Integral Yoga Institute New York

What Integral Yoga Institute New York does

Integral Yoga Institute New York (IYINY) is a nonprofit ashram and yoga education institution operating from a single location at 227 West 13th Street in Greenwich Village, Manhattan. Founded in 1966/1967 as part of the Integral Yoga lineage established by Sri Swami Satchidananda, it is described as the second oldest yoga studio in Manhattan. The organization delivers Hatha Yoga classes (in-person and live virtual), meditation instruction, and a comprehensive six-branch yoga curriculum covering Hatha, Raja, Karma, Bhakti, Jnana, and Japa Yoga. Its service menu spans beginner through advanced practitioner levels, with programs designed for the general public, seniors and mobility-limited students, children, corporate clients (Yoga at Work), and school-age cohorts (Yoga at School, ages 7-11).

IYINY generates revenue across six streams: drop-in and recurring yoga/meditation classes and workshops; 200-hour and 300-hour Yoga Teacher Certification programs (with an Adaptive Gentle & Chair Yoga Teacher Training priced at $1,500 and a partner-branded Meditation Teacher Training in India at $2,550); specialty weekend workshops priced at $695; rentals of its studio rooms; an Integral Yoga Wellness Spa offering acupuncture, Aura-Soma, sound healing, reflexology, and Reiki; and retail sales through the Integral Yoga Shop. As a registered nonprofit ashram, the institute also solicits donations via Network for Good and relies on a karma yoga volunteer ecosystem. Pricing models are primarily per-class, per-workshop, or per-certification, with early-bird discounts and bundled multi-year commitments on training programs. Go-to-market is community-led: word-of-mouth, teacher referrals, blog content, an email newsletter, organic social (Facebook, Instagram, Twitter/X), and earned local media coverage. The current leadership is led by Executive Director Radha Metro-Midkiff, following the transition out of long-tenured (18-year) Executive Director Chandra/Jo Sgammato. Operating geography is Northeast US with virtual classes extending global reach; revenue, headcount growth, and financials are not publicly disclosed.

Name

Integral Yoga Institute New York

Legal name

Integral Yoga Institute New York

Website

https://iyiny.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Integral Yoga Institute New York is a nonprofit ashram in Greenwich Village, founded in 1966/1967, offering Hatha yoga classes, meditation, 200/300-hour teacher certifications, workshops, corporate and school programs, and a wellness spa. It serves the general public, seniors, children, corporate clients, and yoga teacher trainees.

Ownership category

akta.pro rank

Product category

Yoga and Meditation Studio Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Corporate/Workplace Yoga & Pilates (HSADACAJ), Kids & Family Yoga (HSADACAK), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga teacher training
• Meditation classes
• Hatha yoga studio
• Holistic wellness services
• Spiritual education programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Yoga Classes and Workshops: Revenue from in-person and virtual yoga classes, meditation sessions, and specialized workshops. Classes are offered at various levels from beginner to advanced.
2. Teacher Training Programs: 200-hour and 300-hour yoga teacher certification programs that prepare students to become knowledgeable and professional yoga teachers.
3. Shop Sales: Sale of yoga-related products, books, and spiritual materials through the Integral Yoga Shop.
4. Room Rentals: Rental of yoga studio spaces for events and programs.
5. Wellness Spa Services: Additional wellness services including acupuncture, massage therapy, and other holistic health practices offered through the Wellness Sanctuary.
6. Donations: As a nonprofit Ashram, the institute accepts donations to support its mission of offering accessible yoga and meditation to the community regardless of background or ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Integral Yoga Institute New York is a nonprofit Ashram that delivers in-person and live virtual Hatha Yoga classes, meditation sessions, and Yoga Alliance-aligned 200-hour and 300-hour teacher certification programs grounded in the Integral Yoga tradition of Sri Swami Satchidananda. It also runs workshops, multi-day courses, retreats, corporate Yoga at Work and school-based Yoga at School programs, a Wellness Spa offering acupuncture and sound healing, an Integral Yoga Shop for retail, and an Interfaith Ministry with end-of-life support.

