Alert1
Alert1 is a privately held medical alert company founded in 1988 that provides 24/7 monitored personal emergency response systems, fall detection, and GPS-enabled mobile devices to seniors and healthcare providers across the United States, Canada, and Puerto Rico on a subscription basis.
- Company typePrivate
- Founded1988
- HeadquartersWilliamsport, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Alert1 does
Alert1, legally AlertOne Services, LLC, is a privately held medical alert company founded in 1988 and headquartered in Williamsport, Pennsylvania, with a secondary operations office in Pocatello, Idaho. The company designs, distributes, and monitors personal emergency response systems for seniors and at-risk individuals across all 50 US states, Canada, and Puerto Rico, operating TMA Five-Diamond Certified US-based Command Centers staffed 24/7/365 with an average 28-second response time. Its core product line spans landline and cellular in-home base units (EZ Care, EZ Care Plus) and the GPS-enabled mobile LifeBeacon pendant, with optional fall detection accessories, monitored smoke and CO alarm integration, medication reminders, and an Added Protection Plan. The company claims to have served over 234,000 families and competes primarily on price, no-contract flexibility, and third-party validated 98% fall detection accuracy.
The business model is subscription-based recurring revenue, with monitoring plans ranging from $19.99 to $44.99 per month depending on system type and billing frequency, plus accessory attach (fall detection at $5-$10/month, extended warranty at $60/year, monitored smoke detector at $5/month). No equipment fees, free activation when purchased online, and free shipping support a value proposition positioned at up to 50% below Life Alert and below Philips Lifeline pricing. Customer acquisition is hybrid: direct-to-consumer e-commerce on alert-1.com, phone-based inside sales at 1-877-579-9862, SEO-driven content marketing through a 666+ post blog that comparison-targets Life Alert and Philips Lifeline, PR coverage in ABC News, Good Morning America, and Fox News, and a Friends for Life referral program offering a free month of service to both referrer and referred. A separate enterprise sales motion targets healthcare providers such as nursing homes, assisted living facilities, and home care agencies, positioning the system as a labor-shortage mitigation tool, with over 1,200 provider targets identified in Ohio alone.
The company is led by Co-CEO Shayne Fitz-Coy, a former investor in the business, CAPS-certified aging-in-place specialist, and Forbes Business Council member. Ownership remains private with no disclosed external investors, parent company, or recapitalization events; funding rounds are not disclosed and revenue is not publicly reported. Operations are supported by 51-100 employees, with no mobile application, no documented AI/ML research capability, and no disclosed patents beyond TMA Five-Diamond monitoring certification. Customer segmentation reflects a long-tail consumer base of individual seniors and family caregivers, with an emerging B2B healthcare provider overlay, anchored by 37+ years of continuous operating history.
Alert1 firmographics
Firmographics- Name
- Alert1
- Legal name
- AlertOne Services, LLC
- Website
- https://alert-1.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alert1 is a privately held medical alert company founded in 1988 that provides 24/7 monitored personal emergency response systems, fall detection, and GPS-enabled mobile devices to seniors and healthcare providers across the United States, Canada, and Puerto Rico on a subscription basis.
- Ownership category
- akta.pro rank
Alert1 industry classification
Industry- Product category
- Medical Alert Systems
- NAICS
- Security Systems Services (56162), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)
- akta.pro secondary industries
- Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Medication Reminders & Care Compliance Alert Services (HSAHAHAD)
Keywords
Where Alert1 is headquartered
LocationHeadquarters
- HQ city
- Williamsport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alert1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Monthly/Annual Monitoring Subscriptions: Core revenue stream from recurring monthly or annual subscription fees for 24/7 emergency monitoring services. Plans range from $19.99 to $44.99/month depending on system type (in-home vs mobile) and billing frequency (monthly vs annual). Annual plans offer significant discounts. No equipment fees, free activation, and free shipping included.
- Accessories and Add-ons: Revenue from optional add-ons including fall detection upgrade ($5-10/month), Added Protection Plan ($60/year), Monitored Smoke Detector ($5/month or $30 one-time), Mobile Alert Pendant with GPS ($29.99/month), Medication Reminder Organizer ($149.95), Emergency Lock Box ($25), additional help buttons and wristbands ($9.95-25).
