YOU at College

What YOU at College does

YOU at College, operated by Grit Digital Health, LLC and headquartered in Denver, Colorado, is a digital well-being platform purpose-built for higher education institutions. The company delivers a suite of four interconnected products (YOU for Students, YOU for Faculty & Staff, Nod, and HelpCompass) that together form a continuum of care spanning upstream prevention, social connection, and crisis navigation. Its core technology is a cloud-based behavioral health platform featuring single sign-on integration with campus identity systems, iOS and Android mobile applications, a web portal, and campus-branded deployments supported by real-time Campus Pulse analytics across 200+ partner campuses. Content is drawn from a proprietary library of 2,500+ evidence-based resources, and the Nod app's efficacy is validated through a randomized controlled trial published in JMIR.

The company sells exclusively through direct enterprise and inside sales to higher education administrators, with quote-based institutional SaaS subscriptions priced by enrollment size and selected product modules on annual or multi-year contracts. It serves a vertically segmented buyer set spanning community colleges, large public university systems (notably a system-wide deployment across 12+ California State University campuses), and private colleges. Co-development partnerships with Colorado State University, CU Anschutz, and University of Colorado Denver anchor the platform's evidence base, while mission-aligned relationships with JED Foundation, Active Minds, and Healthy Minds Network support distribution. Founded in 2016, the company operates with a headcount of 11-50 and maintains FERPA-compliant data practices, distributing exclusively through U.S. institutional channels.

Name

YOU at College

Legal name

Grit Digital Health, LLC

Website

https://youatcollege.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

YOU at College is a Denver-based B2B SaaS platform serving 200+ U.S. higher education institutions with digital well-being tools (YOU, Nod, HelpCompass) that support students, faculty, and staff through prevention, social connection, and crisis navigation.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Institutional SaaS Subscription: YOU at College generates revenue through annual or multi-year subscription agreements with colleges and universities. Pricing is based on institutional size (student enrollment) and the specific product suite deployed. The subscription model provides campuses with access to the full platform including YOU for Students, Faculty & Staff extensions, Nod, and HelpCompass, along with implementation support, promotional collateral, and ongoing partner success management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

YOU at College sells a campus-branded digital well-being platform suite to higher education institutions, comprising YOU for Students, YOU for Faculty & Staff, the Nod social connection app, and the HelpCompass crisis navigation tool. The platform delivers personalized evidence-based content, self-check assessments, and campus resource wayfinding via web and mobile, with single sign-on integration and real-time Campus Pulse analytics for institutional administrators.

Product overview

YOU at College offers a suite of four interconnected digital mental health and well-being products designed for higher education institutions. The core platform, YOU for Students, serves as a comprehensive upstream care solution providing personalized content, self-assessments, and campus resource connections. YOU for Faculty & Staff extends this model for campus professionals. Nod addresses social connection and loneliness through evidence-based skill-building. HelpCompass provides crisis triage and navigation. Together, these products form a full continuum of campus care from prevention to crisis response, unified under a single campus-branded experience with 200+ campus partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• YOU for Students: Comprehensive digital platform providing personalized well-being tools, self-check assessments, and campus resource connections for college students.
• Nod
• HelpCompass
• YOU for Faculty & Staff

Products and services

• YOU for Students A comprehensive digital well-being platform for college students that personalizes content from 2,500+ evidence-based resources, provides self-check assessments, goal-setting, and skill-building tools, and connects students to campus services through a campus-branded front door. Sold to higher education institutions via subscription.
• YOU for Faculty & Staff An extension of the YOU platform tailored for higher education professionals, equipping faculty and staff with well-being tools, student referral capabilities, and access to HR, EAP, and campus support resources. Sold to institutions as part of the product suite.
• Nod A first-of-its-kind mobile application (iOS/Android) addressing student loneliness and depression through evidence-based prompts rooted in cognitive behavioral therapy, positive psychology, and mindful self-compassion, including peer-to-peer perspectives, reflection exercises, and ideas for connecting. Sold to institutions as part of the YOU product suite.
• HelpCompass A 24/7 anonymous crisis triage and navigation tool that connects students, faculty, and staff with on- and off-campus resources during crisis situations, normalizing help-seeking while maintaining 100% user anonymity. Sold to institutions as part of the YOU product suite.

Quantifiable outcome

• 100% of students agreed that YOU is a valuable tool for their college experience
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship/founding, core and minor.

