MotherToBaby

Name

MotherToBaby

Legal name

The Organization of Teratology Information Specialists

Website

https://mothertobaby.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Teratogen and Maternal Health Information Services

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAHAC

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLALAHAE

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Teratogen information services
• Pregnancy exposure counseling
• Breastfeeding medication safety
• Maternal health research
• Birth defects prevention

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants: Primary funding from Health Resources and Services Administration (HRSA) under grant number UG4MC27861, 'Reproductive and Environmental Health Network' totaling $6,000,000 over five years with 28% financed with nongovernmental sources. Also received a five-year CDC grant beginning October 1, 2023.
2. Donations: Individual and corporate donations from private individuals and companies to support the organization's mission of providing exposure information to families and health providers.
3. Membership Dues: Individual membership at $175/year, Student membership at $50/year, and institutional membership tiers for organizations with 2+ members.
4. Pregnancy Studies: OTIS conducts pregnancy registries for pharmaceutical companies and other research organizations through the MotherToBaby Pregnancy Studies program coordinated by UC San Diego's Center for Better Beginnings.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

MotherToBaby is a non-profit service providing free, evidence-based information about medication, vaccine, and environmental exposure safety during pregnancy and breastfeeding. It delivers personalized counseling via phone, text, chat, and email through a network of 15 university- and hospital-based affiliates staffed by genetic counselors, pharmacists, nurses, and maternal-fetal medicine specialists. The organization also conducts observational pregnancy studies coordinated by UC San Diego's Center for Better Beginnings to advance medication safety knowledge.

Product overview

MotherToBaby is a service of the non-profit Organization of Teratology Information Specialists (OTIS) providing evidence-based information on exposures during pregnancy and breastfeeding. The portfolio includes the Exposure Information Service (phone/text/chat/email counseling), a database of 275+ Fact Sheets, the Baby Blog, MotherToBaby Podcast, Healthcare Professional Webinars, and the LactRx mobile app. The MotherToBaby Pregnancy Studies program conducts observational research on medication and vaccine safety. An Interactive Tool helps users understand critical periods of fetal development. All services are available in English and Spanish, with exposure counseling provided free of charge to U.S. residents.

Differentiator

Problem solved

Functional benefit

Brands

• LactRx: A free app providing current information on the use of medications, vaccines, diagnostic agents, and drugs of misuse during breastfeeding. The app has been downloaded over 6,700 times with 13,238 engaged sessions.

Products and services

• MotherToBaby Exposure Information Service Free, confidential exposure counseling service providing personalized answers via phone, text, chat, and email about medications, vaccines, chemicals, herbal products, substances of abuse, maternal health conditions, and other exposures during pregnancy and breastfeeding. Available in English and Spanish for U.S. residents.
• Fact Sheets Database
• MotherToBaby Pregnancy Studies
• LactRx Mobile App
• Baby Blog
• MotherToBaby Podcast
• Healthcare Professional Webinars Free on-demand webinar library for healthcare professionals covering medications, infections, environmental exposures, and pregnancy-related topics. Categories include Drugs & Substance Use, Environment, Infections & Vaccines, and Mom's Health Conditions.
• Critical Periods Pregnancy Development Tool
• Patient Referral System

Quantifiable outcome

• Over 2 million service contacts annually
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered minor and core.

