mygirlco

What mygirlco does

Girlco is a Bangladesh-based e-commerce retailer operating under the website mygirlco.com, structured as a private limited company headquartered in Gulshan 2, Dhaka. Founded in 2021 by entrepreneur Rokaiya J. Swarno, it is positioned as Bangladesh's first women-only company run entirely by women. The platform sells beauty, cosmetics, feminine hygiene, hair care, body care, face care, mom and baby, fragrance, personal care, and sexual wellness products directly to consumers across Bangladesh through a single online storefront.

The platform's technology layer is a standard direct-to-consumer e-commerce stack featuring category browsing, brand filtering, product comparison, wishlist, and cart functionality, with no documented API, SDK, or third-party integrations. Inventory is organized around two proprietary house brands — GIRLCO (cosmetic/personal care range) and HERBALIKA (organic, chemical-free feminine hygiene and herbal personal care, including reusable menstrual cups) — alongside authorized resale of international brands such as Olay, Max Factor, Anastasia Beverly Hills, Faces Canada, Flormar, Dr. C Tuna, Lotus Herbals, Farmasi, and Unilever Bangladesh. Products span price tiers from entry-level sanitary pads (≈৳50–200) to premium cosmetics (Anastasia Beverly Hills palettes up to ৳6,960), with site-wide promotional discounting of 10–50%.

Revenue is generated through one-time retail product sales (both resold international brands and proprietary GIRLCO/HERBALIKA lines), with no subscription or recurring pricing model. The customer base is mass-market Bangladeshi women, segmented vertically across feminine hygiene, beauty/personal care, and mothers/babies. Distribution partnerships include an authorized sole-distributor agreement for Soumi's Can Products (India) in Bangladesh, and a commercial relationship with Pee Safe. The company has received the Business Leadership Award 2022 (presented by Shilpa Shetty) and holds a Dhaka South City Corporation trade license and tax identification. No external funding, headcount data, revenue figures, or app presence are disclosed.

Name

mygirlco

Legal name

Girlco

Website

https://mygirlco.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Girlco (mygirlco.com) is a Dhaka-based, women-only e-commerce retailer selling beauty, feminine hygiene, and personal care products to women across Bangladesh via its own house brands (GIRLCO, HERBALIKA) and authorized resale of international brands.

Ownership category

akta.pro rank

Product category

Women's Beauty and Personal Care E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industries

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Beauty ecommerce platform
• Feminine hygiene products
• Personal care retail
• Cosmetics distribution online
• Women wellness products

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Girlco generates revenue through direct product sales of beauty, personal care, and feminine hygiene products to consumers in Bangladesh. The platform acts as an e-commerce retailer selling imported international brands and own-brand products (GIRLCO and HERBALIKA).
2. Own Brand Products: Revenue from proprietary product lines under GIRLCO and HERBALIKA brands, including reusable menstrual cups, feminine hygiene products, and organic personal care items

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Girlco operates a Bangladesh-based e-commerce platform dedicated exclusively to women, selling authentic beauty, cosmetics, feminine hygiene, and personal care products. The platform combines proprietary house brands (GIRLCO and HERBALIKA) with authorized distribution of international brands such as Olay, Max Factor, Anastasia Beverly Hills, Faces Canada, and Flormar, serving individual women consumers across Bangladesh.

Product overview

Girlco is a Bangladesh-based e-commerce marketplace operating as a private limited company, positioned as the country's first e-commerce platform exclusively dedicated to women and run by women. The platform offers a curated portfolio of beauty, cosmetics, feminine hygiene, and personal care products through two proprietary house brands—GIRLCO and HERBALIKA—alongside imported international brands including Olay, Max Factor, Anastasia Beverly Hills, Faces Canada, Dr. C Tuna, Flormar, and Rongon Herbal. Product categories span Make-Up, Feminine Hygiene, Hair Care, Body & Skin, Face Care, Mom & Baby, Fragrance, Personal Care, Home Essentials, and Sexual Wellness. The platform emphasizes authentic, original products and serves customers across Bangladesh through its online marketplace with support for comparison, wishlist, and cart functionality.

