Grit Digital Health
Grit Digital Health is a Denver-based digital behavioral health company that develops evidence-based well-being platforms (Man Therapy, YOU at College, Nod, Operation Veteran Strong, YOU at Work, ResponderStrong) serving students, veterans, first responders, employees, and working-age men through B2B institutional licensing and freemium consumer access.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Grit Digital Health does
Grit Digital Health is a Denver-based, privately held digital behavioral health company that designs and develops evidence-based well-being platforms for underserved and stigma-affected populations. The company operates a portfolio of six core products — Man Therapy (working-age men), YOU at College (higher education students), Nod (student loneliness), Operation Veteran Strong (military veterans), YOU at Work (corporate employees), and YOU | ResponderStrong (emergency responders and healthcare workers) — alongside two notable client engagements (LivingWorks Start suicide prevention training and Lock to Live, a means-restriction decision aid developed with the University of Colorado School of Medicine). The technology stack consists of digital behavioral health intervention platforms with personalized content delivery, evidence-based assessments (including a proprietary 20-Point Head Inspection tool), and mobile applications, with integrations supporting Google, Facebook, and school-issued single sign-on under FERPA compliance.
The business model is a hybrid B2B/B2C structure. Consumer-facing Man Therapy is offered free 24/7 worldwide as a brand-building and funnel asset. Revenue is generated through institutional subscription and licensing of the YOU platform family to colleges and universities (100+ campuses, quote-based annual contracts), state and local government agencies (validated by Colorado and Michigan Department of Health partnerships), and corporate employers (YOU at Work, launched in partnership with TTEC). The company maintains strategic alliances with Hopelab, Colorado State University, the CDC (which funded a $1.2M randomized controlled trial of Man Therapy), and its sister creative agency Cactus, which has co-developed all Grit products since 2012. Ownership is founder-led by Joe Conrad (CEO) and Norm Shearer (CCO), with no disclosed institutional investors.
Grit Digital Health firmographics
Firmographics- Name
- Grit Digital Health
- Legal name
- Grit Digital Health, LLC
- Website
- https://gritdigitalhealth.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grit Digital Health is a Denver-based digital behavioral health company that develops evidence-based well-being platforms (Man Therapy, YOU at College, Nod, Operation Veteran Strong, YOU at Work, ResponderStrong) serving students, veterans, first responders, employees, and working-age men through B2B institutional licensing and freemium consumer access.
- Ownership category
- akta.pro rank
Grit Digital Health industry classification
Industry- Product category
- Digital Behavioral Health Platforms
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Scientific Research and Development Services (5417)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Grit Digital Health is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grit Digital Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- University Campus Licensing: B2B licensing of YOU at College platform to colleges and universities across the US; network of 100+ campuses
- Government Licensing: Man Therapy is available for licensing with state and local governments as well as individual and brand partnerships
- Consumer Free Access (Man Therapy): Man Therapy offers free 24/7 access to mental health resources for working-age men; builds engagement for potential enterprise licensing
- Enterprise Employee Wellness: YOU at Work sold to employers for employee well-being support; launched in partnership with TTEC
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Man Therapy - Free consumer access |
| Subscription | Annual | YOU at College - Campus Licensing |
| Subscription | Annual | YOU at Work - Enterprise Licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Grit Digital Health product offering
Product offeringCore offering
Grit Digital Health designs and develops digital behavioral health and well-being platforms that deliver evidence-based content, self-assessments, and personalized resources to specific populations. Its portfolio includes consumer-facing tools such as Man Therapy and enterprise SaaS platforms such as YOU at College, YOU at Work, YOU | ResponderStrong, and Operation Veteran Strong, alongside the mobile app Nod and client-built solutions like LivingWorks Start and Lock to Live.
Product overview
Grit Digital Health operates as a multi-product behavioral health and well-being technology company with a portfolio of distinct digital products serving different population segments. The core products include Man Therapy (men's mental health), YOU at College (student well-being), Nod (student loneliness), YOU at Work (employee well-being), Operation Veteran Strong (veteran support), and YOU | ResponderStrong (emergency responder wellness). Client work includes LivingWorks Start (suicide prevention training platform) and Lock to Live (crisis intervention tool). Products use humor, personalization, and evidence-based approaches to address behavioral health challenges including suicide prevention. Several products were developed with sister company Cactus for branding and strategy.
Differentiator
Problem solved
Functional benefit
Brands
- YOU at College: A comprehensive student well-being platform personalizing campus resources and content for college students to help them succeed, thrive, and matter
- Man Therapy
- Nod
- Operation Veteran Strong
- YOU | ResponderStrong
- YOU at Work
- LivingWorks Start
- Lock to Live
Products and services
- Man Therapy A digital mental health campaign and 24/7 web platform that uses humor and the fictional therapist character 'Dr. Rich Mahogany' to encourage working-age men to take charge of their mental health. Provides a proprietary 20-Point Head Inspection tool, mental health resources, and crisis line connections for suicide prevention. Available free to consumers globally and available for licensing to governments.
- YOU at College A comprehensive student well-being platform that personalizes campus resources, evidence-based content, tools and assessments to help students Succeed, Thrive, and Matter. Licensed to colleges and universities across the U.S., with a network spanning 100+ campuses including large state, private liberal arts, community colleges, online institutions, and professional/trade colleges.
- Nod A mobile app addressing loneliness on college campuses that uses cognitive behavioral therapy to reinforce positive social habits and build community. Uses strategies from positive psychology, cognitive behavioral therapy, and mindful self-compassion to empower students to build social connections.
