PlanScout

What PlanScout does

PlanScout (legal entity Tax Alpha Inc) is a Seattle-based financial services provider founded in 2023 that delivers outsourced financial plan creation to licensed financial advisors and RIAs across the United States. The company operates a dual-product model: a managed service in which PlanScout's US-based relationship managers produce custom-branded financial plans delivered within 3 to 5 business days, and SIPS (Strategic Investment Planning Software), a proprietary planning platform acquired in September 2023 that advisors can subscribe to for self-service plan construction. SIPS is offered in three tiers — Essential at $149/month, Advanced at $285/month (featuring automated tax-rate calculation, complex tax scenario modeling, dynamic mode, and actual values entry), and Enterprise with custom pricing, white-labeled reporting, and workflow customization. End-client plans start at $485/month per plan.

The business generates revenue through recurring monthly subscriptions (software access and per-plan fees) and is monetized via a hybrid GTM motion that combines a self-serve free-first-plan funnel for individual advisors with direct enterprise sales for large advisory firms. The customer base spans solo advisors, multi-advisor firms, and RIAs, with the largest segment being independent advisors seeking to offer comprehensive retirement and tax-planning deliverables without building in-house planning capacity. Distribution channels include direct website sales, a channel partnership with Tucker Financial Group, and event sponsorships at Ed Slott's IRA Workshop and Elite Advisors Conference. The company is privately held with no disclosed institutional funding; leadership consists of CEO and co-founder Raygar Khailany and co-founder and board chair John Murray.

Name

PlanScout

Legal name

Tax Alpha Inc

Website

https://planscout.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

PlanScout is a Seattle-based outsourced financial planning service and SIPS software provider that delivers custom-branded retirement and tax plans to licensed financial advisors and RIAs across the United States.

Ownership category

akta.pro rank

Product category

Financial Planning Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI)

Keywords

• Financial planning software
• Outsourced financial plans
• Retirement planning tools
• Advisor planning platform
• Tax optimization software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SIPS Subscription Plans: Monthly subscription revenue from financial advisors accessing the SIPS financial planning platform. Three tiers: SIPS Essential ($149/month), SIPS Advanced ($285/month), and SIPS Enterprise (custom pricing). Plans for advisor clients start at $485/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PlanScout delivers fully outsourced custom-branded financial plans to licensed financial advisors, with plans delivered in 3 to 5 business days. The company also sells the proprietary SIPS (Strategic Investment Planning Software) platform — a subscription-based financial planning tool with automated tax-rate calculation, complex tax scenario modeling, and dynamic plan updates offered in Essential, Advanced, and Enterprise tiers.

Product overview

PlanScout is a fully outsourced financial planning service for licensed financial advisors, built around two core products: the PlanScout service platform and the SIPS (Retirement Planning System) software. PlanScout provides custom-branded financial plans delivered in 3 business days, targeting advisors who want to offer comprehensive planning without building in-house capacity. SIPS is offered in three tiers: Essential ($149/month) for smaller advisors, Advanced ($285/month) with automated tax calculations and scenario modeling, and Enterprise for large firms requiring white-labeling and system integration. Both products work together—the PlanScout service creates plans while SIPS software enables advisors to build and manage plans themselves. The company also publishes educational guides on topics like Monte Carlo risk analysis and time-horizon planning as complementary resources.

Differentiator

Problem solved

Functional benefit

Brands

• SIPS: Retirement planning system for financial advisors
• SIPS Advanced
• SIPS Essential
• SIPS Enterprise

Products and services

• PlanScout Outsourced Financial Planning Service A fully outsourced financial plan development service for licensed financial advisors. Provides custom-branded plans delivered in 3 to 5 business days, with elevated client experience and high-yielding recommendations. Plans for advisor clients start at $485/month.
• SIPS (Strategic Investment Planning Software) Proprietary financial planning software platform enabling financial advisors to create detailed retirement income plans, model complex tax scenarios, run dynamic what-if analyses, and track client progress against financial goals. Offered via subscription in Essential ($149/month), Advanced ($285/month), and Enterprise (custom pricing) tiers.
• SIPS Advanced Feature Release Major capability expansion of the SIPS platform with automatic tax-rate calculation, complex tax scenario modeling, dynamic cascading updates, actual values entry for annual reviews, and calendar year labels.
• Automatic OBBB Plan Updates Capability that automatically updates client financial plans to reflect One Big Beautiful Bill (OBBB) legislative changes, including expanded opportunity zones and shifting deduction limits.

Quantifiable outcome

• 5x faster plan creation (3 hours vs. 15 hours per plan)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tucker Financial GroupcoreGTM or Marketing Partner · 13 February 2024PlanScout has officially partnered with Tucker Financial Group to help independent advisors grow their business. This partnership enables Tucker Financial Group advisors to access PlanScout's outsourced financial planning services, providing them with custom-branded, comprehensive financial plans delivered within 3 business days. The partnership was announced on February 13, 2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BluePrint Income: Retirement-income planning platform for advisors, including Social Security and annuity optimization. Strong overlap with PlanScout's retirement-income, Social Security timing and tax-optimization value proposition.
• Conquest Planning: Modern advisor-facing financial planning platform with strong UX and integration focus, competing for the next generation of RIAs using subscription-based planning software.
• Holistiplan: Advisor-focused tax planning software that turns client tax returns into planning insights — partial overlap with PlanScout's tax-modeling features in SIPS Advanced, especially around ROTH conversions and tax scenarios.
• Income Lab: Retirement income planning software for advisors, focused on stress-testing and decumulation strategies. Comparable to PlanScout's retirement-income planning emphasis within SIPS.
• Asset-Map: Financial-advisor visualization and household-mapping tool, aligned with PlanScout's emphasis on 'visually engaging' plans for clients and 'elevated client experience'.

Direct peers

• RightCapital: Advisor-facing financial planning software with tax, retirement and estate modules priced via advisor subscription. Competes head-on with SIPS in the SMB advisor segment at similar price points.
• eMoney Advisor (Fidelity): Fidelity-owned financial planning platform purpose-built for RIAs and financial advisors. Most direct competitor to PlanScout's SIPS offering across comprehensive planning, tax modeling and client deliverables.
• MoneyGuidePro (Envestnet): Established goal-based financial planning platform for advisors, integrated into the Envestnet ecosystem. Direct peer given the overlapping advisor-customer persona and similar comprehensive-planning positioning.

Broad incumbents

• Nitrogen (formerly Riskalyze): Risk and planning platform used broadly across advisory firms. Overlaps with PlanScout's risk-framing content (e.g., 'Beyond Monte Carlo Guide') and broader advisor risk/financial planning workflow.
• Vanilla (Advicent/Orion): Advisor planning and proposal software suite within the broader Orion ecosystem, used by RIAs for comprehensive financial plans. Competes indirectly with PlanScout/SIPS across mid-market and enterprise RIAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/planscout

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlanScout