RM Interiors
RM Interiors is a private flooring contractor providing installation and material supply services across carpet, vinyl plank, tile, sheet vinyl, laminate, and wood categories to single-family rental owners, multifamily property managers, contractors, and builders, operating from 15 warehouse locations in 13 U.S. states under the RMX private-label and sourced-manufacturer lineup.
- Company typePrivate
- Founded2006
- HeadquartersMesa, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What RM Interiors does
RM Interiors is a private flooring contractor operating a nationwide installation and material-supply business for residential property owners and managers. Founded in 2006 and headquartered in Mesa, Arizona, the company provides measurement, materials supply, and professional installation across carpet, vinyl plank (including glue-down LVP and floating LVP), tile, sheet vinyl, laminate, and wood flooring categories. Its proprietary RMX brand spans private-label products alongside sourced SKUs from major manufacturers including Mohawk, Shaw, MSI, Urban Surfaces, and Armstrong. Customers include single-family rental (SFR) owners, multifamily property managers, contractors, and builders, served through three vertical service lines: Single-Family Flooring Solutions, Multifamily Flooring Solutions, and New Construction Solutions.
The company runs a field-sales-led go-to-market with regional account executives, business development executives, and field project managers at each of 15 warehouse locations across 13 states, supplemented by a website-based product catalog and flooring calculator. Distribution covers Charlotte, Denver, Atlanta, Dallas, Houston, Kansas City, Las Vegas, Mesa, Phoenix, Miami, Orlando, Raleigh, Sacramento, Seattle, and Tampa, addressing 17 of US News' top 20 hottest housing markets. Per-unit pricing is publicly disclosed (carpet $5.69–$14.91 per square yard, vinyl plank $0.32–$9.90 per square yard, tile $1.06–$7.43 per square foot), with market-specific variations. Enterprise customers named on the company website and in case studies include Opendoor, Offerpad, DRH Horton, Bridge Tower, Belaflor, Innovation Homes, HHS Residential, Lessen, Pathlight Property Management, Cohen Construction, Sodella Construction, and TCN.
RM Interiors entered the single-family rental vertical in 2011 and is the longest-standing dedicated flooring provider in that channel, having installed more than 300,000 units across its history. Differentiated assets include an integrated labor scoring hierarchy correlated with 98% specified-material compliance and a customer satisfaction improvement from 92% to 97% in under a year, an RMX private-label aggregation model that enables nearly 300 small SFR operators to access collective buying power, and the November 2022 launch of the RMX Glue-Down LVP line (7x48-inch plank, 6mil wear layer, up to 25% material cost savings versus floating LVP). The company was awarded IMN's SFR Contractor/Rehab Company of the Year in 2022. Leadership comprises CEO Mark Wagner and cofounder Rick Wagner. No external funding, M&A activity, or institutional ownership is disclosed in available sources.
RM Interiors firmographics
Firmographics- Name
- RM Interiors
- Legal name
- RM Interiors
- Website
- https://rmiflooring.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RM Interiors is a private flooring contractor providing installation and material supply services across carpet, vinyl plank, tile, sheet vinyl, laminate, and wood categories to single-family rental owners, multifamily property managers, contractors, and builders, operating from 15 warehouse locations in 13 U.S. states under the RMX private-label and sourced-manufacturer lineup.
- Ownership category
- akta.pro rank
RM Interiors industry classification
Industry- Product category
- Flooring Contracting Services
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where RM Interiors is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
RM Interiors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Installation Services: Full-service flooring installation for single-family and multifamily properties. Services include measurement, material supply, installation, and project management across residential and new construction projects.
- Flooring Materials Sales: Sale of carpet, vinyl plank (LVP), tile, laminate, and related flooring materials through proprietary RMX product line and major manufacturer brands (Mohawk, Shaw, MSI, Urban Surfaces).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet products ranging from $5.69 to $14.91 per square yard |
| Unit Pricing | Pay-as-you-go | Vinyl plank products ranging from $0.32 to $9.90 per square yard |
| Unit Pricing | Pay-as-you-go | Tile products ranging from $1.06 to $7.43 per square foot |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RM Interiors product offering
Product offeringCore offering
RM Interiors is a nationwide flooring contractor that supplies flooring materials and provides professional installation for single-family rental owners, multifamily property managers, contractors, and builders. The company offers its proprietary RMX private-label product line along with branded materials from manufacturers such as Mohawk, Shaw, MSI, and Urban Surfaces, and delivers turnkey flooring solutions covering measurement, material supply, installation, and project management across 15 locations in 13 states.
Product overview
RM Interiors operates as a nationwide flooring contractor offering a comprehensive product portfolio under the RMX brand, including carpet, vinyl plank (LVP), glue-down vinyl, floating vinyl plank (FLVP), tile, sheet vinyl, laminate, and wood flooring products. The company sources products from major manufacturers including Mohawk, Shaw, Armstrong, MSI, and Urban Surfaces, while also offering a proprietary RMX private-label line. Their service offerings include Single-Family Flooring Solutions, Multifamily Flooring Solutions, and New Construction Solutions, with installation services provided through 15 warehouse locations across 13 states. The 2022 RMX Glue-Down LVP represents their key product innovation for the rental industry.
Differentiator
Problem solved
Functional benefit
Brands
- RMX: Private-label flooring product line including carpet, vinyl plank, and LVP products offered by RM Interiors.
Products and services
- Single-Family Flooring Solutions End-to-end flooring services tailored for single-family rental owners, builders, and managers, covering measurement, material selection, and professional installation across 15 nationwide locations.
