EA Masters
EA Masters is a UK estate agency industry event and media business (Estate Agency Events Ltd) running an annual 1,000+ delegate leadership conference, exhibition and awards at Evolution London, alongside the Best Estate Agent Guide whole-of-market rating, generating revenue from sponsorship packages, delegate tickets and BEAG licensing.
- Company typePrivate
- Founded2017
- HeadquartersDunstable, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EA Masters does
EA Masters is an annual event and media business serving the UK estate agency industry. It is operated by Estate Agency Events Ltd (registered in England and Wales, company number 03768013, headquartered at Staple House, 5 Eleanors Cross, Dunstable) and was founded by Peter Knight, who also established the Property Academy. The flagship offering is the annual EA Masters leadership conference, exhibition and awards event held at Evolution London, Battersea Park, attracting more than 1,000 estate agency business owners and decision-makers and featuring 50+ industry suppliers, multiple speaker tracks, and three award programmes (Best Estate Agent Guide Awards, People Awards, and Innovation & Improvement Awards). The 2026 edition is scheduled for 3rd November 2026, with sponsorship tiers reported as sold out.
The company's underlying technology consists of the eamasters.co.uk event website, a delegate-facing event app providing networking, live chat, polls, Q&A and meeting reservations, and the Best Estate Agent Guide (BEAG) assessment platform. BEAG is a whole-of-market rating covering 25,000+ sales and lettings branches and 15,000+ agencies, supported by 50,000 mystery shops and proprietary data on 3 million+ transactions, 1 million+ Rightmove listings, 50 million consumer leads and 3 billion property views, with Rightmove and OnTheMarket as Principal Data Partners.
EA Masters generates revenue through three streams: tiered sponsorship packages (Platinum £21,000, VIP £11,500, Gold £7,350, Silver £4,850, sold on multi-year contracts), delegate ticket sales (full day £449+VAT, digital £187+VAT), and BEAG rating-licensing fees (from £100/month for agencies to promote their rating in marketing and on Rightmove). The company also runs regional 'Dare to Win' roadshows and an EA Masterclass workshop programme, operates from a small team of 8 employees, and has no disclosed external funding or parent company. It is recognized as 'Event of the Year' at the Conference & Events Awards 2024.
EA Masters firmographics
Firmographics- Name
- EA Masters
- Legal name
- Estate Agency Events Ltd
- Website
- https://eamasters.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EA Masters is a UK estate agency industry event and media business (Estate Agency Events Ltd) running an annual 1,000+ delegate leadership conference, exhibition and awards at Evolution London, alongside the Best Estate Agent Guide whole-of-market rating, generating revenue from sponsorship packages, delegate tickets and BEAG licensing.
- Ownership category
- akta.pro rank
Where EA Masters is headquartered
LocationHeadquarters
- HQ city
- Dunstable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EA Masters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Sponsorship Packages: EA Masters generates primary revenue through tiered sponsorship packages (Platinum £21,000, VIP £11,500, Gold £7,350, Silver £4,850) that provide exhibition space, conference passes, awards lunch access, branding opportunities, and delegate lists.
- Ticket Sales: Revenue from selling delegate tickets to estate agents and industry professionals. Full day tickets priced at £449+VAT, digital tickets from £187+VAT, with early bird and conference-only options available.
