Lubbock Association of REALTORS

What Lubbock Association of REALTORS does

The Lubbock Association of REALTORS (LAR) is a private, non-profit professional trade association founded in 1926 and headquartered at 6510 70th Street in Lubbock, Texas. It serves 1,700+ licensed real estate professionals in the Lubbock Metro Area, providing membership-based access to a Multiple Listing Service (MLS), market statistics reporting, educational programs, professional standards enforcement, and member networking resources. The organization is affiliated with the National Association of REALTORS (NAR) at the national level and Texas Realtors at the state level, and is governed by a member-elected Board of Directors.

LAR's core technology is an MLS platform with member login (connect.rapmls.com) and a consumer-facing property search portal. In April 2026, LAR integrated Gitcha's Buyer Listing Service into its MLS, allowing members to publish standardized buyer want-listings alongside traditional for-sale inventory and formalizing cooperation activity that previously occurred in private Facebook groups. The association also operates a Prime Business Partnership program with eight regional mortgage and banking partners, plus a Platinum Business Partnership tier, providing a sponsorship-driven revenue channel alongside recurring membership dues.

Revenue is generated primarily through recurring membership dues from the 1,700+ member base, supplemented by MLS-related fees and sponsor/partnership revenue. LAR maintains a lean operating model of 1-10 employees, is member-owned, has no external investors, and operates with no disclosed funding rounds or M&A activity. In 2025, the association was recognized by Texas Realtors for its educational programs alongside the San Antonio Board of Realtors and the Houston Association of Realtors.

Name

Lubbock Association of REALTORS

Legal name

Lubbock Association of REALTORS

Website

https://lubbockrealtors.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Lubbock Association of REALTORS is a non-profit trade association founded in 1926 serving 1,700+ licensed real estate professionals in the Lubbock, Texas metro area, providing an MLS platform, education, professional standards, and a Buyer Listing Service integrated with Gitcha.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAG

Real Estate Buyer Representation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate association
• Multiple listing service
• REALTOR membership
• Real estate education
• MLS platform

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association generates revenue through membership dues from its 1,700+ real estate professional members

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lubbock Association of REALTORS (LAR) is a non-profit trade association that provides its 1,700+ member real estate professionals with access to a Multiple Listing Service (MLS) platform, professional standards enforcement, education programs, market statistics reporting, and networking resources. The association also delivers consumer-facing property search capabilities and partner integrations such as the Gitcha Buyer Listing Service.

Product overview

Lubbock Association of REALTORS (LAR) is a professional association for real estate agents in the Lubbock, Texas area. The organization provides its 1,700+ members with access to a Multiple Listing Service (MLS) for property listings, market statistics reporting, educational programs, professional standards enforcement, and member networking resources. The association also facilitates partnerships with Gitcha's Buyer Listing Service platform for enhanced buyer-agent activity documentation within the MLS environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS) Platform
• Professional Education Programs
• Professional Standards Enforcement
• Market Statistics Reports
• Buyer Listing Service Integration

Quantifiable outcome

• Replaces fragmented cooperation in private Facebook groups with structured MLS-based workflow

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• GitchacoreTechnology or Integration · 15 April 2026LAR partnered with buy-side technology firm Gitcha to integrate its Buyer Listing Service platform into the association's MLS. This gives LAR's 1,700+ members the ability to publish standardized buyer want-listings alongside traditional for-sale inventory. The integration is designed to replace fragmented cooperation in private Facebook groups and informal networks with a structured MLS-based workflow, improving market transparency and agent cooperation.
• Alliance Credit UnionminorOthersPrime Business Partner providing mortgage and financial services to LAR members
• Benchmark MortgageminorOthersPrime Business Partner providing mortgage services to LAR members
• City Bank MortgageminorOthersPrime Business Partner providing mortgage services to LAR members
• Lubbock National BankminorOthersPrime Business Partner providing banking services to LAR members
• Peoples BankminorOthersPrime Business Partner providing banking services to LAR members
• Spirit MortgageminorOthersPrime Business Partner providing mortgage services to LAR members
• Texas Tech Credit UnionminorOthersPrime Business Partner providing credit union services to LAR members
• Western Bank MortgageminorOthersPrime Business Partner providing mortgage services to LAR members

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bright MLS: Large multi-state MLS platform serving the Mid-Atlantic. Comparable as a for-profit, technology-forward MLS operator that competes for share of MLS services against legacy association-run MLSs like LAR's.
• National Association of REALTORS (NAR): National U.S. REALTOR trade association that LAR is affiliated with. Comparable as the apex membership body providing brand standards, code of ethics, and advocacy; LAR operates under NAR's framework.
• Texas Realtors: State-level REALTOR trade association that LAR is affiliated with and that conferred the 2025 educational award. Comparable as a higher-tier trade body providing advocacy, education, and standards across Texas.
• Stellar MLS: Large MLS platform covering Florida and adjacent markets. Comparable as a consolidated, technology-investing MLS serving thousands of subscribers, representing the scale direction LAR could pursue via partnership.

Direct peers

• Dallas/Fort Worth Area REALTORS (Greater Fort Worth / NTREIS): Major Texas regional REALTOR association and MLS operator serving the DFW metroplex. Directly comparable member services and MLS structure to LAR, though at much larger scale.
• Houston Association of REALTORS: Texas regional REALTOR association and MLS operator that was jointly recognized with LAR for educational programs in 2025. Directly comparable as a member-driven trade association providing MLS access, education, and professional standards to its agent base.
• San Antonio Board of REALTORS: Texas regional REALTOR association and MLS operator that was co-recognized with LAR for educational programs in 2025. Directly comparable membership/MLS model serving a distinct Texas metro.
• Austin Board of REALTORS: Another major Texas metro REALTOR association and MLS operator with a similar member services and MLS model. Comparable as a peer association serving a Texas metro real estate market.

Emerging players

• Gitcha: Buy-side real estate technology firm whose Buyer Listing Service LAR integrated in April 2026. Comparable as a technology partner/ecosystem player whose success directly affects LAR's differentiated MLS offering.

Regional players

• Corpus Christi Association of REALTORS: Regional Texas REALTOR association serving a different metro market from LAR. Comparable in scale and membership-based service model, providing a useful analog for smaller Texas-metro association economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RealtorsLubbock
• YouTubeyoutube.com/channel/UCtcMnioMHq48LL_rEy8bVTA?view_as=subscriber
• Facebookfacebook.com/lubbockrealtors
• LinkedInlinkedin.com/company/lubbock-association-of-realtors
• Instagraminstagram.com/lubbockrealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubbock Association of REALTORS