Product overview

Integral Yoga Institute New York is a nonprofit yoga studio and spiritual center in Greenwich Village offering a holistic approach to yoga and wellness. The core offering centers on Hatha Yoga classes (in-person and virtual), meditation, and comprehensive teacher training programs (200-hour and 300-hour certifications). The institute provides diverse wellness services through its Integral Yoga Wellness Spa, including acupuncture, sound healing, Aura-Soma therapy, and reflexology. Additional offerings include workshops, retreats, specialty programs like Yoga at Work and Yoga at School, an Integral Yoga Shop for books and supplies, and an Interfaith Ministry with end-of-life support services. The institution operates as a community-focused ashram dedicated to accessible yoga, meditation, and spiritual education regardless of background or ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes Hatha Yoga classes taught in person at the Greenwich Village studio, including Gentle, Intermediate, and Restorative levels, open to beginners through advanced practitioners.
• Virtual Online Classes Live-streamed yoga and meditation classes delivered online, allowing students to attend from home with the same Integral Yoga Hatha practices as in-person sessions.
• Gentle Chair/Mat Online with Jen Inclusive 60-minute chair-based yoga class with optional mat variations, including yoga nidra, pranayama, and meditation, suitable for all levels including beginners.
• Meditation Classes Guided meditation sessions within the Integral Yoga practice, including Raja Yoga and mindfulness meditation.
• 200-Hour Yoga Teacher Certification Comprehensive Hatha Yoga teacher training program preparing students to become knowledgeable and professional yoga teachers; Yoga Alliance-aligned.
• 300-Hour Yoga Teacher Certification Advanced teacher training for graduates of the 200-hour program seeking deeper knowledge and teaching skills.
• Meditation Teacher Training in India Two-week immersion meditation teacher training in India with Integral Yoga instructors, focused on deepening personal practice and guiding others.
• Adaptive Gentle & Chair Yoga Teacher Training Training program preparing teachers to adapt and accommodate traditional Hatha Yoga classes for students of any age, shape, ability, or disability.
• Workshops Specialty yoga workshops covering topics such as Bhagavad Gita studies, teaching development, and specialty practices.
• Multi-Day Courses Extended courses spanning multiple days for deeper immersion into yoga philosophy and practice.
• Tours & Retreats Travel programs offering retreats and spiritual tours as part of the Integral Yoga experience.
• Room Rentals Rental of yoga studios and rooms for events, classes, or private sessions.
• Yoga at Work Corporate yoga program bringing yoga and wellness services to workplaces.
• Yoga at School Program bringing yoga education to New York City public schools, including classes for children ages 7-11.
• Acupuncture Services Traditional Chinese medicine acupuncture including Facial Rejuvenation, Gua Sha, and Cupping treatments offered at the Wellness Spa.
• Aura-Soma Color Therapy Color care system and energy work using Equilibrium bottles and Beamer Light Pen for vibrational healing through the chakras.
• Sound Healing / Gong Workshops Sound healing sessions featuring gongs, singing bowls, and chanting, combined with Reiki for deep relaxation and energy work.
• Integral Yoga Wellness Spa Comprehensive wellness spa offering various holistic treatments including acupuncture, sound healing, reflexology, and energy work.
• The Integral Yoga Shop Retail shop selling yoga books, meditation supplies, and wellness products.
• Integral Yoga Ministry Interfaith spiritual services including weddings, baby blessings, house blessings, memorial services, and end-of-life support.
• Integral Yoga End-of-Life Project Program re-purposing Integral Yoga principles to help aging populations and their loved ones with end-of-life planning and spiritual preparation.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kripalu Center for Yoga & Health: Nonprofit yoga and retreat center in Stockbridge, MA offering residential retreats, teacher training, and wellness programming. Highly comparable to IYINY in nonprofit, educational, and retreat-driven model with deep philosophical curriculum.
• Yogaville (Satchidananda Ashram): Parent Integral Yoga community founded by Sri Swami Satchidananda in Virginia. Affiliated with IYINY through shared lineage and cross-promotes many of the same teacher training programs (e.g., the India Meditation Teacher Training is hosted via Yogaville).
• Jivamukti Yoga: NYC-based yoga school with strong philosophical/spiritual curriculum, 300-hour teacher training, and global teacher network. Comparable to IYINY as a philosophically grounded NYC yoga institution offering advanced teacher certifications.

Regional players

• Pure Yoga: Premium multi-location yoga studio group headquartered in NYC with a strong teacher training and class offering portfolio. Comparable in NYC geography and breadth of programming, though operates on a for-profit rather than nonprofit basis.
• Sky Ting Yoga: NYC-based yoga studio with teacher training and a strong following among younger urban practitioners. Comparable Manhattan location and target demographic, although more lifestyle/fitness oriented than IYINY's ashram model.
• Yoga Vida: NYC-based yoga studio chain offering group classes, teacher training, and workshops at accessible price points. Comparable Manhattan-based positioning and inclusive community-driven ethos.

Broad incumbents

• YogaWorks: Multi-location yoga studio chain with established 200- and 300-hour teacher training programs and a national footprint. Comparable in teacher training and class programming, though operates as a broader commercial chain rather than a single-ashram nonprofit.
• CorePower Yoga: Large U.S. yoga chain with proprietary teacher training (Yoga Teacher Academy) and a heated, fitness-oriented format. Comparable in teacher training and class programming, though digitally and operationally far more scaled than IYINY.

Emerging players

• Glo (formerly YogaGlo): Subscription-based online yoga and meditation platform with high-production video classes and teacher-led programs. Comparable as a competing delivery channel for yoga instruction, especially relevant to IYINY's virtual class offering.
• Wanderlust: Wellness festival and retreat brand producing large-scale yoga events and destination retreats globally. Comparable to IYINY's tours, retreats, and workshop programming, though operating at a much larger event-driven scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/integralyoganyc
• Facebookfacebook.com/integralyoganyc
• Instagraminstagram.com/integralyoganyc
• LinkedInlinkedin.com/company/integral-yoga-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integral Yoga Institute New York