Fabbricadigitale
fabbricadigitale is an Italian corporate venture builder that develops and operates vertical SaaS platforms spanning digital signage (Xuniplay), DOOH advertising (Advooh/Pladway), cultural destination experiences (Viseeto), urban intelligence (Mindicity), workplace management (Workeeng), and agentic AI for energy (Energeea, AGORA), serving large enterprise and public-sector clients across Italy.
- Company typePrivate
- Founded2000
- HeadquartersCasalmaggiore, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Fabbricadigitale firmographics
Firmographics- Name
- Fabbricadigitale
- Legal name
- fabbricadigitale s.r.l.
- Website
- https://fabbricadigitale.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- fabbricadigitale is an Italian corporate venture builder that develops and operates vertical SaaS platforms spanning digital signage (Xuniplay), DOOH advertising (Advooh/Pladway), cultural destination experiences (Viseeto), urban intelligence (Mindicity), workplace management (Workeeng), and agentic AI for energy (Energeea, AGORA), serving large enterprise and public-sector clients across Italy.
- Ownership category
- akta.pro rank
Where Fabbricadigitale is headquartered
LocationHeadquarters
- HQ city
- Casalmaggiore
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Fabbricadigitale business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing/SaaS Subscriptions: Revenue from proprietary software platforms including Xuniplay, Advooh, Viseeto, and Mindicity offered as cloud-based solutions with subscription or licensing models.
- Professional Services: Custom development and integration services for enterprise clients, as evidenced by Orvian integration and AGORA project execution.
- Corporate Venture Building: Company creates startups and joint ventures through corporate venture building, reinvesting proceeds from product sales (e.g., reinvested in Orvian).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Fabbricadigitale product offering
Product offeringCore offering
fabbricadigitale develops and sells proprietary cloud-based software platforms through a corporate venture building model. Its product portfolio includes Xuniplay (digital signage), Advooh (DOOH programmatic advertising), Viseeto (phygital platform for cultural destinations), Mindicity (urban intelligence), Workeeng (hybrid workspace management), and Energeea (agentic AI for the energy sector). The company primarily serves enterprise clients including TIM, Eni, Siemens, BMW, Stellantis, and Italian municipalities.
Product overview
fabbricadigitale is an IT technology company that develops innovative software products through corporate venture building. The product portfolio consists of multiple distinct platforms: Xuniplay (digital signage software with DEApp module for manufacturing), Advooh (DOOH programmatic advertising), Viseeto (phygital platform for cultural destinations), Mindicity (urban intelligence), Workeeng (hybrid workplace management), and Energeea (agentic AI for energy). The company also develops specialized AI assistants like Renzo (for PA), Lorenzo (for city discovery), and L'Umarèll (for construction updates). Projects like AGORA (energy grid optimization) and the Musei di Genova app demonstrate cross-product capabilities. Several products (Xuniplay, Advooh) were integrated into the Orvian Group ecosystem in 2026 while remaining part of fabbricadigitale's portfolio through retained ownership.
Differentiator
Problem solved
Functional benefit
Brands
- Xuniplay: Digital Signage Software platform designed to make physical spaces more engaging through dynamic, real-time content.
- Advooh
- Viseeto
- Mindicity
- Energeea
- Workeeng
- Renzo
- Lorenzo
Products and services
- Xuniplay Advanced cloud-based digital signage software platform for managing dynamic content on physical displays in real-time. Designed for retail, manufacturing, transportation, and corporate environments, with integration capabilities for ERP, CRM, MES, and HR systems.
- Xuniplay DEApp Digital signage platform specifically designed for manufacturing companies, targeting shopfloor workers ('colletti blu'). Features cloud-based touch-screen interface and integration with ERP, CRM, MES, and HR systems for real-time operational data display.
- Advooh Programmatic digital advertising platform for DOOH (Digital Out-of-Home), enabling brands to plan, launch, and optimize geolocated campaigns in real-time across a network of external high-impact screens. Supports Google DOOH integration.
- Viseeto Phygital B2B2C platform for cultural and tourist destinations and large events, enabling integrated and multichannel visitor experiences. Supports museums, attractions, and cultural venues with mobile apps, gamification, AI-powered accessibility features, and app-in-app modular architecture.
- Mindicity Urban Intelligence platform for managing and analyzing data related to city operations, mobility, and urban services. Powers smart city applications and data-driven urban decision-making.
- Energeea
Quantifiable outcome
- Hardware cost reduction of 10-41% through Samsung SOC integration
- +2 more outcomes
Companies that use Fabbricadigitale
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Fabbricadigitale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability15 records
Feature8 records
Fabbricadigitale partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Orvian Groupcorefabbricadigitale integrated Xuniplay and Advooh platforms into Orvian Group's ecosystem. Fabbricadigitale reinvested part of the proceeds directly into Orvian, maintaining a strategic stake. Francesco Meneghetti continues to lead Xuniplay BU within Orvian.