- Best Estate Agent Guide Licensing: License fees for agencies featured in the Best Estate Agent Guide who wish to promote their rating in their marketing, with packages starting from £100 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Full Day Delegate Ticket - Access to entire event including conference, exhibition, awards lunch, and networking |
| One time/ perpetual license | One time/ perpetual license | Digital Ticket - Virtual access to online event content and sessions |
| Subscription | Multi-year contract | Platinum Sponsorship Package - Premium sponsor tier with 6M x 6M exhibition space, 8 tickets, full conference access, awards lunch, branding, delegate lists, and multiple speaking/presentation opportunities |
| Subscription | Multi-year contract | VIP Sponsorship Package - Mid-tier sponsor with 6M x 3M exhibition space and 6 tickets |
| Subscription | Multi-year contract | Gold Sponsorship Package - Entry sponsor tier with 3M x 3M exhibition space and 2 tickets |
| Subscription | Multi-year contract | Silver Sponsorship Package - Base sponsor tier with 2 tickets but no conference or awards access |
| Subscription | Monthly | Best Estate Agent Guide License Fee - Monthly license for agencies to promote their BEAG rating |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EA Masters product offering
Product offeringCore offering
EA Masters operates an annual estate agency leadership conference, exhibition and awards event at Evolution London, Battersea Park, attracting over 1,000 UK estate agency business owners and decision-makers. It monetizes through tiered sponsorship packages, delegate ticket sales, and licensing for the Best Estate Agent Guide (BEAG), the industry's only whole-of-market assessment identifying the top 20% of estate and letting agent branches based on Rightmove data and mystery shopping.
Product overview
EA Masters operates as a multi-faceted event and media company serving the UK estate agency industry. The core offering is the annual EA Masters conference, exhibition and awards event at Evolution London, which serves as a platform for the Best Estate Agent Guide assessment program and hosts multiple awards ceremonies (People Awards, Innovation & Improvement Awards). The product portfolio includes the EA Masters Leadership Conference delivering world-class educational content, the Innovation Hall exhibition featuring 50+ supplier booths, and the EA Masterclass workshop series. The Best Estate Agent Guide provides a whole-of-market rating system for estate agents, while sponsorship packages enable industry suppliers to engage with the estate agency community. An event platform supports delegates with networking, live sessions, and on-demand content. Regional roadshows complement the main annual event.
Differentiator
Problem solved
Functional benefit
Brands
- Best Estate Agent Guide (BEAG): Whole-of-market assessment identifying the top 20% of sales and letting agents in the UK, with awards ceremony at EA Masters
Products and services
- EA Masters Annual Event The UK's largest estate agency leadership conference, exhibition and awards event held annually at Evolution London, bringing together over 1,000 estate agency business owners and decision-makers for networking, educational content, and industry recognition.
- Best Estate Agent Guide (BEAG) Whole-of-market assessment identifying the top 20% of sales and lettings branches in the UK based on Rightmove performance data and mystery shopping, with branches categorized as Exceptional (top 5%), Excellent (top 10%), or Highly Rated.
- BEAG Licensing for Marketing Promotion Monthly licensing packages from £100/month that allow BEAG-rated agencies to display their distinctive shield device in their marketing materials and on Rightmove to promote their assessed rating.
- EA Masters Sponsorship Packages Tiered sponsorship opportunities (Platinum £21,000, VIP £11,500, Gold £7,350, Silver £4,850) for property industry suppliers to showcase products and services, including exhibition space, conference passes, awards lunch access, branding opportunities, and delegate lists.
Companies that use EA Masters
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
EA Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EA Masters partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, principal partner, minor and vip sponsor.
- Property Industry EyestrategicOfficial News Media Partner for EA Masters. EYE provides exclusive coverage, helps shape the conference agenda based on industry issues, and contributes to making the event better. Managing Director Nick Salmon serves as key contact.
- Leaders Incprincipal partnerPrincipal Partner for EA Masters 2026. Leaders Inc provides sponsorship support and is featured prominently on the event website and materials.
- TwentEAprincipal partnerPrincipal Partner for EA Masters 2026. TwentEA is featured as a principal partner supporting the event.
- Landmark Information Groupprincipal partnerPrincipal Partner and sponsor of the Innovation & Improvement Awards. Landmark Information Group supports the awards program and event visibility.
- Rightmoveprincipal partnerPrincipal Partner supporting the Best Estate Agent Guide. Rightmove provides unrivalled data for the assessment of estate agent performance, analyzing millions of property listings, transactions, and leads.
