The Alliance Partners
The Alliance Partners is a member-owned consortium of 17 master agents and technology distributors that aggregates telecom, IT, and cloud provider contracts through a Member-to-Member Commerce platform, collectively serving 250,000+ end-clients with $2.75B in annual billings under management.
- Company typePrivate
- Founded1997
- HeadquartersGlen Allen, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What The Alliance Partners does
The Alliance Partners is a member-owned consortium, legally organized as Agent Alliance, Inc., that aggregates 17 shareholder-members—predominantly master agents, technology distributors, business consultants, and cloud specialists—under a single channel-economy umbrella. Founded in 1997 (originally as Agent Alliance) and headquartered in Glen Allen, Virginia, the consortium operates without profit motive at the Alliance level and is led by a single paid CEO, Bill Power, under a management contract with member ARG Inc. Its core platform is the Member-to-Member Commerce (M2MC) system, which allows participating channel organizations to share each other's direct supplier contracts and access a collective portfolio of 350-400+ vetted service providers without per-provider quota obligations.
The Alliance's commercial proposition is collective scale: more than 10,000 sales professionals and 11,000+ telecom and technology advisors route end-client demand through the consortium, generating approximately $4.5 million in recurring monthly sales (~$54M annualized) and overseeing $2.75 billion in annual billings under management across 250,000+ end-client relationships spanning Fortune 500 enterprises, government agencies, and SMBs. Preferred provider relationships with CenturyLink/Lumen, Verizon Enterprise Solutions, Masergy, inContact, QTS Datacenters, Cyxtera, Rackspace, and Vonage anchor its distribution agreements, while member-owned platforms (Telarus, AppSmart/MicroCorp, AVANT, IQ Wired, Liquid Networx, PlanetOne) supply the underlying sales infrastructure.
Revenue mechanics are commission- and dues-based rather than software-license based: members benefit from negotiated provider terms, cross-member contract sharing, peer intelligence, and a unified governance voice, while the Alliance entity itself collects recurring sales of roughly $4.5M per month. Customer concentration is structurally high at the Alliance level (17 shareholders) but the underlying end-client base is highly diversified across enterprises, government, and SMB segments, with no single end-customer disclosed as material to Alliance-level economics.
The Alliance Partners firmographics
Firmographics- Name
- The Alliance Partners
- Legal name
- Agent Alliance, Inc.
- Website
- https://thealliancepartners.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Alliance Partners is a member-owned consortium of 17 master agents and technology distributors that aggregates telecom, IT, and cloud provider contracts through a Member-to-Member Commerce platform, collectively serving 250,000+ end-clients with $2.75B in annual billings under management.
- Ownership category
- akta.pro rank
The Alliance Partners industry classification
Industry- Product category
- Telecom Channel Partner Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Business Messaging & Team Collaboration (HDAIAHAE)
Keywords
Where The Alliance Partners is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Alliance Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel
Revenue model
- Member Dues/Management Fees: As a for-profit consortium owned by 17 member shareholders, the Alliance generates recurring monthly sales of approximately $4.5 million. The organization operates without profit motive at the Alliance level, with revenue supporting operations and collective initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Membership in the Alliance consortium |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Alliance Partners product offering
Product offeringCore offering
The Alliance Partners is a consortium of master agents, technology distributors, business consultants, and cloud specialists that aggregates collective contract negotiations, information-sharing, and member-to-member commerce across 350+ vetted service providers. Its Member-to-Member Commerce (M2MC) platform enables participants to access direct supplier contracts held by other members, while the Preferred Provider Program offers expanded distribution through a single point of contact. The consortium collectively serves enterprise and SMB clients across the United States with discounted communications, IT, mobility, and converged IP services.
Product overview
The Alliance Partners is not a single unified software product but rather a business consortium/platform composed of 17 member-owner organizations including master agents, technology distributors, and cloud specialists. The core offering consists of: (1) the Alliance Partners Consortium itself, which provides combined contract negotiations, information-sharing, and collaborative buying power; (2) the Member-to-Member Commerce (M2MC) platform enabling members to share supplier contracts across the collective of 350+ provider relationships; and (3) a Preferred Provider Program with vetted suppliers offering dedicated resources and discounts. Member organizations such as Telarus, AppSmart, ARG Inc., AVANT, IQ Wired Inc., Liquid Networx, Cloud Taskforce LLC, eXemplify Group, Fostar, ECT Telecom, PlanetOne Communications, and Advantage Communications Group contribute their own platforms and services, including telecom lifecycle management, IT consulting, cloud distribution, and technology brokerage. The consortium enables members to act as a single point of contact for sourcing services across multiple providers, offering customized communications and technology recommendations to end clients while leveraging collective scale for better provider terms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $2.75 Billion in annual billings under management
- +2 more outcomes
Companies that use The Alliance Partners
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
The Alliance Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Alliance Partners partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- CenturyLink/LumencoreCenturyLink (now Lumen) is a featured provider and diamond partner of The Alliance Partners. The partnership provides Alliance members access to best-in-class connectivity across Tier 1 global network, cloud services, and IT solutions. CenturyLink recognized Alliance as Top Retention Partner, Top Cloud Seller, and Top Hosting Partner in 2014.
- Evolve IPcoreEvolve IP provides cloud computing and communications solutions through Alliance members. The partnership emphasizes relationships built on trust, respect, and common values. Evolve IP offers OneCloud solutions enabling enterprises to move services to secure virtual private environments.
- inContact Inc.coreinContact is the world's No. 1 provider of cloud-based contact center solutions, partnering with Alliance to provide software paired with telecommunications network connectivity. Alliance offers inContact direct access to top channel partners for explosive growth.
- MASERGY CommunicationscoreMasergy is a software-defined network and cloud platform for digital enterprises, offering Managed SD-WAN, UCaaS, CCaaS, and Managed Security. The Alliance provides Masergy access to strategic partners proven successful in delivering enterprise solutions.
- NetFortriscoreNetFortris provides secure cloud solutions for retail, healthcare, and financial services industries through private 10G MPLS network. After acquiring Fonality in 2017 to enhance VoIP and UCaaS services, NetFortris has deepened its Alliance relationship for continued channel growth.
- QTS DatacenterscoreQTS offers 24 state-of-the-art data centers in Asia Pacific, Europe, and North America. The partnership gives Alliance members expanded reach through sub-agent relationships and visibility into QTS cloud and colocation products.
- Verizon Enterprise SolutionscoreVerizon Partner Program provides Alliance members access to innovative technology solutions through the Verizon brand. Benefits include enterprise account access, collaboration with direct sales team, and dedicated specialists for cloud, IT, and security.
- Vonage BusinesscoreVonage provides cloud communications services for businesses across the full spectrum from single-person companies to thousands of employees. The partnership gives Alliance members access to BYOB cloud products and carrier-grade reliability.
- Sky Data VaultcoreSky Data Vault provides DRaaS (Disaster Recovery as a Service) services specifically designed for the agent partner community. Partnership expanded from individual agent relationships to overall Alliance partnership to deliver cost-effective managed DRaaS services nationwide.
- CyxteracoreCyxtera combines modern hybrid-ready security fabric with 57 world-class data centers to deliver secure infrastructure for connecting dedicated infrastructure, private clouds, and public clouds for enterprises, government, and service providers.
- RackspacecoreRackspace provides technology solutions across the full technology stack with engineers and solutions architects drawing from two decades of experience supporting companies in 150+ countries.
- AllstreamcoreAllstream is a business communications provider in the United States and Canada offering voice, collaboration, connectivity, and managed IT solutions. The Alliance Partner Program connects Allstream with support structure for partner business growth.
- TelaruscoreTelarus is the largest privately-held technology services distributor (master agent) in the US, sourcing data, voice, cloud, and managed services through 160+ providers. Richard Murray, Alliance Chairman, serves as COO of Telarus.
- ARG Inc.coreARG (Association Resource Group) is a co-founder of The Alliance Partners, founded in 1991. Greg Praske serves as Vice Chairman and Secretary/Treasurer of the Alliance. ARG provides IT Clarity consulting to help companies choose from thousands of options.
- AVANT CommunicationscoreAVANT is the nation's premiere distributor of next-generation technologies, empowering partners with back-office support, engineering guidance, strategic consulting, and ongoing training. Ian Kieninger serves on the Alliance Board.
- AppSmartcoreAppSmart is the channel-led one-stop shop for B2B technology services offering the industry's largest catalog of applications and services from providers like Google, Microsoft, AT&T, Comcast, Verizon, and CenturyLink.
- IQ Wired Inc.coreIQ Wired manages $55 million in annual spend across agent, direct, and enterprise managed services. CEO Darcee Nelan serves on the Alliance Executive Committee. Company has earned Denver Business Journal's No. 1 Place to Work Award.
- Fostar Inc.coreFostar provides cloud, data, and voice technology services to 2,300+ customers with low attrition rates. President Jon Foster serves on the Alliance Board of Directors.
- eXemplify Group Inc.coreeXemplify Group was founded in 2002 to streamline selection, implementation, and support of IT and telecom infrastructure. CEO Robert Hayes highlights Alliance access to 350+ suppliers without quota requirements.
- ECT TelecomcoreECT Telecom is a master agent founded in 1994 representing major service providers for SIP trunking, Internet, data, data center, cloud, call center software, and other services. Kenny Wilder is a founding member of the Alliance.
- Cloud Taskforce LLCcoreCloud Taskforce functions as consortium providing technology consultant, distributor, and master agent services from one source. Managing Director David Sebestyen serves on the Alliance Board. Exclusive client advocacy role in the cloud space.
