Tech Automation
Tech Automation is a Detroit-area Control4 and Crestron certified integrator founded in 2005, providing custom residential and commercial smart home and AV system design, installation, and ongoing support to luxury homeowners and businesses across Michigan.
- Company typePrivate
- Founded2005
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tech Automation does
Tech Automation Inc. is a privately held custom electronics design and integration firm founded in 2005 and headquartered in Troy, Michigan, serving the Detroit metropolitan area. The company operates as a full-service residential and commercial AV integrator, positioned as the Detroit area's premier Control4 and Crestron dealer. Its core offering is the design, installation, and ongoing support of integrated smart home and commercial automation systems spanning media distribution, lighting control (Lutron), motorized shades, climate control, security and surveillance (IC Realtime), outdoor entertainment (Sonance, Coastal Source, Séura), and enterprise-grade networking (Access Networks, Ubiquiti). The firm is staffed by 11-50 employees and holds industry credentials from CEDIA, AVIXA, and the Home Technology Association (Member of Excellence).
The business operates on a project-based revenue model combining professional services (consulting, design, installation, ongoing support with remote monitoring) and hardware pass-through sales. Pricing is custom-quoted per project scope with multi-year service contracts; no standard pricing tiers are published. The go-to-market is direct enterprise field sales through phone inquiries, website contact forms, and consultation bookings, supplemented by content marketing via a topical blog, an email newsletter, and organic social presence across Instagram, Twitter, Facebook, LinkedIn, and Houzz. Customer segments include luxury residential homeowners and commercial businesses as primary verticals, with secondary exposure to multi-dwelling units, educational facilities, and religious institutions across Troy, Birmingham, Grosse Pointe, and Oakland County.
The company carries no disclosed external funding, no parent organization, no subsidiaries, no patent portfolio, and no documented M&A activity. Its competitive position rests on its certified dealer relationships with major OEMs, a 17-year operating track record, and a localized brand presence in the Detroit luxury AV market. The firm has no proprietary AI capabilities and relies entirely on partner-supplied AI features (notably IC Realtime's surveillance analytics) for any AI-adjacent functionality.
Tech Automation firmographics
Firmographics- Name
- Tech Automation
- Legal name
- Tech Automation Inc.
- Website
- https://tech-automation.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tech Automation is a Detroit-area Control4 and Crestron certified integrator founded in 2005, providing custom residential and commercial smart home and AV system design, installation, and ongoing support to luxury homeowners and businesses across Michigan.
- Ownership category
- akta.pro rank
Tech Automation industry classification
Industry- Product category
- Custom Electronics Integration Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Whole-Home Automation System Design & Programming (HSAHADAA)
Keywords
Where Tech Automation is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tech Automation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Electronics Design & Integration Services: Full-service design, installation, and integration of residential and commercial electronics systems including home automation, audio/video, lighting control, security, and climate control. Services span from conception through completion with ongoing support.
- Smart Home Technology Products: Sale and installation of smart home technology products including Control4 and Crestron systems, Lutron lighting, Sonance speakers, IC Realtime security cameras, motorized shades, and related equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tech Automation product offering
Product offeringCore offering
Tech Automation is a full-service custom electronics design and integration company that designs, installs, and supports residential and commercial smart technology systems. The firm operates as the Detroit area's premier Control4 and Crestron dealer, providing integrated control of media, lighting, climate, shades, and security for luxury homes, as well as conference room, boardroom, and classroom AV automation for commercial clients. Services span from initial concept and design through installation, remote monitoring, and ongoing support.
Product overview
Tech Automation is a full-service residential and commercial custom electronics design and integration company serving the Detroit, Michigan area. The company operates as a premier Control4 and Crestron dealer, offering comprehensive smart home technology solutions. Their product portfolio centers on smart home integration and design services, including Control4 and Crestron-powered automation platforms that unify control of media, lighting, climate, security, and shades. Commercial technology integration services cover boardrooms, conference rooms, classrooms, and auditorium spaces. Key product categories include access control systems, security cameras and CCTV, multi-room audio/video distribution, outdoor entertainment systems, custom home theater design, lighting control (including circadian and Lutron systems), motorized shades, climate control integration, video conferencing solutions, and home networking infrastructure. The company also provides remote support and monitoring services. Their integration services utilize third-party brands including Sonance, Coastal Source, James Loudspeaker, IC Realtime, Lutron, Bowers & Wilkins, Monitor Audio, Kaleidescape, Anthem, and LG for displays.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Home Integration & Design
- Commercial Technology Integration & Design
- Custom Home Theater Design & Installation
- Multi-Room Music & Audio Distribution
- Outdoor Entertainment Systems
- Lighting Control Systems
- Motorized Shades & Window Treatments
- Climate Control Integration
- Access Control Systems
- Security Cameras & CCTV
- Video Conferencing Solutions
- Home Networking & Wi-Fi
- Remote Support & Monitoring Ongoing post-installation service including proactive remote system monitoring, remote troubleshooting, and self-service system reset capabilities for installed smart home and commercial systems.
