Jivamukti Yoga

What Jivamukti Yoga does

Jivamukti Yoga is a privately held yoga brand and method founded in 1984 by Sharon Gannon and David Life in New York City, operating as Jivamukti, Inc. (New York corporation, 11-50 employees). The company's core asset is the proprietary Jivamukti Method — a yoga system built around five tenets (ahimsa, bhakti, mantra, scripture study, meditation) that integrates physical asana with Sanskrit, devotional practice, and activism across animal rights, veganism, and environmentalism. Jivamukti distributes this method through a multi-channel model: 19 licensed affiliated studios across Europe and North America, a flagship 12,000-square-foot school at 841 Broadway in Manhattan, a tiered teacher training program (75HR, 300HR residential and hybrid, 500HR JTAP), and the Uscreen-powered Jivamukti Digital subscription platform offering 750+ classes.

The business monetizes through six primary revenue streams: studio licensing royalties, digital subscriptions ($17.99/month and $143.99/year), teacher training tuitions (€5,150 for the 300HR Hybrid program), consumer product sales via US and EU e-commerce shops, branded events such as the annual Tribe Gathering, and book/media sales distributed through Amazon Kindle, Apple iBooks, Barnes & Noble, Kobo, and Google Play. Customer segments span individual yoga practitioners, aspiring and certified yoga teachers, and licensed studio operators. Celebrity practitioners (Sting, Donna Karan, Russell Simmons, Joaquin Phoenix) and strategic partnerships (Omega Institute, Govardhan Eco Village, Vedanta Retreat Center) underpin brand credibility rather than revenue concentration. The company has remained founder-owned with no disclosed external funding across its 40-year history, indicating capital-efficient organic operation rather than venture-backed scaling.

Name

Jivamukti Yoga

Legal name

Jivamukti, Inc.

Website

https://jivamuktiyoga.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Jivamukti Yoga is a privately held yoga brand founded in 1984 by Sharon Gannon and David Life, licensing the proprietary Jivamukti Method through 19 affiliated studios worldwide, a digital subscription platform with 750+ classes, and a tiered teacher training ecosystem serving yoga practitioners and aspiring instructors.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Educational Support Services (61171), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Information (51)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga teacher training
• Yoga studio classes
• Online yoga platform
• Yoga certification programs
• Licensed yoga studios

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Studio Classes: Revenue from in-person yoga classes at licensed Jivamukti studios worldwide.
2. Digital Memberships: Monthly and annual subscriptions for online access to 750+ Jivamukti classes via Jivamukti Digital platform.
3. Teacher Training Programs: Revenue from 75HR, 300HR, and 500HR teacher training certifications including residential intensives in India and hybrid programs.
4. Product Sales: Revenue from online stores (US and EU) selling books, merchandise, and yoga-related products.
5. Events: Revenue from Tribe Gathering events and special workshops featuring international teachers.
6. Studio Licensing: Revenue from licensing the Jivamukti brand and method to certified studio operators worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jivamukti Yoga operates a global yoga method built around five tenets (ahimsa, bhakti, mantra, scripture, meditation), delivered through a network of 19 licensed studios worldwide, an online streaming platform (Jivamukti Digital) with 750+ classes, and structured teacher certification programs (75HR, 300HR Hybrid, 500HR JTAP). It also sells branded books, merchandise, and runs flagship community events such as the annual Tribe Gathering.

Product overview

Jivamukti Yoga is a yoga method and brand founded by Sharon Gannon and David Life in 1984, offering a comprehensive ecosystem of in-person and digital products. The core offering includes physical studio locations worldwide and a flagship online platform called Jivamukti Digital, which provides streaming access to over 750 yoga classes via monthly ($17.99) or annual ($143.99) subscription plans. The product portfolio encompasses structured programs (75HR, 300HR Hybrid, and 500HR JTAP teacher training certifications), specialized courses (Harmonium, Talking About the Gita, Rise and Shine, Pregnancy Course, 4-Week Mobility Plan), events (Tribe Gathering), and published works including books (Jivamukti Yoga, Yoga Assists, The Magic Ten and Beyond, Simple Recipes for Joy, Yoga and Veganism, Eternity is Happening Now) and the All Is Yoga Podcast. The digital platform is powered by Uscreen, while content distribution extends to major ebook retailers including Amazon Kindle, Apple iBooks, Barnes & Noble Nook, Kobo, and Google Play Books.

