addwish
- Company typePrivate
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
addwish firmographics
Firmographics- Name
- addwish
- Website
- https://addwish.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where addwish is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
addwish business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales
addwish product offering
Product offeringCore offering
addwish operated an online consumer platform that allowed users to create personal wish lists and share them with family and friends. The service functioned as a single unified product — the addwish Wish List — accessible via the company website. The wish list service was shut down on June 15, 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- addwish Wish List A free online wish list service that allowed individual consumer users to create personal wish lists and share them with family and friends for gift-giving occasions. The service was the company's only product and was shut down on June 15, 2022.
Companies that use addwish
Customer profileIdeal customer profiles1 record
addwish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
addwish competitors and assessment
Company assessmentDirect peers
- Giftster: Giftster is a private-group wish list platform for families and friend circles, closely mirroring addwish's core use case of sharing consumer wish lists among family and friends.
- Wish (ContextLogic): Wish is a consumer-facing e-commerce platform whose name and core concept (browsing and saving desired products) overlap with addwish's wish list utility, even though Wish is a marketplace rather than a pure list-sharing tool.
- MyRegistry: MyRegistry is a universal wish list and gift registry service that lets consumers aggregate desired items from any retailer into a single shareable list — a near-direct functional analogue to addwish's offering.
Broad incumbents
- Pinterest: Pinterest operates at massive scale as a visual bookmarking and discovery platform that has absorbed wish list / idea-saving functionality into its core product, directly competing for the same consumer use case addwish served.
- Amazon Wish Lists: Amazon's native Wish List feature is built directly into the world's largest e-commerce platform; it has effectively commoditized the consumer wish list category and represents the dominant competitive threat addwish faced.
Regional players
- The Knot Registry: The Knot offers wedding-focused registries and universal gift lists, occupying the same wish list / sharing space as addwish but specialized for the wedding and gift-giving vertical.
Emerging players
- Thingtesting: Thingtesting is a product discovery and review platform that surfaces items consumers may want to track or save — an adjacent consumer-saving use case comparable to addwish's wish list curation.
Market position
Customer concentration
addwish social profiles
Digital presenceaddwish financial estimates
Financial estimateRevenue estimate
Valuation estimate
addwish leadership team
Management profileNumber of profiles
addwish funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
addwish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about addwish
What does addwish do?
addwish operated an online consumer platform that allowed users to create personal wish lists and share them with family and friends. The service functioned as a single unified product — the addwish Wish List — accessible via the company website. The wish list service was shut down on June 15, 2022.
Is addwish a public or private company?
addwish is a private company. It is classified as venture growth investor backed and is currently closed.
When was addwish founded?
addwish was founded in 2013. It employs 1 to 10 people.
Where is addwish based?
addwish is headquartered in Copenhagen, Denmark, in the Europe region.
Who are addwish's main competitors?
Direct peers on record are Giftster, Wish (ContextLogic) and MyRegistry. Broad incumbents are Pinterest and Amazon Wish Lists. The Knot Registry is listed as a regional player. Thingtesting is listed as an emerging player.
Does addwish have an API?
No public API is recorded for addwish.