Companies that use Tech Automation
Customer profileSegments5 records
Ideal customer profiles2 records
Tech Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Tech Automation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Control4corePremier Control4 dealer in the Detroit area. Provides home automation systems including integrated control of media, lights, thermostats, shades, and security through Control4 platform.
- CrestroncoreCertified Crestron dealer providing commercial and residential automation solutions including conference room technology, video conferencing (Crestron Flex), and home AV systems.
- LutroncorePartner for lighting control systems including Lutron Caseta and higher-end lighting control solutions integrated with home automation.
- SonancecorePreferred outdoor audio speaker brand. Provides premium outdoor speakers, landscape speakers, wall speakers, and subwoofers for indoor and outdoor audio systems.
- IC RealtimecorePrimary security and surveillance partner providing smart cameras with AI features, 360° cameras, dual-lens cameras, night-vision cameras, and surveillance recorders with keyword search capabilities.
- Coastal SourcecoreOutdoor lighting and audio solutions partner providing landscape lighting fixtures, pathway lights, and outdoor audio equipment designed for exterior environments.
- Access NetworkscoreEnterprise-grade network products for robust home network infrastructure with powerful performance and scalability for growing smart home systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tech Automation competitors and assessment
Company assessmentBroad incumbents
- Vivint Smart Home: Subscription-based smart home provider with nationwide professional installation, competing with integrators like Tech Automation in connected home services.
- ADT Inc. National smart home and security provider with professional installation services that overlap with Tech Automation's security/access-control integration offerings.
- Best Buy / Magnolia Home Theater: Mass-market consumer electronics retailer with Magnolia's premium in-home AV and smart-home installation services, providing lower-touch competition to custom integrators.
- Control4 (Snap One): Platform owner and parent of Snap One; supplies Tech Automation's core product line but also operates competing direct and dealer channels nationwide.
- Crestron Electronics: Major automation platform whose products Tech Automation integrates; operates a broader global direct and certified-dealer ecosystem that overlaps with Tech Automation's offerings.
- Lutron Electronics: Tech Automation's lighting-control partner; also operates direct sales channels and a global certified-dealer program that competes for the same lighting/control project work.
Direct peers
- Audio Advice: Full-service residential and commercial AV/automation integrator offering design, installation, and support across premium brands — directly comparable service model to Tech Automation.
- Savant Systems: Premium home automation platform and integrator network that competes directly with Control4/Crestron dealers like Tech Automation in the luxury residential and light-commercial market.
Others
- One Firefly: Marketing services provider specializing in the custom integration channel — listed as Tech Automation's web/marketing vendor — representative of the broader ecosystem of companies serving integrators.
Regional players
- Direct South: Regional luxury AV and smart-home integrator serving the southeastern U.S. with a similar Control4/Crestron-led design-and-install model, a comparable peer in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tech Automation social profiles
Digital presenceTech Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tech Automation leadership team
Management profileNumber of profiles
Profiles1 record
Tech Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tech Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tech Automation
What does Tech Automation do?
Tech Automation is a full-service custom electronics design and integration company that designs, installs, and supports residential and commercial smart technology systems. The firm operates as the Detroit area's premier Control4 and Crestron dealer, providing integrated control of media, lighting, climate, shades, and security for luxury homes, as well as conference room, boardroom, and classroom AV automation for commercial clients. Services span from initial concept and design through installation, remote monitoring, and ongoing support.
Is Tech Automation a public or private company?
Tech Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tech Automation founded?
Tech Automation was founded in 2005. It employs 11 to 50 people.
Where is Tech Automation based?
Tech Automation is headquartered in Troy, United States, in the North America region.
How does Tech Automation make money?
Two revenue lines are on record. Custom Electronics Design & Integration Services are the primary driver. The others are smart Home Technology Products.
Who are Tech Automation's main competitors?
Broad incumbents on record are Vivint Smart Home, ADT Inc., Best Buy / Magnolia Home Theater, Control4 (Snap One), Crestron Electronics and Lutron Electronics. Direct peers are Audio Advice and Savant Systems. One Firefly is listed as an others. Direct South is listed as a regional player.
Does Tech Automation have an API?
No public API is recorded for Tech Automation.
What industry is Tech Automation in?
Tech Automation's product category is Custom Electronics Integration Services. Its primary akta.pro industry code is HSAHADAA, Whole-Home Automation System Design & Programming. Its NAICS code is 334512 and its SIC code is 3822.