Juice Academy

What Juice Academy does

Juice Academy is a UK-based specialist apprenticeship training provider focused on digital marketing, PR, communications, and creative industries. The company delivers four government-regulated apprenticeship programmes — Content Marketer (Level 3), PR & Comms (Level 4), Fundraiser (Level 3), and a Multi-Channel Marketer (Level 3) — alongside a newer Hospitality Marketing track. Training is delivered by practising industry experts from named partner agencies including Tangerine, Smoking Gun, Tempt Marketing, and Keepace Fundraising Consultancy, with an 80/20 model where apprentices spend 80% of programme time in-role at an employer and 20% in structured learning.

Revenue is generated primarily through the UK Education and Skills Funding Agency (ESFA) apprenticeship framework, with programme costs ranging from £8,000 to £11,000 per apprentice (set by ESFA, funded via the Apprenticeship Levy for large employers and co-funded by government for smaller ones). An optional fee-based recruitment service supplements the training revenue stream. Go-to-market is hybrid: a sales-led motion targeting UK employers directly (with four annual intake cohorts in January, April, July, and October) combined with a direct-to-consumer channel driving individual apprentice applications through the Enrola platform.

Juice Academy was founded around 2013 as the not-for-profit sister company to Tangerine Communications and acquired by the Apprentify Group in July 2023. It operates from Wilmslow, Cheshire, with training sessions delivered at partner agency offices in Manchester. The company reports 750+ jobs created, 300+ employees upskilled, 86% distinction rates, 92% completion rates, and 200+ employer partners across healthcare, legal, recruitment, aviation, fashion/ecommerce, and technology sectors. Supporting assets include The Orange Tree alumni hub and the Resource Hub content library.

Name

Juice Academy

Legal name

The Juice Academy Limited

Website

https://juiceacademy.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Juice Academy is a UK-based apprenticeship training provider delivering government-funded programmes in digital marketing, PR, communications, fundraising, and hospitality marketing, serving UK employers seeking talent and individuals seeking earn-while-you-learn creative industry careers.

Ownership category

akta.pro rank

Product category

Apprenticeship Training

NAICS

Apprenticeship Training (611513), Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Training Providers (EDABALAI)

akta.pro secondary industries

Mentorship & Coaching (Career, Academic, Industry-Specific) (EDAMAKAA), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Digital marketing apprenticeships
• PR and communications training
• Creative industries apprenticeships
• Apprenticeship training provider
• Vocational marketing training

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apprenticeship Training Fees: Revenue is generated through government-funded apprenticeship programmes. Training costs are set by the Education and Skills Funding Agency (ESFA) and vary by apprenticeship standard. For levy-paying employers (annual wage bill exceeding £3 million), costs are drawn monthly from their levy account. For non-levy employers, the government covers 100% of training costs for apprentices under 21, and 95% for apprentices aged 21 and over (employer pays 5%). Additionally, employers receive a £1,000 government grant for hiring 16-18 year old apprentices.
2. Recruitment Services (Optional): Optional fee-based recruitment service for employers who want assistance finding fresh talent. For employers who already have someone in place or recruit directly, no recruitment fee is charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Juice Academy delivers government-funded apprenticeship programmes in digital marketing, PR and communications, fundraising, and multi-channel marketing to UK employers and individual apprentices. Training is delivered by practising industry experts from partner agencies, with apprentices spending 80% of their time in-role and 20% on structured learning. The academy is part of the Apprentify Group and operates Level 3 and Level 4 apprenticeship standards approved by the Education and Skills Funding Agency.

Product overview

Juice Academy is a UK-based creative training provider offering a portfolio of apprenticeship programmes delivered by practising industry experts. The core offering consists of four apprenticeship products: Content Marketer (Level 3), PR & Comms (Level 4), Fundraiser (Level 3), and Multi-Channel Marketer (Level 3). These programmes provide vocational training in marketing, PR, and fundraising for individuals seeking careers in creative industries. Supporting these core products are The Orange Tree alumni community and a Resource Hub, which extend the value of the apprenticeship by providing ongoing support and materials for learners and graduates.

Differentiator

Problem solved

Functional benefit

Brands

• Juice Press: Editorial section featuring the Juicy Journal blog and Spotlight Stories, showcasing latest stories, updates and success highlights from the world of creative apprenticeships
• The Orange Tree

Products and services

• Content Marketer Apprenticeship

Quantifiable outcome

• 86% distinction rate achieved by apprentices
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered parent company, core, flagship, notable and support.