• Allergy & Asthma NetworkminorStrategic or Co-development PartnerNational patient education and advocacy nonprofit dedicated to ending death and suffering due to asthma, allergies and related conditions through outreach, education, advocacy and research. Partners with MotherToBaby to provide accurate exposure information to their community.
• American Academy of Allergy, Asthma & Immunology (AAAAI)minorStrategic or Co-development PartnerProfessional organization with more than 7,000 members in the United States, Canada and 72 other countries. Dedicated to advancing knowledge and practice of allergy, asthma and immunology for optimal patient care.
• Baby Cafe USAminorStrategic or Co-development PartnerNational nonprofit organization supporting community-based breastfeeding support sites with approximately 140 Baby Cafes across 25 states. Provides free, evidence-based breastfeeding support led by International Board Certified Lactation Consultants.
• Bridge PrenatalminorStrategic or Co-development PartnerBirth equity-focused Enhanced Care Management (ECM) program supporting patients throughout pregnancy and up to 12 months postpartum in San Diego County, Riverside County, and Inland Empire with plans to expand.
• Bright by TextminorStrategic or Co-development PartnerFree text message service with tips timed to child's due date or birthdate, available in English or Spanish. Helps parents with child development information.
• CreakyJointsminorStrategic or Co-development PartnerPart of the nonprofit Global Healthy Living Foundation, online support community for people living with arthritis with over 90,000 members providing education, advocacy and research.
• Disaster Distress HelplineminorStrategic or Co-development PartnerProvides 24/7 toll-free, multilingual disaster crisis counseling to anyone in the U.S./territories experiencing emotional distress related to natural or human-caused disasters.
• FASD UnitedminorStrategic or Co-development PartnerEstablished in 1990 as National Organization on Fetal Alcohol Syndrome (NOFAS), works to help families connect, find FASD-informed resources, and rally lawmakers to raise public attention for the cause.
• Foundation of the National Lipid AssociationminorStrategic or Co-development PartnerPatient-focused nonprofit organization dedicated to improving welfare of patients and families affected by cholesterol and triglyceride problems through education, awareness, and advocacy.
• Health Physics SocietyminorStrategic or Co-development PartnerScientific organization of professionals specializing in radiation safety with members across academia, government, medicine, research, and industry in all 50 states and D.C.
• Hidradenitis Suppurativa (HS) FoundationminorStrategic or Co-development PartnerNonprofit dedicated to improving lives of people affected by HS, a chronic and painful skin disease, through research, education, and advocacy.
• Lupus Foundation of AmericaminorStrategic or Co-development PartnerNation's leading nonprofit dedicated to improving quality of life for people affected by lupus through programs of research, education, support, and advocacy.
• MyHealthTeamsminorStrategic or Co-development PartnerCreates free social networks for chronic condition communities where people can connect with others who have the same condition and track their experiences.
• National CMV FoundationminorStrategic or Co-development PartnerNon-profit organization dedicated to promoting awareness, providing access to resources and sharing prevention information to eliminate congenital CMV.
• National Maternal Mental Health HotlineminorStrategic or Co-development PartnerProvides 24/7, free, confidential emotional support and resources for new parents. Hotline: 1-833-TLC-MAMA (1-833-852-6262).
• National Multiple Sclerosis SocietyminorStrategic or Co-development PartnerHelps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services.
• Patient Education GeniusminorStrategic or Co-development PartnerGives clinicians one access point for evidence-based patient education resources with library of over 50,000 titles and digital delivery tools.
• PatientsLikeMeminorStrategic or Co-development PartnerFree, online patient network where people can connect with others who have the same condition and track and share their experiences to help develop more effective treatments.
• Pediatric Environmental Health Specialty Units (PEHSUs)minorStrategic or Co-development PartnerSource of medical information and advice on environmental conditions that influence reproductive and children's health, academically based at university medical centers across the U.S. and Canada.
• Preventive Cardiovascular Nurses Association (PCNA)minorStrategic or Co-development PartnerLeading nursing organization dedicated to preventing cardiovascular disease through assessing risk, facilitating lifestyle changes, and guiding individuals to achieve treatment goals.
• Postpartum Support InternationalminorStrategic or Co-development PartnerProvides direct peer support to families, trains professionals, and provides a bridge between them through HelpLine, peer mentors, online support groups, and Provider Directory.
• Rural Health Information HubminorStrategic or Co-development PartnerNational clearinghouse on rural health issues providing access to current and reliable resources and tools to help learn about rural health needs.
• Save Texas MomsminorStrategic or Co-development PartnerTexas-based nonprofit dedicated to improving maternal health outcomes for pregnant and postpartum mothers, especially in maternity care deserts, through digital tools and local collaborations.
• Society for Birth Defects Research and Prevention (BDRP)minorStrategic or Co-development PartnerInternational multidisciplinary scientific society with approximately 700 members specializing in developmental and reproductive biology, toxicology, epidemiology, and clinical disciplines. OTIS holds joint annual meetings with this society.
• Society for Maternal-Fetal Medicine (SMFM)minorStrategic or Co-development PartnerNon-profit membership organization with more than 3,500 physicians, scientists and health professionals supporting clinical practice of maternal-fetal medicine through education, research and advocacy.
• Spondylitis Association of America (SAA)minorStrategic or Co-development PartnerLeading US nonprofit 100% dedicated to improving lives of people living with all forms of spondyloarthritis through trusted information and support resources.
• The MightyminorStrategic or Co-development PartnerPublishes real stories by real people facing real challenges, providing a platform for those dealing with chronic illness during pregnancy.
• UC San Diego Center for Better BeginningscoreStrategic or Co-development PartnerCoordinates MotherToBaby Pregnancy Studies research, instrumental in identifying unrecognized teratogens and ruling out risks for medications and vaccines. Part of Rady Children's Hospital San Diego.
• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerMotherToBaby is a suggested resource by the CDC and operates with CDC support. CDC experts co-author educational content such as measles fact sheets.
• Food and Drug Administration's Office of Women's HealthcoreStrategic or Co-development PartnerMotherToBaby is a suggested resource by the FDA's Office of Women's Health, providing authoritative information on medication safety during pregnancy and breastfeeding.
• National Library of MedicineminorStrategic or Co-development PartnerMotherToBaby is a contributor to the National Library of Medicine with 250+ bilingual fact sheets included in government free libraries and databases.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• InfantRisk Center (Texas Tech University Health Sciences Center): Direct peer that provides evidence-based information on medication use during pregnancy and breastfeeding via phone helpline, app, and online resources. Operates the MommyMeds app — a direct functional analog to MotherToBaby's LactRx app and exposure counseling service.
• Text4Baby (Healthy Mothers, Healthy Babies Coalition): Free text message-based health information service for pregnant women and new mothers, with similar outreach goals to MotherToBaby. Both use mobile/text channels to reach underserved maternal populations with trusted health information.
• Postpartum Support International: Nonprofit organization providing peer support, provider directory, and resources for perinatal mental health. Direct peer in the pregnancy/postpartum support space and an existing partner of MotherToBaby's.
• La Leche League International: International nonprofit providing mother-to-mother breastfeeding support, education, and encouragement. Comparable as a long-standing mission-driven maternal health organization with overlapping breastfeeding content and counseling.

