Spatial Experience
Spatial Experience is an Amsterdam-based B2B innovation hub and professional services firm serving specialist real estate sectors including student housing, coliving, shared living, and senior living through integrated branding, digital marketing, design, and spatial design services delivered via its 360 Solution offering.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spatial Experience does
Spatial Experience BV is an Amsterdam-headquartered B2B professional services firm and innovation hub serving specialist real estate sectors including purpose-built student accommodation, coliving, shared living, and senior living. The company operates through three sub-brands: SPX Lab (research and thought leadership platform), SPX Agency (client-facing consulting and implementation), and SPX Studio (venture builder), and runs two strategic ventures, Coliving Ventures and Digital Estate. Its product portfolio is unified under the '360 Solution', an end-to-end offering covering business consultancy, branding, digital marketing and products, design and visual communication, multimedia, and spatial design and branding, taking real estate products from concept to market launch.
The company's underlying technology is methodological rather than software-based: proprietary Design Thinking and Growth-Driven Design (GDD) frameworks adapted for specialist real estate, supported by SPX Lab's proprietary market research (including publications such as 'Remote Work & Stay' and Coliving Insights editions), and a PropTech connector platform in Digital Estate that links real estate operators with technology providers to design integrated customer journeys. There is no disclosed proprietary AI, ML, or data platform underlying the offering.
Spatial Experience makes money through project-based professional services engagements, with custom quote-based pricing tailored to individual client scope. The go-to-market is direct enterprise sales targeting institutional investors, developers, and operators, with no self-serve or marketplace distribution. The company markets through thought leadership content, industry publications, conference participation (including World Urban Forum and Coliving Conference), and strategic partnerships with industry associations such as Co-Liv, ColivingNL, and The Class Foundation. Customer concentration centers on enterprise relationships with Greystar, PGIM, International Campus, MPC Capital, and The Student Hotel, against a broader ecosystem of over 60 client engagements across EMEA.
Spatial Experience firmographics
Firmographics- Name
- Spatial Experience
- Legal name
- Spatial Experience BV
- Website
- https://spatial-experience.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spatial Experience is an Amsterdam-based B2B innovation hub and professional services firm serving specialist real estate sectors including student housing, coliving, shared living, and senior living through integrated branding, digital marketing, design, and spatial design services delivered via its 360 Solution offering.
- Ownership category
- akta.pro rank
Spatial Experience industry classification
Industry- Product category
- Specialist Real Estate Branding & Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Interior Design Services (54141)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
- akta.pro secondary industries
- Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG), Student Housing Marketplaces & Booking Platforms (THAMAGAJ)
Keywords
Where Spatial Experience is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Spatial Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Comprehensive professional services for specialist real estate including business consultancy, branding, digital marketing & products, multimedia, design & visual communication, and spatial design & branding. Revenue generated through project-based engagements and ongoing client partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Spatial Experience product offering
Product offeringCore offering
Spatial Experience is an innovation hub and B2B professional services firm that delivers branding, marketing, design, and consultancy services to specialist real estate investors, developers, and operators. Its 360 Solution bundles Business Consultancy, Digital Marketing & Products, Design & Visual Communication, Branding, Multimedia, and Spatial Design & Branding into end-to-end engagements spanning concept co-creation to market launch. The firm specializes in student housing, coliving, shared living, and senior living sectors across Europe and EMEA.
Product overview
Spatial Experience is an innovation hub operating at the intersection of design, technology and research to shape the future of specialist real estate. The company offers a unified 360-degree service portfolio combining Business Consultancy, Digital Marketing & Products, Design & Visual Communication, Branding, Multimedia, and Spatial Design & Branding into an integrated 360 Solution. The ecosystem comprises three sub-brands: SPX Lab (R&D and market research), SPX Studio (venture builder for digital solutions), and SPX Agency (client-facing consulting). Two strategic ventures—Coliving Ventures (industry partnerships and events) and Digital Estate (PropTech platform)—extend the company's reach. The company specializes in student housing, PBSA, shared living, coliving, and senior coliving sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Coliving Ventures: Promotes innovative, sustainable business development and impactful growth in the coliving sector by building up different initiatives within the industry
- Digital Estate
Products and services
- Business Consultancy
Quantifiable outcome
- Facilitated brand development for 60+ specialist real estate operators across student housing, coliving, and shared living sectors
- +2 more outcomes
Companies that use Spatial Experience
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Spatial Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Spatial Experience partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- The Student HotelcoreLong-standing strategic partnership with The Student Hotel, an international hospitality brand. SPX founder Bart Sasim worked with TSH from early development stages, providing broad range of design and communication services including brand strategy and visual communication.
- Coliving InsightscoreStrategic collaboration with Coliving Insights for industry publications and positioning. SPX team contributed to positioning Coliving Insights as an industry influencer and supported partner development in the shared living field.
- SALTO SystemscorePartnership with SALTO Systems, a global leader in access solutions, for positioning the shared living industry and co-developing content on PropTech integration and seamless resident experience.
- ColivingNLcoreStrategic partnership with ColivingNL industry association. SPX supported rebranding including new website and logo development, with collaboration continuing for future association development.
