Othoba
Othoba.com Pvt Ltd is a Bangladesh-based multi-vendor e-commerce marketplace operating from Dhaka, serving mass-market consumers across all 64 districts via web and mobile apps with 30+ product categories hosted through third-party sellers.
- Company typePrivate
- Founded-
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Othoba does
Othoba.com Pvt Ltd is a Bangladesh-based multi-vendor e-commerce marketplace headquartered in Dhaka with 11-50 employees. It operates a general-merchandise online marketplace serving mass-market consumers across Bangladesh, offering 30+ product categories spanning grocery, electronics, fashion, beauty, baby care, toys, home decor, automotive, and pharmacy. The platform hosts third-party sellers including RFL Electronics, Realme, Daily Shopping, Winner Fashion Shop, and Playtime Distribution, alongside direct retail of branded products. Its technology stack consists of a web storefront and native mobile applications on Android and iOS, with no disclosed AI/ML capabilities, patents, or proprietary algorithms.
The company combines a marketplace brokerage model (earning commissions on third-party seller transactions) with direct retail sales of branded merchandise. It supports payments through Bangladesh's dominant mobile wallets — bKash, Nagad, and Upay — as well as international card schemes (Visa, Mastercard, American Express), positioning it to serve both unbanked and banked consumer segments. Nationwide delivery coverage spans all 64 districts of Bangladesh.
Recent product initiatives include the launch of Quick Commerce for rapid-delivery retail and Global Finds for imported international products. No funding rounds, leadership team details, financial disclosures, or certifications were found in the input data, limiting visibility into the company's capitalization, governance, and operational scale.
Othoba firmographics
Firmographics- Name
- Othoba
- Legal name
- Othoba.com Pvt Ltd
- Website
- https://othoba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Othoba.com Pvt Ltd is a Bangladesh-based multi-vendor e-commerce marketplace operating from Dhaka, serving mass-market consumers across all 64 districts via web and mobile apps with 30+ product categories hosted through third-party sellers.
- Ownership category
- akta.pro rank
Where Othoba is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Othoba business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Platform charges commissions from third-party sellers (vendors) for listing and selling products. Sellers include RFL Electronics Ltd (1595 products), Realme (124 products), Daily Shopping (5163 products), Winner Fashion Shop (1512 products), and numerous other vendors. Revenue generated from transaction fees on product sales.
- Direct Product Sales: Platform also sells products directly, acting as both marketplace operator and seller for certain items including branded products like Philips appliances and branded fashion items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - varies by product category and brand |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Othoba product offering
Product offeringCore offering
Othoba operates a multi-vendor online marketplace that connects Bangladeshi consumers with third-party sellers across 30+ product categories including grocery, electronics, fashion, beauty, baby care, toys, home decor, and automotive. The platform enables product browsing, comparison, ordering, and home delivery nationwide, with multiple payment options including bKash, Nagad, and major credit/debit cards. It is accessible via web (othoba.com) and native Android and iOS applications.
Product overview
Othoba is a comprehensive e-commerce marketplace platform based in Bangladesh offering a multi-category online shopping experience. The platform operates as a unified marketplace featuring diverse product categories including electronics and appliances (RFL, Realme), fashion (men's and women's clothing), grocery and daily essentials, baby care and toys, home furniture and decor, beauty and health products, sports and fitness equipment, pharmacy items, automotive products, and stationery. The platform is accessible via website and native mobile applications for Android and iOS. Key features include flash sales, hot deals, trending products, vendor marketplace, and various promotional offerings across product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Othoba Online Marketplace
Quantifiable outcome
- Home delivery across all of Bangladesh including rural areas
- +1 more outcomes
Companies that use Othoba
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Othoba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Othoba partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- RFL Electronics LtdmajorMajor electronics vendor partner selling 1,595 products on the Othoba marketplace including Vision refrigerators, chest freezers, and other RFL Electronics products
- RealmemajorSmartphone brand vendor selling 124 products on the platform including Realme 15 Pro 5G, Realme 15 5G, and Realme 15T 5G devices
- Daily ShoppingmajorLarge grocery vendor with 5,163 products including farm eggs, bananas, prawns, and fresh produce sold on the marketplace
- Winner Fashion ShopcoreFashion vendor selling 1,512 products including traditional clothing like boys panjabi and mens panjabi
- Playtime DistributioncoreToy vendor selling products including deer rider toys, rocking sliders, happy sliders, and other children's toys
- bKashcoreMobile financial services partner for payment processing, enabling customers to pay using bKash mobile wallet
- NagadcoreMobile financial services partner for payment processing, enabling customers to pay using Nagad mobile wallet
- VisacoreCard payment partner for credit and debit card processing on the platform
- MastercardcoreCard payment partner for credit and debit card processing on the platform
- TrustpilotminorCustomer review platform partner where Othoba displays its business reviews for social proof and credibility
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Othoba competitors and assessment
Company assessmentBroad incumbents
- Amazon: Global horizontal e-commerce incumbent. Not currently a direct Bangladesh operator at scale, but represents the global marketplace playbook Othoba aspires to and the structural competition for international product demand.
- Shopee: Sea Group-owned regional horizontal marketplace with a Bangladesh storefront. Comparable multi-category marketplace model serving Bangladeshi consumers with cross-border seller base.
- Alibaba: Global horizontal marketplace and parent of Daraz. Comparable in operating model and category breadth, though serves Bangladesh primarily through its Daraz subsidiary rather than the core Alibaba platform.
Direct peers
- Chaldal: Bangladesh-based online grocery and daily essentials platform. Competes with Othoba's Daily Bazar/Grocery vertical with strong focus on quick-commerce delivery in Dhaka and other urban centers.
- Pickaboo: Bangladesh-based electronics-focused online retailer. Directly comparable to Othoba's smartphone and electronics/appliance categories, though Pickaboo is more vertically specialized.
- Bagdoom: Bangladesh-based online shopping marketplace operating across fashion, electronics, and lifestyle categories. Comparable horizontal marketplace positioning serving domestic consumers.
- AjkerDeal: Bangladesh-based e-commerce marketplace offering deals across multiple product categories. Comparable multi-vendor marketplace model serving Bangladeshi consumers with home delivery.
- Daraz: Alibaba-backed horizontal e-commerce marketplace operating across South Asia, including Bangladesh. Most direct competitor given overlapping multi-vendor marketplace model, nationwide delivery, and broad category coverage targeting Bangladeshi consumers.
- Evaly: Bangladesh-based horizontal e-commerce marketplace. Competes directly with Othoba across electronics, fashion, and lifestyle categories, though has faced well-publicized operational and trust challenges.
Regional players
- Flipkart: India-based horizontal e-commerce marketplace owned by Walmart. Comparable marketplace model and category mix, but operates in a different geography (India) and does not directly compete in Bangladesh.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Othoba social profiles
Digital presenceOthoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Othoba leadership team
Management profileNumber of profiles
Othoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Othoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Othoba
What does Othoba do?
Othoba operates a multi-vendor online marketplace that connects Bangladeshi consumers with third-party sellers across 30+ product categories including grocery, electronics, fashion, beauty, baby care, toys, home decor, and automotive. The platform enables product browsing, comparison, ordering, and home delivery nationwide, with multiple payment options including bKash, Nagad, and major credit/debit cards. It is accessible via web (othoba.com) and native Android and iOS applications.
Is Othoba a public or private company?
Othoba is a private company. It is classified as unknown and is currently operating.
When was Othoba founded?
Othoba was founded in -1. It employs 11 to 50 people.
Where is Othoba based?
Othoba is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Othoba make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are direct Product Sales.
Who are Othoba's main competitors?
Broad incumbents on record are Amazon, Shopee and Alibaba. Direct peers are Chaldal, Pickaboo, Bagdoom, AjkerDeal, Daraz and Evaly. Flipkart is listed as a regional player.
Does Othoba have an API?
No public API is recorded for Othoba.