Plasticolor

What Plasticolor does

Plasticolor (legal entity: PlastiColor Molded Products Inc.) is a privately held, family-owned manufacturer of licensed automotive accessories founded in 1971 by Gordon Bagne and Robert Klinger, headquartered in Fullerton, California. The company designs, manufactures, and distributes a diversified portfolio of branded aftermarket automotive products — originally automotive floor mats and now expanded to seat covers, steering wheel covers, sunshades, air fresheners, key chains, hitch plugs, spare tire covers, mud guards, garage stools, auto coasters, lanyards, decals, license plate frames, and organization items. The company operates as a fully vertically integrated partner, with an in-house Art and Design team creating all products in-house, and a manufacturing base supported by what it describes as cutting-edge production technology.

The company's core value proposition is built on long-standing licensing relationships with over 30 major brand licensors spanning automotive OEMs (Ford, Chevrolet, GMC, Jeep, Dodge, RAM, Honda, Toyota, Nissan, Harley-Davidson, John Deere, Caterpillar, Polaris, International Harvester) and entertainment properties (Disney, Marvel, Star Wars, Warner Bros/DC, Peanuts, Betty Boop, Looney Tunes). The product catalog combines functional vehicle-protection utility with brand-driven aesthetic customization for end consumers.

Plasticolor generates revenue through product sales via three channels: (1) a B2B distribution model that supplies more than 30,000 brick-and-mortar retail locations worldwide — including automotive chains (AutoZone, O'Reilly, Advance Auto Parts, CarQuest, Canadian Tire), mass merchandisers (Walmart, BJs), warehouse distributors, and specialty markets (ACE Hardware, Hot Topic, Academy Sports, Bomgaars); (2) a direct-to-consumer e-commerce division (MyCoolCarStuff.com); and (3) a dedicated distribution subsidiary (Chroma). The company pays licensing royalties to brand owners as a cost of goods. Sales and marketing coverage spans North America, Mexico, Europe, Asia, and Australia, with a global online presence across major e-commerce platforms including Amazon.

Name

Plasticolor

Legal name

PlastiColor Molded Products Inc.

Website

https://plasticolorinc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Plasticolor is a privately held, family-owned manufacturer founded in 1971 that designs, produces, and distributes officially licensed automotive aftermarket accessories (floor mats, seat covers, steering wheel covers, and related products) under licenses from major OEMs and entertainment brands, reaching 30,000+ retail locations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Licensed Automotive Accessories Sales: PlastiColor designs and manufactures automotive accessories including floor mats, seat covers, steering wheel covers, and other branded products, selling them through retail, wholesale, and direct-to-consumer channels. Revenue is generated through product sales with licensing agreements with major brands.
2. Licensing Royalties: As a licensee of major brands including Ford, Chevrolet, Jeep, Disney, Marvel, Star Wars, Harley-Davidson, Honda, and others, PlastiColor pays licensing fees to brand owners for the right to use their intellectual property on automotive accessories.
3. Custom Manufacturing Services: The company offers custom manufacturing capabilities providing end-to-end solutions for retailers, brands, and companies seeking innovative product design, from conception to completion with bespoke products and packaging under client brand identity.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels3 records

Core offering

Plasticolor designs, manufactures, and distributes officially licensed automotive accessories including floor mats, seat covers, steering wheel covers, sunshades, air fresheners, key chains, hitch plugs, spare tire covers, mud guards, garage stools, lanyards, decals, license plate frames, organization items, and coasters. Products are produced under licensing agreements with automotive OEMs (Ford, Chevrolet, Jeep, Honda, Harley-Davidson, Toyota, Nissan, RAM, John Deere, Caterpillar, Polaris, GMC, Dodge) and entertainment brand owners (Disney, Marvel, Star Wars, Warner Brothers, Peanuts, Betty Boop, Old Guys Rule). The company distributes its portfolio to over 30,000 brick-and-mortar retail locations worldwide and through major e-commerce platforms, with custom manufacturing services available for retailers and brands.

Product overview

Plasticolor is a licensed automotive accessories manufacturer offering a diversified portfolio of officially branded products. The company operates as a vertically integrated partner spanning design, manufacturing, sales, marketing, and distribution. Its core product lineup includes Floor Mats (the original product category since 1971), Seat Covers, Steering Wheel Covers, Sunshades, Air Fresheners, Key Chains, Auto Coasters, Hitch Plugs, Spare Tire Covers, Mud Guards, Garage Stools, Garage Items, Lanyards, Decals, License Plate Frames, and Organization Items. The company also maintains two subsidiary brands: Chroma (distribution to retail chains and warehouse distributors) and MyCoolCarStuff.com (direct-to-consumer e-commerce). All products feature officially licensed branding from automotive OEMs (Ford, Chevrolet, Jeep, Honda, Harley-Davidson, Toyota, Nissan, Dodge/RAM, John Deere, Caterpillar, Polaris, GMC) and entertainment brands (Disney, Marvel, Star Wars, Warner Brothers, Peanuts, Betty Boop, Looney Tunes). Distribution spans over 30,000 retail locations worldwide plus major e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Chroma: Distributor to retail automotive chains, mass merchandisers, warehouse distributors, and specialty markets.
• MyCoolCarStuff.com