• Colorado State Universityflagship/foundingStrategic or Co-development PartnerFounding public-private partnership developing the YOU platform through a unique human-centered design process inclusive of students and campus administrators. Partnership pioneered comprehensive upstream care solutions for students from enrollment to graduation. Since launching campus-wide in 2016, YOU@CSU has generated 65,000+ unique users.
• CU Anschutz Medical CampuscoreStrategic or Co-development PartnerCollaborative development of HelpCompass crisis navigation tool and research partnership supporting evidence-based well-being solutions. Partnership informed development of professional-centric Faculty & Staff platform.
• University of Colorado DenvercoreStrategic or Co-development PartnerCo-development partner for HelpCompass and Faculty & Staff platform extensions. Partnership contributed to understanding of educator needs and professional-centric well-being content.
• JED FoundationcoreStrategic or Co-development PartnerJED Campus partnership providing strategic alignment and validation for comprehensive mental health programming. JED Foundation is a leading nonprofit protecting emotional health and preventing suicide for teens and young adults.
• Active MindscoreStrategic or Co-development PartnerPartnership with leading nonprofit organization dedicated to mental health awareness and suicide prevention among college students. Supports research and development of student-centered solutions.
• Healthy Minds NetworkcoreStrategic or Co-development PartnerResearch partnership providing data and insights on student mental health trends and intervention effectiveness. Supports evidence-based development of platform features and content.
• HopeLabcoreStrategic or Co-development PartnerPartnership with mission-driven organization focused on health innovation. Supports product development and validation of behavioral health interventions.
• CactusminorStrategic or Co-development PartnerNearly decade-long collaboration creating suicide prevention and mental health awareness campaigns including Man Therapy for men. Historical partnership establishing company's behavioral health expertise.
• United HealthcareminorOthersStrategic partner network logo displayed on company website indicating partnership supporting campus health and well-being initiatives.
• PsychHubminorOthersStrategic partner network logo indicating collaboration in mental health content and education resources.
• PSYBER HUBminorOthersStrategic partner network logo indicating collaboration in cybersecurity and mental health technology.
• HOPEminorOthersStrategic partner network logo indicating partnership in suicide prevention and mental health support.
• Grit Digital Healthflagship/foundingOEM/ Whitelabel/ Licensing PartnerYOU at College is a product of Grit Digital Health, LLC - the parent company that owns and operates the platform. All products (YOU, Nod, HelpCompass) are developed and marketed under the Grit Digital Health corporate umbrella.
• EdTech MagazineminorGTM or Marketing PartnerEditorial coverage in EdTech Magazine exploring the company's work supporting student success in higher education and nuances of developing confidential mental health tools.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterMynd: BetterMynd provides online teletherapy and mental health services directly to college students through institutional partnerships — the closest direct competitor to YOU at College, targeting the same higher ed buyer with similar per-student licensing model.
• Mantra Health: Mantra Health delivers mental health and psychiatry services tailored to college students, partnering with institutions to provide therapy, medication management, and digital wellness tools — directly comparable GTM and customer base to YOU at College.
• Uwill: UWill provides on-demand mental health and wellness support to college students through institutional partnerships, offering teletherapy, crisis support, and wellness resources — directly competing for the same institutional budget allocation.
• WellTrack: WellTrack provides a digital self-help and student well-being platform for universities with content, assessments, and mood tracking — closely aligned with YOU at College's evidence-based content library and self-check approach.

Broad incumbents

• TimelyCare: TimelyCare (formerly College Telehealth) is a broader incumbent in the higher ed telehealth space, offering 24/7 virtual care including mental health, medical, and basic-need services to students — overlapping with YOU at College's HelpCompass and YOU for Students offerings.
• Headspace Health (Ginger + Headspace): Headspace for Education offers meditation, mindfulness, and mental health support to college students through institutional licenses — a broader consumer wellness incumbent moving into higher ed with overlapping mindfulness and self-help content.
• Calm Business: Calm offers institutional wellness subscriptions including higher education plans for meditation, sleep, and mental health content — competing for the same student well-being budget with a broader consumer brand and significant marketing scale.

Emerging players

• Uconnect: Uconnect provides a student engagement and resource-navigation platform for higher education, helping students find campus resources, services, and support — partially overlapping with YOU at College's resource navigation and digital front-door positioning.
• ThrivingCampus: ThrivingCampus is a marketplace platform connecting college students to off-campus mental health providers — an emerging player that intersects with YOU at College's HelpCompass crisis navigation and resource referral capability.

Others

• ProtoCall Services: ProtoCall provides 24/7 crisis and behavioral health call center services to colleges and universities, including counseling intake and after-hours coverage — an adjacent service provider whose crisis-response capability overlaps with HelpCompass's navigation mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/YOU_atcollege
• Facebookfacebook.com/YOUatCollege
• LinkedInlinkedin.com/company/you-at-college
• Instagraminstagram.com/youatcollege/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOU at College