- Referral Program: Friends for Life referral program where existing members earn free months of service for each new customer referral. Creates customer acquisition through existing customer advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EZ Care In-Home Medical Alert - Basic landline-based in-home protection |
| Subscription | Annual | EZ Care Plus In-Home Medical Alert - Cellular-based in-home protection without landline |
| Subscription | Annual | LifeBeacon On-the-Go - Mobile GPS-enabled protection for use anywhere |
| Subscription | Annual | Added Protection Plan - Extended warranty and damage coverage |
| Subscription | Monthly | Monitored Smoke Detector - Fire safety monitoring integration |
| Subscription | Monthly | Mobile GPS Pendant with Fall Detection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Alert1 product offering
Product offeringCore offering
Alert1 sells in-home and mobile medical alert systems (EZ Care, EZ Care Plus, LifeBeacon) paired with 24/7/365 U.S.-based Command Center emergency monitoring on a no-contract subscription basis priced from $19.99 to $44.99 per month. Devices include optional automatic fall detection, GPS location tracking, and two-way voice communication, and integrate with home smoke, carbon monoxide, and motion detectors. Revenue is driven by recurring monitoring subscriptions, with accessories such as lock boxes, medication reminders, and protection plans sold as add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- EZ Care In-Home Medical Alert Landline-based in-home medical alert system with a base unit and a showerproof wearable help button offering up to 400 ft range and unlimited button pushes; optional fall detection is available and the system integrates with home smoke, carbon monoxide, and motion detectors. Designed for seniors living at home who need reliable in-residence emergency response.
- EZ Care Plus In-Home Medical Alert Cellular-based in-home medical alert system that operates without a landline, featuring a built-in fall detection pendant and a two-way speaker in the base station for direct communication with the 24/7 Command Center. Targeted at home-based seniors who want in-home protection without a traditional phone line.
- LifeBeacon On-the-Go Mobile Medical Alert Mobile GPS-enabled medical alert system for use anywhere, operating on the AT&T cellular network across all 50 U.S. states, Canada, and Puerto Rico. Includes a rechargeable battery lasting up to 10 days, optional fall detection, and two-way voice communication, designed for active seniors who spend time outside the home.
- Mobile Alert Pendant with GPS Water-resistant GPS-enabled mobile pendant accessory with location services and a two-way speaker for direct communication with the 24/7 Command Center, available with optional fall detection. Designed as a wearable on-the-go companion for Alert1 subscribers who want GPS location tracking.
- Mobile Fall Detection Alert Pendant with GPS Mobile GPS pendant with automatic fall detection that calls for help without user action when a fall is sensed, using AT&T and Verizon networks. Requires no landline, Wi-Fi, or cell phone, and is designed for seniors at high fall risk who want automatic on-the-go protection.
- Monitored Smoke Detector Integrated smoke detection monitoring accessory that, when triggered, alerts the 24/7 Command Center which comes on the line to check for false alarms and dispatch help. Includes 3+ year battery life and low battery detection, and works with Alert1's Home Medical Alert System for whole-home fire safety.
- Emergency Lock Box Secure key storage lockbox that holds up to five keys and locks around doorknobs, fencing, or railings; the 24/7 Command Center provides first responders with the lockbox code so they can enter the home quickly during an emergency. Targeted at seniors who want responders to avoid breaking down doors.
- Medication Reminder and Organizer Automated medication management device with up to four daily audible reminders, an extra-large LED display, a tamper-proof container, an 85dB alarm, and 48-hour rechargeable battery backup. Made in the USA and designed for seniors who need support with daily medication adherence.
Quantifiable outcome
- Up to 50% cost savings compared to competitors like Life Alert
- +5 more outcomes
Companies that use Alert1
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Alert1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Alert1 partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Alert1 competitors and assessment
Company assessmentDirect peers
- MobileHelp: MobileHelp provides mobile and in-home PERS devices with GPS and fall detection, sold via subscription to seniors and caregivers. Its product offering, distribution model, and target demographic are directly comparable to Alert1's.