Products and services

• Floor Mats Branded automotive floor mats featuring officially licensed logos from automotive manufacturers including Honda, Chevrolet, and Ford. Custom-designed with raised logos and textured, dirt-resistant surfaces for vehicle interiors. This is the original Plasticolor product category, introduced at founding in 1971.
• Seat Covers Automotive seat covers in sideless designs featuring licensed brand logos such as Ford, Jeep, and Chevrolet. Include safety warnings for airbag compatibility and elastic attachment systems with plastic wedges. Designed for vehicle owners who want branded interior protection.
• Steering Wheel Covers Steering wheel covers in leather and other materials featuring licensed brand logos including Jeep, Chevrolet (Deluxe model), and entertainment characters such as Peanuts. Designed for specific steering wheel dimensions.
• Sunshades Windshield sunshades featuring officially licensed entertainment characters and branded graphics including Scooby-Doo gang illustrations and Peanuts characters.
• Air Fresheners Car air fresheners featuring officially licensed designs including vintage trucks, entertainment characters such as Rick and Morty, and branded automotive imagery. Designed to hang from a vehicle's rearview mirror.
• Key Chains Licensed keychains featuring officially branded logos and entertainment characters including Star Wars stormtrooper helmet designs and Harley-Davidson branded lanyards.
• Auto Coasters Cup holder coasters featuring officially licensed branded and entertainment designs including the Batman logo and cartoon character faces. Designed to fit standard automotive cup holders.
• Hitch Plugs Vehicle hitch covers featuring officially licensed automotive brand logos such as Jeep emblem designs, made for rear-mounted hitch attachments.
• Spare Tire Covers Spare tire covers featuring officially licensed brand logos such as Jeep branding, designed to protect spare tires mounted on vehicle exteriors.
• Mud Guards Vehicle mud guards and exhaust tips featuring officially licensed truck and automotive brand logos including RAM badge designs for side steps.
• Garage Stools Garage stools featuring officially licensed brand branding including Harley-Davidson Motor Cycles logos and John Deere green color scheme designs.
• Garage Items Automotive garage accessories including tool chests and floor mats featuring licensed brand logos such as Harley-Davidson Motor Cycles branding for workshop environments.
• Lanyards Branded lanyards featuring officially licensed logos including Harley-Davidson Motor Cycles designs with keyring attachments for securing keys to seatbelts.
• Decals Officially licensed automotive decals featuring branded graphics and entertainment character designs for vehicle exterior and interior application.
• License Plate Frames Officially licensed license plate frames featuring branded automotive manufacturer logos for vehicle registration display.
• Organization Items Automotive organization accessories featuring officially licensed brand designs for cargo management and storage solutions.
• Custom Manufacturing Services End-to-end custom manufacturing services for retailers, brands, and companies seeking innovative product design. From conception to completion, Plasticolor crafts bespoke products and packaging under the client's brand identity.

Quantifiable outcome

• Over 30,000 brick & mortar retail locations worldwide
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• FordcoreOEM/ Whitelabel/ Licensing PartnerPlastiColor is a licensee of Ford Motor Company, producing officially licensed automotive accessories featuring Ford branding including floor mats, seat covers, and other products.
• ChevroletcoreOEM/ Whitelabel/ Licensing PartnerGeneral Motors trademarks used under license to PlastiColor Inc. for Chevrolet-branded automotive accessories.
• JeepcoreOEM/ Whitelabel/ Licensing PartnerMOPAR, JEEP, and related logos are trademarks of FCA US LLC and used under license by PlastiColor Inc.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDisney licensing partner producing officially licensed Disney automotive accessories featuring characters and branding.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerMarvel licensing partner creating officially licensed Marvel automotive accessories.
• Star WarscoreOEM/ Whitelabel/ Licensing PartnerLucasfilm Ltd. licensing partner for Star Wars branded automotive accessories. Star Wars and all related characters and elements © & ™ Lucasfilm Ltd.
• Warner BrotherscoreOEM/ Whitelabel/ Licensing PartnerWarner Bros. Entertainment Inc. licensing partner including DC characters and Looney Tunes properties.
• Harley-DavidsoncoreOEM/ Whitelabel/ Licensing PartnerHARLEY, HARLEY-DAVIDSON and the Bar & Shield Design are among the trademarks of Harley-Davidson Motor Company. PlastiColor Inc. is a licensee of Harley-Davidson Motor Company.
• HondacoreOEM/ Whitelabel/ Licensing PartnerHonda Official Licensed Product. Designed, manufactured and distributed by PlastiColor.
• John DeerecoreOEM/ Whitelabel/ Licensing PartnerJohn Deere's green and yellow color scheme, the leaping deer symbol, and JOHN DEERE are trademarks of Deere & Company licensed to PlastiColor.
• DodgecoreOEM/ Whitelabel/ Licensing PartnerDODGE and related logos are trademarks of FCA US LLC and used under license by PlastiColor Inc.
• RAMcoreOEM/ Whitelabel/ Licensing PartnerRAM and related logos are trademarks of FCA US LLC and used under license by PlastiColor Inc.
• NissancoreOEM/ Whitelabel/ Licensing PartnerNissan Motor Co., Ltd. trademarks, designs, copyrights and/or other intellectual property rights are used under license.
• GMCcoreOEM/ Whitelabel/ Licensing PartnerGeneral Motors trademarks used under license to PlastiColor Inc. for GMC-branded automotive accessories.
• CaterpillarcoreOEM/ Whitelabel/ Licensing PartnerPlastiColor is a licensee of Caterpillar Inc. CAT, CATERPILLAR, their respective logos, and corporate identity used under license.
• ToyotacoreOEM/ Whitelabel/ Licensing PartnerToyota Motor Corporation trademarks used under license for automotive accessories.
• International HarvesterminorOEM/ Whitelabel/ Licensing PartnerIH, International Harvester, Farmall and Case IH are registered trademarks of CNH America LLC used under license.
• PolarisminorOEM/ Whitelabel/ Licensing PartnerPolaris licensing partner for branded automotive accessories.
• Betty BoopminorOEM/ Whitelabel/ Licensing PartnerKing Features Syndicate, Inc./Fleischer Studios, Inc. character licensing for automotive accessories.
• Old Guys RuleminorOEM/ Whitelabel/ Licensing PartnerOld Guys Rule® branded merchandise licensing partner.
• PeanutsminorOEM/ Whitelabel/ Licensing PartnerPeanuts character licensing partner for automotive accessories including steering wheel covers and other merchandise.
• Mr. HorsepowerminorOEM/ Whitelabel/ Licensing PartnerMr. Horsepower Logo is a registered trademark of Clay Smith Engineering Inc. licensed to PlastiColor.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dash Designs: Dash Designs manufactures custom-fit dashboard covers, sunshades, and interior accessories, directly comparable to Plasticolor's sunshade and interior-protection product lines.
• Covercraft: Covercraft manufactures custom-fit automotive covers (seat, dash, floor) and accessories, directly overlapping Plasticolor's cover-and-mat product lines for similar retail and dealer channels.
• Katzkin: Katzkin is a leading manufacturer of custom leather seat covers sold through automotive dealerships, directly comparable to Plasticolor's licensed seat-cover business in product category and OEM/dealer go-to-market motion.
• Lloyd Mats: Lloyd Mats designs and manufactures branded and custom automotive floor mats, directly competing with Plasticolor's core floor-mat category in the same retail and OEM channels.
• Husky Liners: Husky Liners makes WeatherTech's floor-liner and mat product line, directly competing with Plasticolor in automotive floor protection sold through the same big-box and automotive-retail channels.
• CoverKing: CoverKing produces custom and semi-custom automotive covers (seat, floor, dash) and accessories, overlapping Plasticolor's cover-based catalog and mass-retail distribution model.
• Bestop: Bestop designs and manufactures premium soft tops, accessories, and floor protection for Jeep and truck owners, overlapping Plasticolor's licensed Jeep/RAM accessory and floor-mat business.
• Intro-Tech Automotive: Intro-Tech Automotive designs and manufactures custom-fit automotive sunshades, floor mats, and interior protection products, directly comparable to Plasticolor's sunshade and mat categories.

Broad incumbents

• WeatherTech: WeatherTech is a larger, well-capitalised manufacturer of automotive floor protection, cargo liners, and accessories sold across mass and specialty retail; it competes broadly with Plasticolor across multiple product categories.
• Smittybilt: Smittybilt is an established automotive aftermarket accessories brand selling bumpers, floor protection, and related goods through the same off-road and truck enthusiast channels as Plasticolor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plasticolorinc
• LinkedInlinkedin.com/company/plasticolor-inc-
• Instagraminstagram.com/plasticolor_chromahq
• Xx.com/plasticolorinfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasticolor