eXemplify
eXemplify is a Texas-based Technology Services Distributor that advises mid-market and enterprise customers on the selection, implementation, and lifecycle management of IT and telecom infrastructure through a six-step methodology and a network of 350+ suppliers, anchored by Verizon Platinum Partner status.
- Company typePrivate
- Founded2002
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What eXemplify does
eXemplify (legal entity: eXemplify Group, previously Brokertel) is a privately held Technology Services Distributor (TSD) headquartered in Plano, Texas, with additional offices in Dallas, Houston, and Oklahoma. Founded in 2002 and operating under its current form since 2011, the company serves mid-market and enterprise customers seeking to streamline the selection, implementation, and ongoing management of IT and telecom infrastructure. Its named customer base spans automotive (Agero), healthcare (Preferred Medical Holdings), financial services (Guidestone Financial Resources), and small business verticals, with more than 2,000 clients served cumulatively across national and international engagements.
The company's offering is a structured, six-step advisory engagement — Discovery and Audit, Proposal Management, Comparison and Recommendations (via a Decision Matrix), Contract Negotiation, Implementation and Project Management, and ongoing Moves/Adds/Changes support — layered over a curated portfolio of third-party services spanning technology procurement, managed IT, managed security, professional services, telecom and networks (MPLS, SIP Trunking, POTS), cloud communications (Cloud PBX, UCaaS), cloud infrastructure, data center, SD-WAN, and disaster recovery. Rather than building proprietary technology, eXemplify packages more than 350 supplier relationships — most notably Verizon (Platinum partner status, exclusive in Texas and the Southern United States), Cisco, Microsoft, Granite, PanTerra, and members of The Alliance Partners consortium — into white-glove advisory for customers and a channel program for resellers.
Revenue is generated through a mix of recurring managed services, one-time professional services engagements, transaction fees from technology procurement, and channel commissions flowing from VARs, MSPs, and telecom agents; pricing is quote-based and not publicly disclosed. Distribution is dual-pronged: direct enterprise field sales and an indirect Sales Partner Program that recruits and services VARs, MSPs, and telecom agents seeking a back-office solution portfolio. The firm is founder-led by CEO Robert Hayes (MBA, Southern Methodist University), bootstrapped with no disclosed external funding, and operates with a very small core team, relying on supplier and sales-partner scale to deliver customer outcomes.
eXemplify firmographics
Firmographics- Name
- eXemplify
- Legal name
- eXemplify Group
- Website
- https://exemplifygroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eXemplify is a Texas-based Technology Services Distributor that advises mid-market and enterprise customers on the selection, implementation, and lifecycle management of IT and telecom infrastructure through a six-step methodology and a network of 350+ suppliers, anchored by Verizon Platinum Partner status.
- Ownership category
- akta.pro rank
eXemplify industry classification
Industry- Product category
- IT and Telecom Infrastructure Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where eXemplify is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
eXemplify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Services Revenue: Recurring revenue from managed IT, managed security, and managed communications services including cloud-based solutions.
- Professional Services: One-time implementation, design, and consulting services for technology deployments.
- Technology Procurement: Revenue from technology procurement and supplier partner commissions for telecom, cloud, and IT infrastructure solutions.
- Channel Partner Commissions: Competitive commissions including aggressive up-front and residual commissions from Verizon and other supplier partnerships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
eXemplify product offering
Product offeringCore offering
eXemplify operates as a Technology Services Distributor (TSD) that delivers advisory, procurement, and managed services for IT and telecom infrastructure. The company guides business clients and channel partners through a six-step process spanning discovery, vendor proposal management, comparison and recommendations, contract negotiation, implementation, and ongoing support, sourcing solutions from 350+ supplier partners including Verizon, Cisco, and Microsoft.
Product overview
eXemplify is a Technology Services Distributor (TSD) that offers a comprehensive portfolio of IT and telecom consulting services rather than a software product. The company provides advisory, procurement, and managed services across multiple technology domains including Managed IT Services, Managed Security, Professional Services, Telecom & Networks (MPLS, ELAN, Private Line, SIP Trunking), Cloud PBX/UCaaS, Cloud Infrastructure (IaaS/Virtualization, Public/Private/Hybrid cloud), Data Center (Co-Location, Cloud Pods), SD-WAN, and Disaster Recovery. eXemplify operates as a trusted advisor helping businesses navigate technology selection, implementation, and ongoing management through a six-step process: Discovery and Audit, Proposal Management, Comparison and Recommendations, Contract Negotiation, Implementation and Project Management, and Ongoing Support for Moves, Adds, and Changes. The company leverages relationships with 250+ supplier partners including Verizon, Cisco, Microsoft, and various telecom providers to deliver solutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 2000 clients served since founding in 2002
- +2 more outcomes
Companies that use eXemplify
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
eXemplify technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
eXemplify partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- VerizonflagshipVerizon Platinum Partner - the highest possible partner level. eXemplify is the only Verizon Platinum Technology Services Distributor (TSD) Agent in Texas and the Southern United States. This partnership provides access to Verizon's unified communications, intelligent networking, secure cloud interconnect, managed security, and IT solutions.
- CiscocoreCisco and Microsoft Technology Services Distributor (TSD) Agent. eXemplify is a trusted advisor for VARs focusing on Cisco technologies including Cisco HCS and Cisco Call Manager.