- Digital SparksminorSponsor of the 2026 People Awards, providing support for the individual awards category.
- KerfuffleminorPartner supporting the Best EA Supplier Guide, allowing agents to rate and review suppliers they use.
- Reapitvip sponsorVIP Sponsor for EA Masters 2026. Reapit provides sponsorship support and sponsored Seth Godin's session at EA Masters 2020.
- Zooplavip sponsorVIP Sponsor for EA Masters 2026, providing support for the event.
- Dezrezvip sponsorVIP Sponsor for EA Masters 2026.
- OnTheMarketprincipal partnerPrincipal Partners of EA Masters and Best Estate Agent Guide, entering into partnership in 2022 to support the event and guide.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
EA Masters competitors and assessment
Company assessmentBroad incumbents
- Inman: Inman is a US-based real estate news, events, and awards business serving the North American residential real estate industry. While geographic markets differ, its integrated model of news, conferences, and agent recognition is structurally comparable to EA Masters' event-plus-rating approach.
- Property Week: Property Week is the UK's leading commercial and residential property news publication, hosting events and awards across the broader real estate sector. It is comparable to EA Masters as a media-and-events business serving UK property professionals, though covering a wider scope than estate agency.
Direct peers
- Property Academy: Property Academy is a UK training and events organisation for estate agents, founded by Peter Knight — the same founder as EA Masters. The two organisations jointly organise EA Masters, making Property Academy a closely related peer in estate agency education and events.
- Estate Agent Today: Estate Agent Today is a UK news and information portal dedicated to estate agents, providing daily news, analysis, and features. It overlaps directly with EA Masters' audience of UK estate agency professionals and operates in the same property media space.
- The Negotiator: The Negotiator is a UK trade magazine and events business covering the estate and letting agency industry, including the Negotiator Awards. It is the closest direct peer to EA Masters as both serve the same audience of UK estate agents with media, events, and industry recognition.
- Property Industry Eye: Property Industry Eye is a UK property news outlet and official news media partner of EA Masters. It is comparable as a media business covering the estate agency industry, though it focuses more on news publishing while EA Masters focuses on events and ratings.
- British Property Awards: British Property Awards is a UK-wide residential property awards scheme recognising letting and estate agents based on mystery shopping and service standards. It is directly comparable to EA Masters' BEAG ratings as a competing agent assessment and recognition programme.
Emerging players
- Kerfuffle: Kerfuffle is a UK proptech and supplier directory business that partners with EA Masters on the Best EA Supplier Guide. It overlaps with EA Masters' audience of estate agents seeking supplier recommendations, though from a software/directory angle rather than events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EA Masters social profiles
Digital presenceEA Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
EA Masters leadership team
Management profileNumber of profiles
Profiles1 record
EA Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EA Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EA Masters
What does EA Masters do?
EA Masters operates an annual estate agency leadership conference, exhibition and awards event at Evolution London, Battersea Park, attracting over 1,000 UK estate agency business owners and decision-makers. It monetizes through tiered sponsorship packages, delegate ticket sales, and licensing for the Best Estate Agent Guide (BEAG), the industry's only whole-of-market assessment identifying the top 20% of estate and letting agent branches based on Rightmove data and mystery shopping.
Is EA Masters a public or private company?
EA Masters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EA Masters founded?
EA Masters was founded in 2017. It employs 1 to 10 people.
Where is EA Masters based?
EA Masters is headquartered in Dunstable, United Kingdom, in the Europe region.
How does EA Masters make money?
Three revenue lines are on record. Sponsorship Packages are the primary driver. The others are ticket Sales and best Estate Agent Guide Licensing.
Who are EA Masters's main competitors?
Broad incumbents on record are Inman and Property Week. Direct peers are Property Academy, Estate Agent Today, The Negotiator, Property Industry Eye and British Property Awards. Kerfuffle is listed as an emerging player.
Does EA Masters have an API?
No public API is recorded for EA Masters.