- Bay Alarm Medical: Bay Alarm Medical is a subscription PERS provider offering in-home, mobile GPS, and fall detection devices to seniors. Its product lineup, target customer, and direct-to-consumer subscription model are directly comparable to Alert1's.
- Life Alert: Life Alert is the most well-known US medical alert provider, offering in-home and mobile PERS systems. Alert1 explicitly positions itself as a lower-cost, no-contract alternative to Life Alert, making it a directly comparable subscription PERS competitor.
- LifeStation: LifeStation is a subscription PERS company offering in-home and mobile medical alert systems with fall detection, monitoring, and caregiver notification features. Its product set and target customers are directly comparable to Alert1's.
- Medical Guardian: Medical Guardian offers a broad portfolio of in-home, mobile, and smartwatch-style medical alert systems with 24/7 monitoring. It competes head-to-head with Alert1 in the same DTC subscription PERS market with overlapping product tiers and pricing.
- Lively (formerly GreatCall): Lively (formerly GreatCall, now part of Best Buy's Critical Signal Technologies) offers mobile PERS devices and health-focused services for seniors. It overlaps with Alert1's mobile GPS and fall detection products, with a comparable subscription-based service model.
- Philips Lifeline (Connect America): Philips Lifeline, now part of Connect America, is a leading PERS provider offering home and mobile medical alert systems. Alert1's marketing directly targets Philips Lifeline switchers, citing $200+/year in savings, making it a directly comparable subscription PERS competitor.
Broad incumbents
- ADT Health: ADT has extended its monitored security platform into medical alert and health services (ADT Health). As a much larger incumbent with national brand recognition, it represents a broader, well-capitalized competitor that overlaps with Alert1's monitoring-centric value proposition.
- Connect America: Connect America is a large connected health and PERS platform serving both consumers and healthcare providers following its acquisition of Philips Lifeline. It is a broader incumbent with overlapping in-home and mobile PERS products targeting the same senior demographic.
Emerging players
- Apple (Apple Watch Fall Detection): Apple Watch's built-in fall detection and emergency SOS represent a fast-improving consumer-tech substitute for dedicated PERS pendants. Although not a traditional PERS competitor, its capability directly overlaps Alert1's core fall-detection value proposition and represents the most credible category-disruption vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alert1 social profiles
Digital presenceAlert1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert1 leadership team
Management profileNumber of profiles
Profiles1 record
Alert1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert1
What does Alert1 do?
Alert1 sells in-home and mobile medical alert systems (EZ Care, EZ Care Plus, LifeBeacon) paired with 24/7/365 U.S.-based Command Center emergency monitoring on a no-contract subscription basis priced from $19.99 to $44.99 per month. Devices include optional automatic fall detection, GPS location tracking, and two-way voice communication, and integrate with home smoke, carbon monoxide, and motion detectors. Revenue is driven by recurring monitoring subscriptions, with accessories such as lock boxes, medication reminders, and protection plans sold as add-ons.
Is Alert1 a public or private company?
Alert1 is a private company. It is classified as unknown and is currently operating.
When was Alert1 founded?
Alert1 was founded in 1988. It employs 51 to 100 people.
Where is Alert1 based?
Alert1 is headquartered in Williamsport, United States, in the North America region.
How does Alert1 make money?
Three revenue lines are on record. Monthly/Annual Monitoring Subscriptions are the primary driver. The others are accessories and Add-ons and referral Program.
Who are Alert1's main competitors?
Direct peers on record are MobileHelp, Bay Alarm Medical, Life Alert, LifeStation, Medical Guardian, Lively (formerly GreatCall) and Philips Lifeline (Connect America). Broad incumbents are ADT Health and Connect America. Apple (Apple Watch Fall Detection) is listed as an emerging player.
Does Alert1 have an API?
No public API is recorded for Alert1.
What industry is Alert1 in?
Alert1's product category is Medical Alert Systems. Its primary akta.pro industry code is HSAHAAAL, Personal Emergency Response (PERS) & Medical Alert Monitoring, with a secondary code of HSAHAHAC, Fall Detection & Automatic Alert Monitoring Services. Its NAICS code is 56162 and its SIC code is 8082.