Broad incumbents

• Maven Clinic: Large venture-backed digital women's and family health platform offering virtual care, fertility, pregnancy, postpartum, and pediatric support. Overlaps with MotherToBaby in pregnancy/breastfeeding guidance but operates as a paid virtual care provider rather than a free information service.
• Ovia Health (Labcorp): Women's health app and benefits platform owned by Labcorp, providing pregnancy tracking, fertility, and parenting guidance. Competes for the same pregnant-consumer audience that MotherToBaby reaches through its content, blog, and app channels.
• March of Dimes: National nonprofit focused on maternal and infant health, with research, education, and advocacy programs. Shares MotherToBaby's maternal health mission and overlapping topics (birth defects, prematurity) and is a direct referral partner.
• BabyCenter: Large commercial pregnancy and parenting information platform reaching tens of millions of users monthly. Competes for the same pregnant-consumer attention as MotherToBaby's Baby Blog, podcasts, and fact sheets, though with a broader commercial content model.
• HealthyChildren.org (American Academy of Pediatrics): Official AAP pediatric health information site covering pregnancy through adolescence. Overlaps with MotherToBaby on provider-trusted pregnancy/breastfeeding information and serves a similar pediatric/OB audience.

Emerging players

• LactApp: Subscription-based breastfeeding support app with AI-driven lactation guidance. Closest direct competitor to MotherToBaby's LactRx app in the breastfeeding-medication information niche, though narrower in scope and for-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mothertobaby

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotherToBaby