Animal Repair Shop

Name

Animal Repair Shop

Legal name

Animal Repair Shop, LLC

Website

https://animalrepairshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Virtual Goods and Currency: Sale of virtual in-game items (Virtual Goods) and virtual currency (coins) for use within transmedia experiences and games. Customers purchase virtual currency to license virtual items. Revenue is generated through direct in-game transactions.
2. Location-Based Experiences: Mixed-reality ecosystems combining physical locations with digital AR overlays, creating experiential entertainment that expands beyond brick-and-mortar venues.
3. Crowdfunding Campaigns: Products like The Arkham Asylum Files are launched via Kickstarter campaigns, with backers pledging to fund development in exchange for physical collectibles and mixed reality game experiences.
4. Theme Park and Attraction Audio Design: Ron Fish's audio work on theme park attractions at Warner Bros. World Abu Dhabi, Universal Studios Japan, and others suggests revenue from professional audio services and licensing for location-based attractions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Animal Repair Shop is a mixed reality entertainment studio that designs and produces immersive, connected, and personal experiences spanning film, television, location-based entertainment, AR/VR, publishing, gaming, and mobile. The studio develops transmedia products such as the Black Box Project, location-based mixed-reality ecosystems, AR tabletop gaming experiences (e.g., The Arkham Asylum Files), and original franchise IPs, blending physical collectibles with digital gameplay for entertainment franchises and consumer fans.

Product overview

Animal Repair Shop is a mixed reality entertainment studio creating immersive, connected, and personal experiences across multiple platforms. The company's portfolio consists of four core product lines: the Black Box Project (story-driven consumer products combining games, collectibles, and cutting-edge technology), Location-Based Experiences (hybrid real-world and digital ecosystems), Mixed Reality Games & Experiences (mobile AR and headset AR/MR platforms), and Original Franchise Development (in-house creation of new characters, stories, and brands). Their notable sub-product, The Arkham Asylum Files, exemplifies their approach—a mixed reality tabletop game that integrates physical components with AR technology. The company works with major IP partners including Batman (DC) and Call of Duty (Activision), and creates experiences spanning film, television, location-based entertainment, AR/VR, publishing, gaming, and mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Box Project

Quantifiable outcome

• Back-to-back Cannes Lions Grand Prix awards for Why So Serious (The Dark Knight) and Year Zero (Nine Inch Reznor) Alternate Reality Games
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Infinite Rabbit HolescoreStrategic or Co-development PartnerAnimal Repair Shop is a subsidiary or sister company of Infinite Rabbit Holes (IRH), a next-generation studio creating immersive, connected, and personal experiences. The ARS website is hosted at animalrepairshop.com and links to infiniterabbitholes.com for the Black Box Project. The companies appear to share leadership and creative direction.
• DC Comics / Warner Bros.flagshipStrategic or Co-development PartnerDevelopment of The Arkham Asylum Files mixed reality tabletop gaming experience featuring Batman intellectual property. The experience is a next-generation AR board game allowing players to be detectives in the Batman universe.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• HOLOGATE: Provider of location-based VR/AR systems and content deployed across entertainment venues globally. Directly comparable to ARS's Location-Based Experiences product line in targeting out-of-home entertainment operators with turnkey immersive hardware-plus-content packages.
• teamLab: Interdisciplinary art collective producing large-scale immersive digital art installations and permanent venues worldwide. Comparable to ARS in creating story-driven, technology-enabled immersive experiences that monetize through ticketed physical venues and consumer brand collaborations.
• Meow Wolf: Operates permanent immersive narrative art installations (e.g., House of Eternal Return) blending physical sets, AR, and interactive storytelling for consumer audiences. Directly comparable to ARS's Location-Based Experiences and Black Box Project in fusing narrative, gaming, and physical environments.
• Dreamscape Immersive: Location-based virtual reality entertainment company deploying multi-user VR experiences in retail and partner venues. Competes with ARS in the location-based immersive entertainment category, with similar venue-partner and consumer ticketing economics.
• ILM Immersive (ILMxLAB): Lucasfilm's immersive division (formerly ILMxLAB) develops VR/AR/MR experiences anchored in Star Wars and other Disney-owned IP. Directly comparable to ARS in building major-IP-anchored immersive experiences that bridge film, gaming, and location-based formats.
• 42 Entertainment: Founded by Animal Repair Shop CEO Susan Bonds, 42 Entertainment pioneered Alternate Reality Game campaigns for major IP including Batman, Nine Inch Nails, and Call of Duty. Operates in the same transmedia/immersive storytelling category as ARS and remains the most direct analogue in terms of methodology and client roster.
• Zero Latency: Free-roam multiplayer VR entertainment operator with global venue deployments. Competes with ARS in the location-based immersive entertainment segment, particularly for group and event-based AR/VR consumer experiences.

Broad incumbents

• Niantic: Category-defining AR gaming company behind Pokémon GO and Ingress with the Lightship AR platform. A broader incumbent in the AR experience layer that ARS builds on top of; competes for AR consumer mindshare but at significantly greater scale.
• MSG Entertainment (Sphere): Owner-operator of the Las Vegas Sphere, a next-generation immersive venue combining custom film content, haptic seating, and AR/VR-style environmental effects. A scaled incumbent investing heavily in immersive content formats that ARS also targets via Location-Based Experiences.
• Walt Disney Imagineering: In-house R&D arm designing Disney theme parks, attractions, and immersive experiences globally. Multiple ARS leaders (Susan Bonds, Alex Lieu, Johnny Rodriguez, Ron Fish) are Imagineering alumni, and ARS competes for the same high-end location-based immersive contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Repair Shop