- Advantage Communications Group LLCcoreAdvantage mitigates complexity of IT landscape through hundreds of global service provider partnerships. President/CEO David Gardner serves on the Alliance Board. Company provides sourcing, implementation, and expense management.
- PlanetOne CommunicationscorePlanetOne is headquartered in Scottsdale, Arizona (est. 1992) and recognized by Inc. Magazine as one of America's Fastest Growing Private Companies since 2011. Ted Schuman is a founding member of the Alliance.
- Liquid NetworxcoreLiquid Networx provides telecom lifecycle management with vertical focus on IT compliance consulting. CEO Don Douglas serves on the Alliance Executive Committee. Company has helped 550+ companies reduce costs and increase productivity.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
The Alliance Partners competitors and assessment
Company assessmentEmerging players
- Pax8: A cloud-native distributor offering a marketplace platform that simplifies procurement of cloud solutions for managed service providers. Represents an emerging threat to traditional master agent economics by enabling direct cloud procurement with lower commissions.
- Sherweb: A cloud distributor specializing in Microsoft, Google, and security solutions for IT service providers. Represents an emerging threat to traditional telecom channel commissions by capturing cloud spend that historically flowed through master agents like Alliance members.
Direct peers
- AppSmart: Channel-led one-stop shop for B2B technology services offering the industry's largest catalog of applications and services. Functions as both an Alliance member and a direct competitor for sub-agent and enterprise customer relationships in the same channel.
- Jenne Inc. A value-added distributor of technology solutions including UCaaS, CCaaS, networking, and cloud services to resellers and agents. Operates a comparable distribution model competing for the same sub-agent relationships and provider partnerships.
- Telarus: Largest privately-held master agent in the US sourcing data, voice, cloud, and managed services through 160+ providers. Operates as an Alliance shareholder-member but is also a direct competitor for sub-agent and provider relationships in the same channel ecosystem.
- Intelisys: A ScanSource-owned master agency and technology services distributor specializing in cloud, connectivity, and security solutions for partners and their end customers. Operates a similar aggregator model competing for sub-agent and enterprise relationships.
- AVANT Communications: Nation's premier distributor of next-generation technologies, empowering partners with back-office support, engineering guidance, and strategic consulting. Functions both as an Alliance member and as a competing master agent/distributor to sub-agents in the same market.
- Sandler Partners: One of the largest master agent organizations in the US, Sandler Partners aggregates telecom, cloud, and IT services through a network of sub-agents and serves the same SMB and enterprise customer base via similar commission-based economics.
Broad incumbents
- ScanSource: A large, publicly-traded technology distributor offering communications, cloud, and security solutions through resellers globally. Operates a broader portfolio than the Alliance but competes directly for the same master agent and sub-agent relationships in telecom and cloud services.
- Ingram Micro Cloud (CloudBlue): Global technology distributor with a comprehensive cloud marketplace platform enabling resellers to procure, provision, and manage cloud services. As a broad incumbent, it offers overlapping distribution capabilities and competes for the same channel partner relationships in cloud and managed services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Alliance Partners social profiles
Digital presenceThe Alliance Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alliance Partners leadership team
Management profileNumber of profiles
Profiles6 records
The Alliance Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alliance Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alliance Partners
What does The Alliance Partners do?
The Alliance Partners is a consortium of master agents, technology distributors, business consultants, and cloud specialists that aggregates collective contract negotiations, information-sharing, and member-to-member commerce across 350+ vetted service providers. Its Member-to-Member Commerce (M2MC) platform enables participants to access direct supplier contracts held by other members, while the Preferred Provider Program offers expanded distribution through a single point of contact. The consortium collectively serves enterprise and SMB clients across the United States with discounted communications, IT, mobility, and converged IP services.
Is The Alliance Partners a public or private company?
The Alliance Partners is a private company. It is classified as management employee owned and is currently operating.
When was The Alliance Partners founded?
The Alliance Partners was founded in 1997. It employs 501 to 1,000 people.
Where is The Alliance Partners based?
The Alliance Partners is headquartered in Glen Allen, United States, in the North America region.
How does The Alliance Partners make money?
One revenue line is on record: member Dues/Management Fees.
Who are The Alliance Partners's main competitors?
Emerging players on record are Pax8 and Sherweb. Direct peers are AppSmart, Jenne Inc., Telarus, Intelisys, AVANT Communications and Sandler Partners. Broad incumbents are ScanSource and Ingram Micro Cloud (CloudBlue).
Does The Alliance Partners have an API?
No public API is recorded for The Alliance Partners.
What industry is The Alliance Partners in?
The Alliance Partners's product category is Telecom Channel Partner Services. Its primary akta.pro industry code is HDAIAHAE, Business Messaging & Team Collaboration. Its NAICS code is 813910 and its SIC code is 8600.