- Multifamily Flooring Solutions Expert flooring installation services designed to meet the timelines of multifamily builders and managers, including bulk installation for apartment complexes, townhome communities, and multi-unit residential properties.
- New Construction Solutions Flooring installation services for new construction projects, supporting builders and developers in single-family and multifamily new builds and build-for-rent communities.
- RMX Private Label Flooring Line Proprietary private-label flooring product line (carpet, vinyl plank, tile, sheet vinyl, laminate, wood) that aggregates buying power across nearly 300 small single-family rental operators to drive material prices down. Available with exclusive access to RM Interiors' property management and maintenance partners.
- RMX Glue-Down LVP Flooring Line Proprietary 7x48 inch glue-down luxury vinyl plank flooring with 6mil wear layer, featuring 6 unique modern visuals, offering up to 25% material cost savings compared to floating vinyl plank alternatives and 17% larger plank size for faster installation.
Quantifiable outcome
- 98% compliance rate for specified materials
- +3 more outcomes
Companies that use RM Interiors
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
RM Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RM Interiors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MohawkcoreMajor flooring manufacturer supplying carpet, vinyl plank, and other flooring materials to RM Interiors for installation services. Products include Mohawk Scottsdale, Mohawk Divinity, Mohawk Cassius, Mohawk Home Charm Plus, Mohawk Neutral Shift Plus, Mohawk Spectrum, Mohawk Amped, and other product lines.
- ShawcoreMajor flooring manufacturer supplying carpet and vinyl plank products including Shaw VG, Shaw Home Front, Shaw Living Quarters, Shaw PZ, Shaw PS, Shaw Venture, Shaw Commander, Shaw Presidio, and other product lines.
- MSIcoreFlooring manufacturer supplying tile, vinyl, and other surface materials through RM Interiors distribution network.
- Urban SurfacescoreFlooring manufacturer supplying surface materials for RM Interiors installations.
Scale indicators8 records
Recent moves4 records
Expansion highlights6 records
RM Interiors competitors and assessment
Company assessmentDirect peers
- Spectra Contract Flooring: National contract flooring installer specializing in multifamily and single-family rental properties, providing turnkey measurement, material sourcing, and installation - directly comparable service model and customer base to RM Interiors.
- Empire Today: One of the largest U.S. residential flooring installation companies, offering in-home sales and next-day installation across multiple flooring categories. Comparable in product breadth and direct-to-customer installation focus, though more replacement- than SFR-oriented.
- All Surfaces: Multi-regional commercial and residential flooring contractor handling new construction, renovation, and tenant improvement. Comparable model: material procurement plus professional installation for institutional and multi-unit residential clients.
Broad incumbents
- Floor & Decor: Public U.S. specialty retailer of flooring materials (hard surface, carpet, tile, wood) with a Pro Designer program and installation services. Adjacent competitor on materials plus installation to multifamily/SFR contractors.
- Armstrong Flooring (AHF Products): Manufacturer of residential and commercial flooring (vinyl sheet, LVT, tile) supplying RMI inventory. Comparable on product categories and similar multifamily exposure through independent distribution.
- The Home Depot (Pro & Installation Services): Largest U.S. home improvement retailer with in-store flooring, Pro Xtra program for contractors, and connected installation services. Competes for both consumer turnovers and small SFR operators seeking bundled material + install offerings.
- Lowe's (Pro & Installation Services): Second-largest U.S. home improvement chain with MyLowesPro and flooring installation services covering carpet, hardwood, vinyl, and tile. Comparable big-box threat to RMI's residential pipeline via bundled installation offerings.
Others
- Shaw Industries: Largest U.S. carpet manufacturer and a major supplier to RM Interiors. Increasingly moving downstream with direct-installation programs for multifamily builders, making Shaw both a critical supply partner and a potential upstream competitor.
- Mohawk Industries: Global flooring manufacturer supplying both RMX raw materials and finished LVP/carpet to RMI installations. Mohawk's vertical integration into flooring services and distribution could place it as both supplier and competitor over time.
- MSI (M S International): Major importer and distributor of flooring, countertops, and wall tile serving dealers and home centers. As a current RMI supplier, MSI's evolving direct-to-consumer and pro channels are a potential competitive vector.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RM Interiors social profiles
Digital presenceRM Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
RM Interiors leadership team
Management profileNumber of profiles
Profiles8 records
RM Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RM Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RM Interiors
What does RM Interiors do?
RM Interiors is a nationwide flooring contractor that supplies flooring materials and provides professional installation for single-family rental owners, multifamily property managers, contractors, and builders. The company offers its proprietary RMX private-label product line along with branded materials from manufacturers such as Mohawk, Shaw, MSI, and Urban Surfaces, and delivers turnkey flooring solutions covering measurement, material supply, installation, and project management across 15 locations in 13 states.
Is RM Interiors a public or private company?
RM Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RM Interiors founded?
RM Interiors was founded in 2006. It employs 101 to 250 people.
Where is RM Interiors based?
RM Interiors is headquartered in Mesa, United States, in the North America region.
How does RM Interiors make money?
Two revenue lines are on record. Flooring Installation Services are the primary driver. The others are flooring Materials Sales.
Who are RM Interiors's main competitors?
Direct peers on record are Spectra Contract Flooring, Empire Today and All Surfaces. Broad incumbents are Floor & Decor, Armstrong Flooring (AHF Products), The Home Depot (Pro & Installation Services) and Lowe's (Pro & Installation Services). Others are Shaw Industries, Mohawk Industries and MSI (M S International).
Does RM Interiors have an API?
No public API is recorded for RM Interiors.
What industry is RM Interiors in?
RM Interiors's product category is Flooring Contracting Services. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End).