What Worldwide Events does

Worldwide Events is a privately held UK company (legal entity Big Worldwide Limited, trading as Worldwide Events Group Ltd, company number 03210436) headquartered in London that operates a multi-brand global event platform serving the MICE (Meetings, Incentives, Conferences, Exhibitions) and luxury leisure travel industries. The company has been operating for over 20 years and has hosted more than 180 events across 20+ countries spanning Europe, North America, the Middle East, North Africa, the Caribbean, and South America. Its portfolio is anchored by m&i Forums—positioned as the #1 matchmaker for MICE since 2004—and Private Luxury Events (PLE), which houses three sub-brands: Private Luxury, Amour (romance travel), and TFest (luxury travel festival). The company also retains RendezVerse (event technology) and Love Travel Awards within its brand family.

The core technology is AI-powered matchmaking, described as market-leading and used to deliver curated one-to-one business meetings between buyers (MICE professionals, luxury travel designers, wedding planners) and exhibitors (luxury hotels, resorts, destinations, DMCs) at each forum. The proprietary event format combines structured one-to-one meetings with shared networking experiences, differentiating against generic trade show networking. Customer outcomes are strong on disclosed metrics: an overall event score of 92/100 (industry benchmark 50), an NPS of 68 (industry benchmark 5), and 92% customer satisfaction.

The business model is event-driven B2B. Revenue is generated through delegate attendance and registration fees, host destination partnerships (cities, tourism boards, and convention bureaus paying to host events in their destination), brand visibility and sponsorship packages, and bespoke solutions including FAM (familiarization) trips, destination showcases, and global brand partnerships. Pricing is custom-quoted with multi-year host contracts; no standard pricing tiers are publicly disclosed. Customer segments split between MICE industry professionals and luxury leisure travel professionals as primary buyers, and destinations, tourism boards, and luxury hotels/venues as host partners and exhibitors. Execution is supported by a global DMC partner network providing local activities, transfers, and event services.

Name

Worldwide Events

Legal name

Big Worldwide Limited

Website

https://wwideevents.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

MICE and luxury travel event services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• MICE networking events
• Luxury travel forums
• Business matchmaking services
• Hosted buyer programs
• Destination showcase events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Attendance and Registration: Revenue generated from delegate attendance at m&i Forums and Private Luxury Events branded events. Attendees include MICE professionals and luxury travel specialists who pay to participate in networking events.
2. Host Destination Partnerships: Destinations and tourism boards pay to host events, gaining exposure to global travel specialists through email marketing, social media, and PR campaigns. Partner venues and properties also invest to showcase their offerings to high-quality buyers.
3. Bespoke Solutions and FAM Trips: Customized offerings including FAM (familiarization) trips, destination showcases, brand visibility packages, and global partnerships with select brands.
4. Brand Visibility and Sponsorship: Exclusive brand visibility and showcase opportunities at events with in-house marketing and design services. Global partnerships with select brands across multiple events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Worldwide Events organizes hosted-buyer networking forums and trade shows for the MICE and luxury leisure travel industries through its m&i and Private Luxury Events brand families. Each forum combines one-to-one AI-powered business matchmaking with shared networking experiences, connecting meeting planners, luxury travel designers, destinations, hotels, and DMCs. Complementary bespoke solutions cover customized event hosting, FAM trips, destination showcases, and global brand-partnership programs.

Product overview

Worldwide Events operates a multi-brand event platform for the MICE and luxury leisure travel industry. The core portfolio consists of m&i Forums (the #1 MICE matchmaker since 2004) and Private Luxury Events (PLE), which encompasses three sub-brands: Private Luxury, Amour, and TFest for luxury travel professionals. The company also offers Bespoke Solutions for customized event hosting and destination promotion. The primary value proposition is AI-powered business matchmaking that connects buyers with exhibitors across international events held in world-class destinations.

Differentiator

Problem solved

Functional benefit

Brands

• m&i Forums: The #1 matchmaker for MICE industry networking trade shows, uniting and inspiring the industry since 2004 with specialized events for Healthcare, Luxury Incentives, and independent sectors.
• Private Luxury Events
• Private Luxury
• Amour
• TFest
• Love Travel Awards
• RendezVerse