• Apprentify Groupparent companyStrategic or Co-development PartnerParent company that acquired The Juice Academy in July 2023. Apprentify Group is a portfolio of apprenticeship providers covering operational talent, sales and GTM teams, and AI/Tech/Data skills. The acquisition began a new era of growth for The Juice Academy.
• TangerinecoreStrategic or Co-development PartnerLeading creative agency and the brains behind The Juice Academy's Content Creator apprenticeship. Tangerine is a social media and PR agency making B2B and consumer brands famous with creativity and energy. Their award-winning practising digital specialists deliver core training for apprentices.
• Smoking GuncoreStrategic or Co-development PartnerManchester-based PR agency and expert guides for PR & Comms apprentices. Trusted by major brands to help solve business challenges including perception changes and targeted awareness. Deliver workshops every other week at their Manchester office.
• Tempt MarketingcoreStrategic or Co-development PartnerAward-winning marketing and PR agency delivering hospitality marketing apprenticeship. Specialises in leisure, hospitality and lifestyle brands. Collaborate closely with clients to engage consumers and elevate brand presence.
• Keepace Fundraising ConsultancycoreStrategic or Co-development PartnerLed by Clare Sweeney, Founding Director, helping charities and businesses build partnerships and boost income. Expert guidance for Fundraiser apprentices with experience advising leading UK charities and delivering award-winning strategies.
• Slater HeelisflagshipChannel Partner/ Reseller/ DistributorManchester law firm that partnered with The Juice Academy since 2023. Hired apprentice Nadine Parker-Jones who was promoted to Senior Marketing Executive. Example of successful employer partnership demonstrating programme value.
• Douglas Scott Global RecruitmentflagshipChannel Partner/ Reseller/ DistributorGlobal recruitment firm that partnered with The Juice Academy to bolster digital presence. Apprentice Gabrielle Nsambu evolved from learner to pivotal brand ambassador, leading company-wide LinkedIn strategy and improving digital engagement.
• Redmoor HealthnotableChannel Partner/ Reseller/ DistributorHealthcare marketing specialist that hired apprentices through The Juice Academy. Apprentice supported social media communications within the healthcare system.
• Total PeoplesupportStrategic or Co-development PartnerTraining provider partner essential to apprenticeship programme delivery. Described as 'apprenticeship gurus' who enable the programme to function.
• NorthcoderssupportStrategic or Co-development PartnerCoding partners mentioned as part of the apprenticeship ecosystem, extending programme offerings beyond marketing to include tech skills.
• MAG (Manchester Airports Group)notableChannel Partner/ Reseller/ DistributorMajor employer partner from the aviation sector that has hired apprentices through the programme.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Prince's Trust: Large UK youth employment and training charity offering employability programmes including digital skills, addressing overlapping target segments of young UK apprentices and employer hiring needs.
• QA Apprenticeships: One of the largest UK apprenticeship providers offering a broad portfolio including digital and marketing apprenticeships; competes for the same levy-funded employer relationships at greater scale.
• Netcom Training: Sister brand within Apprentify Group offering tech and digital skills apprenticeships with government funding, overlapping with Juice Academy on employer relationships inside the parent group's portfolio.

Others

• Dentsu: Global marketing services group that is both a Juice Academy employer partner and a potential competitor/buyer of digital talent; useful for benchmarking employer-side apprenticeship demand in the marketing sector.

Direct peers

• Estio Training: UK-based apprenticeship training provider focused on digital, tech, and creative skills, directly competing with Juice Academy for ESFA-funded employer accounts and prospective apprentices in the North West and beyond.
• Corndel: UK apprenticeship and professional development provider offering management, leadership, and data apprenticeships with employer-funded delivery, overlapping with Juice Academy's professional development positioning.
• WhiteHat: UK apprenticeship provider specifically targeting digital and tech apprenticeships, with similar employer-led GTM motion and ESFA funding model as Juice Academy.

Emerging players

• Multiverse: UK-based technology and professional apprenticeship platform focused on data, tech, and digital skills, competing for the same employer training budgets though with a heavier tech orientation.
• Northcoders: UK coding bootcamp and apprenticeship provider, already an ecosystem partner within the Apprentify Group; competes for the same creative/tech apprenticeship employer relationships.

Regional players

• Baltic Training Apprenticeships: UK apprenticeship training provider with strong North West presence; overlaps with Juice Academy in apprentice recruitment and digital/creative apprenticeship delivery in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheJuiceAcademy
• YouTubeyoutube.com/user/TheJuiceAcademy
• Facebookfacebook.com/JuiceAcademyMcr
• LinkedInlinkedin.com/company/juice-academy
• Instagraminstagram.com/thejuiceacademy
• TikToktiktok.com/@thejuiceacademy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Academy