Differentiator

Problem solved

Functional benefit

Brands

• Jivamukti Hybrid Teacher Training: Hybrid format combining online learning with in-person residential training at The Vedanta Retreat Center, UK
• Jivamukti Unlimited Digital

Products and services

• Jivamukti Digital

Quantifiable outcome

• Founded 1984 - 40+ years of operating history

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Omega InstitutecoreStrategic or Co-development Partner · 4 September 2017Omega Institute in Rhinebeck, NY hosts Jivamukti Yoga immersions and teacher training programs. The partnership includes special Labor Day Chant sessions, kirtan performances featuring Krishna Das, Jai Uttal, and Deva Premal & Miten, and concerts with pianist Katya Grineva.
• Govardhan Eco VillagecoreStrategic or Co-development PartnerGovardhan Eco Village (GEV) in Wada district, Maharashtra, India hosts Jivamukti 300-Hour Teacher Training programs. Located on 50 acres of pristine farmland, approximately 2.5 hours north of Mumbai. Founded by Bhakti teacher H.H. Radhanath Swami.
• The Vedanta Retreat CentercoreStrategic or Co-development PartnerThe Vedanta Retreat Center in the UK hosts the in-person residential portion of the 300HR Hybrid Teacher Training (June 29 - July 9, 2027). Offers Solo/Single and Double rooms with vegan board ranging from €98 to €133 per night.
• PETAminorGTM or Marketing PartnerPETA awarded co-founders Sharon Gannon and David Life the Compassionate Action Award in 2013. PETA Prime has featured Jivamukti books and teachings, and Jivamukti has partnered with PETA on activism campaigns including JIVAMUKTI X PETA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glo: Digital yoga, meditation, and Pilates platform with subscription streaming. Directly competes with Jivamukti Digital in the online yoga class subscription category.
• CorePower Yoga: Large US yoga studio chain offering proprietary yoga formats with both in-person classes and digital streaming. Comparable to Jivamukti in combining branded studio system with digital subscription offerings.
• Gaia: Subscription streaming platform focused on yoga, meditation, and conscious living content. Comparable to Jivamukti Digital in offering spiritual/philosophical yoga content at subscription.
• Alo Moves: Premium digital yoga and wellness platform offering subscription-based video classes with celebrity-led content. Comparable to Jivamukti Digital in streaming-first, premium-priced model.
• Y7 Studio: Hip, branded yoga studio chain with proprietary heated flow formats. Comparable in combining branded methodology with multi-location physical studio expansion.
• Anusara Yoga: Specific branded yoga method with global teacher training and licensed teachers. Comparable to Jivamukti's method-centric, teacher-certification-driven propagation model.
• Wanderlust: Yoga and wellness festival/event organizer with global gatherings and digital content. Comparable to Jivamukti's Tribe Gathering events and community-led engagement model.
• YogaWorks: Multi-location yoga studio operator with teacher training programs and digital content. Closely comparable in combining physical studios, certified teacher training, and branded yoga methods.
• Baptiste Power Yoga: Proprietary branded yoga method (Baptiste Power Vinyasa) with teacher training, studios, and digital offerings. Directly comparable to Jivamukti as a method-anchored global yoga brand.

Broad incumbents

• Peloton: Large connected fitness platform with extensive yoga, meditation, and strength content. Overlaps with Jivamukti Digital at the premium digital subscription tier but with much broader fitness portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jivamuktiyoga
• YouTubeyoutube.com/@JivamuktiYoga108
• Facebookfacebook.com/JivamuktiYoga
• Instagraminstagram.com/jivamuktiyoga
• Pinterestpinterest.com/jivamuktiyoga
• LinkedInlinkedin.com/company/jivamukti-yoga-detroit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jivamukti Yoga