviExpert builds and sells a smartphone-based GPS car-navigation application available on Android, iOS, Windows Phone, and Huawei devices, sold either directly to consumers via app stores and an e-commerce store, or distributed as a white-label, operator-branded service through Polish mobile carriers (Orange, Play, Plus, T-Mobile). It also offers a separate B2B fleet telematics platform and a developer-facing API for integrating its navigation, mapping, and real-time traffic data. The differentiating technology behind the consumer product is Community Traffic Online, which crowdsources anonymized speed and incident data (including from fleet vehicles and the companion Rysiek speed-camera app) to provide live traffic avoidance and route recalculation.

Product overview

NaviExpert is a Polish GPS navigation platform for smartphones (Android, iOS, Windows Phone, Huawei) that provides real-time traffic-aware car navigation, pedestrian routing, and public transit directions. The core product is the NaviExpert app, which uses Community Traffic (a crowdsourced traffic detection system powered by anonymous user speed data, fleet telematics, and the companion Rysiek speed-camera app) to dynamically reroute around congestion, road works, speed traps, and other incidents. Additional modules include NaviExpert Traffic (a public traffic monitoring portal), NaviExpert Telematics (fleet management for business), the FindPark parking finder/payment service, the Slow Road scenic route planner, and a developer API. The app is available via direct app store subscriptions (Poland-only or Poland+Europe plans at 1/12/24 months), operator-branded versions (Play, Orange, Plus, T-Mobile), and voucher/gift card purchases. The loyalty program 'Przedłuż sobie' rewards active users with extra subscription hours.

Differentiator

Problem solved

Functional benefit

Products and services

• NaviExpert mobile navigation app Cross-platform smartphone GPS car-navigation app for Android, iOS, Windows Phone, and Huawei devices, providing turn-by-turn voice guidance, real-time traffic avoidance via Community Traffic Online, speed camera alerts, lane guidance, HUD mode, multi-point route optimization, voice-controlled AI assistant, and Poland / Europe map coverage, sold via annual and multi-year subscriptions.
• NaviExpert Traffic portal Free public web portal at traffic.naviexpert.pl showing real-time congestion, road works, and current traffic conditions across major Polish cities (Warsaw, Poznań, Kraków, Wrocław, Gdańsk, Łódź), powered by the same Community Traffic community data feed used inside the mobile app.
• NaviExpert Telematics fleet management platform B2B fleet telematics solution at telematics.naviexpert.pl providing commercial vehicle tracking, driver behavior monitoring, multi-point route optimization with time windows, and operational analytics for fleet operators, couriers, and delivery companies.
• NaviExpert Developer API Developer-facing API accessed via the Telematics Technologies developer portal that enables partners and third parties to integrate NaviExpert navigation, mapping, and real-time traffic data into their own applications.
• Rysiek (Rysiek Widzimisie) companion app Standalone speed-camera, police check, and traffic incident reporting app that contributes anonymous speed data into NaviExpert's Community Traffic engine while providing drivers with proactive warnings about speed traps and road events.

Quantifiable outcome

• Time savings of up to 20% on daily commute routes compared to non-navigation travel
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OrangecoreChannel Partner/ Reseller/ DistributorOrange Poland distributes operator-branded version of NaviExpert as Nawigacja Orange. Available through Orange retail stores and customer plans.
• PlaycoreChannel Partner/ Reseller/ DistributorPlay mobile network offers dedicated Nawigacja Play application bundled with Play service offerings.
• Plus (Polkomtel)coreChannel Partner/ Reseller/ DistributorPlus network distributes branded navigation solution to its customer base.
• T-MobilecoreChannel Partner/ Reseller/ DistributorT-Mobile offers Nawigacja T-Mobile through its distribution channels and promotional campaigns.
• Link4minorStrategic or Co-development Partner'DOCENIAMY DOBRYCH KIEROWCÓW' (We Appreciate Good Drivers) program: Link4 insurance policyholders receive free navigation access and can win prizes. Cross-promotional partnership for driver-focused insurance products.
• ShellminorGTM or Marketing PartnerClub Smart points can be exchanged for NaviExpert subscriptions. Loyalty program partnership with Shell fuel station network.
• InPostminorGTM or Marketing PartnerParking payment integration through InPost infrastructure. Partner for parking payment services in 45+ cities.
• PZUminorStrategic or Co-development PartnerPZU insurance partnership for driver-focused promotional offerings.
• SlowRoadminorStrategic or Co-development PartnerScenic route content partnership. SlowRoad provides points and routes for the Slow Road feature in NaviExpert, showcasing picturesque destinations in Poland for recreational driving.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• Garmin: Global navigation hardware and software provider with automotive and outdoor segments. Comparable product surface (turn-by-turn navigation, traffic, speed cameras) with broader hardware presence.
• Waze: Free crowdsourced navigation app owned by Google. Most direct threat to NaviExpert's traffic-data value proposition; operates free, making monetization the key differentiator vs NaviExpert.
• HERE Technologies: Global mapping and location platform owned by consortium of German automakers. Provides navigation data, traffic, and APIs overlapping with NaviExpert's positioning in Polish/European mobility data.
• TomTom: Global navigation and mapping company with consumer app and traffic data products. Tested head-to-head against NaviExpert in Polish road tests; broader portfolio including automotive licensing.
• Google Maps: Default navigation app on most Android devices globally, free with deep Google integration. Sets the floor of consumer expectations against which any paid navigation app must differentiate.

Direct peers

• Sygic: Bratislava-based mobile GPS navigation app with subscription model, offline maps, and traffic features. Closest functional peer in CEE mobile navigation market.
• Coyote: French subscription-based speed-camera and real-time driver assistance service with community alerts. Closest functional peer to NaviExpert's Rysiek and Community Traffic speed-camera/radar features.
• AutoMapa: Polish GPS navigation software brand (originally by AASA, now part of NaviExpert owner Emapa's historical ecosystem) - the most direct domestic competitor against which NaviExpert has won independent traffic avoidance tests.

Emerging players

• FlotisOne / Gurtam: Belarusian-origin fleet telematics platform serving Eastern European and CIS markets. Comparable B2B telematics offering in the CEE geography where NaviExpert Telematics operates.
• MapFactor: European offline navigation app using OpenStreetMap data with paid premium tier. Comparable mobile navigation subscription model with regional map focus similar to NaviExpert.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naviexpert
• Facebookfacebook.com/naviexpert
• Instagraminstagram.com/naviexpert_podroze

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NaviExpert