- MicrosoftcoreCisco and Microsoft Technology Services Distributor (TSD) Agent. Provides specialized resources and support for Microsoft Skype for Business and related solutions.
- The Alliance PartnerscoreeXemplify is a member of The Alliance Partners, an industry consortium of telecom and IT companies focused on providing expanded access to UCaaS solutions.
- Granite TelecommunicationscorePremier supplier partner offering POTS, SD-WAN, Broadband, Structured Cabling, and Premier Customer Service. Granite Channels provides phenomenal retention rates and improved collaboration.
- Supplier Partner Network (350+)coreAccess to 350+ world-class suppliers across categories including Managed Services, Cloud - Managed IT, Cloud - Managed Communications, Professional Services, Telecom & Networks, Data Center, Disaster Recovery, Conferencing, Mobility, Energy, and SaaS. Major suppliers include AWS, AT&T, Comcast, Microsoft, Cisco, Oracle, Salesforce, Zoom, VMware, and many more.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
eXemplify competitors and assessment
Company assessmentDirect peers
- Telarus: Telarus is one of the largest master agents / technology services distributors in North America, sourcing UCaaS, CCaaS, SD-WAN, security, and cloud solutions through a network of sales partners. Highly comparable to eXemplify in business model (channel-driven TSD, supplier commissions, residual revenue) though at materially larger scale and with private equity backing.
- Intelisys (ScanSource): Intelisys, acquired by ScanSource, is a master agency focused on technology services distribution across cloud, communications, and security categories. Operates the same sales-partner-driven TSD model as eXemplify and is the closest competitor in supplier relationships, commission structure, and partner enablement.
- Avant Communications: Avant is a leading TSD/master agent providing voice, data, cloud, and managed services through a partner channel. Directly comparable to eXemplify across product categories, supplier breadth, and partner program design, though Avant operates at national scale with significantly more headcount and supplier agreements.
- Sandler Partners: Sandler Partners is a national TSD/master agent offering UCaaS, SD-WAN, security, and managed services through a partner channel. Closely comparable to eXemplify in the six-step consultative process, residual commission model, and VAR/MSP/Telecom Agent GTM motion.
- Jenne Inc. Jenne is a value-added distributor of UC, networking, IT, and physical security solutions, serving resellers and service providers. Comparable to eXemplify in distribution role and product categories, though with more emphasis on hardware distribution and a broader reseller ecosystem.
Broad incumbents
- Consolidated Communications: Consolidated Communications (now part of Searchlight Capital/TPG) is a Tier-1 telecom carrier whose services flow through TSDs like eXemplify. Comparable as a supplier and competitor to the underlying carriers eXemplify distributes, though it operates its own network rather than a partner channel.
- Verizon Partner Network: Verizon is eXemplify's flagship supplier and largest commission source. As a Tier-1 carrier with its own direct enterprise sales force, it is comparable both as a supplier partner and as the strategic force shaping the TSD economics on which eXemplify depends.
- Granite Telecommunications: Granite is a premier supplier partner of eXemplify, providing POTS, SD-WAN, broadband, and structured cabling. Comparable as a competing supplier/distributor in telecom expense management and one-stop managed services for multi-location enterprises.
Emerging players
- AppDirect: AppDirect is a B2B commerce platform that enables advisors to source, sell, and manage cloud and telecom solutions. Comparable to eXemplify in the technology-enabled advisor model, though AppDirect focuses on software/SaaS marketplaces while eXemplify is a services-led TSD.
Regional players
- Telecom Brokerage Inc (BrokerTel): BrokerTel is the predecessor entity from which eXemplify was launched in 2011 by Robert Hayes. Operates a similar telecom advisory/brokerage model and shares founder lineage, making it the closest historical peer even though it is no longer the operating parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
eXemplify social profiles
Digital presenceeXemplify financial estimates
Financial estimateRevenue estimate
Valuation estimate
eXemplify leadership team
Management profileNumber of profiles
Profiles1 record
eXemplify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eXemplify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eXemplify
What does eXemplify do?
eXemplify operates as a Technology Services Distributor (TSD) that delivers advisory, procurement, and managed services for IT and telecom infrastructure. The company guides business clients and channel partners through a six-step process spanning discovery, vendor proposal management, comparison and recommendations, contract negotiation, implementation, and ongoing support, sourcing solutions from 350+ supplier partners including Verizon, Cisco, and Microsoft.
Is eXemplify a public or private company?
eXemplify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eXemplify founded?
eXemplify was founded in 2002. It employs 1 to 10 people.
Where is eXemplify based?
eXemplify is headquartered in Dallas, United States, in the North America region.
How does eXemplify make money?
Four revenue lines are on record. Managed Services Revenue is the primary driver. The others are professional Services, technology Procurement and channel Partner Commissions.
Who are eXemplify's main competitors?
Direct peers on record are Telarus, Intelisys (ScanSource), Avant Communications, Sandler Partners and Jenne Inc.. Broad incumbents are Consolidated Communications, Verizon Partner Network and Granite Telecommunications. AppDirect is listed as an emerging player. Telecom Brokerage Inc (BrokerTel) is listed as a regional player.
Does eXemplify have an API?
No public API is recorded for eXemplify.
What industry is eXemplify in?
eXemplify's product category is IT and Telecom Infrastructure Services. Its primary akta.pro industry code is HDAEALAJ, Enterprise Case Management & Request Fulfillment Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 51712 and its SIC code is 7373.