Products and services

• m&i Forums Networking trade shows for the MICE industry, uniting meeting professionals, corporate event planners, and incentive travel buyers with destinations, venues, and DMCs through AI-powered one-to-one business matchmaking and shared networking experiences. The portfolio includes specialized forums for Healthcare, Luxury Incentives, and the independent sector, and has operated since 2004.
• Private Luxury Event brand under Private Luxury Events where high-end travel designers, concierge services, and award-winning travel planners connect with recognized luxury properties for business matchmaking and curated networking.
• Amour Romance travel event hosting destination wedding planners, top romance travel specialists, and enchanting properties from around the world for one-to-one meetings and networking focused on the weddings and romance travel market.
• TFest Luxury travel festival bringing together the world's most influential buyers and exhibitors to forge authentic, long-lasting industry relationships in a vibrant festival atmosphere.
• Private Luxury Events (PLE) Division-level umbrella for the company's three luxury leisure travel event brands (Private Luxury, Amour, TFest), connecting luxury travel buyers with high-end properties, tourism boards, and DMCs through curated networking forums and bespoke solutions.
• Bespoke Solutions Customized offerings including hosting and partnership opportunities, FAM (familiarization) trips, destination showcasing, brand visibility packages, and global partnership programs for destinations, tourism boards, and tourism brands seeking tailored engagement with the MICE and luxury travel market.

Quantifiable outcome

• 92/100 overall event score (industry benchmark: 50)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor.

• AmstarminorOthersDestination Management Company partnered with M&I VIP Costa Mujeres. Services provided include activities and transfers. Location served: US, Caribbean and South America.
• DomiturminorOthersDMC partnered with Private Luxury Boutique Algarve. Location served: Portugal.
• ETHOS Event CollectiveminorOthersDMC partnered with M&I Flagship Miami. Location served: US.
• FA TravelminorOthersDMC partnered with M&I Flagship Sardinia and Amour. Location served: Sardinia.
• Mayakoba ExperiencesminorOthersDMC partnered with T Fest Mayakoba. Services provided include activities, transfers and evening events.
• Portugal Travel TeamminorOthersDMC partnered with M&I Flagship Lisbon.
• Prive Travel ConciergeminorOthersDMC partnered with Private Luxury Dubai. Location served: Dubai, the Emirates, Oman and Qatar.
• Russo AgencyminorOthersDMC partnered with M&I Private Sorrento. Location served: Italy.
• V.O.S Destination ManagementminorOthersDMC partnered with Private Luxury Copenhagen. Location served: Scandinavia, Iceland and the Baltics.
• We MICE YouminorOthersDMC partnered with M&I Fest Marrakech. Location served: Morocco.
• 2XceedminorOthersDMC providing activities. Location served: Arabian Gulf.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMEX Group: IMEX Group runs the leading MICE industry trade shows (IMEX Frankfurt, IMEX America), directly competing with m&i Forums for the same meeting professional and supplier audience in the same hosted-destination, buyer-supplier matchmaking format.
• IBTM World (Reed Travel Exhibitions): IBTM World is one of the largest global MICE trade shows, operated by Reed Exhibitions. It competes head-to-head with m&i Forums for MICE buyers, suppliers, and hosted buyer programs across Europe and beyond.
• ILTM (International Luxury Travel Market): ILTM is the leading invitation-only luxury travel trade event portfolio (also Reed-owned), directly comparable to Private Luxury Events. Both serve high-end travel advisors connecting with luxury properties and destinations via curated matchmaking.
• SITE (Society of Incentive & Travel Executives): SITE is a global association and event organizer focused on the incentive travel segment of MICE. Its conferences and incentive travel education programs overlap with Worldwide Events' incentive and luxury incentive forum audiences.
• MPI (Meeting Professionals International): MPI is the largest association for meeting and event professionals, running conferences (e.g., MPI WEC) that compete with m&i Forums for corporate event planner attendance, education, and supplier networking.
• CONNECT (Meeting & Event Planning Company): CONNECT runs hosted-buyer MICE events (e.g., CONNECT Spring, CONNECT Fall) closely mirroring Worldwide Events' hosted-destination, pre-scheduled appointment model for corporate and association meeting planners.

Broad incumbents

• Questex: Questex is a large media and events company producing travel, hospitality, and spa industry events (e.g., HotelsWorld, Travel+Leisure events). It competes broadly in the luxury travel events space as part of a wider portfolio rather than specializing in MICE matchmaking.
• Informa Markets: Informa Markets operates a global portfolio of trade exhibitions including travel and luxury verticals. As a much larger incumbent, it competes indirectly for the same luxury and travel event sponsors, destinations, and venues that Worldwide Events serves.

Others

• Travel Weekly (Northstar Travel Group): Travel Weekly is a B2B travel trade media brand that runs hosted events and conferences for travel advisors. It is an adjacent ecosystem player reaching overlapping travel professional audiences through events and content rather than direct matchmaking competition.

Emerging players

• Terrapinn: Terrapinn organizes B2B trade shows across multiple verticals including travel and hospitality (e.g., ATM Arabia), partially overlapping with Worldwide Events' destination and luxury hospitality event audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/worldwide-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worldwide Events