- Operation Veteran Strong
Quantifiable outcome
- Decrease in depression and suicidal ideation among men who accessed Man Therapy (CDC-funded RCT, n=554)
- +4 more outcomes
Companies that use Grit Digital Health
Customer profileNamed customers7 records
Segments5 records
Grit Digital Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Grit Digital Health partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- HopelabcoreSocial innovation lab focused on mental health of young people; collaborated with Grit on Nod app development to address student loneliness; co-invested in research and product development
- Cactus (Sister Company)coreNational leader in branding, digital and marketing strategy; developed all Grit Digital Health products including Man Therapy, YOU at College, Nod, and others through creative collaboration; Joe Conrad has led Cactus since 1990
- Colorado State UniversitycorePublic-private partnership to develop YOU at College platform; President Tony Frank testified to partnership value; foundational institutional partner
- TTECflagshipLaunched YOU at Work in partnership with TTEC to support their own employee growth; reference customer and distribution partner
- University of Colorado School of MedicinecorePartnership to develop Lock to Live decision aid app for emergency departments; completed three-site pilot assessing feasibility and acceptability
- Colorado Department of Public Health and Environment / Office of Suicide PreventioncoreOriginal funding and partner for Man Therapy development in 2012 as multi-agency effort
- Dr. Jodi Frey / University of Maryland School of Social WorkcoreLed CDC-funded $1.2M randomized controlled trial of Man Therapy; published research on efficacy; ongoing research partnership
- LivingWorks EducationcoreClient for whom Grit developed LivingWorks Start - revolutionizing their suicide prevention training platform from in-person to digital
- WellpowercoreJoint collaboration on You at Your Best and The Collective products; jointly owned platforms for well-being support
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Grit Digital Health competitors and assessment
Company assessmentDirect peers
- Spring Health: Mental health benefits platform serving employers with therapy, psychiatry, and digital tools. Competes with YOU at Work for enterprise contracts; well-capitalized scale competitor.
- Uwill: Mental health and wellness platform designed specifically for college students with teletherapy, crisis support, and wellness content. Direct competitor to YOU at College in the higher-ed segment.
- TimelyCare (TimelyMD): Student-focused virtual mental health and medical care platform serving 1,000+ higher education institutions. Direct competitor to YOU at College with broader clinical offering including 24/7 talk therapy and psychiatry.
- Mantra Health: Digital mental health platform purpose-built for college students, offering therapy, psychiatry, and self-guided content. Direct competitor to YOU at College and Nod in the higher-ed student mental health vertical with similar institutional sales motion.
- Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and digital tools to employer clients. Direct competitor to YOU at Work in the employer wellness segment with significantly more capital and clinical depth.
- Big Health: Digital therapeutics company focused on behavioral health (insomnia, anxiety) with FDA-cleared products. Comparable as evidence-based digital therapeutics targeting behavioral health outcomes with enterprise sales motion.
Broad incumbents
- BetterHelp: Largest online therapy network offering individual, couples, and teen counseling. Broad incumbent that serves as a downstream referral destination from Grit's resource navigation products like Man Therapy.
- Calm: Leading consumer mental wellness app with meditation, sleep, and mindfulness content, also selling to employers and health plans. Broad incumbent with overlap to Grit's consumer mental wellness content approach.
- Headspace Health: Large digital mental wellness platform with consumer app, employer offering (Headspace for Work), and clinical services after Ginger acquisition. Broad incumbent competing across Grit's verticals with greater resources.
Emerging players
- Hopelab: Social innovation lab and Grit's co-development partner on Nod, focused on youth mental health through research, design, and venture funding. Strategic partner and adjacent player in student mental health space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Grit Digital Health social profiles
Digital presenceGrit Digital Health compliance and trust
Trust signalCompliance1 record
Grit Digital Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grit Digital Health leadership team
Management profileNumber of profiles
Grit Digital Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grit Digital Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grit Digital Health
What does Grit Digital Health do?
Grit Digital Health designs and develops digital behavioral health and well-being platforms that deliver evidence-based content, self-assessments, and personalized resources to specific populations. Its portfolio includes consumer-facing tools such as Man Therapy and enterprise SaaS platforms such as YOU at College, YOU at Work, YOU | ResponderStrong, and Operation Veteran Strong, alongside the mobile app Nod and client-built solutions like LivingWorks Start and Lock to Live.
Is Grit Digital Health a public or private company?
Grit Digital Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grit Digital Health founded?
Grit Digital Health was founded in 2012. It employs 11 to 50 people.
Where is Grit Digital Health based?
Grit Digital Health is headquartered in Denver, United States, in the North America region.
How does Grit Digital Health make money?
Four revenue lines are on record. University Campus Licensing is the primary driver. The others are government Licensing, consumer Free Access (Man Therapy) and enterprise Employee Wellness.
Who are Grit Digital Health's main competitors?
Direct peers on record are Spring Health, Uwill, TimelyCare (TimelyMD), Mantra Health, Lyra Health and Big Health. Broad incumbents are BetterHelp, Calm and Headspace Health. Hopelab is listed as an emerging player.
Does Grit Digital Health have an API?
No public API is recorded for Grit Digital Health.
What industry is Grit Digital Health in?
Grit Digital Health's product category is Digital Behavioral Health Platforms. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAEAI, Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms. Its NAICS code is 54172 and its SIC code is 7372.