What GLUEDOG LIMITED does

GlueDog Limited is a UK-based PropTech integration platform purpose-built for estate and letting agents. The company operates a centralized integration hub that connects CRM systems — including Apex27, iamproperty (6,500+ UK branches), MRI Software, Rex, SME Professional, Street, and Acquaint — with over 100 third-party PropTech suppliers spanning compliance, operations, media, deposits, utilities, and repairs. Its core technology is an API-based integration platform paired with a Chrome Extension introduced in 2025 that surfaces supplier tools and one-click actions directly within CRM interfaces, eliminating double data entry for property addresses, contacts, documents, and tenancy records.

The company monetizes through a per-integration, per-branch subscription priced at £10 per month plus VAT, with bespoke pricing for high-volume multi-branch agencies billed monthly in advance. GlueDog pursues a sales-led, consultative go-to-market motion built around free 15-minute consultations with a Business Development Manager, CRM partner referrals, and an app store marketplace for discoverability. The company is privately held, founder-owned (no disclosed external funding), headquartered in Plymouth, UK, and operates exclusively in the UK estate and letting agency market. No management team, headcount, or revenue figures have been disclosed in the available data.

GlueDog's strategic positioning centers on being the default integration layer between fragmented best-of-breed PropTech tools and the dominant UK agency CRMs, with regulatory compliance (GDPR), a registered trademark (GlueDog®), and a growing partnership ecosystem supporting defensibility within the UK vertical.

Name

GLUEDOG LIMITED

Legal name

GlueDog Limited

Website

https://gluedog.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

GlueDog Limited is a UK-based PropTech integration hub that connects estate and letting agency CRMs with 100+ third-party suppliers via API automation and a Chrome Extension, eliminating manual data entry across property records, contacts, and tenancy workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Integration Per Branch: Monthly subscription model charging £10 plus VAT per integration per branch. Customers with multiple branches and multiple integrations pay multiplied rates. High-volume users receive bespoke pricing quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GlueDog operates a PropTech integration hub that connects estate and letting agency CRM systems to over 100 third-party PropTech suppliers via API-based data synchronization and a Chrome Extension interface. The platform automates the transfer of property addresses, contact records, documents, and tenancy data between CRMs and supplier tools, eliminating manual double data entry. It is sold as a subscription service priced per integration per branch to UK estate and letting agencies.

Product overview

GlueDog operates a PropTech App Store — a unified integration hub purpose-built for estate and letting agents in the UK. The core platform connects CRM systems with a growing ecosystem of third-party supplier tools (over 100 suppliers, with approximately 50% of major CRMs connected). Key products include the GlueDog PropTech App Store (the main integration platform connecting CRMs to suppliers) and the GlueDog Chrome Extension (a browser add-on that surfaces supplier tools and actions within CRM interfaces). The platform is priced at £10 per month plus VAT, per integration, per branch.

Differentiator

Problem solved

Functional benefit

Products and services

• GlueDog PropTech App Store A PropTech integration hub for UK estate and letting agencies that connects CRM platforms with 100+ third-party supplier tools, eliminating manual data entry through automated synchronization of property addresses, contacts, documents, and tenancies.
• GlueDog Chrome Extension A Google Chrome browser extension that brings GlueDog-integrated supplier tools and actions into the CRM workflow, enabling agents to access Made Snappy 360, Global 4, Flatfair, Kamma, Sorto, and other connected suppliers without switching tabs.

Quantifiable outcome

• Saves up to 15 minutes of administrative work per property when integrating suppliers like Visitor Chat, Keyzapp, and Made Snappy 360
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

AI capability9 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core.