- GreystarmajorTrusted partner for Greystar, a leading global real estate investment management firm specializing in rental housing. SPX provides branding and marketing services for specialist real estate projects.
- PGIMmajorPartnership with PGIM, the global investment management business of Prudential Financial. SPX delivers brand strategy and identity development for real estate projects.
- International CampusmajorStrategic partnership with International Campus, a European platform for purpose-built student accommodation. SPX provides comprehensive branding and marketing services.
- MPC CapitalmajorPartnership with MPC Capital, an independent asset and investment manager specializing in sustainable real estate investments. SPX delivers brand and marketing solutions.
- Digital EstatecoreSPX Studio venture focused on digital transformation for specialist real estate. Digital Estate connects real estate players with service and product providers, developing a system that helps design full customer journey experiences by integrating with existing PropTech solutions.
- Coliving VenturescoreSPX Studio venture encouraging innovative, sustainable business development in coliving sector. SPX serves as founding partner driving growth and impact through industry partnerships and initiatives.
- The Class FoundationcorePartnership with The Class Foundation, organization supporting innovation in student housing and coliving. Collaboration on industry events and thought leadership.
- Co-LivcorePartnership with Co-Liv, the international coliving association. SPX supported brand development and participates in industry initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spatial Experience competitors and assessment
Company assessmentBroad incumbents
- Wolff Olins: Global brand consultancy delivering integrated brand strategy, identity, and experience work. Comparable to Spatial Experience's 360 Solution offering but operating at much larger scale and across sectors including real estate, mobility, and hospitality.
- Lippincott: Brand strategy and design consultancy serving consumer, financial, and real estate clients. Overlaps with Spatial Experience on brand strategy, identity, and experience design but operates as a broad incumbent rather than a sector specialist.
- IDEO: Global design and innovation consultancy using human-centered design methodologies. Closely comparable to Spatial Experience's Design Thinking methodology and interdisciplinary model, though it serves a much broader sector mix at significantly larger scale.
- Landor & Fitch: Large brand strategy and design consultancy with dedicated real estate and hospitality practices. Similar end-to-end brand-to-experience positioning to Spatial Experience but with global delivery and broader sector exposure.
- JLL (Jones Lang LaSalle): Global real estate services firm with marketing, workplace experience, and branding capabilities serving investors, developers, and operators. Overlaps with Spatial Experience's real estate target market and integrated service approach at vastly larger scale.
- Pentagram: Independent partner-led design firm with deep brand identity and environmental graphics expertise. Pentagram's partner-led practice model mirrors Spatial Experience's senior-led co-creation approach, particularly for spatial design & branding work.
- Siegel+Gale: Global brand strategy and design consultancy with a long-standing 'simplicity' methodology. Comparable integrated approach to brand, digital, and experience work for real estate and hospitality clients at larger scale.
Direct peers
- M Moser Associates: Workplace design and strategy consultancy combining space planning, brand expression, and change advisory. Comparable to Spatial Experience in its interdisciplinary services for real estate operators but focused on corporate workplace rather than living sectors.
- Unispace: Workplace strategy and design firm integrating brand, space, and technology. Shares Spatial Experience's 360-degree service vision and emphasis on blending physical space with brand experience for corporate occupiers.
Emerging players
- Bonard: Specialist market intelligence and consulting firm dedicated to the student housing and coliving sectors. Closely overlaps with Spatial Experience's category focus; both serve investors and operators in PBSA and coliving, though Bonard is data-led rather than brand-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spatial Experience social profiles
Digital presenceSpatial Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spatial Experience leadership team
Management profileNumber of profiles
Profiles1 record
Spatial Experience subsidiaries and ownership
Company hierarchySubsidiaries5 records
Spatial Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spatial Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spatial Experience
What does Spatial Experience do?
Spatial Experience is an innovation hub and B2B professional services firm that delivers branding, marketing, design, and consultancy services to specialist real estate investors, developers, and operators. Its 360 Solution bundles Business Consultancy, Digital Marketing & Products, Design & Visual Communication, Branding, Multimedia, and Spatial Design & Branding into end-to-end engagements spanning concept co-creation to market launch. The firm specializes in student housing, coliving, shared living, and senior living sectors across Europe and EMEA.
When was Spatial Experience founded?
Spatial Experience was founded in 2014. It employs 11 to 50 people.
Where is Spatial Experience based?
Spatial Experience is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Spatial Experience make money?
One revenue line is on record: professional Services.
Who are Spatial Experience's main competitors?
Broad incumbents on record are Wolff Olins, Lippincott, IDEO, Landor & Fitch, JLL (Jones Lang LaSalle), Pentagram and Siegel+Gale. Direct peers are M Moser Associates and Unispace. Bonard is listed as an emerging player.
Does Spatial Experience have an API?
No public API is recorded for Spatial Experience.
What industry is Spatial Experience in?
Spatial Experience's product category is Specialist Real Estate Branding & Marketing Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of BPAJAIAG, Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping). Its NAICS code is 54185 and its SIC code is 7310.