Differentiator

Problem solved

Functional benefit

Brands

• GIRLCO: Private label beauty and personal care brand featuring fashion forecasting and cosmetic ranges.
• HERBALIKA

Products and services

• GIRLCO House Brand Girlco's proprietary brand offering cosmetic and personal care products, including feminine hygiene, beauty, and health products with international standard and chemical-free or organic formulations. Targeted at women consumers in Bangladesh.
• HERBALIKA House Brand Girlco's proprietary herbal and organic product line including sanitary pads, intimate washes, handmade soaps, and reusable feminine hygiene products with chemical-free and organic formulations. Targeted at women consumers seeking natural personal care.
• Girlco E-Commerce Platform Online shopping platform offering authentic imported and local beauty, cosmetics, feminine hygiene, and personal care products with features including category browsing, brand filtering, product comparison, wishlist, and cart functionality for women in Bangladesh.
• Feminine Hygiene Products Comprehensive range of feminine hygiene products including sanitary pads, menstrual cups, reusable period pads, intimate washes, tampons, and maternity breast pads for women in Bangladesh.
• Make-Up Products Cosmetics including lipsticks, mascaras, eyeliners, foundations, concealers, eyeshadow palettes, BB creams, setting sprays, and makeup tools from brands like Max Factor, Anastasia Beverly Hills, Faces Canada, and Flormar for women consumers.
• Face Care Products Facial skincare including moisturizers, serums, cleansers, toners, face masks, sunscreens, and anti-aging products from brands like Olay, Dr. C Tuna, GFORS, and Rongon Herbal for women consumers.
• Hair Care Products Hair care range including shampoos, hair tonics, hair serums, hair oils, hair masks, hair colors, and scalp treatments from brands like Parachute, Sunsilk, Rongon Herbal, Dr. C Tuna, and Kesh King.
• Body and Skin Care Products Body and skin products including body lotions, shower creams, sunblocks, hand creams, body oils, and underarm care from brands like Lotus Herbals, Ecoennea, Emami, and Farmasi.
• Mom and Baby Products Baby care items including diapers, baby wipes, baby feeders, baby soaps, and maternity products from brands like Twinkle, Savlon, Neocare, Giggles, and Floret for mothers and infants.
• Fragrance Products Perfumes and fragrances including Eau de Parfum, body mists, and deodorants from brands like Armaf, RASASI, and SKINS for women consumers.
• Age With Grace Collection Anti-aging and mature skin care collection featuring products designed for women over 40, emphasizing skincare and wellness for aging gracefully.
• Sexual Wellness Products Sexual wellness products including condoms, intimate lubricants, and contraceptives from brands like Panther, Hero, U&Me, Xtreme, SKINS, and Norix for women consumers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Soumi's Can ProductscoreChannel Partner/ Reseller/ DistributorGirlco has become the authorized sole distributor and marketer of Soumi's Can Products in Bangladesh. Soumi Bhattacharya Keswani, owner of Soumi's Can Products, signed the distribution contract with Girlco's Managing Director Rokaiya J. Swarno.
• Pee SafeminorStrategic or Co-development PartnerVikas Bagaria, owner of Pee Safe, visited Girlco, indicating a potential partnership or business relationship between the two women's health and hygiene companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nykaa: India's leading women-focused beauty and personal care e-commerce platform with own-brand lines alongside third-party brands. Closest comparable business model to Girlco's women-only, beauty-and-personal-care vertical with private label.
• Purplle: Indian beauty e-commerce platform combining mass and premium brands with its own private-label cosmetics range. Highly comparable to Girlco's mix of distributed international brands plus house brand (HERBALIKA) strategy.
• Tira Beauty: Reliance Retail-owned beauty e-commerce platform in India offering premium international cosmetics, skincare, and fragrance. Directly comparable as a curated, premium-leaning beauty-first digital retailer serving South Asian consumers.

Broad incumbents

• Daraz: Largest general e-commerce marketplace in Bangladesh (Alibaba-group backed) carrying many of the same international beauty and personal care brands as Girlco. Comparable as the dominant domestic e-commerce competitor with broader assortment and scale.
• Sephora: Global multi-brand beauty retailer known for authentic, curated beauty assortment. Comparable as the aspirational benchmark for a brand-aggregation, authenticity-led beauty retail model that Girlco is replicating locally.
• Myntra: India's leading fashion and lifestyle e-commerce platform with significant beauty and personal care assortment. Comparable as a South-Asian vertical-leaning e-commerce operator with brand partnerships and own-label capabilities.

Regional players

• Bagdoom: Bangladesh-based online retail platform selling apparel, beauty, and lifestyle products. Comparable as a domestic multi-category e-commerce player competing for the same women's-shopper wallet in Bangladesh.
• Othoba: Bangladesh e-commerce marketplace offering fashion, beauty, and personal care products alongside general merchandise. Comparable as another domestic online retail channel targeting Bangladeshi shoppers.
• Chaldal: Bangladesh's largest online grocery platform that has expanded into personal care and household categories. Comparable as a Bangladesh-headquartered online retailer building consumer habit in non-food personal categories.
• Pickaboo: Bangladesh-based online marketplace covering electronics, beauty, and lifestyle. Comparable as a domestic e-commerce competitor with overlapping general-merchandise reach into personal care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mygirlcobd
• LinkedInlinkedin.com/company/mygirlco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mygirlco