- Politecnico di Torino – Energy CentercoreAcademic partner for AGORA project developing models and algorithms for simulation and optimization of energy networks and systems.
- Odoardo ZeccacoreOver 30 years of experience in distribution network management and DSO services. Provides real-world infrastructure for validation and field testing of AGORA platform.
- ETT – Gruppo SCAIsecondaryCollaborated on the Museum of Natural History of Genoa app development with Viseeto platform.
- WattajobsecondaryCo-hosted OKR and hybrid work event at Microsoft House, combining Workhera with data-driven approach.
- SamsungcoreXuniPlay Cloud integrated with Samsung SOC (System-On-Chip) for embedded digital signage solution. Attended Samsung Tizen Partners Event in Frankfurt.
- Liguria DigitalecoreProject coordinator for the unified App Musei di Genova, coordinating the digital transformation of civic museums.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Fabbricadigitale competitors and assessment
Company assessmentDirect peers
- Broadsign: Independent DOOH programmatic ad-platform vendor with global reach. Directly comparable to Advooh for selling programmatic, geotargeted out-of-home campaigns on display networks.
- Place Exchange: Supply-side platform for programmatic DOOH transactions. Comparable to Advooh's real-time buying and optimization capabilities for outdoor digital screens.
- Uplight: Energy-AI platform for utilities providing grid optimization, demand response and customer energy management. Most directly comparable commercial peer to Energeea/AGORA's energy-agent ambitions.
- Smartify: Mobile app for museum and gallery discovery, with AR and accessibility features. Comparable to App Musei di Genova and Viseeto's cultural-destination offerings.
- Scala (by STRATACACHE): Long-standing enterprise digital signage CMS vendor. Closest direct competitor to XuniPlay's CMS-and-display-stack value proposition.
- Reflect (formerly Four Winds Interactive): Enterprise digital signage platform focused on corporate communications, wayfinding and employee-facing screens. Overlaps Xuniplay's corporate and DEApp shopfloor use cases.
- Cuseum: Digital engagement platform for museums and cultural attractions. Closely comparable to Viseeto's phygital visitor experience and museum-app value proposition.
- Vistar Media: Programmatic DOOH ad-tech platform supplying campaign planning, execution and analytics. Operates in the same DOOH-marketplace category as Advooh.
Broad incumbents
- STRATACACHE: Large US-based digital signage and in-store media infrastructure incumbent. Competes broadly with Xuniplay across enterprise retail and corporate display networks.
- Samsung VXT: Samsung's own cloud signage platform shipped on its commercial displays. Sits in direct tension with XuniPlay's Samsung SOC integration and competes for the same OEM-bundled signage channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Fabbricadigitale social profiles
Digital presenceFabbricadigitale compliance and trust
Trust signalCompliance12 records
Fabbricadigitale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabbricadigitale leadership team
Management profileNumber of profiles
Profiles2 records
Fabbricadigitale subsidiaries and ownership
Company hierarchySubsidiaries6 records
Fabbricadigitale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabbricadigitale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabbricadigitale
What does Fabbricadigitale do?
fabbricadigitale develops and sells proprietary cloud-based software platforms through a corporate venture building model. Its product portfolio includes Xuniplay (digital signage), Advooh (DOOH programmatic advertising), Viseeto (phygital platform for cultural destinations), Mindicity (urban intelligence), Workeeng (hybrid workspace management), and Energeea (agentic AI for the energy sector). The company primarily serves enterprise clients including TIM, Eni, Siemens, BMW, Stellantis, and Italian municipalities.
Is Fabbricadigitale a public or private company?
Fabbricadigitale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fabbricadigitale founded?
Fabbricadigitale was founded in 2000. It employs 51 to 100 people.
Where is Fabbricadigitale based?
Fabbricadigitale is headquartered in Casalmaggiore, Italy, in the Europe region.
How does Fabbricadigitale make money?
Three revenue lines are on record. Software Licensing/SaaS Subscriptions are the primary driver. The others are professional Services and corporate Venture Building.
Who are Fabbricadigitale's main competitors?
Direct peers on record are Broadsign, Place Exchange, Uplight, Smartify, Scala (by STRATACACHE), Reflect (formerly Four Winds Interactive), Cuseum and Vistar Media. Broad incumbents are STRATACACHE and Samsung VXT.
Does Fabbricadigitale have an API?
No public API is recorded for Fabbricadigitale.