• Apex27coreTechnology or IntegrationCRM provider whose platform integrates with GlueDog, allowing shared customers to connect PropTech suppliers directly within Apex27 CRM workflow.
• iampropertycoreTechnology or IntegrationMajor CRM platform with 6,500+ UK branches. Deep integration with GlueDog enabling automations, compliance tools, marketing, and onboarding through shared integrations.
• MRI SoftwarecoreTechnology or IntegrationEnterprise-class estate agency software connecting sales, lettings, and client accounts. Integrated with GlueDog for streamlined PropTech supplier connectivity.
• RexcoreTechnology or IntegrationCRM platform with over 10 years of development, integrated with GlueDog for automation, mobility, and productivity enhancements.
• SME ProfessionalcoreTechnology or IntegrationMarket-leading property software since 2006, trusted by large franchises. Integration with GlueDog provides seamless connectivity to over 100 supplier platforms.
• StreetcoreTechnology or IntegrationMulti-award-winning CRM launched in 2020 with bleeding-edge technology. Integrated with GlueDog offering Chrome Extension access to supplier tools.
• Agency Express (SignMaster3)coreTechnology or IntegrationEstate agency board management platform. Integrated through GlueDog to link on-street boards directly to property listings in connected CRMs.
• flatfaircoreTechnology or IntegrationDeposit alternative platform used by over 700 agents. Integrated to allow deposit-free plan creation directly from CRM tenancy records.
• Global 4 (CallSwitch One)coreTechnology or IntegrationCloud-based telephone system with 25 years in estate agency sector. Integrated to connect calls, recordings, and voicemail activity to CRM contact records.
• Inventory HivecoreTechnology or IntegrationCloud-based property inventory and inspection software. Integrated to sync properties and tenancies, automatically pushing completed reports back to CRMs.
• KammacoreTechnology or IntegrationProperty licensing compliance platform monitoring 500+ licensing schemes. Integrated to give agents real-time visibility of licensing requirements within CRMs.
• LandmarkAgentcoreTechnology or IntegrationProperty data and compliance services provider. Integrated to enable AML checks, title documents, and Source of Funds checks directly from CRM.
• Made Snappy 360coreTechnology or IntegrationFloor plans and virtual tour creation platform. Integrated to create properties and sync enhanced media directly within CRMs.
• MuuvocoreTechnology or IntegrationAward-winning utility management platform. Integrated to automate council and utility notifications for tenancy changes.
• NotifycoreTechnology or IntegrationFree utility registration service by One Utility Bill. Integrated to automate tenancy utility notifications and earn commission for agents.
• SDS (SafeDeposits Scotland)coreTechnology or IntegrationGovernment-approved tenancy deposit protection scheme for Scotland. Integrated to register deposits and monitor protection status directly from CRMs.
• SortocoreTechnology or IntegrationProperty repairs and maintenance software. Integrated to sync tenant and contractor data, manage repairs workflow within CRMs.
• TDS CustodialcoreTechnology or IntegrationFree government-approved deposit protection scheme. Integrated to register deposits and manage certificates directly from CRM tenancy records.
• TDS InsuredcoreTechnology or IntegrationLow-fee deposit protection scheme by TDS. Integrated to create and manage deposit-free plans from CRM tenancy records.
• TDS NIcoreTechnology or IntegrationGovernment-approved tenancy deposit protection scheme for Northern Ireland. Integrated to monitor and register deposits from CRM.
• VeycocoreTechnology or IntegrationProperty fraud protection and AML compliance platform. Integrated to order identity verification and electronic signatures directly from CRM.
• Visitor ChatcoreTechnology or IntegrationReal-time website chat and WhatsApp integration. Integrated to capture leads directly into CRMs from website conversations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zapier: Zapier is a general-purpose no-code integration and automation platform connecting thousands of SaaS applications. It is directly comparable to GlueDog as both monetize API-based data synchronization between apps via subscription, though Zapier serves a horizontal market while GlueDog focuses on UK PropTech.
• Arthur Online: Arthur Online is a UK-based property management SaaS for letting agents and landlords, offering workflow automation and integrations with third-party PropTech suppliers. It is a direct peer in the UK PropTech space and shares GlueDog's vertical focus on residential letting workflows.
• n8n: n8n is a workflow automation tool with native integrations across SaaS apps and an open-source deployment model. Like GlueDog, it enables API-based data sync between platforms and offers a marketplace of pre-built integrations, representing a direct peer in the integration-platform category.
• Make (formerly Integromat): Make is a visual automation and integration platform connecting SaaS applications via APIs. It shares GlueDog's core business model of providing subscription-based app-to-app data synchronization and workflow automation, making it a direct comparable in the integration-platform category.
• PayProp: PayProp is a UK-focused automated rental payment and client accounting platform for letting agents. It is comparable to GlueDog as a UK PropTech SaaS serving estate and letting agents with workflow automation that connects to broader supplier ecosystems.

Broad incumbents

• Boomi: Boomi is a cloud-native integration platform as a service (iPaaS) providing connectivity between applications, data, and processes. It overlaps with GlueDog's value proposition of syncing data across SaaS systems, but serves large enterprises across many verticals rather than specializing in PropTech.
• Workato: Workato is an enterprise integration and automation platform offering API-based connectivity across SaaS apps. It competes in the same integration-platform category as GlueDog but serves a much broader enterprise market rather than focusing on UK PropTech.
• MuleSoft: MuleSoft, owned by Salesforce, provides enterprise-grade API integration and data synchronization across SaaS applications. It is comparable to GlueDog in offering connectivity between CRMs and adjacent tools, but at enterprise scale and across all industries rather than UK residential agency.

Regional players

• Re-Leased: Re-Leased is a commercial property management SaaS offering automation and integrations for property managers in markets including the UK, Australia, and New Zealand. It is comparable to GlueDog's vertical-specific property-tech SaaS model but focuses on commercial rather than residential real estate.
• PropertyMe: PropertyMe is an Australia-based property management SaaS platform for residential real estate agents. It is comparable to GlueDog in serving the residential property sector with workflow automation, but operates primarily in Australia rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gluedog

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLUEDOG LIMITED